With the Tokyo 2020 Olympic Games just over a year away, the British Olympic Association has been working with the IOC and the Olympic Solidarity programme to support athletes on the road to ... read more
Industry and Member News
Lagardère Sports Poland Becomes an Official Marketing Partner of KSW Federation
Picture: Andrzej Placzyński- President of the Management Board of Lagardère Sports Poland / Martin Lewandowski - CEO & co-owner of KSW ... read more
DataPOWA Ltd, the AI technology firm delivering POWA index, announces the appointment of Ian Penrose as Non-Executive Chairman
DataPOWA Ltd, the AI technology firm delivering POWA index, the world’s first data-driven, real-time sports sponsorship valuation engine, is pleased to announce the appointment of Ian Penrose to the ... read more
Under Armour Opens EMEA Headquarters in Amsterdam
Under Armour has officially opened its new EMEA Headquarters in Amsterdam, following a launch event for members of staff, attended by Founder and CEO, Kevin Plank, senior executives, and Under Armour ... read more
Volvo Car UK proud to become Official Vehicle Partner of British Triathlon
· New Volvo sponsorship announced today at the 2019 Triathlon Show· Volvo to supply official vehicles for key triathlon events around the UK and to support the work of British ... read more
Belgian Sponsorship Awards: ING and AG Insurance big winners at the ceremony!
ING won the "Best of Belgium" trophy for its "ING Red" project at the Belgian Sponsorship Awards, held yesterday in Brussels. Thanks to this award, ING will have the privilege of representing Belgium ... read more
British Rowing’s Director of Performance reveals SAS Ranking Points Index could help deliver future Olympic success
British Rowing Director of Performance Brendan Purcell has claimed the new SAS Ranking Points Index could help identify future Olympians. British Rowing’s Director of Performance Brendan Purcell ... read more
rEvolution Hires Nathalie de Regt and George Gilmore
rEvolution expands its international business development team to continue growing its global presence rEvolution, the integrated global sports marketing agency, expands its international ... read more
Synergy to Rebrand as ENGINE Sport
ENGINE’s restructure sees Synergy rebrand as ENGINE Sport Sports and entertainment marketing agency Synergy, part of ENGINE, will rebrand to ENGINE Sport, effective immediately. Synergy is ... read more
Limar Unveiled as Official Helmet Partner of the OVO Energy Tour Series
Award-winning manufacturer Limar have today been unveiled as the Official Helmet Partner of the OVO Energy Tour Series, which returns for its 11th edition in May. Launched in Italy in 1986, Limar are ... read more
Senior WPP Sports Marketing Executive Andy Sutherden Named Head Of CAA Brand Consulting International
Global entertainment and sports agency Creative Artists Agency (CAA) today announced that it has appointed Andy Sutherden to serve as Head of International for CAA Brand Consulting, the sports, ... read more
Racing Fans Finish First as Marriott International Extends Marketing Partnership with Mercedes-AMG Petronas Motorsport
Marriott Bonvoy members receive incredible access to the team’s drivers – including five-time FIA Formula One World Champion Lewis Hamilton – and races throughout the world For the upcoming F1 ... read more
SportPesa announced as new FAI partner
The Football Association of Ireland has announced a new partnership with SportPesa, the global technology and entertainment company. The two-year-deal will see SportPesa, licensed in Ireland, ... read more
OVO Energy back equal prize money for 2019 Women’s Tour and Tour of Britain
OVO Energy, the award-winning independent energy supplier, will back an equal prize fund for the Women’s Tour and Tour of Britain for the second year running. Having first made this significant ... read more
500 days until Tokyo 2020: legendary coach Gröbler lauds role of data analytics in British Rowing’s Olympic preparations
GB Rowing Team Chief Coach for Olympic Programme, Jürgen Gröbler OBE.Photo credit: SAS / Getty Images With just 500 days to go until the Tokyo 2020 Olympics, GB Rowing Team Chief Coach for ... read more
Motherwell and Aberdeen Return to the OVO Energy Tour Series Calendar
Scotland will host two rounds of the OVO Energy Tour Series this May as Motherwell and Aberdeen once again welcome Britain’s leading televised cycle race series and the country’s top male and female ... read more
Beccles and Stowmarket confirmed as host venues for 2019 OVO Energy Women’s Tour Grand Depart
This year’s OVO Energy Women’s Tour Grand Depart in Suffolk will take place between Beccles and Stowmarket, marking the first time that both market towns will host Britain’s leading women’s ... read more
Forsyths announced as official sponsor of IWSC Distiller of the Year award
International Wine & Spirit Competition announces distillery design and build firm Forsyths as official sponsor of IWSC Distiller of the Year ... read more
Double Dutch announced as official mixer partner of the IWSC
· The IWSC celebrates its 50th anniversary this year· Award-winning Double Dutch produces premium flavoured mixers and will sponsor three mixer trophies at the IWSC 2019 and ... read more
Zoom join Arsenal as Official Partner
Arsenal Football Club is delighted to welcome Zoom Video Communications, Inc. as its Official Enterprise Video Communications Partner. Zoom provide cloud platforms for video, voice, ... read more
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