Industry and Member News

ESA member Team GB has appointed British Airways as its official airline partner ahead of the Tokyo 2020 Olympic Games this summer.   The airline will fly hundreds of athletes and support team, ... read more

Award-winning global sports and entertainment consultancy Right Formula has begun the new decade with the acquisition of marketing services agency Marketing Minds. The announcement means ESA member ... read more

Chris Ingram, the first British winner of the European Rally Championship for 52 years, has selected UK-based integrated marketing communications agency SQN to support his goals of reaching the FIA ... read more

ESA member Manchester City has announced a new global partnership with the world’s number one consumer appliances producer, Midea. Midea will be present around the Etihad Stadium on key matchdays ... read more

SkyView, the attraction on top of the world’s largest spherical building, Ericsson Globe, an ASM Global arena in Stockholm, Sweden, is now the first tourist attraction to immerse visitors in sights, ... read more

Accor, a world-leading hospitality group and AEG, the world’s leading sports and live entertainment company, announced today that their partnership has extended to a global deal and will incorporate a ... read more

WPP to retain minority stake in the company NEW YORK/LONDON (December 16th, 2019): Bruin Sports Capital (Bruin) today announced a deal with WPP to acquire ESA member Two Circles, the ... read more

ŚKODA has today announced an extension to its partnership with the Women’s Tour andTour of Britain races through 2020 as part of its continued push for gender equality incycling. As the Official ... read more

To support the sponsorship and mark the moment, Talisker hosted a series of events ahead of the race including a Parley Ocean School for rowers, and a gathering of like-minded outdoor adventurers, ... read more

LONDON: The UK is the only country[1] in the world whose sporting attendance is greater than its population, allowing the UK to officially claim the world capital of live sport title according to new ... read more

The British Olympic Association today confirmed Whole Earth as an official supporter to Team GB in the run-up to the Tokyo 2020 Olympic Games. With just shy of 230 days until Tokyo 2020, Whole ... read more

LONDON - Thursday, December 5, 2019 - Octagon, the preeminent integrated marketing and talent management agency in global sports and entertainment, today announced the promotion of Jeff ... read more

Co-Founders Donald Parish and Will Mitchell are proud to announce the launch of MatchFit, a brand-new sports PR agency already working with some of the leading names in UK sport. Launching on the ... read more

Sponsorship deal brokered by ESA member Reg&Co Double Dutch, the UK award-winning premium mixer and tonic brand, sponsored three mixer trophies at this year’s International Wine & Spirit ... read more

Duracell to promote Power Bank chargers on Amazon Prime’s Live Premier League debut Campaign with Chelsea FC a first of its kind, offering bespoke digital & player access Tuesday 3 December, ... read more

The Italian manufacturer becomes the Official Apparel Supplier of the European Governing body During its annual general meeting, Rugby Europe announced the signing of a partnership with ERREÀ, ... read more

Standard Chartered brings Liverpool Football Club record-breaking Manager, Bob Paisley OBE into 2019   Project Stand Red created by Standard Chartered in conjunction with The Paisley Family ... read more

Appointment of new brand ambassadors builds on Volvo Car UK’s sponsorship of British Triathlon as official vehicle partner to the sportParatriathlete Lauren Steadman is a multiple World and ... read more

In June 2019, leading wildlife photographer and Olympus ambassador Tesni Ward photographed the epic journey of two beluga whales ’Little Grey and Little White’. As the whales moved 6,000 miles from ... read more

AEG, the world’s leading sports and live entertainment company, announce today that American Express will be the new presenting partner for AEG’s leading European festival, BST Hyde Park. The new ... read more