News

Reg&Co, the International Wine and Spirit Competition’s (IWSC) appointed sponsorship agency, has renewed a partnership with Talis by Cork Supply for their annual wine and spirit competition. Bartop producer, Talis will be the exclusive sponsor of the IWSC’s Brandy Producer Trophy and an official sponsor of the 2023 IWSC Awards Ceremony at the Roundhouse on 19 October 2023. Talis is a premium closure for spirits and fortified wines and will enjoy partnership benefits including joining ... read more

British Superbikes team FHO Racing BMW has appointed Underdog Sports Marketing to develop its partnership and sponsorship strategy.  As the 2023 Bennetts British Superbikes season gets underway FHO Racing will be looking for success on and off the track. The team is headed by Macau/British businesswoman Faye Ho, one of the few women Team Principals in any motorsport. With an exciting rider line-up for the new campaign including twice British champion Josh Brookes (Australia) and ... read more

CSM Sport & Entertainment (CSM) has partnered with ‘There She Rows’ – a team of four women rowing 3,000 miles unassisted across the Atlantic Ocean to inspire the next generation of girls through sport. The team are partaking in the Atlantic Challenge – the race starts in December from La Gomera in the Canary Islands and finishes in Antigua in the Caribbean. The crossing is expected to take in excess of 40 days. The weather and conditions are extreme – the team will row 2 hours on 2 ... read more

Reg&Co, The Radio Academy’s appointed sponsorship agency, has renewed a partnership with Audio Experts for the UK radio and audio industry charity. Audio Experts will become a title sponsor of The Audio & Radio Industry Awards (ARIAS) for their ‘Best Commercial Partnership’ Award. Audio Experts is an independent audio agency which creates persuasive radio and digital audio advertising. The Audio & Radio Industry Awards are the premium awards scheme in the sector, ... read more

Global sports marketing agency Right Formula has strengthened its presence in the US with the launch of its first office in New York City. The agency, which already works in the US with a number of brands in sport, will utilise its US base to expand its work in the region across current and future clients. Leading on agency operations in the US will be global sports industry executive Ashlee Huffman, who has more than 20 years of experience in sports marketing following her most recent ... read more

The Professional Tennis Players Association (PTPA), global advocates for women’s and men’s professional tennis players, is pleased to announce its new partnership with CSM, a leading global sport and entertainment agency. The collaboration will see CSM serve as the official partnership development agency for the PTPA and its for-profit affiliate Winners Alliance, with a focus on bringing new partnership opportunities to professional tennis players as a collective. This marks a major ... read more

London-based partnership consultancy agency Reg&Co have been appointed by The Luna Cinema to help develop a partnership strategy in 2023. Established in 2007, The Luna Cinema are the largest provider of outdoor, themed and pop-up cinema events in the UK with 275+ screenings. Each Luna residency tends to last 3-5 days in some of the most exclusive sites in the UK, including Warwick Castle, Kensington Palace and Kew Gardens. Current partnership opportunities for The Luna Cinema include ... read more

For the first time, Formula Student will offer sustainable fuel options for teams developing internal combustion vehicles in the upcoming competition, which celebrates its 25th anniversary this year. Motorsport UK, the governing body for motorsport in the UK, has provided a grant for entrants to use Coryton sustainable fuels in ICE powertrains within the Formula Student competition. The sustainable fuels offered by Coryton will offer an 80% reduction in greenhouse gas emissions for the ... read more

The three-season deal includes sponsorship of the UEFA Women’s Champions League and UEFA Women’s EURO 2025. UEFA is proud to announce that PlayStation has become an official partner of UEFA Women’s Football, starting from the current season, and running until 2025. Expanding its partnership which started in 1997 with the UEFA Champions League, the three-season partnership will see PlayStation sponsor the UEFA Women’s Champions League, UEFA Women’s EURO 2025, the UEFA Women’s Under-19 ... read more

Decathlon, the world’s largest sports retailer, and charity London Sport have renewed their partnership for a second year as they continue in their endeavour to make sport accessible to more  Londoners. This follows a successful year of supporting London Sport’s Sport Tech Hub in 2022. Over the next year, the two organisations will work together on numerous initiatives aimed at bringing the joys of sport and physical activity to those in the most deprived communities who face the greatest ... read more

