Member News

Ryder Cup Europe and the PGA of America today announced that Smurfit Westrock, a global leader in sustainable packaging, has signed a new agreement to become a Worldwide Partner and the Official Packaging Innovation Partner, to the next three editions of the Ryder Cup. Established in 1927, the biennial competition pits 12 of the top professional golfers from the U.S. and Europe against each other in a head-to-head match play competition that has become one of the world’s greatest sporting ... read more

RTÉ Commercial today announced Fiat as sponsor of The Louise Duffy Show on RTÉ Radio 1, Weekdays 3pm-4pm.  The Louise Duffy Show is the home of daytime music on RTÉ Radio 1. Now in her new show time of 3pm Louise continues to curate a one-hour bespoke playlist of the best in music, taking RTÉ Radio 1 listeners back through the years, and into the future to discover new favourites. Louise also supports both emerging and established Irish artists through interviews, studio ... read more

InPost, the UK’s leading out-of-home parcel locker provider, has partnered with The Football Association (The FA) to offer England Football Accredited grassroots clubs the opportunity to generate additional revenue while providing a convenient new service for the communities they serve by hosting InPost Lockers at their facilities. Through the partnership, grassroots clubs and County FAs across England will be invited to host a locker on-site at zero cost, enabling them to generate additional ... read more

British chart favourites Toploader will bring their melodic hits to the Genesis Scottish Open this summer, headlining the Fringe by the Tee stage in the heart of the tournament’s Fan Zone on Saturday 11th July. Taking the Saturday night headline slot, Toploader will deliver a high-energy performance including their global smash hit Dancing in the Moonlight - one of the most recognisable and enduring feel-good songs of the past two decades - at the Renaissance Club in East ... read more

Manchester City and Xylem are marking World Water Day with the launch of Rainmakers, a new YouTube series that highlights how the two organisations and Love.Fútbol worked together to deliver a rainwater‑capturing football pitch in Teotihuacan, a community with nearly 60,000 residents. Designed to capture, store and reuse rainwater in an underserved community, the pitch provides a vital new water resource for residents, while offering a safe and inclusive place to play. Central to the system ... read more

Eyeballr, a new AI‑driven audience intelligence platform for global sport, has launched to provide rights owners, broadcasters, sponsors, and agencies with a real‑time, piracy‑inclusive view of who is watching, and what their exposure is worth. Built for a fragmented media landscape, Eyeballr rebuilds scattered audiences across linear broadcast, OTT, streaming platforms and illegal streaming into a single, defensible picture of viewership and sponsorship exposure. The platform connects total ... read more

Specsavers has agreed a new multi-year partnership with parkrun aimed at expanding participation in the weekly 5km community events, with a focus on people currently under-represented in physical activity. The agreement will see Specsavers work with parkrun to identify and address barriers that prevent people from taking part, including those with visual impairments, hearing loss and individuals experiencing social isolation. The initiative will begin with a series of ‘listen and ... read more

Broadcaster secures first-ever UEFA Women’s Champions League rights alongside continued coverage of UEFA men’s club competitions UC3, the joint venture between UEFA and European Football Clubs (EFC) that controls and manages the strategic marketing, sales and delivery of commercial rights for UEFA club competitions, has reached an agreement with WOWOW to broadcast UEFA men’s club competitions (UMCCs) and the UEFA Women’s Champions League (UWCL) across Japan. WOWOW, which has aired UMCCs ... read more

Rory Natkiel, the former Sid Lee Sport Chief Strategy Officer who has spent two decades leading global strategy for the likes of adidas, UEFA, Tommy Hilfiger and Pizza Hut, has announced the launch of Box Count. The specialist consultancy is designed to bring marketing science and rigorous effectiveness to the sponsorship industry, tackling what Natkiel describes as a 'structural gap' in how partnerships are valued. Launched at a time when sponsorship is one of the fastest-growing areas of ... read more

