UK Lifeguards – Be The Brand The Royal National Lifeboat Institution (RNLI) has opened a tender bid to award one commercial partner as the brand associated with the charity’s beach lifeguard service. This is the first time in the RNLI lifeguards’ 16-year history that a commercial partner will have ... read more
News
Aberdeen Standard Investments Scottish Open and Aberdeen Standard Investments Ladies Scottish Open set for The Renaissance Club in 2019
East Lothian venue to host Scotland’s National Opens for the first time The move continues the innovative strategy of playing both tournaments on the same course within the same month The Aberdeen Standard Investments Scottish Open will return to East Lothian next year when The Renaissance ... read more
Will Heineken bring change to Formula One?
Read more from ESA member NF Sport... about Formula One Championships and its new brand strategies featuring ESA member Heineken. ... read more
ESA VOTES IN NEW BOARD MEMBER AND ANNOUNCES NEW MEMBERSHIP PROPOSITION AT 2018 AGM
The European Sponsorship Association (ESA), the membership body that seeks to inspire, unite and grow the sponsorship industry, held its AGM on Wednesday 4th July with the main order of business being the election of one new member to its 15-person Board of Directors, and a new member ... read more
MLB Softball60 finals mark one year until Major League Baseball comes to London
The finals of Major League Baseball Softball60 took place this week as MLB marks one year to go until London hosts the New York Yankees and the Boston Red Sox as part of two regular season games. This will be the first time that MLB matches will be staged in Europe and the games will take place at ... read more
Wimbledon 2018 is coming!
ESA member NF Sport unveils secrets of the most anticipated tennis tournament... Read the full article here ... read more
The 2018 FIFA World Cup Sponsorship XI – Which Sponsors fit where in Slingshot’s Starting Line-up?
Sponsorship for the FIFA World Cup is a fundamental part of what makes the iconic sporting competition possible. But it’s perhaps never been as important for governing body FIFA itself as it is in 2018. FIFA post big losses most years – £275m in 2016, and £140m in 2017. However, these vast sums ... read more
ESA Diploma 2019 Enrolment Is Now Open
The ESA Diploma is the only academic qualification designed specifically for the needs of the sponsorship industry The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession, has today opened up enrolment for the 2019 ESA Diploma. As a ... read more
Konta ready for “gladiatorial fight” as she eyes Wimbledon final
British No.1, Konta, is ready to “fight till the end” to go one better at Wimbledon Konta warns - “I will be an entertainer and I will be aggressive.” Wimbledon is her reward and she loves the “crescendo” of battle WATCH: Konta ready for “gladiatorial fight” British No.1 and Jaguar UK ... read more
Econocom announced as an official supplier of The 2018 Ryder Cup
Econocom, a leading European player specialising in the digital transformation of organisations, has been announced as an Official Supplier of The 2018 Ryder Cup. As well as providing a range of hardware products critical to the organisation of The Ryder Cup, Econocom will also become the ... read more
Kyle Edmund tells Jaguar he is “ready for pain” in his quest to be World No. 1
British No1 Kyle Edmund warns 'There is no one I can't beat' and talks of winning Wimbledon and becoming World No.1 Edmund describes how Murray has mentored him and shown him the sacrifices needed to win The 23 year old believes he has “the best forehand in the world” in exclusive Jaguar ... read more
caytoo Requires Beta Testers
caytoo is Innovating the Way that Athletes, Sports and Brands Connect and do Business, and Needs your Help! ESA members, we'd like you to help design the most exciting technology platform in sport. Your input will help you and other sports stakeholders win better, commercially, by harnessing the ... read more
Jaguar reveals the edge that is powering Andy Murray’s return
Two-time Wimbledon Champion Andy Murray opens up about enjoying the suffering during his comeback in exclusive Jaguar film British tennis icon admits it has hurt not being out on the court and playing in front of big crowds Murray hopes to return to Wimbledon where he plays his best tennis ... read more
NZ Rugby backs global AIG campaign
New Zealand Rugby (NZR) is proudly backing a new global campaign launched today by key partner AIG called Effort Is Effort. Effort Is Effort champions equality, diversity and teamwork on and off the field with All Blacks and Black Ferns featured in a series of videos to promote the AIG diversity ... read more
Galway Hurler Joe Canning Joins ONSIDE Advisory Panel
Sponsorship consultants ONSIDE have confirmed the appointment of 2017 Hurler of the Year Joe Canning, as a senior consultant on its sports advisory panel. The role will see the All Ireland Hurling winner join forces with the leading sponsorship and research experts, as part of a shared goal to ... read more
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