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NEWS
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Member News

GlobalSportsJobs teams up with Trivandi Chanzo for Ashgabat 2017

17 November 2016

The sports industry’s leading digital media and talent acquisition platform joins forces with Trivandi Chanzo ahead of the 2017 5th Asian Indoor and Martial Arts Games. GlobalSportsJobs will partner with major project consultants Trivandi Chanzo ahead of the 5th Asian Indoor and Martial Arts Games to be held in Ashgabat, Turkmenistan. Trivandi Chanzo is the officially appointed Operator for Games Planning and Delivery for the international multi-sport event, which will take place from 17 ... read more

Categories: Member News, Press Releases

CSM Sport & Entertainment boosts experiential expertise with acquisition of Curb Media

15 November 2016

CSM, a global leader in sport and entertainment, has announced today a significant expansion of its experiential capabilities and services with the acquisition of Curb Media, the award-winning brand experience, technology and innovations agency. The acquisition, through CSM’s brand and live experience business, ICON, reflects CSM’s belief in the intrinsic and increasing role that technology and innovation plays in sport and entertainment. Curb creates and activates ground-breaking ... read more

Categories: Member News, Press Releases

European Tour launches the Rolex Series

15 November 2016

The European Tour is proud to officially announce the Rolex Series, an exciting new alliance of leading tournaments which will strengthen the golf schedule from the 2017 season onwards. The innovative concept — launched today with the European Tour’s longest standing partner, Rolex — is one of the most significant advancements in the Tour’s 44 years and will enhance both the competitive and entertainment experience for members and fans around the world. Keith Pelley, Chief Executive of the ... read more

Categories: Member News, Press Releases

Lou Johnson becomes MD at Fuse Sport + Entertainment

9 November 2016

Fuse Sport + Entertainment, part of Omnicom Media Group UK, has promoted Lou Johnson to Managing Director, EMEA. Lou, the former deputy MD, will report to Philippa Brown, the chief executive of Omnicom Media Group UK. As MD, Lou will lead the continued growth of Fuse Sport + Entertainment both in the UK and across the EMEA region. Since joining Fuse Sport + Entertainment in 2010, Johnson has overseen extraordinary growth, with the UK team growing from 8 to 104. The agency creates impactful ... read more

Categories: Member News, Press Releases

BEAUTY < IMMORTALITY art work unveiled by TfL, in partnership with Bouf.com

8 November 2016

Hundreds of thousands of passengers, using one of London’s busiest Tube stations, Piccadilly Circus Station, will be able to enjoy a new contemporary artwork entitled BEAUTY < IMMORTALITY by Turner Prize nominated and BAFTA award-winning artists Langlands & Bell, commissioned by London Transport Museum and Art on the Underground in partnership with London-born gift and interiors retailer Bouf.com. The new art installation was inspired by Frank Pick, London Transport’s first Chief ... read more

Categories: Member News, Press Releases

Betfair appoints CAA Sports to activate FC Barcelona and Horse Racing partnerships

7 November 2016

Betfair has appointed CAA Sports Consulting, a division of leading entertainment and sports agency Creative Artists Agency (CAA), to activate its global partnership with FC Barcelona and flagship horse racing events, the Betfair Chase and Betfair Tingle Creek. The world’s leading Internet betting exchange became an Official Global Partner of FC Barcelona after signing a three-year deal in July this year. CAA Sports Consulting has created an innovative campaign to engage with FC Barcelona’s ... read more

Categories: Member News, Press Releases

CSM acquires LeadDog Marketing Group

31 October 2016

Global sport and entertainment leader CSM continues to strengthen US business through major acquisition CSM, a global leader in sport and entertainment, has announced today it has acquired LeadDog Marketing Group, the award-winning US-based integrated experiential marketing agency. The group’s latest acquisition is a major step in CSM’s North America strategy, while significantly expanding its offering in the region, for both US and international clients and prospects. The deal ... read more

