Creating life-changing opportunities through football Surrey Football Association’s Unite Through Football: Refugees project was re-launched for a second successive season on Monday 20th November. The UK houses thousands of refugees and asylum seekers in temporary accommodation across the ... read more
Member News
Reg&Co appointed by the Climate Creatives Challenge for sponsorship search
Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new sponsors for the Climate Creatives Challenge. The Climate Creatives Challenge includes a biannual international design competition, supporting new and novel approaches for communicating the ... read more
THG Appoints Right Formula to Activate Williams Racing Formula 1 Partnership
THG has selected global sports marketing agency Right Formula to activate the brand’s first-ever multi-faceted sports sponsorship, with Williams Racing in Formula 1. THG is a vertically integrated, digital-first consumer brands group, retailing its own brands in beauty and nutrition, plus ... read more
SAP and the Mercedes-AMG PETRONAS F1 Team join forces to drive efficiency on and off the racetrack
SAP SE (NYSE: SAP) today announced a multiyear partnership with the Mercedes-AMG PETRONAS F1 Team starting in 2024. As an Official Team Partner, SAP is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliver performance gains. ... read more
UK children that find sports by 14 are healthier, more sociable and more engaged in community as a result, finds Two Circles analysis
Most British sports fans become fans by the age of 14, with those that do much more likely to exercise every week, engage in social groups, and spend money on sport – a landmark new analysis from Two Circles has found. Sport has always had the capacity to drive passion and compulsive behaviour ... read more
London Sport Awards return in partnership with the City of London Corporation
The London Sport Awards are returning in 2024 to celebrate the inspiring stories of those improving the lives of Londoners through sport and physical activity London Sport has confirmed that the prestigious London Sport Awards will be returning in March 2024 and that nominations are now open ... read more
Edinburgh International Festival announces first performances and theme for its 2024 Programme
2-25 AUGUST 2024 eif.co.uk / @edintfest Edinburgh International Festival today unveils the first details of the 2024 Festival, and the second from Festival Director Nicola Benedetti, taking place 2-25 August 2024. After a resoundingly successful 2023 Festival, which posed the question: ... read more
NEFT Vodka agrees partnership with Scuderia AlphaTauri
Scuderia AlphaTauri is pleased to announce a new Official Team Partner, NEFT Vodka. This long-term deal will break cover at the next round of the Formula 1 World Championship in Las Vegas from 16 to 18 November, when the NEFT logo will appear on the halo, wheel spray deflectors, top headrest of our ... read more
Team Ireland welcome Tipperary Crystal as official gifting supplier for Paris 2024 Olympics
The Olympic Federation of Ireland (OFI) today announced Tipperary as its official gifting supplier for Paris 2024. Formerly known as Tipperary Crystal, this agreement will see Team Ireland celebrate moments with Tipperary in the lead-up to next year’s Paris Olympic Games. Tipperary is rooted in ... read more
Women’s FA Cup prize fund to double for the 2023/24 season
The FA has today announced a new landmark investment into the Women’s FA Cup which will see the total prize fund for the competition double in size. An additional investment of £3m has been approved by The FA Board, bringing the total prize fund for the competition to £6m. The new agreement means ... read more
Legacy Communications strengthens its Leadership Team and expands service offering
James Elms joins as Head of Corporate & Business and Mary McGuire announced as Head of Sponsorship Legacy Communications, the creative communications agency, continues to expand its offering with the creation of a new Corporate & Business Communications division, headed up by James Elms, ... read more
Team Ireland athletes star as Olympic Movement Breaks is launched in primary schools nationally
The Minister of State for Sport and Physical Education, Minister Thomas Byrne TD, today launched the Olympic Movement Breaks with the Olympic Federation of Ireland. The initiative will see the Olympic Federation of Ireland’s Dare to Believe programme working alongside the Active School Flag ... read more
Scottish Event Campus signs new deal with OVO
OVO Hydro naming rights extended until 2030 The Scottish Event Campus (SEC), has today announced the extension of its relationship with OVO for a further seven years. The Campus’ flagship live entertainment venue, the OVO Hydro, which celebrated its 10th anniversary in September 2023, will carry ... read more
Liquid Death and Download Festival bring metal entertainment to the masses in new 2024 headline partnership
Don’t be scared. It’s just a new headline partner for the UK’s mammoth rock festival Download. Liquid Death, the beverage company making health and sustainability 50x more fun, is the first headline partner in Download’s twenty-one year history. Liquid Death and Download first ... read more
GetPRO named as Official Partner of Team GB for the Paris 2024 Olympic Games
The year-long partnership will see Danone’s protein brand become the Official Yoghurt Partner of Team GB Team GB has named GetPRO, Danone UK & Ireland’s newest addition to its family of brands, as its Official Yoghurt Partner for the Paris 2024 Olympic Games. The partnership will see the two ... read more
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