Hark has today published The Fan Gap, a new UK-wide insight study revealing the key factors shaping girls’ sport fandom – and the experiences that cause many to lose connection during their teenage years. Drawing on the voices of 1,504 young people aged 11-17, as well as Hark’s national Teacher Panel, the research uncovers the pathways that draw girls into becoming sports fans - and the gaps that cause many to drift away during adolescence. Key findings from The Fan ... read more

AEG International’s Global Partnerships team, the sponsorship and premium seating division of AEG – the world leader in sport and live entertainment – has made nine senior promotions as part of a team restructure designed to strengthen partner experience and enhance global alignment as it expands its channel and market offerings.  In the face of an ever-growing demand for live entertainment experiences, AEG’s reenergised senior leadership team is perfectly positioned to connect brands with ... read more

Manchester City has today announced a new unique collaboration with PUMA KING Club, Charlotte Soccer Academy (CSA). The collaboration represents a significant milestone for Manchester City, PUMA and CSA, strengthening the pathway between grassroots soccer and world-class professional methodology and builds on Manchester City and PUMA’s long-term global partnership. As part of the agreement, Manchester City will embed its world-renowned coaching program within Charlotte Soccer Academy. A ... read more

We are pleased to announce RTÉ as Title Sponsor of our Effectiveness Year and Effie Awards Ireland programme under a new multi-year partnership agreement. This partnership supports a dedicated programme of thought leadership, research and capability-building designed to elevate marketing effectiveness across the Irish industry as we focus on strengthening how it is understood, measured and delivered. Our Effectiveness Year will culminate in our flagship Culture of Effectiveness ... read more

The new £300m entertainment destination opening in East Manchester later this year will be known as Medlock Square, it was confirmed today. Medlock Square marks a significant new chapter in the continued evolution of the Etihad Campus area, establishing a vibrant, year-round hub for culture, leisure and entertainment alongside the iconic Etihad Stadium, home of Manchester City Football Club, and the UK’s flagship live entertainment arena, Co-op Live. The name is derived from the River ... read more

RTÉ Media Sales has announced Spry Finance has renewed its sponsorship of Marty In The Morning, RTÉ lyric fm, Monday to Friday, from 7am to 10am.  Brokered by Javelin, the 12-month RTÉ lyric fm sponsorship includes 7 x 10-second sponsor-credited stings per show, cross station sponsor credited promos as well as podcast and homepage sponsorship. The sponsorship renewal coincides with a superb result in the latest JNLR for Marty in The Morning where the show reached its highest ... read more

The DP World Tour has agreed a new partnership with SBK, the sportsbook app developed by Smarkets, who have become the Tour’s Official Betting Operator in the UK and Ireland in a two-year agreement. SBK is a dedicated sports betting platform, with no casino, roulette or bingo. Customers can take advantage of some of the best prices on the market because SBK's odds are powered by Smarkets Prediction Markets. Their unique price comparison feature shows customers when they have the best odds ... read more

JD and Nike have unveiled a culturally disruptive campaign marking the return of the iconic Air Max 95 OG Neon. Launched as part of Air Max Month, the campaign brings the legendary silhouette home ahead of its drop on Thursday 5th March - with Louis Theroux leading a culturally fluent cast driving the release into mainstream conversation. Created by creative agency Ear to the Ground, the campaign repositions the 95 as a silhouette that sits above hype and fleeting trends - rooted in ... read more

One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will air on RTÉ One in an earlier slot of 7pm on Tuesday, 3 March. RTÉ Media Sales and SIRO wish to acknowledge the passing of Hugh Wallace. Hugh had been a cherished judge on the programme since its inception, and he will be fondly remembered for his warmth, generosity of spirit, and gentle humour, as well as for the special connection he ... read more

Katharine Wolinska appointed to lead Partnerships RTÉ Commercial has announced a significant expansion of its Partnerships Team as part of its ambition to deliver more innovative, cross‑platform opportunities for brands across TV, RTÉ Player, YouTube, Radio, Digital Audio and Online. The strengthened structure is designed to give clients easier access to RTÉ’s rich content ecosystem and to drive stronger returns on creative and strategic brand ... read more

