News

The European Challenge Tour has announced that Hotel VIVA Golf, part of Hotels VIVA and Resorts, will be the Official Hotel of the 2022 Rolex Challenge Tour Grand Final supported by The R&A. The final event of the 2022 Road to Mallorca will take place at Club de Golf Alcanada, Mallorca, from November 3-6 as the top 45 players on the Road to Mallorca Rankings battle it out for one of the coveted 20 DP World Tour cards on offer and a share of the €500,000 prize fund. Hotel VIVA Golf ... read more

Leading IMOCA sailors Charlie Dalin, Benjamin Dutreux, Damien Seguin and Tanguy Le Turquais have been named as the newest #TeamMusto ambassadors ahead of the 2022 Défi Azimut, which started on Wednesday, 14 September in Lorient, France. They join Musto’s roster of elite sailors taking part in the event, including Sam Davies, Charlie Enright, Jérémie Beyou and Boris Herrmann. With the addition of Dalin, Seguin and Dutreux, there are now five #TeamMusto ambassadors in the top ten of the IMOCA ... read more

Experience Kissimmee, the official tourism authority for Osceola County, Florida, and the National Football League UK today announced a partnership that names Experience Kissimmee as the official Travel Destination of the NFL in the UK. The venture, the first of its kind, aspires to promote brand awareness and shine the spotlight on this popular Central Florida destination. The sponsorship will kick off with the NFL London Games, featuring: Minnesota Vikings vs New Orleans Saints (Oct. ... read more

Global integrated marketing agency CSM Sport & Entertainment (CSM) has entered into a partnership with World Netball that will see the agency lead on sponsorship sales for the upcoming Netball World Cup in 2023. Following the successful Netball World Cup 2019, which was hosted in Liverpool, UK, the tournament is predicted to reach even greater heights next year when it arrives in Cape Town, South Africa. The tournament will be held in the International Convention Centre in the heart of ... read more

SponsorLive: the European Sponsorship Association Summit and a must-attend event for all sponsorship professionals in Europe, will be held on Thursday 17 November at the Docks Dome in Brussels.  SponsorLive will feature international speakers from across Europe and culminate in the traditional ceremony of the Belgian Sponsorship Awards.  We are delighted to announce our first speakers: Stuart Wareman and Hege Irene Asplund. Stuart is VP Experiences, Events & Sponsorship (Global) at ... read more

Mongoose Sport & Entertainment has been appointed by the British Fashion Council to find partners for three of their most attractive properties inclusive of Principle Partner of The Fashion Awards, as well as growing the network of Partners for London Fashion Week and the Institute of Positive Fashion. The London-based sports and entertainment marketing agency is joining forces with the British Fashion Council to manage the outreach and negotiations on an on-going basis. The British ... read more

Bike Club, the kids bike subscription service, have today announced their partnership with the AJ Bell Tour of Britain - helping inspire the next generation to get cycling. A Bike Club subscription gives you access to premium quality, lightweight kids bikes that you exchange as they grow. Making sure they are always on the perfect size. With no large upfront costs, low monthly fees, and no minimum contract Bike Club is the affordable, flexible and sustainable way to get the family to fall ... read more

The Radio Academy Festival 2022 takes place in one week’s time on 7 September at the Royal College of Physicians, London.  A record number of sponsorship deals for the UK radio and audio industry event have been secured by Reg&Co, The Radio Academy’s sponsorship agency – reaching a new high since the Festival moved to London in 2015. Sam Bailey, Managing Director of The Radio Academy, commented: “We are extremely excited ahead of our annual day of celebration, debate and discussion ... read more

Edinburgh International Festival returned to the city’s theatres and concert halls for the first time since 2019Scotland embraced the return of the International Festival as 70% of over 150,000 tickets issued went to Scottish audiences34,000 free tickets were snapped up in record time, mostly for four special events which had 63% Edinburgh audiencesThe 2023 International Festival takes place 4-27 August The 2022 Edinburgh International Festival has drawn to a close ... read more

Specialist sports travel operator Sportsbreaks.com will be the presenting partner of the sprints jersey at the upcoming AJ Bell Tour of Britain. Riders will contest 24 intermediate Sportsbreaks.com Sprints across the eight stages of the race, which gets underway in Aberdeen on Sunday 4 September. Sportsbreaks.com, who have been the Official Hospitality Partner of the AJ Bell Tour of Britain since 2021, offer unrivalled sports travel experiences to the world’s most exciting sporting ... read more

• Osi Umenyiora and Jason Bell joined by Laura Woods for weekly shows, London Games and Super Bowl The National Football League (NFL) has a new free-to-air television home in the UK and Ireland with the announcement of a three-year partnership with ITV. Sports Presenter of the Year Laura Woods will be joining award-winning analysts Osi Umenyiora, a two-time Super Bowl winner, and Jason Bell when ITV kicks off its coverage on Friday September 9 with the first in a series of hour-long ... read more

