Member News

Global fashion and lifestyle brand expands its influence in the world of golf as the Official Clothing Supplier of the DP World Tour  rEvolution, the global leader in sports marketing, has been named the sports marketing agency of record (AOR) for the global fashion and lifestyle brand, ... read more

INEOS Automotive has become an official partner of the Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea. Over the next five years, the INEOS Grenadier will become the official vehicle of RNLI lifeboats and support the RNLI by helping their volunteer lifesavers to ... read more

Manchester City has today announced a new multi-year partnership with Italian fashion brand, C.P. Company. The partnership will celebrate the shared relationship between the city of Manchester and the Italian brand, established in the 80s through authentic engagement with the football ... read more

A new strategy which will support the future of Glasgow’s cultural sector has been unveiled. Glasgow’s Culture Strategy 2024-30, approved by Glasgow City Council’s City Administration Committee, is designed to enable culture to shape and build the future health, prosperity and sustainability of ... read more

Leading online FX and CFD broker Axi has wrapped up the 2023/24 football season by launching their new campaign, The Mentality Edge, with a video featuring players of Manchester City Women. The Mentality Edge stars Man City Women players Kerstin Casparij, Jess Park, and Mary Fowler, as they ... read more

Montirex, the sportswear challenger brand, has appointed Havas Play UK to oversee and develop Montirex’s strategic creator and brand partnerships. Havas Play UK’s brief is to develop Montirex's talent partnership and communications into a cohesive, nationwide strategy as Montirex seeks to expand out ... read more

As the official IT provider for golf’s original Championship, NTT DATA will unveil its advanced Digital Twin technology, AI innovations, a Private 5G network and its ShotView activation, for a revolutionary golf experience NTT DATA, a global digital business and IT services leader, announced ... read more

British start-up Skarper has taken victory at the prestigious EUROBIKE 2024 Awards, picking up a prize in the competitive ‘Components’ category. Skarper seals the win with its innovative device that can turn a regular bike into an e-bike with a single click. The device is an ultralight and ... read more

The final installment of the three-part ‘Building a Legacy’ series delves into the benefits of sponsorship for brand marketing. “Building a Legacy: Going for Gold” available here That’s What I Call Marketing and Legacy Communications are delighted to release the final installment of ... read more

Coconut water brand, Vita Coco, are celebrating the British summer of sport with a large prize giveaway to entice any sporting fan. This July and August sports fans have a feast of entertainment to enjoy, and Vita Coco are celebrating with the fans by giving away a wide range of sport and fitness ... read more

OPRO, the world’s most technically advanced mouthguard company, is proud to announce a new partnership with the Rugby Players Association (RPA), as an Official Supporter of the RPA. As part of the partnership, OPRO will provide comprehensive educational resources and support for the RPA’s ... read more

Manchester City and WWE®, part of TKO Group Holdings (NYSE: TKO), have today announced details of an exclusive merchandise collaboration, that will see the two globally recognised brands featured together across a range of new products. The new collection will include six T-shirts featuring ... read more

The continued partnership will see Energia launch new initiatives aimed at growing club rugby nationally alongside their continued support for both the Men’s and Women’s Senior Teams.   Energia has announced it will renew its partnership with the IRFU for a further 5 years until 2029, reaffirming ... read more

AEG Global Partnerships, the award-winning sponsorships arm of the leading live sport and entertainment company AEG Europe, is beginning its search for a naming rights partner for Edinburgh Park Arena. The new venue, which received planning permission earlier this month, presents a fresh ... read more

The international retail chain powers up its esports strategy with best-in-class data solutions. ALDI France is now embarking on a partnership with Shikenso Analytics to measure their sponsor exposure in esports.The ALDI Nord Group is one of the leading international retail enterprises. ... read more