Categories: Member News, Press Releases

Exclusive reveal: New British & Irish Lions match jersey

31 October 2016

BRITISH & IRISH LIONS FANS GIVEN SNEAK-PEEK OF THE ‘UNTOUCHABLE JERSEY’ CANTERBURY TEASE THE NEW MATCH JERSEY 24 HOURS BEFORE THE OFFICIAL UNVEIL Canterbury today provided a select group of British & Irish Lions fans with a sneak-peek of the new match jersey, bringing it to life as a stunning hologram for the first time in rugby history. To reflect the special nature of the Lions jersey – ‘untouchable’ until players have earned the right to wear it –  Canterbury have created a ... read more

Categories: Member News, Press Releases

MEC Wavemaker bolsters top team and promotes Ben Bradley to head up Sport & Entertainment

27 October 2016

MEC Wavemaker has boosted its senior team with a series of promotions, including Ben Bradley as its new Head of Sports & Entertainment Partnerships. Bradley, previously a Business Director, will now lead Sport and Entertainment partnerships across all clients. Bradley’s appointment is a result of the expansion and growth of MEC Wavemaker’s content led approach in sport and entertainment partnership activation. He reports to MEC Wavemaker Managing Director Matt Davies. MEC Wavemaker ... read more

Categories: Member News, Press Releases

CSM Strategic partners with the Institute for Sport Business at Loughborough University London

25 October 2016

CSM Strategic, part of CSM Sport & Entertainment, today announced it has formed a strategic partnership with the Institute for Sport Business at Loughborough University London. This new official partnership extends the existing relationship built during a collaboration between Loughborough Sport and CSM Strategic on the development and implementation of the Elite Saudi Athlete Programme, a long term High Performance Strategy for Saudi Arabia. The partnership will strengthen the ... read more

Categories: Member News, Press Releases

RSM and European Tour launch new player performance study

17 October 2016

RSM, a leading audit, tax and consulting firm, and the European Tour are collaborating on a new player performance study designed to help golfers at all levels improve their performance. The new academic study, launched today at the British Masters supported by Sports, will be led by Dr Matt Bridge from the School of Sport and Exercise Sciences at the University of Birmingham. It will explore a number of factors with the potential to affect golf performance, including: Time spent at ... read more

Categories: Member News, Press Releases

Slingshot Sponsorship MD, Jackie Fast, shortlisted in the ‘Micro Business category for the 2016 Great British Entrepreneur Awards

14 October 2016

A most prestigious and proud event, regarded as the benchmark for entrepreneurial success in the UK, the awards celebrate the contributions and innovations of British entrepreneurs and their impact on the economy. Where over 100 Great British Entrepreneurs have been announced as finalists in the Great British Entrepreneur Awards, our very own Jackie Fast has been named amongst them. Since launching in 2012, the Great British Entrepreneur Awards has received applications from over 1800 ... read more

Categories: Member News, Press Releases

Biggest team fitness event in Europe appoints Bastion Connect

13 October 2016

Bastion Connect is pleased to announce that Tribal Clash, the biggest team fitness event in Europe, has become a new client of the Farringdon based agency. Celebrating its fourth year, Tribal Clash is a team fitness event onBlackpool Sands beach in Dartmouth, England. In August 2016, 1008athletes and 800 spectators ventured south for a festival of fitness and fun on the pristine beach. The majority of the athletes that participate in the event are CrossFit enthusiasts and they have to ... read more

Categories: Member News, Press Releases

2015 – A turbulent year for sport sponsorship

12 October 2016

2015 was a turbulent year for sponsors as scandals engulfed federations such as FIFA and the IAAF. Unfortunately, corruption was a major theme of the sports industry in 2015 and many sponsors were forced to consider their positions as partners of these beleaguered organisations. Despite these problems, sports sponsorship continues to become an integral part of marketing strategies as brands seek to connect with their customers on more emotional levels. However, how a brand approaches ... read more