AJ Bell has been confirmed as title partner of the upcoming 2022 AJ Bell Tour of Britain, taking place 4 – 11 September. The Manchester-based investment platform will become the title partner of Britain’s biggest and most prestigious cycling race for the second year running, following the event’s success in 2021. This year’s AJ Bell Tour of Britain will begin in Aberdeen on Sunday 4 September and include the first-ever opening day summit finish in modern race history at Glenshee Ski ... read more

Evans Cycles, the UK’s leading specialist bike retailer, have today announced that they will operate as the Official Retailer for the 2022 Tour of Britain. The Tour of Britain, the UK's most prestigious cycle race, will take place between Sunday 4-11 September 2022, with eight thrilling stages. Starting in Aberdeen, before making its way south and finishing on the Isle of Wight, the heated competition passes a number of key Evans Cycles stores along the way. Managing Director for Evans ... read more

CSM Sport & Entertainment (CSM) has been re-appointed to support Major League Baseball (MLB) in bringing regular-season games back to London in 2023, 2024 and 2026. Baseball will return to the city next year with the St. Louis Cardinals and Chicago Cubs playing a two-game series at London Stadium on June 24-25, 2023. This follows the inaugural MLB London Series in 2019 when Boston Red Sox and New York Yankees played out their historic rivalry across two thrilling games at London ... read more

• Gambling makes a “mini comeback” • Financial Services and Alcohol see biggest decrease The Manufacturing/Engineering sector has seen the biggest increase in the number of front of shirt sponsorships across professional football, cricket and rugby teams in England. The sector accounts for 7.5% of front of shirt (FoS) sponsors across 226 teams, up from 4.9% a year ago. It’s now the fourth most prevalent sponsor, overtaking Financial Services, IT Services/Software, Construction and ... read more

Tour of Britain organisers have confirmed that with one month to go until the race (4-11 September), there is an opportunity for title and jersey sponsorships due to a late change. “Unfortunately, having got some way down the line to a final agreement we have recently had a prospective title sponsor for this year’s race withdraw, which has left us in this frustrating position,” said Hugh Roberts, Chairman of race organisers SweetSpot Group. “While time is now not on our side, we wanted ... read more

MKTG Sports + Entertainment have appointed award-winning sports marketing specialist, Jamie Corr, as Senior Vice-President, sponsorship and consultancy. Corr, a respected professional with more than 15 years’ experience in partnership strategy and marketing, joins the Dentsu-owned agency this summer.  A former Managing Director of sport at H&K Strategies and Partnerships Manager at the International Olympic Committee, Corr has worked with some of the world’s biggest global ... read more

National team partners including Cinch, LV and IG dominate the charts of the most appealing cricket sponsors in the UK, according to a survey undertaken by specialist consultancy ONSIDE. The captivating performances of England’s men’s Test team against New Zealand and India, combined with increased exposure for the women’s national team across all formats have helped propel Cinch to the top of the list in only its second season in the sport. The sponsorship has proved to be particularly ... read more

GKN Aerospace have signed up to support the Isle of Wight stage of the Tour of Britain, on Sunday 11 September, as the official fan hub sponsor for the final leg of the national tour. More than 100 of the world’s top cyclists will be racing from Ryde to a thrilling uphill finish at The Needles in a 150-kilometre (93-mile) stage that will take in Sandown, Yarmouth, Cowes, Newport, and Ventnor as well as many other communities across the island. Through the partnership GKN Aerospace will ... read more

Fulham Football Club can confirm a record sponsorship with global betting firm W88 as Front of Shirt and Main Team Partner for the 22/23 Premier League season. The shirt featuring the W88 logo will be worn by both the Fulham FC Women’s and Men’s First Teams. The new season kit will be unveiled on Friday 29th July, before being worn on Sunday by the Men’s First Team for their final pre-season friendly against Villarreal at Craven Cottage. Fulham FC will launch their Premier League campaign ... read more

cinch - home to a huge range of electric vehicles to buy entirely online - is offering 60 electric vehicle (EV) charging spaces at Latitude Festival for the first time Powered by HVO and free to use, the initiative will help festival goers party while reducing their carbon emissionscinch Park & Charge will be the biggest EV charging initiative at a UK festival to date, with all 60 spaces snapped up in just 60 mins by Latitude Festival ticket holders cinch, the UK's fastest-growing ... read more

SunGod’s new 8KO® Infinite™ Lenses, which feature 50% recycled materials for the very first time, continue to push the boundaries of sustainable innovation in the eyewear industry. SunGod has collaborated with long-term partner Surfers Against Sewage to create a radical new lens material that takes sustainability in the eyewear industry to the next level. The leading British performance eyewear brand has developed the groundbreaking 8KO® Infinite™ Lenses, featuring 50% recycled material for ... read more

