Sector-focused awards
Arts and Culture Sponsorship
– WINNER: An Post Irish Book Awards
Community Sponsorship
– HIGHLY COMMENDED: Electric Ireland Game Changers
– WINNER: The Match Against Bullying
Gaming Sponsorship
– WINNER: DHL & ESL One – The Rise of EffiBOT
Mass Participation Sponsorship
– WINNER: Darkness into Light proudly supported by Electric Ireland
Media Sponsorship
– WINNER: Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media
Music Sponsorship
– WINNER: ibis MUSIC
Purpose-led Sponsorship: 2 sub-categories
Purpose-led Sponsorship (cause)
– HIGHLY COMMENDED: Darkness into Light proudly supported by Electric Ireland
– WINNER: Gillette – Changing the face of men’s health with Movember
Purpose-led Sponsorship (sport)
– HIGHLY COMMENDED: Powering Arsenal FC and Octopus Energy to score joint sustainability goals through a purpose-led partnership
– WINNER: Electric Ireland Game Changers
Sport Sponsorship: 4 sub-categories
Sport Sponsorship < €400k
– HIGHLY COMMENDED: Leinster Rugby and Energia
– WINNER: Electric Ireland Game Changers
Sport Sponsorship €400k – €1M
– HIGHLY COMMENDED: Boots brings glory to women’s football
– WINNER: Paddy Power – Save Our Shirt
Sport Sponsorship €1M – €5M sponsored by SportsPro
– HIGHLY COMMENDED: Vodafone Team Of Us – Everyone In
– WINNER: Marriott Bonvoy and Manchester United
Sport Sponsorship > €5M sponsored by POWA index
– HIGHLY COMMENDED: Cadbury and The Premier League
– WINNER: Rwanda Development Board and Arsenal Partnership
Discipline-focused awards
Best Employee Engagement
– WINNER: Gjensidige Games
Best Newcomer: 2 sub-categories
Best Newcomer (global)
– HIGHLY COMMENDED: PayPal and The FA
– WINNER: Marriott Bonvoy and Manchester United
Best Newcomer (UK & Ireland)
– HIGHLY COMMENDED: Boots brings glory to women’s football
– WINNER: An Post Irish Book Awards
Best Use of Branded Content
– WINNER: Right Guard – You can’t handle the truth
Best Use of Digital Channels
– WINNER: Electric Ireland GAA Higher Education Championships
Best Use of Hospitality
– WINNER: Vodafone Everyone In
Best Use of Insights
– WINNER: Boots brings glory to women’s football
Best Use of PR
– WINNER: Paddy Power – Save Our Shirt
Best Use of Social Media
– WINNER: Littlewoods Ireland #StyleOfPlay – Building Brand Love to Build the Bottom Line
Best Use of Sponsorship across Multiple Markets
– WINNER: Hyundai N – Official Safety Car of WorldSBK
Best Use of Talent
– WINNER: Cadbury FC Ambassador Programme
Game Changer: 2 sub-categories
Game Changer (non-sport)
– HIGHLY COMMENDED: Beyond The Invisible: How Standard Life turned the lens on endometriosis
– NO WINNER
Game Changer (sport)
– WINNER: Paddy Power – Save Our Shirt
Organisation-focused awards
Agency of the Year (Pan-Europe)
– WINNER: WeAreFearless.
Agency of the Year (Single Nation)
– WINNER: MKTG
Rights Holder of the Year
– WINNER: AEG – All Points East
Special Categories
ESA Best of Europe sponsored by SPONSORIUM
– BRONZE WINNER: Slovenia – SPORTO Awards (Marketing Association of Slovenia)
Petrol’s winning service
– SILVER WINNER: Ireland – All Ireland Marketing Awards (Marketing Institute of Ireland)
Aldi Play Rugby
– GOLD WINNER: Denmark – Spot:On Awards (Spot:On Club)
The Sydbank Cup: The 99% Broadcast
ESA Sponsorship of the Year
– WINNER: An Post Irish Book Awards
2020 ESA Awards Shortlist
Sector-focused awards
Arts and Culture Sponsorship
– An Post Irish Book Awards
– Cunard and English National Ballet Dance the Atlantic
– Scottish Ballet and Loganair: A High Flying Partnership
– SEACHTAIN NA GAEILGE LE ENERGIA
– Virgin Media Dublin International Film Festival
Community Sponsorship
– Aviva Ireland – Aviva Soccer Sisters
– Darkness into Light proudly supported by Electric Ireland
– Electric Ireland Game Changers
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving
– The Match Against Bullying
– The UEFA Europa League Trophy Tour driven by Kia
– The Visa Great British High Street Spend & Win Competition – part of the Great British High Street Awards 2019
Gaming Sponsorship
– DHL & ESL One – The Rise of EffiBOT
– Gamers have it better with Play #GamersGonnaPlay
Mass Participation Sponsorship
– Darkness into Light proudly supported by Electric Ireland
– Dixons Carphone Race to the Stones 2019
– I Am Team GB – Nation’s Biggest Sports Day Presented by Toyota
Media Sponsorship
– Pearl & Dean Premieres with P&G
– Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media
– tombola arcade sponsors I’m a Celebrity
Music Sponsorship
– Carlsberg Danish Quarter x Live Nation UK Music Festival Programme
– ibis MUSIC
Purpose-led Sponsorship: 2 sub-categories
Purpose-led Sponsorship (cause)
– Beyond The Invisible: How Standard Life turned the lens on endometriosis
– Darkness into Light proudly supported by Electric Ireland
– Gillette – Changing the face of men’s health with Movember
– Plogger – The app for sustainability and good health
– Rabobank presents: Brasserie2050
– Smirnoff x Live Nation UK Festival Partnership Programme