Leading consultancy boosts advisory and research teams with senior appointments of Plunkett and O’Grady and promotion of Kirwan With the Irish sponsorship industry expected to see growth of 8% in 2023 to €212m, new research from specialist consultancy ONSIDE uncovers a significant 20% increase in the portion of Irish consumers who would like to see companies in Ireland increase or maintain their investment in sports sponsorship since the start of the pandemic. In spite of the ... read more

London-based partnership consultancy agency Reg&Co have today announced a partnership between art’otel London Battersea Power Station and the Affordable Art Fair. London’s hottest new hotel opening, art’otel, situated in the iconic new Battersea Power Station neighbourhood will be a partner to the Affordable Art Fair throughout 2023, including the Battersea Park Fair on 09-12 March. The partnership will see art'otel – powered by Radisson Hotel Group as Official Hotel Partner to ... read more

A Birmingham city centre finale, the most northerly stage in race history and a return to three former host venues are among the highlights of this year’s Women’s Tour. Britain’s longest-running international women’s cycle race returns for its ninth edition in June, with race organisers revealing that the race urgently requires additional commercial income for the 2023 edition. As well as the title sponsorship of the event, three of the race’s four prestigious jersey classifications ... read more

Former England and Glamorgan cricketer Matthew Maynard MBE has signed with GRiT Sports Management. GRiT Sports Management is a multi-sports agency that represents elite professional sports men and women in the UK and overseas. Maynard, a former England assistant coach, is the current head coach at Glamorgan. He represented England playing four Tests and 14 one-day internationals and captained Glamorgan to the County Championship title in 1997. In 2014 Maynard was appointed the ... read more

Take Her Lead, the not-for-profit organisation launched by former England cricketer-turned-broadcaster Isa Guha in September 2022, has announced a new initiative to empower women & girls through cricket. ‘Got Your Back’ aims to celebrate women and girls across the game, listen to their needs, and showcase the positive powers of the cricket community. The digital-focussed initiative is led by a launch video featuring England captain Heather Knight and leading batter Sophia Dunkley, both ... read more

Scottish pot still manufacturer, Forsyths, will be the exclusive sponsor of the Outstanding Spirits Producer Trophy & Scotch Whisky Producer Trophy at this year’s International Wine & Spirit Competition (IWSC) Awards. Benefits will include an opportunity to join the judging panel for both Trophies as well as website, newsletter and social media inclusion. Forsyths will also be an official sponsor of the IWSC’s 2023 Awards Ceremony at The Roundhouse on 19th October 2023. Forsyths ... read more

Aviva and Bowls England have today announced a strategic multi-year partnership with the Insurance, Wealth & Retirement company becoming the Principal Partner to the governing body for lawn bowls in England. The partnership will see the integration of Aviva in all levels of the sport from elite teams to grass roots clubs as they become the Principal Partner of the England National Teams, Title Partner in the Bowls England National and Regional Finals, as well as Official Partners to ... read more

The O2, the world’s most popular music, entertainment, and leisure venue, has today announced a new partnership with CU London Greenwich, part of the Coventry University Group, as the venue’s Official Higher Education Partner. Through the partnership, brokered by AEG Global Partnerships, CU London Greenwich will aim to maximise engagement and participation at its London campus, situated near The O2 on the Greenwich Peninsula, and provide visitors to the world-famous venue the opportunity to ... read more

As proud advocates of Women’s Sport, inclusivity and grassroots football, WeAreFearless are incredibly excited to sponsor the first openly gay women’s football club in Europe. (And possibly the world, its founders claim). The new Hackney Women's Football Club (HWFC) kit is inspired by the legendary women who fought for lesbians across greater London to have a safe and inclusive space to play football, have fun and be themselves. And they did so in 1986, when it was still illegal for LGBTQ+ ... read more

G42 to propel the Mercedes-AMG PETRONAS F1 Team with AI-powered, data-driven insights G42, the leading UAE-based artificial intelligence (AI) and cloud computing technology company, and the Mercedes-AMG PETRONAS F1 Team, have today announced a multi-year partnership aimed at unleashing the full potential of artificial intelligence. G42 and the Mercedes-AMG PETRONAS F1 Team will explore ways to deploy cutting-edge artificial intelligence software and solutions into the team’s operations ... read more

