Industry and Member News

NOW has signed an exclusive team naming rights agreement with the first of its kind gaming series, the Celebrity Esports Superstar League. With a mission to bring Esports to a mainstream audience, ... read more

Betfred British Masters host Danny Willett’s performance at The Belfry during this year’s tournament secured a £19,000 donation from tournament title sponsors Betfred to Prostate Cancer UK.Willett ... read more

The European Tour and Ryder Cup Europe today announced Tour Consumer Experiences, an 11-year strategic venture with industry-leading sports marketing and data technology company Two Circles. Tour ... read more

Vauxhall’s arches are calling all artists, but will you be the artist to answer? Partnership brokered by Reg&Co Ltd With a bit of normality on the horizon Moniker Culture, Vauxhall One and ... read more

The live finals of Surrey FA’s first-ever e-County Cup Tournament will take place at Meadowbank Football Ground on Sunday 23rd May. In February, Surrey FA launched the first ever e-County Cup, ... read more

Jets-Falcons, Dolphins-Jaguars slated for Tottenham Hotspur The National Football League today announced that it will return to playing International Series Games in 2021, with two games to be held ... read more

Following a competitive tender process, Reg & Co are delighted to be appointed to work with the World Gymnastics Championships Liverpool 2022 to secure sponsors and partners for the ... read more

Everton Football Club has signed up fintech innovators Sokin as its Official Global Payments Partner. The multi-year agreement sees Sokin, a global currency account provider which has built a ... read more

The European Tour has today announced a multi-year partnership with Zoom Video Communications, Inc.As the European Tour’s Official Unified Communications Partner, Zoom will provide comprehensive ... read more

PEARL iZUMi has today been appointed the official technical clothing partner of the Tour of Britain, Women’s Tour and Tour Series, the UK’s leading cycle events, for 2021. Founded in 1950, PEARL ... read more

SUTTON COLDFIELD, ENGLAND - MAY 10: Danny Willett poses for a photo at The Belfry on May 10, 2021 in Sutton Coldfield, England. (Photo by Richard Heathcote/Getty Images) Tournament host Danny ... read more

Today, adidas revealed the new kit that will be worn by Team GB athletes at the Games taking place in Tokyo this summer. Following a year of uncertainty, unprecedented challenges and unique ... read more

For many years the Spanish Grand Prix has faced criticism that the racing has left a lot to be desired. This is a shame, the track remains a great place to see an F1 car in action and a ... read more

Irish athleisure brand + community Gym+Coffee recently welcomed music legend, Niall Horan, as an investor and opened its second UK Retail Clubhouse in The Trafford Centre, ... read more

swiss unihockey (Swiss Floorball Federation) has also set itself a great goal alongside the playing field for the Men’s WFC 2022 in Zurich und Winterthur. The final round in 2022 will be the first ... read more

Reg&Co is working alongside the team at Harden’s to unlock additional revenue through engaging in brand collaborations and partnerships as well as building on its corporate partner ... read more

The Tour of Britain and the Women’s Tour, the UK’s leading professional cycling races, have extended their partnership with Telegraph Media Group for 2021 as both events get set to return to the ... read more

New partnership forms part of Accelerate 25 diversity and inclusion programmeAFBE-UK works to actively promote and increase diversity in the UK engineering workforcePartners to work together in five ... read more

The British Olympic Association (BOA) has today confirmed 24 additional swimmers who will represent Team GB at the Tokyo 2020 Olympic Games this summer. This follows the second phase of selection ... read more

Self-proclaimed petrolhead raced against the clock at Oulton Park Circuit as CUPRA’s new brand ambassadorOlympic champion took to the race circuit in the Formentor, CUPRA’s performance SUVPeaty ... read more