Industry and Member News

Magners is to become the Official Cider Supplier at The O2 arena after signing a three year deal with European Sponsorship Association member, AEG. For over 10 years, Budweiser Brewing Group, the ... read more

The Money Platform, a FinTech disruptor, following FCA approval today announced that BBC’s The Apprentice star Jackie Fast will be joining its Board of Directors. “Millennials are harshly treated ... read more

Agencies Jointly Represent Commercial Rights for World’s Top Players and Coaches, including Cristiano Ronaldo, James Rodríguez, Bernardo Silva, João Félix, Dele Alli, Renato Sanches, and José ... read more

Mallory Group has been appointed by The Epicurean Club, the leading Collection of the very best inns and pubs within Britain, on a dual brief. The brand partnerships and sponsorship consultancy will ... read more

Anthony Joshua leads the brand’s Ice Chill Van with Jesse Lingard, Tinie Tempah and Calfreezy Lynx, theUK’s leading male grooming brand, has launched its latest TVC featuring long standing ... read more

JM Finn partners with Affordable Art Fair Deal brokered by ESA member Reg&Co JM Finn announces exclusive partnership with the Affordable Art Fair, Battersea for the 20th anniversary of the ... read more

Cetaphil, a fast-growing sensitive skincare brand in the UK market, will join forces with the OVO Energy Tour of Britain this September as partners to the Points jersey for Britain’s biggest and most ... read more

GB Taekwondo has appointed the new data-driven sports marketing business and ESA member caytoo to help it better manage and source sponsors and commercial partners.  caytoo will provide GB ... read more

ESA member, Nielsen Sports has used Fanlinks to combine data sources and consumer purchasing behaviour to analyse strategic partnerships between brands and sponsors. Nielsen Sports has recently ... read more

Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo ... read more

British Swimming has signed a three-year deal with UP&GO, who will become their Official Breakfast Partner from 18th July 2019. British Swimming, the national governing body for aquatics in ... read more

Official sponsor of IWSC Supermarket Wine Buying Team of the Year award, market leader Encirc provides glass container design, manufacturing, bottling and logistics solutions for the UK and ... read more

BARCELONA – World-leading smartphone band OPPO announced today its renewed three-year partnership with FC Barcelona, along with the release of a Limited Edition FC Barcelona Reno 10x Zoom Series ... read more

Season 5 of the ABB Formula E Championship saw Shell partner with the Nissan e.dams Formula E team. Through the partnership Shell is developing energy and mobility solutions for electric vehicle ... read more

Singapore, 8 July 2019 - Lagardère Sports, a global leader in sports and esports marketing, has been appointed as the exclusive agent to market commercial rights for the PLAYERUNKNOWN’S ... read more

ALL RIGHT RESERVED I Am Team GB returns in August, with the support of Toyota and several leading British Olympic athletes, including Laura Kenny, providing opportunities for thousands of people to ... read more

LONDON: The average time spent participating in and consuming sport has grown by 22% over the last 10 years – almost double the rate of overall leisure time growth (12%), according to new data ... read more

CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), has further solidified its leadership position in the global representation of sports talent with the ... read more