Industry and Member News

• Tripadvisor has awarded the Manchester City Stadium Tour a Travellers Choice Best of the Best award, meaning it ranks among the top 1% of the world’s things to do in No other sports tour in the UK ... read more

SunGod’s new 8KO® Infinite™ Lenses, which feature 50% recycled materials for the very first time, continue to push the boundaries of sustainable innovation in the eyewear industry. SunGod has ... read more

DKB announced as Presenting Partner of the first regular season NFL game in GermanyPartnership embarks on joint mission to develop American Football in GermanyDKB commits to Young Talent Development ... read more

Manchester City has become the first Premier League team to open an official club experience on Roblox, launching ‘Blue Moon’ earlier today. Manchester City continues to lead in digital innovation, ... read more

THE SPORT INDUSTRY YOUNG AGENCY OF THE YEAR CHOSEN BY WORLD RUGBY FOR EARNED MEDIA CAMPAIGN Photocredit: World Rugby The Space Between, the sports marketing agency for challenger brands, has ... read more

Team GB and ParalympicsGB’s youth engagement programme Get Set has engaged with over 93% of UK schools since its launch prior to the London 2012 Olympic Games. Originally created as the official ... read more

The summer of sport officially kicks off as PayPal teams up with the England women’s football team, The Lionesses.  PayPal became the Official Payments Partner of The Football Association (FA) ... read more

Brecon Jazz Weekend have announced Gower Brewery as their headline sponsor for the whole Festival weekend for 2022. The deal was brokered by sponsorship agency Reg&Co. First staged in 1984, ... read more

Galvanized by WeAreFearless’ psychology-led approach, the new division will help brands, rights-holders and sponsors solve real business problems and unlock new value by creating fresh ... read more

NTT DATA today announced a multiyear extension of its sponsorship of golf’s original championship , The Open, which is celebrating its 150th instalment this year. Building on the decade-long ... read more

Live, branding, experiences, and events agency CSM Live is delighted to announce the appointment of Andreas Schrott as its inaugural Director for Germany. The move highlights the business’ long-term ... read more

While the number of brands investing in sponsorship of women’s sport is on the rise, a survey undertaken by the specialist consultancy ONSIDE has revealed only 46% of UK adults can name a sponsor of ... read more

Fifty-Three Six, the Dublin- and London-based full service, multi-award-winning sports marketing agency, has appointed Paul Glynn as Head of Media & Strategy.  Glynn, formerly VP of Global Paid ... read more

The Irish sports sponsorship industry had a blazing start to the year with record deal volumes recorded but a new ONSIDE survey of sports industry executives released this week has uncovered a mix of ... read more

UEFA Women’s EURO 2022 has announced a huge festival of football this summer, with celebrations taking place across England when the tournament gets underway at Old Trafford on 6 July.  All ... read more

The O2, the world’s most popular music, entertainment and leisure venue, today announces a multi-year partnership with Gopuff, the Instant Commerce pioneer, who has been named as The O2’s ... read more

Isle of Wight ferry company Wightlink have signed up as an official sponsor of this year’s final stage of the Tour of Britain cycle race, which comes to the Isle of Wight on Sunday, 11 ... read more

Fulham Football Club is pleased to announce a partnership with state-of-the-art shading technology supplier Somfy for the next three seasons. Somfy will provide Fulham FC’s Fulham Pier ... read more

Care Radio have announced a partnership with Discount for Carers, a discount scheme for all carers and care workers, to mark their first birthday during Carers Week 2022 (June 6-12). The ... read more

A new survey has revealed that global sponsorship leaders strongly believe that the COVID-19 pandemic has had a profound impact on the sports sponsorship ecosystem with an overwhelming trend towards ... read more