Industry and Member News

ESA member AOK Connect, the sponsorship consultancy of The AOK Events Group led by Sam Baring, hosted its first networking breakfast titled ‘Partnerships in Sustainability’. This event was the first ... read more

The campaign focuses on bringing the joy of exercise also to those who are financially challenged. The amount of donations received during the first round of the campaign, which was launched in ... read more

ESA member CSM is pleased to announce the appointment of former Amazon, Edelman and Octopus Group executive Gary Brosnan as Executive Creative Director. Gary will head up the creative services ... read more

Professional cycling’s most exciting talent, Dutchman Mathieu van der Poel has won the OVO Energy Tour of Britain, Britain’s biggest and most prestigious cycling race, heralding an exciting new era ... read more

Eden Mill, the premium Scottish gin and whisky distiller, has announced it is the official gin sponsor at Glasgow’s iconic arena and ESA member, The SSE Hydro. The three-year deal sees Eden Mill’s ... read more

OCTAGON & FRUKT research uncovers the nuanced fan motivations driving new opportunities for brands and rights holders at the heart of gaming culture’s bold new momentum ESA member Octagon ... read more

Deliveroo has become a Premium Partner of Paris Saint-Germain’s men’s and women’s football teams in a multiyear deal. By teaming up with France’s most successful club, the British start-up, a leading ... read more

Women in Football are delighted to announce the addition of two new members, Monique Choudhuri and Lisa Parfitt, to the Board. Monique is Managing Director at Career Path Training and ... read more

LONDON – 2nd September 2019 – AIG Life Limited has today unveiled AIG’s first UK sponsorship campaign with the New Zealand All Blacks rugby team, This is for Them. The campaign, which leads with a ... read more

Magners is to become the Official Cider Supplier at The O2 arena after signing a three year deal with European Sponsorship Association member, AEG. For over 10 years, Budweiser Brewing Group, the ... read more

The Money Platform, a FinTech disruptor, following FCA approval today announced that BBC’s The Apprentice star Jackie Fast will be joining its Board of Directors. “Millennials are harshly treated ... read more

Agencies Jointly Represent Commercial Rights for World’s Top Players and Coaches, including Cristiano Ronaldo, James Rodríguez, Bernardo Silva, João Félix, Dele Alli, Renato Sanches, and José ... read more

Mallory Group has been appointed by The Epicurean Club, the leading Collection of the very best inns and pubs within Britain, on a dual brief. The brand partnerships and sponsorship consultancy will ... read more

Anthony Joshua leads the brand’s Ice Chill Van with Jesse Lingard, Tinie Tempah and Calfreezy Lynx, theUK’s leading male grooming brand, has launched its latest TVC featuring long standing ... read more

JM Finn partners with Affordable Art Fair Deal brokered by ESA member Reg&Co JM Finn announces exclusive partnership with the Affordable Art Fair, Battersea for the 20th anniversary of the ... read more

Cetaphil, a fast-growing sensitive skincare brand in the UK market, will join forces with the OVO Energy Tour of Britain this September as partners to the Points jersey for Britain’s biggest and most ... read more

GB Taekwondo has appointed the new data-driven sports marketing business and ESA member caytoo to help it better manage and source sponsors and commercial partners.  caytoo will provide GB ... read more

ESA member, Nielsen Sports has used Fanlinks to combine data sources and consumer purchasing behaviour to analyse strategic partnerships between brands and sponsors. Nielsen Sports has recently ... read more

Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo ... read more

British Swimming has signed a three-year deal with UP&GO, who will become their Official Breakfast Partner from 18th July 2019. British Swimming, the national governing body for aquatics in ... read more