Wahoo, the award winning tech-fitness company, have been appointed by SweetSpot as their Official Training and Cycle Computer Partner. This move will see the American brand significantly enhance the television and digital coverage of the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO ... read more
News
London set to host round of spectacular UIM F1H2O World Championship for the first time in 33 years
The British leg of the flagship series of single-seater inshore circuit Formula 1 powerboat racing – the UIM F1H2O World Championship Grand Prix of London – was today launched in the heart of London. The spectacular, high-octane event will be held at East London’s historic Royal Victoria Dock for ... read more
Royal Marsden Cancer Charity and European Tour Foundation become Official Charity Partners of GolfSixes
The Royal Marsden Cancer Charity and the European Tour Foundation have been selected as the Official Charity Partners of GolfSixes, the European Tour’s innovative short format event taking place at Centurion Club in St Albans on May 5-6, 2018. The Royal Marsden ... read more
English teams set for GolfSixes clash
England, represented by Eddie Pepperell and Matt Wallace, and the England Women’s Team of Georgia Hall and Charley Hull will go head-to-head at GolfSixes after the draw for this year’s competition was made at host venue Centurion Club in St Albans, near London. Hall ... read more
Diabetes UK and European Tour Foundation confirmed as Official Charity Partners for the BMW PGA Championship
Diabetes UK and the European Tour Foundation have been chosen as the Official Charity Partners of the 2018 BMW PGA Championship, the first Rolex Series event of the 2018 European Tour schedule, at Wentworth Club from May 24-27. Both charities are dedicated to supporting children and adults in ... read more
Arsenal players have a paw-some time taking on Cooper Tire Europe’s Dog Agility Course
Cooper Tire Europe has put the dog-loving members of Arsenal Football Club’s squad to the test, with the tyre manufacturer’s latest player challenge, the ‘Cooper Tire Agility Course’. Defenders Sead Kolašinac and Calum Chambers lined-up alongside midfield terrier Jack Wilshere, who were each ... read more
FC Barcelona introduce Hypnosis drills in preparation for El Clásico
Iniesta, Rakitić, Paulinho, Ter Stegen and Coutinho discovered the power of hypnosis during a unique training session at the Ciutat Esportiva FC Barcelona super fans unable to recognise their footballing heroes as hypnotist makes the world’s most recognisable footballers, ... read more
Jackie Fast to become brand ambassador for The Camden Watch Company
From selling sponsorship deals to being the sponsorship deal – The Camden Watch Company announces sponsorship industry expert Jackie Fast as latest brand ambassador. The Camden Watch Company is delighted to announce Young Entrepreneur of the Year Jackie Fast as its new brand ambassador for ... read more
Limelight Sports delivers for Sport Relief
Limelight Sports, the agency of the Active World, has just supported BBC Radio 1’s Gregathlon: Pedal to the Peaks, a challenge that has raised over £1 million for Sport Relief. The challenge involved BBC Radio 1 DJ, Greg James, climbing Snowden, Scafell Pike and Ben Nevis – the highest mountains in ... read more
SAS announces extension to British Rowing partnership
SAS, the global leader in analytics, has extended its partnership with British Rowing as Official Analytics Partner for a further three years, until December 2020. The extension of the partnership comes off the back of four successful years working together, during which SAS has helped British ... read more
2017 ESA Arts Sponsorship Certificate Course Sees a Record Number of ‘Distinction’ Graduates
ESA Arts Sponsorship Certificate 2017 course sees 12 students graduate The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession and charity and fundraising innovator Cause4, along with the Arts Council England-funded Arts ... read more
ESA Congratulates the First Sales Certificate Class of 2018
ESA Sales Certificate course sees seven students graduate The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession, congratulates its newest ESA Sales Certificate graduates. The January 2018 sponsorship sales cohort saw seven ... read more
There has been no better time to push start on eSports
In light of today’s exciting news that Birmingham will host UK’s first Dota 2 major on 25-27th May 2018, you may be interested in reading Synergy Account Director Greg Double’s blog on eSports. Entitled ‘Over Lan and Sea: The eSports fans you already know’ Greg's blog demonstrates that there has ... read more
Latest sport, esports, music, tech and marketing reports from Strive
The end of one year and start of another always throws up a wealth of research and insight reports about what's just gone, or is about to land upon us. Sourcing and then picking through these reports can be a full-time job, but Strive has done this for you! MUSIC, TECH & MARKETING ... read more
OVO Energy announces equal prize fund for 2018 Women’s Tour
Equal prize money structure for the Women's Tour is now identical to that of the men's Tour of Britain OVO Energy increases Women's Tour prize fund by €55,000, bringing pot from €35,000 to €90,000 Route for the fifth edition of the OVO Energy Women's Tour announced Race to start in Suffolk, ... read more
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