Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure partners and sponsors for the inaugural London Soundtrack Festival 2025. The London Soundtrack Festival 2025 will be the capital’s first dedicated festival featuring the finest film, TV and video ... read more
Member News
Reg&Co appointed to secure partners and sponsors for North One TV
Sponsorship and brand partnership agency Reg&Co announce their appointment to secure partners and sponsors for North One TV. North One has been a globally recognised producer of world-class factual entertainment, sports and live event TV programming over the last thirty years, with their ... read more
New research reveals ‘The Fame Gap’ challenge facing women’s sport
Sid Lee London x Appinio consumer study reveals athlete fame as the key driver in growing interest in women’s sport but uncovers a 72% gap in fame between top athletes in leading male and female competitions. New research released today by Sid Lee London x Appinio reveals the true extent to which ... read more
Launch of the ‘Big Time’ Who Won Sponsorship Series, returning October 17 to Dublin’s Aviva Stadium
Darragh Maloney (RTÉ), Shane McGonigle (Marketing Institute Ireland), and Kim Kirwan (ONSIDE) gathered today to launch the "Big Time" Who Won Sponsorship Series, which will be returning on October 17th to Dublin's Aviva Stadium. This year's event explores how to stand out in a golden era of ... read more
Energia announced as Official Energy Partner of Connacht Rugby
Energia have been announced as the Official Energy Partner of Connacht Rugby, expanding the energy company’s Irish Rugby sponsorship portfolio. Energia have been long-standing proud supporters of Connacht Rugby as members of the Connacht Rugby Business Club and have now extended this relationship ... read more
SponsorLab 2.0 powers up with tracking & valuation features
SponsorLab today announces the release of its version 2.0 sponsorship management tool with major feature enhancements in response to market demands. In addition to the core SponsorLab features that enable the setting and weighting of sponsorship objectives and KPIs within a performance scoring ... read more
rEvolution appoints sports industry veteran to lead European operations
Ross Arnold joins rEvolution as the head of Europe to drive strategic initiatives. rEvolution, the global leader in sports marketing, announces today the appointment of Ross Arnold to the newly created position of Head of Europe. Reporting directly to Founder and CEO John Rowady, this integral ... read more
Coventry Building Society’s new campaign ‘Save for your sunny days’ champions joyful savings, local pride, and Arena Day experiences with Guz Khan
Coventry Building Society has unveiled its latest campaign in partnership with creative agency Ear to the Ground. The campaign aims to elevate awareness of the Society’s sponsorship of the Coventry Building Society Arena and Coventry City Football Club. Featuring Coventry-born comedian Guz Khan, ... read more
Otro Capital leads strategic investment in Two Circles
Bolt Ventures also joins the investment round Otro Capital, the New York based sports private equity firm has announced it is making a strategic investment in global sports company Two Circles. Bolt Ventures, David Blitzer’s family office, has also invested alongside Charterhouse Capital ... read more
rEvolution acquires WePlay, expanding global reach and capabilities
Transformative acquisition enhances comprehensive sports media solutions and digital analytics, generating millions in new revenue for rights holders rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay, a multi-award winning and globally ... read more
Wasserman launches The Future of Sports Betting in Football Sponsorship in Belgium report
Global sports, music and entertainment company, Wasserman, has today launched a new research report which investigates the future of betting brands sponsoring football in Belgium. The report follows the announcement that a broad ban on advertising and sponsorship for betting brands will be ... read more
BYD makes Belgians sing with Wasserman Benelux
This summer, BYD brought the Belgian coast to life in partnership with Play Nostalgie, inviting the public to a unique karaoke experience in a car. A BYD was placed on the Nieuwpoort promenade, offering visitors a special opportunity to sit in the car, choose their favorite song, and showcase their ... read more
Sponsorworks’ Future of Corporate Hospitality Report reveals key insights on the evolution of the sector
Sponsorworks launches their ‘Future of Corporate Hospitality Report’ today in order to support the industry with valuable insights that will help businesses navigate the world of corporate hospitality. The report was launched at a dedicated European Sponsorship Association (ESA) panel debate with ... read more
British NFL Legends awarded Ring of Honour at London Games
The National Football League has announced its first-ever NFL London Games Ring of Honour ceremony, taking place during halftime festivities of the New York Jets-Minnesota Vikings game on Oct. 6 at Tottenham Hotspur Stadium. To celebrate the 17-year history of the NFL playing in the U.K., the ... read more
Ear to the Ground unveils groundbreaking 24/25 Fan Intelligence® Index: Nike, YouTube and adidas lead the rankings
Ear to the Ground, a leading global strategic and creative agency, is excited to announce the launch of the 24/25 Fan Intelligence® Index, an annual report that ranks the world’s top 100 brands by cultural attraction in sports and gaming. The report offers exclusive insights into how brands are ... read more
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