Sponsorworks, a leading ticketing and hospitality software company, is excited to announce its new customer relationship with Xero, the global small business platform. Xero will use the Sponsorworks platform to manage its ticket and hospitality allocations for the FIFA Women’s World Cup 2023™ ... read more
Member News
Radox provide England Cricket with refreshing moments in new partnership
Radox, the UK’s number one shower and bathing brand[1], has announced its new official partnership with the England & Wales Cricket Board (ECB), incorporating the Men’s, Women’s, and Disability England teams. The partnership will see the iconic Radox brand appear at grounds across the ... read more
British Airways partners with American Express presents BST Festival
British Airways announced as Official Partner for the iconic festival, bringing unique activations and experiences for festival-goers American Express presents BST Festival returns to London for three weekends of live music from 23 June-9 July British Airways announced today a partnership ... read more
Marmite spreads the love once again with Barmy Army & Stuart Broad partnerships
Marmite, a Unilever brand, has today announced a partnership with England’s original cricket supporters club The Barmy Army to provide additional support from the terraces for this summer’s series. Through the partnership, Marmite will be working with The Barmy Army on composing a song for ... read more
British Sign Language sports coverage taken to new heights with BT Sport and EE’s New Signing
BT Sport and EE are teaming up to deliver a TV landmark; creating some of the most accessible programming yet seen of the Premier League and UEFA Champions League, with cutting-edge broadcasts presented in British Sign Language on BT Sport over the next month. ‘New Signing’ was launched by BT ... read more
The French Professional Football League (LFP) announces plans to expand marketing efforts of Ligue 1 Uber Eats in the U.S.
Partnership with rEvolution designed to maximize the league’s exposure and drive U.S. fandom Ligue 1 Uber Eats, one of Europe's most prominent football leagues, featuring global stars such as Kylian Mbappe, Neymar and Timothy Weah, announced its plans to expand its presence in the United States, ... read more
A spotlight on London Sport’s collaboration with Aldi
London Sport is collaborating with supermarket chain Aldi to deliver thousands of pounds worth of vouchers to schools taking part in the Opening Schools Facilities Programme, to provide healthy snacks and refreshments for children and young people. As part of its commitment to support children ... read more
LNR secures media heritage, shares match highlights with clubs & sponsors with Newsbridge
One of the world’s biggest rugby union leagues is securing and making its 500+ annual matches and 400TB video archive easily accessible to clubs and sponsors, thanks to Newsbridge’s AI-powered cloud solutions. With its existing media asset manager (MAM) discontinued, LNR found itself in the ... read more
World Rugby welcomes Gallagher as Official Partner of Women’s Rugby, WXV and Rugby World Cup 2025
New multi-year global partnership represents Gallagher’s commitment to help grow participation in women’s rugby and improve the pathway for women at elite levels of the sport. World Rugby and Gallagher, a global insurance brokerage, risk management and consulting services company, today ... read more
First teams confirmed for Tour of Britain 2023
Britain’s two UCI Continental teams - Saint Piran and TRINITY Racing – will return to the Tour of Britain in 2023, organisers SweetSpot have announced today. For the third year running, the race has issued early-season invites to Britain’s domestic teams in recognition of the commitment they ... read more
Right Formula launches Caribbean business
Global sport marketing agency Right Formula has expanded its global reach with the launch of Right Formula Caribbean, a brand and experiential focused team based in Barbados. The strategic partnership with Barbados-based brand consultancy Dakota Ross will result in their major shareholders Kodi ... read more
CSM appointed by Rugby Australia and The British & Irish Lions as exclusive Sponsorship Agency for 2025 Tour
Global integrated marketing agency CSM Sport & Entertainment (CSM) has been appointed by Rugby Australia and The British & Irish Lions as the exclusive sponsorship agency for the Lions Tour to Australia 2025. Having successfully secured 25 Partners during the COVID-19 pandemic for the ... read more
Edinburgh International Festival Announces Nicola Benedetti’s First Programme
The global celebration of performing arts, Edinburgh International Festival, today unveils an expansive programme of world-class music, opera, dance and theatre to take place from 4-27 August 2023. This year marks the first Festival under the direction of new Festival Director, Nicola Benedetti, one ... read more
Live entertainment bounces back from the pandemic with record ticket sales
New research from O2 and its Priority Tickets platform suggest that the live entertainment industry has bounced back from the impact of the pandemic, with 2022 seeing a record number of tickets sold across a single calendar year. While the pandemic had a huge impact on the live entertainment ... read more
Barclaycard announced as the new official Headline Partner of the Isle of Wight Festival and Latitude
Barclaycard today announces that it will become the Headline Partner of two UK festival staples in 2023 as part of its partnership renewal with Live Nation UK – Barclaycard presents the Isle of Wight Festival and Barclaycard presents Latitude. The five-year extension also includes partnerships ... read more
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