Bike Club, the kids bike subscription service, have today announced their partnership with the AJ Bell Tour of Britain - helping inspire the next generation to get cycling. A Bike Club ... read more
Industry and Member News
Record number of sponsors secured for The Radio Academy Festival 2022
One week to go before The Radio Academy Festival 2022Record number of sponsors secured for UK radio and audio industry event The Radio Academy Festival 2022 takes place in one week’s time on 7 ... read more
Scotland embraces the return of the Edinburgh International Festival
Edinburgh International Festival returned to the city’s theatres and concert halls for the first time since 2019Scotland embraced the return of the International Festival as 70% of over 150,000 ... read more
Sportsbreaks.com partner AJ Bell Tour of Britain sprints
Specialist sports travel operator Sportsbreaks.com will be the presenting partner of the sprints jersey at the upcoming AJ Bell Tour of Britain. Riders will contest 24 intermediate Sportsbreaks.com ... read more
ITV and NFL announce three-year partnership
• Osi Umenyiora and Jason Bell joined by Laura Woods for weekly shows, London Games and Super Bowl The National Football League (NFL) has a new free-to-air television home in the UK and Ireland ... read more
AJ Bell extends title partnership of the Tour of Britain for a second year
AJ Bell has been confirmed as title partner of the upcoming 2022 AJ Bell Tour of Britain, taking place 4 – 11 September. The Manchester-based investment platform will become the title partner of ... read more
Evans Cycles announced as Official Retailer for the 2022 Tour of Britain
Evans Cycles, the UK’s leading specialist bike retailer, have today announced that they will operate as the Official Retailer for the 2022 Tour of Britain. Picture by SWpix.com - 12/09/2021 - ... read more
rEvolution Becomes Media AOR for Betfred Sportsbook
rEvolution, the global integrated sports marketing agency, has been named as the media agency of record for Betfred Sportsbook, the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker ... read more
MKTG releases Frontier 2022 trends report
MKTG Sports + Entertainment have released a series of key findings from their annual trends report, Frontier, which shows the continued growth of purpose-related marketing. Now in its seventh year ... read more
CSM Sport & Entertainment to deliver Major League Baseball’s London Series
CSM Sport & Entertainment (CSM) has been re-appointed to support Major League Baseball (MLB) in bringing regular-season games back to London in 2023, 2024 and 2026. A general view of the action ... read more
Manufacturing/Engineering and Retail are fastest-growing front of shirt sponsors
• Gambling makes a “mini comeback” • Financial Services and Alcohol see biggest decrease The Manufacturing/Engineering sector has seen the biggest increase in the number of front of shirt ... read more
Tour of Britain title partnership opportunity for 2022
Tour of Britain organisers have confirmed that with one month to go until the race (4-11 September), there is an opportunity for title and jersey sponsorships due to a late change. “Unfortunately, ... read more
Jamie Corr joins MKTG Sports + Entertainment as Senior Vice-President, sponsorship and consultancy
MKTG Sports + Entertainment have appointed award-winning sports marketing specialist, Jamie Corr, as Senior Vice-President, sponsorship and consultancy. Corr, a respected professional with more ... read more
National team partners are most admired cricket sponsors in the UK
National team partners including Cinch, LV and IG dominate the charts of the most appealing cricket sponsors in the UK, according to a survey undertaken by specialist consultancy ONSIDE. The ... read more
GKN Aerospace to support Tour of Britain’s Isle of Wight stage
GKN Aerospace have signed up to support the Isle of Wight stage of the Tour of Britain, on Sunday 11 September, as the official fan hub sponsor for the final leg of the national tour. More than 100 ... read more
Fulham Football Club announces record sponsorship with Main Team Partner W88
Fulham Football Club can confirm a record sponsorship with global betting firm W88 as Front of Shirt and Main Team Partner for the 22/23 Premier League season. The shirt featuring the W88 logo will be ... read more
AVIV Clinics becomes presenting partner of the ISPS Handa World Invitational
AVIV Clinics has been named the presenting partner of the ISPS Handa World Invitational, taking place at Galgorm Castle and Massereene Golf Clubs next month.The ISPS Handa World Invitational presented ... read more
BHF Scotland named Official Charity of The Senior Open Presented by Rolex
British Heart Foundation (BHF) Scotland has been appointed the Official Charity of The 2022 Senior Open Presented by Rolex, which takes place at Gleneagles this week.The BHF is the largest independent ... read more
Power up while you rock out! cinch launches biggest festival electric vehicle charging service at Latitude
cinch - home to a huge range of electric vehicles to buy entirely online - is offering 60 electric vehicle (EV) charging spaces at Latitude Festival for the first time Powered by HVO and free to use, ... read more
Horizon Irish Open helps raise nearly €121,000 for Make-A-Wish® Ireland
Birdies for Wishes campaign raised €37,000 after 37 birdies at 18th holeTitle sponsors Horizon Therapeutics significantly bolstered fundraising efforts with a €50,000 one-off donationFunds raised will ... read more
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