Showcasing cutting-edge HD holographic and 5G+ technology, fans appeared as life-size projections at the heart of the BAFTA action, interacting with talent, capturing photos, and conducting virtual interviews with red carpet hosts Jamie Laing and Sophie Habboo. Despite being 116 miles away in Bath, fans were able to view themselves on screen alongside the stars, creating a moment of genuine red‑carpet immersion. Havas Play selected Bath for the activation following EE’s recent study, ... read more

Factory International, the organisation behind Manchester International Festival and the city’s landmark cultural space Aviva Studios, has today announced a major new multi-year partnership with American Express. The partnership will see Amex become the Official Payments Partner of both Factory International and Aviva Studios. This new partnership, which will launch on 19 February 2026, will provide American Express® Cardmembers with elevated access to some of the most exciting live music and ... read more

YTL Live, the operating company for the new live entertainment complex in Bristol, has today announced Aviva, the UK’s leading diversified insurer, as the new partner of Bristol’s 20,000 capacity indoor arena, marking a major milestone in the delivery of one of Europe’s most ambitious live entertainment venues. The landmark and long-term multi-million-pound sponsorship agreement secures naming rights for the venue, which will be known as Aviva Arena when it opens in late 2028. It will be ... read more

Manchester City has today announced a new partnership with Revolut, the global fintech leader with over 70 million customers, to become the Official Back of Shirt Partner for both the men’s and women’s first teams. Building on the success of its existing partnership with Manchester City Women that began in January 2025, the move unites the world of finance and football to unlock unique experiences for fans globally. As part of the multi-year agreement, the Revolut brand will feature on the back ... read more

Manchester City has today announced a new partnership with BYD, the world's leading manufacturer of New Energy Vehicles and sustainable mobility solutions. The agreement will see BYD become the Official Automotive Partner of Manchester City, covering both men’s and women’s first teams. Connected by a shared commitment to technology, innovation and a shared vision for a more sustainable future, the new partnership will provide an opportunity for BYD to engage with Manchester City’s ... read more

Erb, who Founded Tripleclix, a marketing and promotions firm focused on the video games space, will be accompanied by his team in the agency’s award-winning brand consulting division Leading entertainment and sports agency Creative Artists Agency (CAA) today announced that Christopher Erb, founder of Tripleclix, a strategic marketing firm specializing in creating connections between consumers, brands, and the video games industry, will join CAA. Headquartered in Westlake Village, CA, with ... read more

Wasserman's industry-leading sports talent representation practice continues European growth by establishing first presence in Denmark Global sports, music, and entertainment company Wasserman has acquired the football talent representation division of Danish business, People in Sport. The deal was announced today by Lee Charnley, Wasserman Vice President, International Operations, Global Football. As part of the acquisition, Casper Grønn Spiele and Jacob Krüger ... read more

Specsavers has launched a grassroots-focused sports sponsorship across 15 London padel clubs, using the rapid rise of the sport to engage health-conscious, urban audiences and introduce contact lenses in a way that feels natural to how people play and move. The partnership strategy and activation were devised and brokered by sponsorship agency 1986, which identified the most relevant clubs and built a multi-club model designed to place Specsavers at the heart of one of the UK’s ... read more

The Association of National Olympic Committees (ANOC) is pleased to announce a strategic partnership with IRIS Sport, which has resulted in the development and launch of an enhanced ANOC–NOC Social Media Dashboard, designed to deliver a significantly improved user experience for National Olympic Committees (NOCs). IRIS Sport, as an ANOC Digital Accelerator Programme partner, has worked on an upgraded version of the Dashboard which goes beyond a fully redesigned interface. It introduces ... read more

Ahead of this year’s Guinness Men’s Six Nations, Guinness has teamed up with Virgin Media Television (VMTV) for the second year running to provide live Audio Description & Irish Sign Language for viewers, continuing to make the Championship more accessible for fans.  Building on last year’s partnership, VMTV will once again provide live Audio Descriptive commentary for all Irish Six Nations games on Virgin Media One, ensuring greater ... read more

