Industry and Member News

ESL and SAP will continue their partnership at ESL One Birmingham Online 2020 with innovative feature developments for live broadcasts  COLOGNE - May 5th - ESA member ESL, the world’s ... read more

England Rugby and Umbro have today announced a new four-year partnership. The English sports brand will be the Official Technical Kit Partner from 1st September 2020, when the iconic double-diamond of ... read more

ESA member SQN has been appointed by Mudita Sports to help promote the company’s brand-new education app, GO And Learn, which puts sport and entertainment at the heart of the learning ... read more

Double Dutch announced as official mixer partner of the IWSCAward-winning Double Dutch, producer of premium flavoured mixers, will sponsor the Vodka Producer Trophy at the IWSC this yearSponsorship ... read more

Celebrities and Tennis’ Biggest Stars Will Compete for Charity First-Ever Mario Tennis Aces Tournament to Stream Live on Facebook Gaming  ESA member IMG today announced that eight of its top ... read more

Yesterday brought to a close the successful campaign – #IsolationGames – in a week which saw Olympic sports depart the track, field and water for the more familiar surrounds of living rooms and back ... read more

Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, a collective of agencies led by Alistair Gammell from Earnie (Threepipe) is helping to deliver ... read more

-Most powerful domestic football leagues revealed by POWA Index-  DataPOWA Ltd has today released a list of the ten most powerful domestic football leagues as ranked by POWA index, the data-driven, ... read more

TV subscriptions come under pressure due to lack of live sport, according to research from ESA member ONSIDE. 17% of the UK public say that going to watch live sports events is the thing they ... read more

Team GB and TikTok join forces to bring back our much-loved sporting eventsCampaign to support the British Red Cross in response to COVID-19 Team GB (@TeamGB) has teamed up with short-form video ... read more

Reg&Co are working alongside the team at VIY (Volunteer It Yourself) to identify ways to grow their national programme through additional funding from Corporate partners.  VIY combines DIY ... read more

The O2 is proud to be announcing today that in order to help support the NHS with their preparation for the large number of additional staff needed in the effort to tackle COVID-19, The O2 arena has ... read more

The designs of a new breathing aid developed by engineers at University College London and Formula One working with clinicians at UCLH have been made freely available to support the global response to ... read more

In the midst of a global pandemic, a curious thing is taking place on that little island off the coast of Europe, proving that big messages can come in small packages. As we all know, handwashing ... read more

ESA member OPRO, the world’s largest manufacturer of the most technically advanced mouthguard, a family run business out of Hemel Hempstead, today shared news that they’ve loaned their range of ... read more

Like pretty much every aspect of life, Sport and vicariously sponsorship, is facing a watershed moment. With live sport being suspended, for rights holders it is time for ingenuity to take a front ... read more

As Scotland’s National Dance Company, Scottish Ballet aims to bring the benefits and joy of dance to everyone. Committed to supporting communities in Scotland during these unprecedented times, ... read more

As a direct consequence of governments across all continents banning public gatherings until further notice, thus forcing the cancellation or indefinite postponing of thousands of sporting, cultural ... read more

ESA members Reg&Co are working with the Financial Times to identify brands to partner with the FT Schools Initiative. FT Schools are looking for brands that are forward thinking and care about ... read more

ESA member CSM has today announced the launch of ExperienceGood.co, a digital hub to enable collaboration and story sharing across the world of experience marketing. The platform was developed by CSM ... read more