News

World renowned rugby referee, Nigel Owens, reveals a handwritten letter from former RFU chairman, Bill Beaumont, which was the caring gesture that got him through when it mattered most. SEE THE FULL VIDEO HERE Dove Men+Care, one of Unilever’s leading male toiletries brands, today launched its ... read more

‘People Just do Nothing’ star Chabuddy G (Asim Chaudhry) has been getting a flavour of cricket from some of the sport’s most passionate individuals ahead of the highly-anticipated ICC Cricket World Cup 2019, which takes place across England and Wales next summer. The campaign created by Ogilvy ... read more

Reigning Premiership Rugby champions Saracens have appointed data-driven sports marketing agency Two Circles to help them strengthen engagement with their fans and drive commercial growth across a range of revenue streams. After several successful seasons on the pitch for both the men’s and the ... read more

rEvolution, the integrated global sports marketing agency, has acquired London-based sports marketing agency, Revolution Sports Marketing Group. Founded in 2003, Revolution works with a variety of clients across golf, equestrian, tennis, motorsports and rugby, and counts SAS, Land Rover and the FEI ... read more

Travel platform kicks off three-season agreement to sponsor the UEFA Champions League   UEFA has today announced that Expedia Group will become Official Travel Partner of the UEFA Champions League. Expedia Group’s Brand Expedia and Hotels.com will front its UEFA Champions League sponsorship in ... read more

Lewes FC’s men’s and women’s teams will take to the field for the new 2018/19 season proudly wearing the #WhatIf motif on their shirts. #WhatIf is a campaign, created by Women In Football and Synergy, in which businesses, celebrities and members of the public have been asked to identify one way ... read more

Bridgestone, the world’s number one tyre and rubber company (1), and Worldwide Olympic Partner, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and ... read more

CSM Sport & Entertainment (CSM) today announced an enhanced digital offering with the launch of ‘CSM Engage’ in partnership with Melbourne-based agency Greenroom Digital. A truly unique proposition in the sports marketing landscape, CSM Engage is a fresh approach to sponsorship activation, ... read more

Jordan Pickford and Nikita Parris join children from across the UK to announce McDonald’s renewed support of grassroots football for four more years McDonald’s has today announced its continued long-term commitment to improving the standard of grassroots football in the UK with the renewal of its ... read more

The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership. The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in ... read more

Momentum Sports, one of China’s leading sports marketing, brand consulting, and athlete representation companies, focused on traditional sports, eSports, and crossover entertainment, has merged into CAA China, it was announced today.  Momentum Sports’ founder and CEO Mark Gao will work closely with ... read more

Helen Atkinson presented with award by the celebrity football mum-of-four during ceremony held at Wembley Stadium Helen Atkinson was named the 2018 McDonald’s UK Football Mum of the Year at a special ceremony at Wembley Stadium on Sunday, 5th August, held ahead of the Community Shield match ... read more

The latest sport business article from ESA member NF Sport features LeBron James, the opening of his school in Akron and the reasons behind this choice. Read the full article here. ... read more

Jos Buttler, Jonny Bairstow & Stuart Broad take part in ultra-high res photo-shoot of their eyes during Specsavers’ sponsorship launch Batting for England requires incredible hand-to-eye co-ordination – and Specsavers have revealed a detailed never-before-seen look into the eyes of ... read more