The European Sponsorship Association (ESA) launched a new policy document on ambush marketing at its annual Sponsorship Summit held in London yesterday, 3rd April. The 13-page updated policy paper explores the current sponsorship issues relating to ambush marketing and campaigns that may be ... read more
News
Generate behind Paul Weller 2014 gig at Warwick Castle in July
Paul Weller will headline this year’s Warwick Castle Summer Sounds on Friday 11 July, organised by sport and entertainment agency, Generate. Generate’s Director of Events & IP, Andrew Wyke, brokered the deal for Paul Weller bringing the British singer, lyricist and guitarist to the medieval ... read more
MediaCom Sport Signs Football Superstar Neymar Jr.
MediaCom Sport has agreed a unique commercial partnership with Brazilian football star Neymar Jr. The agency will work with the player’s management to explore commercial opportunities that build on his skill and position as one of the world’s most recognized athletes as part of a three-year ... read more
Havas Sports & Entertainment launches Havas ISE to help brands evaluate and improve their commitment to sustainability
-This new offer forms part of HS&E’s Meaningful approach to brand engagement- Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, has launched a new service offer: Havas ISE (Indicator of Sustainability Engagement), a tool and consulting service to help ... read more
MediaCom Worldwide boosts digital and data leadership
Recruits Deirdre McGlashan from Aegis to become first Chief Digital Officer MediaCom has made two key appointments to boost its digital leadership team and ensure it develops the solutions that clients need in the era of “big data”. The agency has hired Deirdre McGlashan as its first Chief Digital ... read more
MediaCom extends global partnership with Volkswagen Group
Appointment now runs through to end 2016 MediaCom Worldwide has extended its 16 year relationship with the Volkswagen Group for a further three years. The appointment signifies the next stage in a partnership that started in 1998 in Germany and now covers more than 30 countries across the ... read more
ESA Sponsorship Summit on Thurs 3 April to debate key issues
This Thursday’s ESA Sponsorship Summit in London will see 150 professionals gathering to discuss and debate the critical issues affecting the industry. The day’s packed programme includes five panel discussions plus two keynote speakers, giving the industry the opportunity to put time aside to have ... read more
Fuse Sport + Entertainment wins Agency of the Year at UK Sponsorship Awards
Fuse Sport + Entertainment, Omnicom Media Group’s leading sports and entertainment agency won three major awards at the prestigious UK Sponsorship Awards held in London this week. Fuse Sport + Entertainment was named Sponsorship Agency of the Year, and the agency's work with HTC won the award for ... read more
UK Sponsorship Awards Winners
Adidas wins Sponsorship Of The Year Trophy as UK Industry Awards celebrates its 20th Anniversary and Lloyds TSB/BOS’s London 2012 Partnership scoops Best Sponsorship of the Last 20 Years Adidas’ Team Messi sponsorship was named Sponsorship Of The Year at the 20th UK Sponsorship Awards, held in ... read more
ESA Summit to explore how Sponsorship can improve its PR
A discussion focusing on how the industry promotes itself currently and how it can improve will form part of the ESA Sponsorship Summit in London on Thursday 3rd April. The session has been arranged following feedback from the industry, which feels it is not very good at telling its own story. A ... read more
Choregeo 1st Sponsorship Conference 5-6 April Athens, GREECE
Sports marketing company Focus On Sports, member of the European Sponsorship Association (ESA), is organizing the first sponsorship conference under the title name "Choregeo" 1st Sponsorship Conference, on April 5th & 6th 2014, at the Cultural and Sports Conference Center Dais, in Maroussi, ... read more
Multipower Sportsfood to fuel Movistar and CannondalePro Cycling teams in 2014
Europe’s No 1 sports nutrition company, Atlantic Multipower has extended its association with cycling for 2014, announcing an exciting new partnership with Movistar Pro Cycling Team and renewing its sponsorship of Cannondale Pro Cycling for the sixth consecutive year. In addition, Multipower ... read more
Recipe For Success: Harden’s retains brandmeetsbrand as exclusive sponsorship agency
brandmeetsbrand is pleased to announce that restaurant review specialists, Harden’s, have retained the agency to help find a partner sponsor for their multi-platform activities. For nearly a quarter of a century, Harden’s has published the UK’s most authoritative restaurant reviews, based on a ... read more
MediaCom tops global competitive report
Jumps from fourth to first in RECMA Compitches 2013 report MediaCom has been named as the most competitive global media agency in the latest report from RECMA, which evaluates the global media agency industry. The 2013 Compitches Report, which analyses success in competitive pitches in 44 ... read more
ESA Summit: The T-Shaped Career – how best to fulfil your ambitions
A discussion focusing on career opportunities will form a key part of the ESA Sponsorship Summit in London on Thursday 3rd April. The session is aimed at those interested particularly in making sponsorship a career path towards a Board level position. It will explore whether, in career development ... read more
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