Edinburgh International Festival today announces a new Principal Partner, single malt Scotch Whisky, The Macallan. Together, they will create a large-scale opening event to mark the start of August in Edinburgh, the world’s Festival City. Responding to this year’s International Festival ... read more
Member News
National Football League announces designated teams for London and Munich 2024 International Games
The National Football League today announced the designated teams set to play in London and Munich as part of the 2024 International Games. The Chicago Bears, Minnesota Vikings and Jacksonville Jaguars will each play international games in London during the 2024 regular season, while the Carolina ... read more
Two Circles partners with Charterhouse as leadership prepare for next stage of global expansion
Charterhouse Capital Partners (CCP) has agreed to take a majority stake in Two Circles, with the deal expected to be completed in the first quarter of 2024. The business will continue to be led by CEO and co-founder, Gareth Balch, alongside the current management team, and the Two Circles team ... read more
EXCEL ESPORTS announces merger with Giants Gaming, forming GIANTX
British esports organisation EXCEL ESPORTS and Spanish esports institution Giants Gaming are pleased to announce the merger of both companies to form GIANTX. The new venture will unify each organisation's renowned competitive esports rosters, management and resources to accelerate the organisation's ... read more
SweetSpot retirement announcement
SweetSpot founder Hugh Roberts, and Race Director Mick Bennett, will retire at the end of 2023, marking the end of 20 years at the helm of the company behind The Tour of Britain and Women’s Tour cycle races. Having founded SweetSpot in 2003 the pair were behind the creation of the modern Tour ... read more
Nominations open for the Business Contribution Award, in association with the City of London Corporation
It’s time to celebrate London’s business heroes who have made significant and invaluable contributions to the grassroots sport physical activity sector as the London Sport Awards – the biggest celebration of grassroots sport and physical activity in the capital – returns on 21 March 2024! The ... read more
Reg&Co sign Intrepid Travel as partner to FoodFM Radio
Sponsorship and partnership agency Reg&Co has signed Intrepid Travel as a partner to FoodFM Radio. The agreement will see Intrepid Travel sponsor a new series of FoodFM’s A Bit of a Mouthful podcast in 2024, featuring eight episodes including a food trip to Morocco with Intrepid ... read more
Reg&Co sign Hotel Chocolat as partner for Kingdom of Winter
Sponsorship and partnership agency Reg&Co has signed Hotel Chocolat as an official partner to Kingdom of Winter ahead of the inaugural event in ExCel London which opens on December 8. Hotel Chocolat, the top-quality chocolate brand will be serving its renowned hot chocolate from their ... read more
Bright Partnerships takes a bite of the Big Apple
Bright Partnerships, the pioneering sport and entertainment agency, has expanded its operations into North America, with the launch of an office in New York City to support global sponsorship clients looking for a greater presence in the region. The agency has been delivering sponsorship ... read more
Nominations now open for NEW Environmental Impact and Sustainability Award, in association with Decathlon
London Sport has confirmed that the prestigious London Sport Awards will be returning in March 2024 and that nominations are now open until 31 December 2023 to individuals and organisations across the sports and physical activity sector. The newly established Environmental Impact ... read more
Transfer Market: Gaëtan De Meulenaere Joins Wasserman
Wasserman Benelux, the fast-growing agency specialising in sports and entertainment, strengthens its team with the arrival of Gaëtan De Meulenaere as Account Manager and Business Development Manager. Within the Wass team, Gaëtan will take on the responsibility, with other colleagues, for ... read more
Live music and entertainment leader AEG Europe announces plans for a new venue in Edinburgh Park
Award-winning developer Parabola has agreed to sell the site, located in Edinburgh Park, to AEG. The new 8,500-capacity arena will bring world-class live music and entertainment to Edinburgh. AEG Europe, owners of iconic venue The O2, ... read more
Marriott Bonvoy signs as official hotel partner for Kingdom of Winter
Marriott Bonvoy has signed as the official hotel partner to Kingdom of Winter ahead of the inaugural event in ExCel London which opens on 8 December. Within the partnership agreement, the Kingdom of Winter is offering free entrance to Marriott Bonvoy members. The deal was brokered by sponsorship ... read more
The FA unveils three-year partnership with Adobe for the Women’s FA Cup
The Football Association (The FA) today announces Adobe, the world’s most recognised brand for creativity, as the lead sponsor of the Women’s FA Cup. The partnership deal will run for at least three years, through to July 2026. The Adobe Women’s FA Cup will be focused on increasing fan ... read more
National Parks Partnerships expands nature offer to unlock much-needed investment into the UK’s 15 National Parks
National Parks Partnerships (NPP) has joined the European Sponsorship Association (ESA) as it steps up its efforts to secure a pipeline of new partnerships, projects and opportunities which could transform the nation’s most treasured landscapes. NPP works on behalf of the UK’s 15 National ... read more
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