UOB signs as naming rights partner for new Bangkok venue: UOB LIVE AEG Global Partnerships, the sponsorship division of the world-leading sports and live entertainment company AEG, has completed its first naming rights deal since expanding into Asia-Pacific in October 2022, and brokered the ... read more
News
Sportive Breaks partner with new Best Young Rider jersey
Leading cycling travel and experiences brand Sportive Breaks will partner with the Tour of Britain’s new best young rider jersey this September. With the race now a proven showcase for emerging talent, the white jersey is being introduced to the Tour for 2023. It will sit alongside the leader’s ... read more
Encirc acquires The Park from Accolade Wines and announces appointment of Richard Lloyd as Managing Director
Encirc has appointed Richard Lloyd to the position of Managing Director of its ‘Encirc Beverages’ business unit, as the glass container manufacturer and filler continues to integrate ‘The Park’ bottling and warehousing facility in Bristol into its overall business. Adrian Curry and Richard ... read more
Decathlon & London Sport partner for Active LDN Conference
The capital’s biggest conference for the grassroots sport & physical activity sector returns with a focus on ‘Active Solutions to London’s Challenges’ On 17 October 2023, London Sport will be hosting Active LDN, the capital’s largest conference dedicated to helping Londoners live ... read more
Sportsbreaks.com to bring Tour of Britain Combativity Award closer to fans
Tour of Britain hospitality partners Sportsbreaks.com will bring fans at this September’s race closer to the action, as spectators will have the chance to vote for the winner of the Sportsbreaks.com combativity award on every stage. Presented each day to the rider who most illuminates the ... read more
3WayDisplays sign as the new front of shirt sponsor for CULFC
Women’s National League side Chesham United LFC have today announced family run Chesham business 3WayDisplays as their new front of shirt sponsor for an initial 2-year term. The business will proudly display their new corporate identity on the front of the 1st team and the Reserve team shirts this ... read more
Industrials overtake Consumer Services as most dominant front of shirt sponsors
The Industrials sector has overtaken Consumer Services as the most common sponsor of the front of shirts across professional football, cricket and rugby teams in England. Most common sponsors Industrials accounts for 14.5% of front of shirt (FoS) sponsors (1 in every 7 deals) ... read more
Prevent Biometrics & OPRO partner to support the expanding demand for Head Impact Monitoring Mouthguards
The partnership combines Prevent’s market leading Head Impact Monitoring Technology with OPRO’s globally renowned mouthguard manufacturing capabilities. Prevent Biometrics, provider of the world’s most independently validated head Impact Monitoring Mouthguard Technology (IMM), and OPRO, a ... read more
Gulf Oil launches global McLaren Automotive campaign
Gulf Oil has launched its new global creative campaign, in partnership with McLaren Automotive, building on their ‘Together, We’re Unstoppable’ positioning and McLaren Automotive’s recommendation of Gulf Oil for its supercars. Following a competitive pitch in December 2022, rEvolution and ... read more
Wembley Stadium sign star retailer M&S Food & opens its first food retail stores within the stadium
M&S Food and Wembley Stadium connected by EE have teamed up to open not one, but TWO, Foodhalls within the venue. The collaboration sees M&S Food become the first food retailer to operate inside the stadium. The two stores, which opened for the first time on Sunday 6th August, will offer ... read more
The Sports Consultancy bolsters sponsorship & rights marketing portfolio with exclusive WADA deal
The Sports Consultancy (TSC) is delighted to announce that it has strengthened its rights marketing and sponsorship sales portfolio after signing an agreement to secure sponsors and partners for the World Anti-Doping Agency (WADA). The new deal, revealed today, provides TSC with the global ... read more
New GENBETA Car developed by Formula E and Innovation Partner SABIC shatters GUINNESS WORLD RECORDS™ title
SABIC, a global leader in diversified chemicals, formally highlighted the use of its materials in applications on the GENBETA car, the new holder of the GUINNESS WORLD RECORDS™ title for the fastest speed achieved by a vehicle indoors revealed and is now on display at the 2023 Hankook London E-Prix ... read more
Jumbo – Visma and INEOS Grenadiers headline the teams for Tour of Britain 2023
Sixteen of the world’s leading teams, including Tour de France champions Jumbo – Visma and home fan favourites INEOS Grenadiers, will compete in this year’s Tour of Britain. They are two of the five UCI WorldTeams who will take the start in the 19th edition of the UK’s most prestigious race, ... read more
EE announces the Men’s and Women’s Connected Club Cup 2023 winners
The Home Nations and EE has announced the winners of the Connected Club Cup 2023 – Mariam Musa as the champion of the first women’s tournament and Louie Parker of the men’s group. Mariam and Louie each won the title of the esports FIFA competition after competing in the final against six of the ... read more
Irish sports sector needs to do more to engage teenagers
Industry likely to take stock on women's sport sponsorship after FIFA Women's World Cup A new survey undertaken by sponsorship consultancy ONSIDE and Sport for Business highlights the challenges facing the Irish sports sector in engaging younger audiences. Eight in 10 industry experts think ... read more
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