DKB announced as Presenting Partner of the first regular season NFL game in GermanyPartnership embarks on joint mission to develop American Football in GermanyDKB commits to Young Talent Development as Presenting Partner of NFL Flag Football Programme Deutsche Kreditbank AG (DKB) announced as Official Partner of the NFL in Germany and Presenting Partner of the regular NFL games in Munich and Frankfurt. The long-term partnership officially kicks off as tickets go on sale for the NFL game ... read more

THE SPORT INDUSTRY YOUNG AGENCY OF THE YEAR CHOSEN BY WORLD RUGBY FOR EARNED MEDIA CAMPAIGN The Space Between, the sports marketing agency for challenger brands, has been appointed by World Rugby and Rugby New Zealand to create and deliver an earned media campaign to reach new audiences and drive ticket sales ahead of the forthcoming Rugby World Cup, being hosted by New Zealand in October this year. This month the Rugby World Cup 2021 “Family Reunion” digital marketing campaign launched ... read more

Galvanized by WeAreFearless’ psychology-led approach, the new division will help brands, rights-holders and sponsors solve real business problems and unlock new value by creating fresh opportunities to propel women's sports forward.  The launch of the division will further boost the impact WeAreFearless has already made in women’s sport.  This includes award-winning work with Bridgestone and Caster Semenya (South African middle-distance runner) ... read more

NTT DATA today announced a multiyear extension of its sponsorship of golf’s original championship , The Open, which is celebrating its 150th instalment this year. Building on the decade-long partnership between NTT DATA and The R&A, the organisers of The Open, NTT DATA is also pleased to announce its inaugural sponsorship of the AIG Women’s Open, the most international major in Women's golf and one of the premier Championships in the game. NTT DATA has a close partnership with The ... read more

Live, branding, experiences, and events agency CSM Live is delighted to announce the appointment of Andreas Schrott as its inaugural Director for Germany. The move highlights the business’ long-term commitment to the country which has become a European sports hub as well as a centre for future major events taking place. With an existing portfolio of events in Germany, this marks the creation of a permanent presence in central Europe, with a focus on delivering branding and live ... read more

While the number of brands investing in sponsorship of women’s sport is on the rise, a survey undertaken by the specialist consultancy ONSIDE has revealed only 46% of UK adults can name a sponsor of women’s sport. Apparel giants Nike and Adidas are the leading brands associated with women’s sport sponsorship in the UK with their activity resonating most strongly with younger adults and females. Barclays – naming rights partner of the Barclays FA Women’s Super League – is third on the list ... read more

Fifty-Three Six, the Dublin- and London-based full service, multi-award-winning sports marketing agency, has appointed Paul Glynn as Head of Media & Strategy.  Glynn, formerly VP of Global Paid Media at DAZN and Head of Online Media at gambling giant Paddy Power, steps into a newly created role this week as Fifty-Three Six expands its senior management team and eyes further growth after a year that has seen revenues grow 80% year-on-year. At DAZN, Glynn led a team of in-house ... read more

The Irish sports sponsorship industry had a blazing start to the year with record deal volumes recorded but a new ONSIDE survey of sports industry executives released this week has uncovered a mix of challenges to maintaining this momentum in the second half of 2022. The fifth wave of the ONSIDE Sports Industry Monitor of Sport for Business industry members shows a 5% decline in the levels of optimism around the sponsorship industry and a sharp 33% drop in sentiment toward the wider economy ... read more

UEFA Women’s EURO 2022 has announced a huge festival of football this summer, with celebrations taking place across England when the tournament gets underway at Old Trafford on 6 July.  All nine host cities will stage a series of exciting events for fans to help them get involved in Europe’s biggest-ever women’s sporting event.  Iconic locations across England will be transformed into Fan Parties, where supporters of all nations and families can gather to enjoy food, music and ... read more

The O2, the world’s most popular music, entertainment and leisure venue, today announces a multi-year partnership with Gopuff, the Instant Commerce pioneer, who has been named as The O2’s principal partner and official grocery, food and beverage delivery partner. Through the multi-year deal, brokered by AEG Global Partnerships, Gopuff will integrate directly into The O2 event experience, delivering food and other essential items within the venue, as well as offering unique VIP ... read more

Isle of Wight ferry company Wightlink have signed up as an official sponsor of this year’s final stage of the Tour of Britain cycle race, which comes to the Isle of Wight on Sunday, 11 September. More than 100 of the world’s top cyclists will be racing from Ryde to a thrilling uphill finish at The Needles in a 150-kilometre (93-mile) stage. Many of the competitors, as well as the tens of thousands of spectators expected to travel to the Isle of Wight, will be travelling with Wightlink ... read more

Fulham Football Club is pleased to announce a partnership with state-of-the-art shading technology supplier Somfy for the next three seasons. Somfy will provide Fulham FC’s Fulham Pier development with intelligent solar shading system to help create an energy efficient, sustainable space that provides visitors with a user experience focused on wellbeing and comfort. Somfy was chosen because of their expertise and proven experience in delivering smart shading solutions in the UK and across ... read more