Fuse, the global sport and entertainment marketing agency, part of Omnicom Media, today announces the launch of its Mexico City office, marking a significant expansion of its Latin American footprint. The move reinforces Fuse’s commitment to helping brands unlock the full potential of sport, music and culture in one of the world’s most dynamic and passionate markets.  Led by Luis Rico, Fuse Mexico will deliver a full-service proposition spanning strategy and ... read more

Manchester City has today announced a new multi-year partnership with Lucozade, the UK’s number one sports drink brand, trusted by sporting organisations and athletes worldwide. Lucozade products, including player bottles and ice coolers, will feature across all domestic home fixtures and training environments for the men’s, women’s and academy teams at the Etihad Stadium, Joie Stadium and City Football Academy. The brand will be further integrated across matchdays through LED advertising ... read more

The Irish sponsorship market, valued at €235.5 million in 2025, is projected to rise by 5% to €247 million in 2026, according to the 20th edition of the annual ONSIDE Irish Sponsorship Industry Survey. At the end of 2024 34% of sponsors predicted an increase in sponsorship spend for 2025 but in hindsight 57% of sponsors reported increasing their spend during the year. Looking forward to 2026 the momentum is set to continue with 39% planning to increase spend further in the year ahead ... read more

The Winter Team Talk uses the words, mindset and resilience elite athletes rely on to help people across the UK take action on their goals As anticipation builds ahead of the ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games, NatWest has unveiled ‘The Winter Team Talk’, a new motivational film created in partnership with Team GB and ParalympicsGB, designed to empower people across the UK to turn intention into action at the start of the year. Timed to coincide with ... read more

The DP World Tour and Rolex have today announced a long-term extension of their long-standing partnership. The Swiss watchmaker has been the Official Timekeeper of the Tour since 1997. During this time, Rolex has supported the Tour’s expansion from its initial European roots into its position as golf’s global Tour, staging tournaments in 25 different countries each season. The partnership will see Rolex continue as the DP World Tour’s Official Timekeeper and Title Partner of the Rolex ... read more

Jon Dutton OBE has been appointed as the new Chief Executive of the British Olympic Association (BOA). Dutton will join the BOA from British Cycling, where he has been the CEO since April 2023. His career in the sports industry to date spans three decades: prior to joining British Cycling, Dutton led the Rugby League World Cup 2021 as Chief Executive, having held previous roles with the PGA European Tour, UEFA and the Tour de France Grand Depart. Dutton will bring a wealth of experience ... read more

MATTA has partnered with AB InBev India to help launch Budweiser’s first-ever association with cricket, marking the brand’s new global partnership with the International Cricket Council (ICC) ahead of the Men’s T20 World Cup in India and Sri Lanka. The campaign, ‘In the Hands of Fans’, brings together Budweiser’s long-standing heritage in global sport and placing cricket fans at the heart of the brand’s debut moment in the game. Delivered in collaboration with Budweiser India and DDB ... read more

Manchester City and Unilumin, a world-leading provider of LED display, lighting products and integrated Metasight solutions, have today announced a new partnership. The new multi-year agreement will also see Unilumin integrated within the Club’s new entertainment destination. Unilumin will provide large-scale LED screens that will sit on the ends of the new development, in addition to a large screen in the fanzone area that will be utilised for matchdays and beyond. In September 2022, ... read more

From 2026, Michelin will become an official technical partner of Team Picnic PostNL. The partnership marks Michelin’s return to top‑level road racing and reflects a shared ambition: to push the boundaries of performance through innovation. More than a simple tyre supply agreement, the collaboration is built around a close technical partnership between Michelin’s specialists and the performance experts at Team Picnic PostNL. The goal is clear: to prove Michelin’s capabilities in the most ... read more

A First in Formula 1: WHOOP to Deliver Health Insights Across the Scuderia Ferrari HP Team WHOOP, the human performance company, today announced a new, global partnership with Scuderia Ferrari HP as the Official Health and Fitness Wearable Partner and Team Partner. Starting in the 2026 season, Scuderia Ferrari HP cars and drivers will host the WHOOP logo, while WHOOP will be provided to members of the team to unlock insights on their health, recovery and fitness.  This partnership ... read more

