Landmark season for the Staysure Tour, formerly known as the European Senior Tour PGA Seniors Championship returns to the schedule, with Staysure named as title sponsors The Senior Open Presented by Rolex to be held on the Old Course at St Andrews for the first time The Staysure Tour ... read more
News
The Rights Holder Manifesto – Sponsorship is a game and rights holders are losing
“It’s not your job to change the way brands consider sponsorship. It’s your job to change the way they consider your sponsorship.” The scramble for sponsorship continues across all levels of sport and across all markets. And it’s not getting any easier. Contrast that with the fact that ... read more
Sponsorship in Ireland to break €200m mark for the first time: ONSIDE
With 8 in 10 sponsors in Ireland considering acquiring new sponsorship rights in 2018, the Irish Sponsorship market is set to grow by 12% to a new high of €201m in 2018, according to the annual ONSIDE Irish Sponsorship Industry Survey from sponsorship experts ONSIDE. 2017 saw the Irish ... read more
Soccerex Football Finance 100 | 2018 Edition – Manchester City pack most financial punch on the planet
Manchester City have more financial muscle than any other club in world football – according to the Soccerex Football Finance 100. This ground-breaking new annual report by Soccerex, which has produced many ‘eye-catching’ results, uses a bespoke methodology to evaluate and rank the top 100 clubs ... read more
Timothy James & Partners London 10 Mile returning to Richmond Park in May 2018
Our Active team are excited to announce that ‘London’s most beautiful running event’ is returning to the world-famous Richmond Park on May 13 2018, with thousands of runners of all levels of ability expected to sign up for an unrivalled day of closed road running and family fun. Entries for the ... read more
SweetSpot Group appoints Heath Harvey as CEO
Leading sports event management and marketing company, SweetSpot Group, organisers of the OVO Energy Tour of Britain and OVO Energy Women's Tour, are delighted to announce the appointment of Heath Harvey as CEO in 2018. Hugh Roberts, executive Chairman of SweetSpot Group, commented, "Heath has a ... read more
‘GolfSixes’ attracts new, younger fans as short-format golf returns to the European Tour
Proven outcomes from inaugural GolfSixes event last season prompts launch of a ‘festival of golf’ in 2018 GolfSixes concept brings ‘high octane’, entertainment golf to wider audiences Junior tournament to be introduced alongside professional event Event returns to Centurion Club, St. Albans ... read more
Ricoh launches ‘The Age of Digital Information video’ as part of The Business of Rugby campaign
Global technology company Ricoh has today released their second video ‘The Age of Digital Information’ as part of The Business of Rugby campaign, which investigates the latest business thinking and strategies the 12 Premiership Rugby clubs are utilising as well as the innovations and new ... read more
“The state of the airline industry” – a new exclusive Sector Report from Sportcal Sponsorship
Sportcal Sponsorship has launched a new Sector Report which looks at the state of the airline industry. After a turbulent decade for the sector, many airlines have now returned to the black with 2016 revenues of over $70bn. This in-turn has enabled airlines to make substantial profits, providing ... read more
ICC Cricket World Cup 2019 appoints Two Circles as Official Data and Insight Partner
The ICC Cricket World Cup 2019 has appointed data-driven sports marketing agency Two Circles as the Official Data and Insight Partner for cricket’s global showpiece in England and Wales in two years’ time. The ICC Cricket World Cup features the world’s top one-day cricketing nations and is one of ... read more
Dele Alli signs with CAA Sports for Commercial Representation
CAA Sports has signed Tottenham and England national team midfielder Dele Alli for commercial representation. Dele, who made his Tottenham debut in 2015, was recently named the Professional Footballers' Association Young Player of the Year. With its access to unparalleled resources and ... read more
Simple Minds set to rock the 2018 BMW PGA Championship
Scottish rock band Simple Minds will bring the 2018 BMW PGA Championship – the first Rolex Series event of the new season – to a close when they headline the BMW Show Stage at Wentworth Club on Sunday May 27. Best known for their singles Don’t You Forget About Me, from the soundtrack of the film ... read more
Congratulations to the ESA Diploma Graduates of 2017
57 ESA Diploma Students Graduate from the Class of 2017 On Thursday 30th November, the British Academy of Film and Television Arts (BAFTA) played host to the sixth annual ESA Diploma Graduation ceremony, where we saw the majority of the 57 graduates from across the UK, Germany, Ireland, Italy and ... read more
Synergy Hits the Jackpot with LeoVegas and Leicester Tigers
Mobile Gaming Group appoints Synergy to handle rugby sponsorship LeoVegas is the latest brand to join the Synergy roster as the sports and entertainment marketing agency came through a competitive brief to activate the gaming brand’s sponsorship of one of the world’s most successful rugby clubs, ... read more
Jackie Fast Leaves Slingshot Sponsorship
Jackie Fast, Founder and Managing Director of Slingshot Sponsorship, has now left the company to pursue writing and other interests following the company’s sale last year to The Marketing Group. Jackie Fast started Slingshot from her home in 2010, growing the company to provide services for major ... read more
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