News

Emirates and the European Tour have renewed their existing European Tour Agreement for four years until 2021. The new deal includes Emirates becoming an Official Partner of The 2018 Ryder Cup. The 48th edition of The Ryder Cup, scheduled to be held at Le Golf National in France in September 2018, ... read more

The Rugby Football League and Ladbrokes have agreed to continue the current partnership that will see the betting and gaming giants remain as title sponsor of Rugby League’s most famous and historic competition, the Ladbrokes Challenge Cup. The one-year extension to the current deal is announced ... read more

England’s Barmy Army, the internationally renowned cricket supporters club, announces a new sponsorship with SportNation.bet, in a deal introduced and brokered by partnership agency, Reg & Co. Barmy Army brings together passionate England cricket fans and provides them with match tickets, ... read more

McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies.  It follows the agency’s global ... read more

Read the latest news from Team GB here 16th August: watch Sir Mo on the track one final time 3rd August: run with an Olympian, win tickets to London 2017 19th July: together we can get the nation fitter 6th July: 9 years on...the bronze medal they deserve --ENDS-- ... read more

Extreme Tech Challenge (XTC) 2018 is excited to announce the addition of a data & analytics vertical for this year’s competition, which will focus on highlighting tomorrow’s most promising data science companies. The new vertical will be sponsored by Meltwater, a global leader in media ... read more

Sine Qua Non (SQN) has been the catalyst for a new brand partnership between materials handling manufacturer, Yale®, and MotoGP™, the FIM Road Racing World Championship. The new brand partnership, which began at last weekend’s Czech Republic round of the Championship, sees Yale appointed as the ... read more

Shirt reveal launches Canterbury’s ‘Unbreakable Bond’ campaign With 113 years of rugby apparel expertise, Canterbury has again pushed the boundaries of innovation in the new England Rugby 2017 – 18 home kit unveiled today. The kit will be worn for the first time by the men’s and women’s senior ... read more

England Rugby League are pleased to announce a new partnership with OPRO, the world’s most technically advanced mouth guard brand and leading pioneer in oral protection. As part of a five-year agreement, OPRO will become the ‘Official Mouth Guard of England Rugby League’ providing mouthguards to ... read more

15-year-old athlete Arneton, joins Under Armour as the brand rapidly expands in France Today, a rising star in world athletics, Heather Arneton becomes the latest young, determined and fearless athlete to join Under Armour’s roster of dynamic, talented athletes. Arneton, who turned ... read more

Dacia is the supporting partner of England’s 2017 Wheelchair Rugby League World Cup bid Deal is an extension of the car brand’s existing relationship with Rugby Football League Underlines Dacia’s commitment to all levels of the game Dacia has extended its partnership with Rugby Football ... read more

Leading marketing agency Fuse, part of the Omnicom Media Group, has been appointed to continue working with global gaming brand Betsafe on their sports partnerships and ambassador programme in the UK. Fuse have worked with Betsafe since March 2016 and by extending their relationship will now work ... read more

CANTERBURY AND ENGLAND RUGBY RELEASE NEW TRAINING WEAR RANGE AHEAD OF THE 2017/18 SEASON England Rugby players James Haskell, Maro Itoje and Jack Nowell today unveiled the new England Rugby 2017/18 training range, which will be worn throughout the new season. Showcasing a dark tap shoe, nine ... read more

Limelight Sports, the agency of the Active World, has announced that James Robinson has joined the management board of the agency as Group Commercial Director. Robinson has over 23 years’ experience in the participation sports sector and has headed up organisations in both the rights holder and ... read more