A new project that will restore and connect vital wildlife sites surrounding one of North Yorkshire’s most scenic roads is now underway along the southern edge of the North York Moors National Park. Linking Thirsk to Scarborough, the busy A170 winds its way through market towns and quaint ... read more
Member News
Cadbury welcomes Jill Scott and Lauren James as new ambassadors and extends partnerships with Virgil van Dijk, Leah Williamson, Katie McCabe and Ian Wright
Cadbury has announced that two of the most high-profile names in women’s football, England legend Jill Scott and current Lioness Lauren James, are joining the Cadbury family as ambassadors. Both Scott and James bring exceptional passion, talent and dedication that align seamlessly with Cadbury’s ... read more
HBS team up with Rugby Players Association
HBS and the Rugby Players Association (RPA) have joined forces to provide training courses in digital content production for their women’s members in this pivotal year for the game. Culminating in Rugby World Cup 2025 in England and building on the work HBS has already undertaken with the ... read more
Manchester City announces global partnership with Veritran
Manchester City has today announced a new multi-year partnership with Veritran, a leading global technology company dedicated to transforming the digital experiences of millions of people around the world. As the Club’s Official Fan Identity Partner, Veritran’s technology will integrate with the ... read more
Irish sponsorship predicted to reach €236m in 2025: ONSIDE Fanflare report
Understanding fandom the key to sponsorship success for rightsholders and brand The Irish sponsorship market, valued at €225 million in 2024, is projected to grow by 5% to €236 million in 2025, according to the 19th annual ONSIDE Irish Sponsorship Industry Survey. This growth, while positive, ... read more
Bright Partnerships launches in Australia
Bright Partnerships, the pioneering sport and entertainment agency, has expanded its operations into Australia, with the launch of a third international office in Melbourne, following the successful launch of the agency’s first office outside of London in New York in 2023. Bright Partnerships has ... read more
Nyetimber named exclusive sparkling wine partner of Royal Thames Yacht Club as it marks 250th anniversary
Nyetimber, the leading English sparkling wine producer today announces its exclusive sparkling wine partnership with the Royal Thames Yacht Club. Coinciding with the Royal Thames Yacht Club’s 250th anniversary, Nyetimber will be the Official Celebration Partner for all 250th Anniversary events, ... read more
Manchester City Women announces Revolut as an Official Global Partner
Manchester City Women has today announced a new global partnership with leading financial technology company, Revolut. It marks Revolut’s first investment in women’s football and adds to Manchester City Women’s growing network of commercial partners. Revolut’s global presence will provide new ... read more
WHITEPAPER: Winning with Data: How GIANTX and Shikenso Built a Sponsor Value Engine
The free-to-download whitepaper presents exclusive insights into a nominated sponsorship case, GIANTX's top asset, key sponsorship metrics, real campaign data, and actionable advice for esports organizations, brands and agencies. GIANTX, a leading esports organization, and sponsorship analytics ... read more
DHL to deliver BRITs Week 25 for War Child
Global logistics brand expands partnerships with both AEG and War Child, supporting children affected by conflict Today, DHL has announced its sponsorship of BRITs Week 25 for War Child, as the iconic line-up for this year’s series of gigs is revealed. Last year DHL became an official partner to ... read more
Turnstile expands global presence with new Munich office
Turnstile has launched its Munich office, marking a significant step in its global expansion strategy. This new location joins existing offices in the United Kingdom, Australia, and the United States, reflecting Turnstile's continued growth and the rising demand from European rights holders and ... read more
Reg&Co and Ingenuity’s brand partnerships division come together and re-brand as Reg&Partners
The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners - led by Managing Director and founder of ... read more
Let’s Play: Nick Wright to lead charge on expanded Havas Play Network offering
The Havas Media Network will integrate its existing entertainment publicity specialist agency Organic, social media agency Wilderness, brand-to-brand agency Simbiotik and Havas Play into the Havas Play Network UK to create an expanded offering. Patrick Affleck, CEO, Havas Media Network UK, said: “In ... read more
Let’s Play: Nick Wright to lead charge on expanded Havas Play Network offering
The Havas Media Network will integrate its existing entertainment publicity specialist agency Organic, social media agency Wilderness, brand-to-brand agency Simbiotik and Havas Play into the Havas Play Network UK to create an expanded offering. Patrick Affleck, CEO, Havas Media Network UK, ... read more
BetterHelp becomes headline sponsor of the 2025 Dry January Challenge by Alcohol Change UK
BetterHelp, the world’s largest online therapy service, has partnered with Alcohol Change UK as the headline sponsor for the 2025 Dry January® Challenge. This marks the first time the campaign, now in its 13th year, has welcomed a headline sponsor and highlights BetterHelp’s ongoing commitment to ... read more
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