Aldi, Team GB and ParalympicsGB are ramping up their Get Set to Eat Fresh programme in a bid to educate an extra one million children about affordable healthy eating by the end of 2024. Get Set to ... read more
Industry and Member News
Brother UK renew commitment to the Women’s Tour and Tour of Britain
Brother UK have renewed and expanded their commitment to Britain’s biggest professional cycling races, the Women’s Tour and the Tour of Britain, ahead of the 2022 events. The partnership will see ... read more
Heart of London Business Alliance retain Reg&Co to help generate sponsorship for Art of London and Scenes in the Square across London’s iconic West End
Heart of London Business Alliance have retained sponsorship agency Reg&Co to help develop a partnership and sponsorship strategy for their consumer activations including Art of London and Scenes ... read more
UEFA Women’s EURO 2022 set to deliver £54 million in economic activity to the nine Host Cities
UEFA Women’s EURO England 2022 releases Impact Report from EYExpected international broadcast audience of over 250m across more than 195 territories96,000 international attendees due throughout the ... read more
Liverpool Football Club Selects Extreme to Kick Up Fan Experiences at Historic Anfield Stadium
High-Capacity Wi-Fi and Network Analytics to Drive Exceptional Experiences for Fans and More Fluid Operations for Club Extreme Networks, Inc. (Nasdaq: EXTR), a leader in cloud-driven networking, ... read more
British NFL star Jack Crawford receives tribute video to celebrate retirement after 10 year NFL career
NFL UK celebrated Jack Crawford’s illustrious career with a special screening of his life in the NFL at a theatre in London, following the announcement of his retirement after ten years in the ... read more
MPB to partner with International Garden Photographer of the Year
MPB, the world’s largest online platform for used photography and videography kit, has signed to be the exclusive sponsor of the ‘Plants & Planet’ category of the International Garden Photographer ... read more
Kuehne+Nagel to support Women’s Tour and Tour of Britain
Kuehne+Nagel, one of the world’s leading logistics companies offering highly specialised solutions for worldwide industries, has been appointed as the Official Logistics Supplier to the upcoming ... read more
David Ross appointed as Chair of the British Olympic Foundation
David Ross has been appointed as the new independent Chair of the British Olympic Foundation (BOF), the charitable arm of the British Olympic Association (BOA). Ross, aged 56, was appointed by the ... read more
Manchester City unveil statue of Sergio Aguero on the anniversary of 93:20
Statue of Sergio Aguero revealed to fans around the world as dawn brokeLarge-scale galvanised steel sculpture joins statues of Vincent Kompany and David Silva on the East Side of the Etihad ... read more
Manchester City partner WeWork donates empowering spaces for young women
Manchester City’s Official Partner, WeWork, has donated much needed space to the Club’s charity, City in the Community (CITC). The organisation has enabled CITC’s City Girls project to access their ... read more
Hilton becomes Official Partner of the DP World Tour and 2023 Ryder Cup
Logocredit: European Tour group The European Tour group today announces a new partnership with Hilton that will see the global hospitality company become an Official Partner of the DP ... read more
Make-A-Wish® Ireland announced as Official Charity of Horizon Irish Open until 2027
Six-year deal with charity runs concurrent to Horizon’s title sponsorship of historic national openPeter McEnery, whose wish came true by playing with Pádraig Harrington at 2010 Irish Open aged 14, to ... read more
Right Formula toasts client win with Stoli Group partnership
Photocredit: ROKiT Venturi Racing Award-winning sports and entertainment marketing consultancy, Right Formula, has been appointed by Stoli Group, the leading global ultra-premium spirits and wines ... read more
Willett secures £19,000 donation to Prostate Cancer UK at Betfred British Masters
Betfred British Masters host Danny Willett carded 19 birdies at The Belfry, securing a £19,000 donation from title sponsors Betfred to Prostate Cancer UK.More than £48,000 raised during the tournament ... read more
Budweiser Brewing Group brings Ukranian beer to The O2 in UK first, with profits supporting humanitarian relief efforts
Budweiser Brewing Group, a proud part of AB InBev, as the Official Beer Partner of The O2, will be bringing Ukraine’s most-loved beer brand, Chernigivske, to the world’s most popular music, ... read more
Sage becomes official partner of The Hundred
The global technology leader is teaming up with The Hundred as part of a multi-year deal.As Official Insights Partner, Sage will support decision making during The Hundred, as the presenting partner ... read more
rEvolution Acquires Centigrade Inc. to Broaden Industry Expertise
Global sports marketing agency expands geographic footprint into Detroit, and enhancesexpertise in auto, lifestyle, luxury and motorsports rEvolution, the world’s largest independent sports ... read more
Henley-based River & Rowing Museum appoints SQN on PR retainer
The River & Rowing Museum has appointed PR, communications and sponsorship specialists, SQN, on a retainer basis in the lead up to its 25th anniversary in 2023. The River and Rowing Museum, ... read more
JM Finn to partner with Affordable Art Fairs
Wealth management firm JM Finn has announced a partnership with the Affordable Art Fair taking place in the UK in 2022, brokered by sponsorship agency Reg&Co. The partnership will see JM Finn ... read more
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