Sports travel provider Sportsbreaks.com will act as the Official Hospitality Partner for Britain’s leading professional cycling events, the Tour of Britain, the Women’s Tour, and the Tour Series. The five-year partnership with event organisers SweetSpot sees Sportsbreaks.com awarded exclusive ... read more
Member News
Sport England appoints Cake to get the nation active
Sport England has appointed Cake to inspire people to get the nation active and playing sport, following a competitive pitch process The agency, which forms the culture, sport and entertainment hub within Havas in the UK, is responsible for creating a series of films which will encourage people ... read more
ESL Creates New Global Ecosystem for Competitive Mobile Gaming and Opens Up ESL Mobile for a Truly Worldwide Competition
ESL Mobile gives players of all skill levels an open and inclusive platform to compete in top mobile gaming titles including Asphalt 9: Legends, Brawl Stars, Clash of Clans, Clash Royale, PUBG Mobile and League of Legends: Wild Rift, and Legends of Runeterra.The all new Mobile esports ecosystem ... read more
888 announced as Portuguese GP title sponsor
One of the world's leading online gaming and entertainment operators partners up with MotoGP™ in Portugal Dorna Sports is delighted to announce 888 as the title sponsor for the 2021 Portuguese Grand Prix. The event takes place at the stunning Autodromo Internacional do Algarve from the 16th to ... read more
Commonwealth Games England appoints Cake to deliver PR and social activity for Birmingham 2022
Following a competitive pitch process, Commonwealth Games England (CGE) has appointed Cake, Havas UK’s sport, culture and entertainment agency to create and implement a digital communications strategy, PR and content production for Team England, ahead of, during and post Birmingham 2022. The ... read more
First signings at FoodFM
FoodFM, the unique new global radio station all about food, launched with pilot content just before Christmas, already has some exciting signings to announce. First out of the traps is prestigious global drinks awards IWSC (International Wine & Spirit Competition) who are to partner The ... read more
Alistair Kirkwood ends two decades at the NFL
Leaves legacy of London games, record viewing figures and fan growth ALISTAIR KIRKWOOD steps down as Managing Director of NFL UK on March 31, concluding a two-decade NFL career in which the League has become an established part of the British sporting landscape. Kirkwood joined the League in ... read more
TISSOT to title sponsor Grand Prix of Doha
The Official Timekeeper of MotoGP™ will take top billing at the second event at Losail International Circuit in 2021 Dorna Sports is happy to announce that TISSOT, the Official Timekeeper of the FIM MotoGP™ World Championship, will be the title sponsor of the Grand Prix of Doha in 2021. The ... read more
Team GB proudly announces Yoplait Kids partnership
Team GB today unveils its partnership with Yoplait Kids from General Mills ahead of the Tokyo 2020 Olympic Games, in 2021. The three-year partnership will see Yoplait Kids, with its much-loved brands Petits Filous, Frubes and Wildlife, become the official yogurt of Team GB and further ... read more
Start and finish venues for the Tour of Britain 2021 announced
Seven new host venues to make their debut in this year’s raceEdinburgh to host first-ever stage finish of the race on Saturday 11 SeptemberTwo full stages will be held in Wales for the first time in race history (subject to COVID-19 conditions)Unsung heroes of the COVID-19 pandemic to be celebrated ... read more
Lenovo and Dorna Sports extend MotoGP™ eSport Championship partnership
New multi-year agreement sets the course for Lenovo Legion gaming devices to continue powering MotoGP™ eSport Championship events Dorna Sports and Lenovo™ have renewed a multi-year agreement to extend the collaboration between the two brands, ensuring Lenovo will continue in its role as a key ... read more
Camelot throws support behind Team GB and ParalympicsGB ahead of Tokyo 2020
With under six months until the Tokyo 2020 Olympic and Paralympic Games, National Lottery operator, Camelot, has thrown its support behind Team GB and ParalympicsGB in the build-up to two of the world’s most globally recognised sporting events. The National Lottery has always been a fantastic ... read more
CSM Named on Fast Company’s 2021 Most Innovative Companies List
Award acknowledges work in redefining live events during COVID-19 CSM Sport and Entertainment (CSM) has been named as an honoree on Fast Company’s 2021 Most Innovative Companies list under the live events category. The Most Innovative Companies recognition reflects what was an ... read more
rEvolution Hires Tom Benbow
rEvolution hires former IMG communications specialist to lead its golf team rEvolution, the largest independent integrated sports marketing agency, has further bolstered its UK team after hiring former IMG Golf communications specialist, Tom Benbow. Based at the agency’s Central London offices, ... read more
TfL win Rights Holder of the Year at European Sponsorship Awards
Having worked closely with TfL for some time, Reg&Co were delighted when they were announced as joint winners of the Rights Holder of the Year award, by the European Sponsorship Association during their annual awards ceremony at the end of February. Driving commercial value while delivering ... read more
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