Coca-Cola in partnership with the Premier League, has launched Guess The Goals - a national promotion built around one of football fandom’s most instinctive matchday rituals: predicting goals before the weekend matches kick off. The campaign, from creative agency Ear to the Ground, invites fans across Great Britain and Ireland to scan custom-designed Coca-Cola cans each match week and guess the total number of goals scored across the fixtures. By turning pre-match speculation into a ... read more

RTÉ Media Sales today announced Toyota as sponsor of Brendan O' Connor on RTÉ Radio 1 which airs every Saturday and Sunday from 11am-1pm. Brokered by Javelin, the 12-month radio sponsorship consists of 4 x 10-second sponsor-credited stings every Saturday and Sunday morning, sponsor-credited promos in Morning Ireland, Liveline, Playback and Sunday with Miriam, as well as listenback and homepage sponsorship. Zoe Bradley, Toyota, Head of Marketing Communications and Corporate Affairs ... read more

Expanding PrettyGreen's integrated communications service offering with AI-enabled Paid Social, Search and Content Marketing   PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part of the agency’s long-term growth strategy.   PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO. ... read more

Coelho to lead Canadian expansion and drive growth for the Sid Lee Group’s dedicated sport sponsorship practice. Sid Lee Sport has named Rodrigo Coelho as its Managing Director for Canada, where he will lead the group’s sport sponsorship practice and strategic growth objectives in the market. Coelho, who will be based in Sid Lee’s Toronto office, is tasked with developing and leading the local strategy, building new partnerships to help brands and properties maximise their investment in ... read more

Husqvarna, a global leader in outdoor power products and cutting-edge robotic mowers, has signed a new multi-year agreement to become the new Title Partner of the British Masters hosted by Sir Nick Faldo – one of the DP World Tour’s most historic national Opens. The Husqvarna British Masters hosted by Sir Nick Faldo was first played in 1946 and boasts a roll call of legendary winners including Peter Thomson, Tony Jacklin, Bernhard Langer, Ian Woosnam, Seve Ballesteros, Sir Nick Faldo and ... read more

AB InBev is now the exclusive beer and cider provider for Live Nation UK AB InBev and Live Nation today announced AB InBev as the exclusive beer and cider partner for Live Nation in the United Kingdom, spanning festivals, venues, and outdoor shows. The unprecedented scale of the partnership connects brands, including Budweiser, Corona, San Miguel, Stella Artois and more, to millions of music fans of a legal drinking age. AB InBev brands will be centre stage at marquee moments like ... read more

Two iconic British names are joining forces as Vauxhall becomes the official automotive partner of Team GB. The partnership will see Britain's most loved sports team and one of Britain’s most recognisable automotive brands joining forces, with Vauxhall supporting Britain’s Olympic heroes as they prepare for the upcoming Milano Cortina 2026 Olympic Winter Games and the Los Angeles 2028 Olympic Games. Vauxhall produced its first car at its South London home in 1903 ... read more

Michelob ULTRA is now the Official Beer Partner of the DP World Tour, the main men’s professional golf Tour of the European Tour group, creating more moments of cheers for millions of golf fans globally. This is the first time the DP World Tour will have an Official Beer Partner. Michelob ULTRA will build on its deep heritage in golf to create innovative fan experiences, including custom pouring activations throughout the fan villages at the Genesis Scottish Open, the FedEx Open de France, ... read more

The DP World Tour today announced a multi-year partnership extension with Fortinet, a global cybersecurity leader driving the convergence of networking and security. As Official Cybersecurity Partner, Fortinet will continue to provide its innovative security solutions to golf’s global Tour until 2028. Since joining as Official Cybersecurity Partner for the 2022 season, Fortinet has supported the DP World Tour’s digital transformation agenda. The Tour hosts one of the largest and most complex ... read more