CSM Sport & Entertainment (CSM) has today announced the appointment of Karima Green (she/her) as its Global Director of Diversity, Equity & Inclusion (DEI). Across an award-winning career focused exclusively on DEI, Green has become a popular and respected thought leader and change maker. She joins CSM from SThree where, as Global Head of Diversity, Equity, Inclusion & People Engagement she was a key factor in the recruitment firm winning Company of the Year at the European ... read more

New Energy, inspired by the F1™ team’s ‘game-changing’ new Silverstone HQ, spans work from Havas agencies Cake, Havas CX helia, and Inviqa Aston Martin Aramco Cognizant Formula One™ Team (AMF1) has partnered with Havas to launch its 2023 challenger, the AMR23, and introduce the new team and visual identity that will be used throughout the upcoming Formula One™ season. The car launch and season-spanning concept, New Energy, takes inspiration from the team’s new, state-of-the-art ... read more

Edinburgh International Festival is pleased to announce a new relationship with social entrepreneurial organisation BE United to support Black, African and Caribbean creatives in Scotland.  The partnership is based on a shared vision, mutual values and a mission to see greater representation of diversity at all levels, and to create lasting change across the Scottish creative sector.  Through the partnership, BE United will provide resources for Black, African ... read more

London-based sponsorship agency Reg&Co have confirmed global news distribution company, Radio News Hub, as an official partner to The Radio Academy, the UK radio and audio industry charity. The partnership means Radio News Hub will be exclusive partner to The Radio Academy’s ARIAS and the 2023 Radio Festival. The year-long partnership will see Radio News Hub involved in content creation, training days and meet the team events as they strive to continue their journey as ambassadors ... read more

Barclays Football Ambassadors Ian Wright and Kelly Smith plastered and painted a new girls’ changing rooms at Cheetham Hill Sports Club in Manchester, giving girls greater access to the facilities they need to play football. Ian and Kelly were joined by six local young volunteers from social enterprise Volunteer It Yourself (VIY) who are being trained in skills such as painting, plastering and carpentry whilst working on this first section of a longer three-month improvement project at the ... read more

London-based agency Reg&Co, The Radio Academy’s appointed sponsorship agency, has secured Wickes as a partner for the UK radio and audio industry charity. Wickes will sponsor the Impact Award category of the ARIAS. Wickes is a digitally-led, service-enabled home improvement retailer, delivering choice, convenience, value and best-in-class service to customers. With an extensive range of products and DIY brands, aKitchen & Bathroom design and installation service and a bespoke ... read more

CSM Sport & Entertainment (CSM) has today announced that it has entered into an exclusive agreement with the Texas Rangers to secure a corporate partner for the team’s home and road jerseys. Starting from the 2023 season, Major League Baseball clubs may wear a sponsor logo patch on either the left or right sleeves of all home and road jerseys. Major League Baseball and the MLB Players Association agreed to the new sponsorship opportunity as part of the Basic Agreement signed by the ... read more

The NFL Foundation UK and Sport England have today announced a partnership that will see its reach expand beyond London and into communities across Greater Manchester and Birmingham.  The NFL Foundation UK and Sport England will provide joint grant funding to deliver NFL Flag programs in co-created partnerships with local community charities in Greater Manchester and Birmingham. Each bespoke partnership will seek positive outputs and outcomes for young people around education, ... read more

The TTP Cambridge Half Marathon has taken a major step towards becoming a single-use plastic free event as it announces a partnership with Countrystyle Recycling. From the 2023 race the TTP Cambridge Half Marathon will use Vegware’s compostable products, meaning up to 50,000 single use water bottles will be eliminated from the event. In an entirely local initiative, the disposable cups are being treated in Cambridgeshire and will end up on flowerbeds throughout the region. ... read more

Acronis, a global and visionary cyber protection company today announced a three-year partnership with London´s oldest professional football club, Fulham FC. EveryCloud.co.uk will support Acronis as its ‘Strategic #Cyberfit’ delivery partner providing its cutting-edge cyber protection solutions and cloud backup service to the club. Under the Strategic #Cyberfit delivery partner EveryCloud.co.uk, Acronis will provide Premier League side Fulham FC with a full suite of cyber protection ... read more