– Stanley Black & Decker
Purpose-led Sponsorship (sport)
– 20×20: AIG, Investec, KPMG, Lidl & Three – by Along Came A Spider and presented by The Federation of Irish Sport
– AIG’s #EffortIsEqual Campaign
– Electric Ireland Game Changers
– Powering Arsenal FC and Octopus Energy to score joint sustainability goals through a purpose-led partnership
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving
– The Match Against Bullying
– The UEFA Europa League Trophy Tour driven by Kia
Sport Sponsorship: 4 sub-categories
Sport Sponsorship < €400k
– DHL 50 Fastest
– Electric Ireland Game Changers
– Leinster Rugby and Energia
– Lucozade Sport x The FA: #ThreeLionesses
Sport Sponsorship €400k – €1M
– Boots brings glory to women’s football
– Electric Ireland GAA Sponsorship Portfolio
– Paddy Power – Save Our Shirt
– Vitality Roses Partnership
Sport Sponsorship €1M – €5M sponsored by SportsPro
– AIB Backing Club & County #TheToughest
– Indeed x Eintracht Frankfurt
– Marriott Bonvoy and Manchester United
– Mars – #SupportHer
– MÜLLER SPONSORS BRITISH ATHLETICS & ATHLETICS IRELAND
– Vodafone Team Of Us – Everyone In
Sport Sponsorship > €5M sponsored by POWA index
– Cadbury and The Premier League
– Guinness Six Nations 2019
– HSBC partnership with the World Rugby Sevens Series
– OPPO: Be a Shotmaker
– Rwanda Development Board and Arsenal Partnership
Discipline-focused awards
Best Employee Engagement
– AIA Championship
– Gjensidige Games
– HEINEKEN Race to the Tower 2019
– MÜLLER – Happier, Healthier, Müller
Best Newcomer: 2 sub-categories
Best Newcomer (global)
– Guinness Six Nations 2019
– Marriott Bonvoy and Manchester United
– OPPO: Be a Shotmaker
– PayPal and The FA
– The UEFA Europa League Trophy Tour driven by Kia
Best Newcomer (UK & Ireland)
– 20×20: AIG, Investec, KPMG, Lidl & Three – created by Along Came A Spider and presented by The Federation of Irish Sport
– An Post Irish Book Awards
– Boots brings glory to women’s football
– Strong Roots broadcast sponsors of the Guinness Six Nations tournament on Virgin Media
Best Use of Branded Content
– Etihad Airways Freestyle World Tour
– Nationwide Building Society #TogetherAgainstHate
– PayPal and The FA
– Pearl & Dean Premieres with P&G
– Right Guard – You can’t handle the truth
Best Use of Digital Channels
– Dixons Carphone Step to the Stones 2019
– Electric Ireland GAA Higher Education Championships
Best Use of Hospitality
– Expedia Group – Destination:Football
– Vodafone Everyone In
Best Use of Insights
– Boots brings glory to women’s football
– ENERGIA AIL
– Jaguar Racing – Balancing Actionable Insights to Meet Business Objectives as Both a Sponsor & Rights Holder
Best Use of PR
– AIB Backing Club & County #TheToughest
– November pain for the All Blacks in Dublin but not for their sponsor AIG
– Paddy Power – Save Our Shirt
– Romario | Energiedirect.nl
– Vodafone ‘Ireland’s Ball’
Best Use of Social Media
– AIB Backing Club & County #TheToughest
– Littlewoods Ireland #StyleOfPlay – Building Brand Love to Build the Bottom Line
Best Use of Sponsorship across Multiple Markets
– Hyundai N – Official Safety Car of WorldSBK
– SAP Man City Community Heroes – Helping the world run better – by SAP in partnership with Manchester City F.C. and Cityzens Giving
Best Use of Talent
– Cadbury FC Ambassador Programme
– Guinness Rugby, BOD & Tana: Kicking Speargate into Touch
– Littlewoods Ireland Style Of Play
– MÜLLER X MÜLLER ATHLETIC SQUAD
– Turn The O2 into The O3
– Wix, Manchester City and COPA90 – Pep Talks
Game Changer: 2 sub-categories
Game Changer (non-sport)
– Beyond The Invisible: How Standard Life turned the lens on endometriosis
– DHL & ESL One – The Rise of EffiBOT
– EE and BAFTA – The World’s First 5G Powered AI Stylist.
– Rabobank presents: Brasserie2050
– Virgin Media Dublin International Film Festival
Game Changer (sport)
– 20×20: AIG, Investec, KPMG, Lidl & Three – created by Along Came A Spider and presented by The Federation of Irish Sport
– 120 Messages from 120 fans for the 120th Jubilee
– Guinness – Union Cup Dublin
– OPPO: Be a Shotmaker
– Paddy Power – Save Our Shirt
– Vodafone Team Of Us – Everyone In
Organisation-focused awards
Agency of the Year (Pan-Europe)
– AEG Global Partnerships
– Bright Partnerships
– Nielsen Sports
– Octagon
– WeAreFearless.
Agency of the Year (Single Nation)
– Core Sponsorship
– MKTG
– Verve Live Agency
Rights Holder of the Year
– AEG – All Points East
– Arsenal Football Club
– Live Nation – Power of Live
ESA Best of Europe sponsored by SPONSORIUM
(entry by invitation only)
Across Europe, each national sponsorship agency puts forward their sponsorship of the year. Bronze, Silver and Gold are awarded to the best of the best with entry by invitation only
– NOMINEES
ESA Sponsorship of the Year (chosen from category winners – announced on the night)
The winner from each main award category is rejudged by the panel and one campaign is crowned ‘ESA Sponsorship of the Year’