James Elms joins as Head of Corporate & Business and Mary McGuire announced as Head of Sponsorship Legacy Communications, the creative communications agency, continues to expand its offering with the creation of a new Corporate & Business Communications division, headed up by James Elms, ... read more
Member News
Team Ireland athletes star as Olympic Movement Breaks is launched in primary schools nationally
The Minister of State for Sport and Physical Education, Minister Thomas Byrne TD, today launched the Olympic Movement Breaks with the Olympic Federation of Ireland. The initiative will see the Olympic Federation of Ireland’s Dare to Believe programme working alongside the Active School Flag ... read more
Scottish Event Campus signs new deal with OVO
OVO Hydro naming rights extended until 2030 The Scottish Event Campus (SEC), has today announced the extension of its relationship with OVO for a further seven years. The Campus’ flagship live entertainment venue, the OVO Hydro, which celebrated its 10th anniversary in September 2023, will carry ... read more
Liquid Death and Download Festival bring metal entertainment to the masses in new 2024 headline partnership
Don’t be scared. It’s just a new headline partner for the UK’s mammoth rock festival Download. Liquid Death, the beverage company making health and sustainability 50x more fun, is the first headline partner in Download’s twenty-one year history. Liquid Death and Download first ... read more
GetPRO named as Official Partner of Team GB for the Paris 2024 Olympic Games
The year-long partnership will see Danone’s protein brand become the Official Yoghurt Partner of Team GB Team GB has named GetPRO, Danone UK & Ireland’s newest addition to its family of brands, as its Official Yoghurt Partner for the Paris 2024 Olympic Games. The partnership will see the two ... read more
Reg&Co secure sponsorship brief for Clutch Pro Tour
Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new sponsors for Clutch Pro Tour – the leading European development golf tour. Clutch Pro Tour helps young professional golfers elevate their game to the next level, nurturing careers through the ... read more
The Jockey Club appoints CSM Sport & Entertainment to take unique rights proposition to market
Global sport and entertainment agency CSM has been appointed by The Jockey Club as its principal sales agency for commercial rights, as part of a new opportunity for brands to partner some of Britain’s most iconic sporting events. The move forms part of a new approach to partnerships for ... read more
New study: women’s sports comprise 15% of sports media coverage
The Collective® – the women-focused practice within Wasserman, a global leader in sports, music, entertainment and culture – released today a new study substantiating the growing media representation and cultural impact of women’s sports in the context of the larger sports media ecosystem. A key ... read more
CSM Sport & Entertainment announce Vicky Stickland as Regional Director, Asia
Global sport and entertainment agency, CSM, has today announced Vicky Stickland will join Lesley Murphy as joint Regional Director for Asia. The pair will lead the team in Asia and develop the growth strategy for this market. CSM Regional Directors for Asia Lesley Murphy (left) and Vicky ... read more
Manchester City renews global partnership with Unilever brand Rexona
Manchester City has today announced a renewal of its global partnership with Unilever brand, Rexona. An Official Partner of the men’s team since 2018, Rexona, also known as Sure, Degree, Shield and Rexena in markets around the world, expanded their initial agreement in 2020 to also sponsor ... read more
Williams Racing announces multi-year partnership with THG
Ahead of the 2023 United States Grand Prix in Austin, Williams Racing is proud to announce a ground-breaking multi-year partnership with THG, the global proprietary technology platform specialising in taking brands direct to consumers. The multi-dimensional agreement sees THG come ... read more
The Royal Institution secures CGI as title partner to their CHRISTMAS LECTURES
The Royal Institution (Ri) has today announced a significant three-year partnership with CGI as the title partner to the CHRISTMAS LECTURES. The partnership combines the pioneering spirit of science with cutting-edge technology and innovation, and provides valuable support for the Ri in ... read more
Sexton and Tubridy top Onside’s most admired stars list
Johnny Sexton has overtaken Katie Taylor to top Ireland’s most admired Irish sports stars list, a position the Bray boxer has held since 2016, while Ryan Tubridy retains his number 1 standing as Ireland’s most admired TV / Radio personality, according to sponsorship advisors ONSIDE. Sexton’s ... read more
Fulham Football Club extends partnership with UK’s oldest bookmaker, Fitzdares
London’s Original Football Club has extended its partnership with Fitzdares, giving the premium bookmaker a new home in South West London through to 2024. Following a highly successful partnership in 2022/23 which was marked by memorable matchday activations, the Club and its Official UK ... read more
National Football League unveils 2023 London Origins collection with Idris Elba’s Don’t Stop Your Future and Plant Faced Clothing
Origins: An NFL Collection highlights design talent in NFL event host cities and celebrates local stories and communities The collection will be exclusively available at London’s Dukes Cupboard in Soho, from Friday, 13 October to Saturday, 14 October The National Football League (NFL) today ... read more
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