Fulham Football Club is delighted to announce a partnership with VIA Academy, as the Club’s official Virtual Football Academy Partner for the next two years. VIA Academy is a sports technology company revolutionising access to elite football training, community, and retail. VIA's new mobile app, "VIA Academy", provides ground-breaking virtual access to Football Academies from three professional clubs, inviting players of all ages on a journey to experience life inside a professional ... read more

Codeware acquisition sees four-time Agency of the Year build on growing tech offering with sixth global office opening in Melbourne, Australia Two Circles has announced the acquisition of Codeware, a team of market-leading technology, design and digital transformation experts, which will see the agency expand its tech offering, while growing its reach in the global sports industry with a new team delivering locally for clients in Australia and New Zealand. The latest agreement follows a ... read more

The Value Xchange have been appointed the exclusive agency to sell the TV broadcast sponsorship rights for the UK’s biggest and best professional cycling events, the Tour of Britain, Women’s Tour, and the Tour Series, by rights holders SweetSpot. The Value Xchange will be responsible for securing sponsorship of the UK television broadcast coverage of the events, whose 2023 calendar begins in May with the Tour Series city centre races, followed by the Women’s Tour (6-11 June), and ... read more

The Irish sponsorship industry grew by 9% to reach €196m in 2022 and the 17th annual ONSIDE Irish Sponsorship Industry Survey estimates there will be further growth of 8% in 2023 to €212m, surpassing the €200m threshold first reached in 2018. Fifty-three per cent of sponsors intend to increase their sponsorship investment levels in 2023, broadly in line with 2022 expectations, and seven in 10 expect sponsorship spending across the wider industry to increase, compared to only one in five back ... read more

The Design Council will partner with the 2023 Radix Big Tent Ideas York Summit and Festival in a deal brokered by Reg&Co. The 2023 Big Tent Ideas Summit and Festival will be held in Dean’s Park, York on June 16th and 17th. The year-round partnership will include branding and presence for the duration of the event, opportunities for the Design Council’s members to take part in panel discussions, host a webinar on the important role design must play to combat the climate crisis and a PR ... read more

rEvolution, the independent, global sports marketing agency, has acquired London-based public relations and communications agency Sine Qua Non (SQN). The acquisition immediately bolsters rEvolution’s expertise in the technology category, as well as expanding its current roster of global clients. Specializing in tech-forward PR, communications and sponsorship in sport, SQN boasts NetApp, Hyundai, Tata Communications and Toyota amongst its client portfolio, and now joins rEvolution’s client ... read more

CSM Sport & Entertainment (CSM) is pleased to announce the hire of Luke Matthews as Head of Sales - Australia. Luke joins CSM following a successful three years as Head of Corporate & Foundation at Wests Tigers Rugby League Football Club. During this time, he was responsible for the design and implementation of Wests Tigers’ sponsorship, hospitality, events and foundation strategy, resulting in significant commercial revenue growth. Most recently, ... read more

A record-breaking Paralympian has been appointed as the new Chief Executive of the British Paralympic Association. Dave Clarke will succeed Mike Sharrock who steps down at the end of February after more than four years at the helm. Clarke represented his country 144 times in blind football scoring a record 128 goals in the process. He competed for ParalympicsGB at the Beijing 2008 and London 2012 Paralympic Games and also in Goalball at Atlanta 1996. He was a torchbearer at the London ... read more

Stoli Group, the leading global ultra-luxury spirits and wines company, today announced a rebrand of their partnership with the Formula E Team Maserati MSG Racing, switching the focus from elit™ Vodka to Stoli Vodka. Looking to the future, Stoli Vodka, together with Maserati MSG Racing, will celebrate their shared values in the pursuit of progress and positive change with a focus on sustainability. With their campaign: Liberate the Winning Spirit, Stoli Vodka will inspire ... read more

Brother UK will continue their support of Britain’s biggest professional cycle races, the Tour of Britain and Women’s Tour, for a tenth consecutive season in 2023, it has been announced. Brother UK will remain the Official Print and Results partner and continue to serve as presenting partner of the Green Zones in both the Women’s Tour and Tour of Britain, the latter starting in Manchester, the company’s home city, this September. In 2022 Brother UK extended their support to encompass the ... read more