London-based agency Reg&Co, The Radio Academy’s appointed sponsorship agency, has secured Wickes as a partner for the UK radio and audio industry charity. Wickes will sponsor the Impact Award ... read more
Industry and Member News
CSM to exclusively represent Texas Rangers in securing team’s first-ever jersey patch partner
CSM Sport & Entertainment (CSM) has today announced that it has entered into an exclusive agreement with the Texas Rangers to secure a corporate partner for the team’s home and road ... read more
NFL Foundation UK partners with Sport England to expand impact into communities across Greater Manchester and Birmingham
The NFL Foundation UK and Sport England have today announced a partnership that will see its reach expand beyond London and into communities across Greater Manchester and Birmingham. The NFL ... read more
Accor becomes main sponsor of the French team in the 37th America’s Cup
Accor, a world leading hospitality Group, today announced that Orient Express, the legendary artisan of travel since 1883, will sponsor the French team competing in the 37th America’s Cup, to be held ... read more
TTP Cambridge Half Marathon 2023 partners with Countrystyle Recycling to become its most sustainable event to date
The TTP Cambridge Half Marathon has taken a major step towards becoming a single-use plastic free event as it announces a partnership with Countrystyle Recycling. From the 2023 race the TTP ... read more
Acronis seals cyber protection partnership with Fulham FC
Acronis, a global and visionary cyber protection company today announced a three-year partnership with London´s oldest professional football club, Fulham FC. EveryCloud.co.uk will support Acronis ... read more
Fulham Football Club partners with VIA Academy
Fulham Football Club is delighted to announce a partnership with VIA Academy, as the Club’s official Virtual Football Academy Partner for the next two years. VIA Academy is a sports technology ... read more
Two Circles expands global offering with tech-driven acquisition
Codeware acquisition sees four-time Agency of the Year build on growing tech offering with sixth global office opening in Melbourne, Australia Two Circles has announced the acquisition of ... read more
SweetSpot appoint The Value Xchange to handle TV broadcast sponsorship rights
The Value Xchange have been appointed the exclusive agency to sell the TV broadcast sponsorship rights for the UK’s biggest and best professional cycling events, the Tour of Britain, Women’s Tour, and ... read more
Irish sponsorship set to return to €200M+ mark in 2023: ONSIDE
The Irish sponsorship industry grew by 9% to reach €196m in 2022 and the 17th annual ONSIDE Irish Sponsorship Industry Survey estimates there will be further growth of 8% in 2023 to €212m, surpassing ... read more
The Design Council to partner with Radix Big Tent in 2023
The Design Council will partner with the 2023 Radix Big Tent Ideas York Summit and Festival in a deal brokered by Reg&Co. The 2023 Big Tent Ideas Summit and Festival will be held in Dean’s ... read more
rEvolution expands global footprint with Sine Qua Non (SQN) acquisition
Global sports marketing agency expands geographic footprint in London, and enhances expertise in marketing for clients in technology, sport and automotive rEvolution, the independent, global ... read more
CSM Sport & Entertainment bolsters Rights team with two new hires
CSM Sport & Entertainment (CSM) is pleased to announce the hire of Luke Matthews as Head of Sales - Australia. Luke joins CSM following a successful three years as Head of Corporate & ... read more
Dave Clarke appointed new Chief Executive of British Paralympic Association
A record-breaking Paralympian has been appointed as the new Chief Executive of the British Paralympic Association. Dave Clarke will succeed Mike Sharrock who steps down at the end of February ... read more
Stoli Group and Maserati MSG Racing will liberate the winning spirit ahead of the ABB Formula E Season 9
Stoli Group, the leading global ultra-luxury spirits and wines company, today announced a rebrand of their partnership with the Formula E Team Maserati MSG Racing, switching the focus from ... read more
Brother UK enter tenth year of partnership with the Tour of Britain and Women’s Tour
Brother UK will continue their support of Britain’s biggest professional cycle races, the Tour of Britain and Women’s Tour, for a tenth consecutive season in 2023, it has been announced. Picture by ... read more
Olympique de Marseille puts match highlights at players’ and sponsors’ fingertips with Newsbridge Cloud Media Hub
Multimodal AI Indexing is saving the French professional football club’s internal teams hours of work, while its players and sponsors can access, select and share match highlights right from their ... read more
Verve acquired by US-based global agency network, The Opus Group
Acquisition to offer full global scale and capabilities for London-based brand experience and events agency Verve, the Irish headquartered multidisciplinary experience agency, has announced it ... read more
Wembley welcomes back record-breaking crowds throughout 2022
More than 2.6 million people poured through the doors of Wembley Stadium, connected by EE, during 2022, in what has been a record-breaking year for the venue. The stadium has hosted 35 events ... read more
The DP World Tour and BMW Group sign five-year partnership extension
The DP World Tour and BMW Group have signed an extension to their partnership that will see the leading premium automotive brand BMW remain an Official Partner, and the Official Car, of the DP World ... read more
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