The 12th edition of Sports Marketing Days will be held at the Polish Olympic Centre in Warsaw on the 6th and 7th of March 2014. The annual conference brings together representatives of the largest companies, clubs and sports organizations, local governments and marketing academics. Sports Marketing ... read more
News
Cholmondeley Pageant of Power appoints brandRapport
Sports and entertainment agency, brandRapport, has been appointed by the Cholmondeley Pageant of Power motorsport festival to develop their commercial strategy and lead their communications campaign for the event in June 2014. The festival takes place every year in Malpas, Cheshire. brandRapport ... read more
Arla appoints Space as BTL agency for Danish chocolate milk brand Cocio
Space has been appointed by the UK’s number one dairy company Arla to handle below-the-line communications for chocolate milk brand Cocio as it launches in the UK. The agency secured the business following previous projects it has delivered for Arla. Space will be responsible for developing a ... read more
New UK Alcohol Sponsorship Code launched by Portman Group
Over the past year, ESA has been in discussions with the Portman Group, the UK organisation representing all alcohol producers. The work was part of the UK government’s Responsibility Deal, with the aim to develop a UK Code of Alcohol Sponsorship that would be binding on all alcohol sponsors. In ... read more
The Tour of Britain upgraded to 2.HC status by UCI
SweetSpot and British Cycling are delighted to confirm that The Tour of Britain will sit alongside some of professional cycling's most prestigious events, having been upgraded to HC status by the UCI for 2014 and beyond. Britain's national Tour, which has been organised and promoted by SweetSpot ... read more
2013 ESA Excellence Awards winners announced
Global and national brands Aberdeen Asset Management, British Gas, Liberty Insurance and SAP were among those crowned winners at the prestigious 2013 ESA Excellence Awards held in London yesterday evening, 29th January. The Awards Ceremony took place at the stunning Plaisterers’ Hall and was hosted ... read more
Sports Sponsorship Insider: Irish campaigns pick up top prizes at ESA Excellence Awards
Irish sponsorships picked up two of the most prestigious awards at the ESA Excellence Awards last night, with Liberty Insurance winning the Business to Consumer category for its joint sponsorship of Gaelic Athletic Association sports, Hurley and Camogie, and Electric Ireland winning the gold medal ... read more
Generate appoints David Stubley as Chairman
David Stubley, former Senior Executive of WPP, Fast Track & Channel Four, has been named Chairman of sport and entertainment agency, Generate. Stubley joins with immediate effect in a newly created role of Chairman to assist the board in the expansion of the business. He will be focused on ... read more
HSBC Signs Multi-Year Partnership with the Rugby Players’ Association
HSBC, one of the world’s largest banking and financial services organisations, has today reinforced its longstanding relationship with the Rugby Players’ Association by committing to a new three-year partnership. The new deal will see HSBC continue as the Official Banking Partner of the RPA as well ... read more
European Commission reveals importance of sport to European economy
A memorandum from the European Commission reveals that sport, in its broadest sense, adds €294 billion in gross value to the EU economy. The memorandum also reveals: • 4.5 million people in Europe are directly employed in sport – that’s 2.1% of the total EU workforce; • twelve to 15 million ... read more
ESA’s Professional Development Award
From f1 recruitment: f1 is supporting the Professional Development Award at the ESA event on Wednesday and it sends good luck to all the finalists! The ESA Excellence Awards will be presented in London this Wednesday evening at Plaisterers' Hall. Congratulations to everyone on the shortlists. ... read more
Nissan signs Sir Chris Hoy and Richard Whitehead MBE to mentor a new generation of Olympic and Paralympic champions
• Sir Chris Hoy and Richard Whitehead MBE announced as Nissan ambassadors for Team GB & ParalympicsGB partnership • #UniteAndExcite campaign launched with a high impact Sir Chris Hoy film • Campaign to provide fans with exclusive behind the scenes content through to Rio 2016 Nissan, the ... read more
Land Rover Burghley Horse Trials puts brandRapport in the saddle
Sports and entertainment agency, brandRapport, has been appointed by the international and prestigious CCI 4 star eventing competition, Land Rover Burghley Horse Trials, to manage its communications. Following a competitive pitch process, brandRapport will now oversee the creation and ... read more
Discovery acquires Eurosport majority stake
Discovery Communications has agreed with France's TF1 Group to raise its stake in pan-European sports network Eurosport International from 20% to 51%, in a deal that values the international sports networks business at about $1.2 billion. Discovery secured its initial stake for $222 million in ... read more
Geoff Cousins Joins Performance Communications
Sports & automotive specialist adds non-exec director Role to support sports and international growth Former Jaguar Global Sponsorships & Brand Partners Director, Jaguar UK Managing Director and CFO for Premier Automotive Group North America, Geoff Cousins, has joined sports and ... read more