In advance of thousands of Britons swimming, cycling and running this weekend in aid of Sport Relief, the Triathlon Industry Association (TIA) has revealed that Britain’s multisport community experienced double digit growth last year fuelled by the post Olympic glow and the sixth hottest summer ... read more
News
ESA Summit on 3 April to explore a New Sponsorship Model
Does sponsorship have a future in a changing social landscape and could it be threatened with radical decline? This question will be raised and addressed by the second keynote speaker, industry veteran Patrick Nally, CEO of West Nally, at the ESA Sponsorship Summit in London on Thursday 3rd ... read more
Havas Sports & Entertainment enters the Romanian market through partnership with eventures
Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, has signed a strategic partnership with eventures, a full-service integrated communications agency with offices in Bucharest, Romania. This partnership will see the expansion of HS&E’s footprint in ... read more
Generate appoints Mat Bell as Client Services Director
Generate has recently appointed Mat Bell to the role of Client Services Director, with a focus on client development and new business. Bell joins Generate from Aegis Media Australia where he was Business Director for ApolloNation, a full-service activation agency. With focus around new business and ... read more
Limelight Sports strengthens Business Development team
Global engagement agency, Limelight Sports, has appointed Mike Jones as Head of Business Development. Jones has spent 16 years working in Formula 1 and top level motor sport, holding positions including Sponsorship Director, Eurosport Events and Vice President, Sales Europe (Motorsport & Action ... read more
Commonwealth trio sign for Atlantic Multipower
• Multipower Sportsfood announce the signings of Lynsey Sharp, Kristian Thomas and Sonny Webster ahead of the 2014 Commonwealth Games Europe’s No 1 Sports Nutrition Company, Atlantic Multipower has announced the sponsorship of three of Britain’s leading athletes ahead of this summer’s Commonwealth ... read more
What does sponsorship really mean – ESA Summit to explore
Fru Hazlitt, Managing Director of Commercial, Online and Interactive at ITV will tackle the ‘Meaning of Sponsorship’ seen through a media lens as she delivers the keynote address at this year’s ESA Sponsorship Summit in London on the 3rd April. With over 20 years’ experience of the media sector and ... read more
MediaCom selects Celtra to boost mobile display advertising capabilities
First global agency partnership delivers innovation in effective rich media advertising at scale on tablets, mobiles and social networks BOSTON, Mass. and LONDON: MediaCom, one of the world’s leading media communications specialists, has partnered with leading mobile display ad creation and ... read more
Octopus partners with Generate to activate its T20 Cricket Sponsorship
Octopus Investments, one of the UK’s fastest growing retail fund management companies, has appointed sport and entertainment agency Generate to deliver its 2014 sponsorship, PR & digital activation within T20 cricket. The brand’s cricket sponsorship portfolio includes partnerships with the ... read more
GAC drive Brundle’s ambitions with renewed sponsorship deal
Dubai – Shipping, logistics and marine services provider GAC has renewed its sponsorship of talented young British racing car driver Alex Brundle for the seventh consecutive year, as he prepares to compete for OAK Racing squad in the 2014 Tudor United Sportscar Championship (USCC). The partnership ... read more
ESA Summit to address how best to Prove the Business Value of Sponsorship
The industry’s must-attend conference taking place in London next month (3 April) will address a core issue concerning practitioners – the need to prove to businesses the value of sponsorship. This challenge was identified at ESA’s Summit last year and in response, the Association has invited a ... read more
HKRFU unveils new HK Fan Zone for Sevens
New Central Harbourfront Set to Stage Six Day Festival of Music and Sport Hong Kong sports fans and music lovers received a huge boost today following the announcement by the Hong Kong Rugby Football Union (HKRFU) and the Hong Kong Tourism Board (HKTB) of the new HK Fan Zone that will provide a ... read more
Alan Pascoe steps down from CSM
Alan Pascoe, the former Olympic silver medallist and Vice Chairman of London’s successful 2012 Olympic and Paralympic Bid, is stepping down from his role as President of CSM – the leading sports and entertainment marketing agency, it was announced today. Pascoe is generally acknowledged across the ... read more
Premiership Rugby and Green Flag help more than one million fans get to the game
Premiership Rugby is delighted to announce Green Flag will become one of its official sponsors for the next two seasons. The partnership will help the national breakdown provider raise awareness of its strength in local conurbations by delivering local on-the-ground initiatives at all 12 ... read more
Junior Ryder Cup goes social with new online platforms
Golf fans will be able to get closer to the action than ever before at the 2014 Junior Ryder Cup with the launch of its new online platforms, including new Twitter and Facebook pages and a revamped website at europeantour.com. The Junior Ryder Cup will take place at Blairgowrie Golf Club in ... read more