Member News

Manchester City Women has today announced a new global partnership with Europe’s leading period pants brand snuggs. The partnership is the first-of-its-kind and will see snuggs become the exclusive Official Period Underwear Partner of Manchester City Women. snuggs, which was founded in 2019 and ... read more

London Sport – a charity aimed at helping Londoners lead longer, healthier and happier lives through sport and physical activity – announces an exciting new partnership with advertising agency Saatchi & Saatchi. The collaboration sees the launch of a compelling new campaign, More Ball ... read more

Shikenso Analytics, a leader in sponsorship analytics, is proud to announce that it has been honored with the prestigious ESA Award in the Best Use of Measurement & Insight category. Among seven noteworthy finalists, Shikenso Analytics emerged as the winner, marking a significant achievement in ... read more

Fadi Zouein will represent the organisation to develop strategic partnerships with brands from the region AEG Global Partnerships, a division of AEG, the world’s leading sports and live entertainment company, has appointed Fadi Zouein to the role of Vice President, Global Partnerships, Middle ... read more

The partnership has been recognised for delivering world-class experiences to customers of both brands Cathay and LW Theatres are thrilled to announce that they have won the coveted Arts & Culture Sponsorship – Medium to Large Scale award at the 2025 ESA Awards, held in London on 13 March. ... read more

West Ham United have been making their presence felt Stateside ahead of this summer’s Premier League Summer Series tour across the Atlantic. The Hammers will be heading to the United States in late July and early August to take on Manchester United, Everton and AFC Bournemouth for a four-team ... read more

Ryder Cup Europe has won the Rights Holder of the Year Award, sponsored by caytoo, at the prestigious 2025 ESA Awards, which took place in London on 13 March 2025. Ryder Cup Europe won the Award for its record-breaking sponsorship activation programme at the 2023 match in Rome. It was the biggest ... read more

Trautwein named Head of Experiences, Octagon Europe Butters appointed Head of Strategy, Octagon Europe Octagon today announced the elevations of two senior executives across the agency’s European marketing division. Dennis Trautwein has been promoted to Head of Experiences, and Adam ... read more

ExxonMobil has announced a new partnership with Visa Cash App Racing Bulls Formula 1 Team (VCARB), deepening the corporation’s long-term alliance to the Red Bull family and the pinnacle of single-seater racing. The arrangement begins with the upcoming 2025 Formula 1 season. Having been present in ... read more

ETTG Power a Year-Long Partnership Between Pringles & Cole Palmer Pringles has officially announced an exciting new partnership with Chelsea star Cole Palmer, launching the “Hot vs Cole” campaign. This collaboration, developed by Pringles, in partnership with Ear to the Ground (ETTG) ... read more

Stunning new Coors Lounge premium experience to launch in April As London's most iconic live entertainment venue celebrates 90 years, OVO Arena Wembley unveils vision for the future OVO Arena Wembley, one of the world’s most iconic and longest standing arenas is proud to announce a new ... read more

one.com, part of group.one and a leading Danish company specializing in website creation, web hosting and digital solutions, is strengthening its partnership with the football club Oud-Heverlee Leuven (OHL) by collaborating with the agency Wasserman. This strategic partnership is part of a shared ... read more

Company formally brings together creative suite of services, built over two decades to serve clients through sports, music and entertainment Global sports, music and entertainment company Wasserman has united its best-in-class creative teams into a singular worldwide group under the ... read more

Manchester City has today announced its collaboration with globally renowned hotelier, Radisson Hotel Group, for the Club’s 401-room hotel which is set to open in late 2026. Known as The Medlock, the brand-new four-star hotel will be connected to the Etihad Stadium and located within the Club’s ... read more

Wasserman’s industry-leading branding and signage offering continues global growth with further expansion in the U.S. market Global sports, music, and entertainment company Wasserman has acquired branding and signage company bluemedia. The deal was announced today by Alastair ... read more