Categories: Member News, Press Releases

Zak Brown to step down as CEO of CSM Sport & Entertainment at end of year

26 September 2016

It has been announced today that Zak Brown intends to step down as Group CEO, CSM Sport & Entertainment, at the end of the year. Chris Satterthwaite, CEO of Chime Communications, will join the CSM leadership team through to the end of the year. During his term as CEO, Zak oversaw greater integration of the CSM group of agencies, positioning the business to take advantage of its international footprint and market-leading expertise. Zak founded JMI, the world’s largest motorsport ... read more

Categories: Member News, Press Releases

CSM launches new active lifestyle business

22 September 2016

CSM Sport & Entertainment, a global leader in the business of sport and entertainment, announced today a new active lifestyle business, CSM Active, providing CSM with an entry point and presence in the popular mass participation market, a sector which has significant growth potential. CSM Active is headed up by industry experts, Jon Ridgeon, Mark Whitehead and Richard Relton.  The team’s initial focus is on building a portfolio of owned events, through acquisition and organic development, ... read more

Categories: Member News, Press Releases

Nicola Adams’ rise to glory inspired by grassroots club and former boxing greats

22 September 2016

Aviva Community Fund film features Adams’ journey to the top with the support of her amateur club The most successful female boxer in British history has revealed how the family environment and support of her grassroots boxing club was influential in her journey to the top of the sport, as part of a new campaign from Aviva. Nicola Adams MBE has had her fair share of challenges on the road to stardom, but the support she has received along the way from Haringey Police Community Boxing Club ... read more

Categories: Member News, Press Releases

ICC partners with CSM to provide Commercial Consultancy for Associate Members

21 September 2016

The International Cricket Council (ICC), the Dubai-based international governing body for cricket, has partnered with CSM Sport & Entertainment to provide its Associate & Affiliate Members (AMs) support to identify and increase non-ICC income streams. The philosophy behind the project is to empower members to use commercial revenue to grow the game in their countries and develop long-term success on the field of play. CSM will build a commercial and marketing playbook for AMs which ... read more

Categories: Member News, Press Releases

Limelight Sports Group welcomes the investment of DCT Ventures

13 September 2016

Limelight Sports Group, the leading global participation sport agency has agreed and received an investment boost from one of the UK’s leading media groups. DCT Ventures is the investment arm of leading media owner DC Thomson. In recent years the company has expanded into new sectors although this is its first investment in the sports sector. The investment will enable Limelight Sports Group to continue to execute its global growth strategy in the Active World. Limelight Sports has been ... read more

Categories: Member News, Press Releases

Cordon comeback seals Velasco victory

7 September 2016

Alvaro Velasco staged a dramatic final day comeback to win the Cordon Golf Open, shooting an incredible eight under par 62 to seal a one-shot victory at Golf Blue Green de Pléneuf Val André. The Spaniard started his fourth round eight shots behind leader Alexander Knappe, but an outstanding back nine – which started with five birdies and an eagle in seven holes – coupled with the German’s struggles gave Velasco a three-shot lead coming down the last. The 35 year old bogeyed the last but ... read more

Categories: Member News, Press Releases

Alex the great seals Crans glory

6 September 2016

Alex Noren claimed his second European Tour victory of the season and the second Omega European Masters title of his career after the Swede overcame Australia’s Scott Hend on the first play-off hole in Crans-sur-Sierre Golf Club. The 34 year old began the day one shot behind his playing partner Hend but was at one stage of the day two shots clear following a superb five under front nine. A bogey at the 17th and a five under 65, however, meant he finished tied at the top with Hend on 17 under ... read more

Categories: Member News, Press Releases

Brilliant Bossert crowned Travis Perkins Masters champion

6 September 2016

André Bossert captured his first European Senior Tour title in fine style at the Travis Perking Masters, holding off the challenge of former Masters champion Ian Woosnam to emerge victorious at Woburn Golf Club. Bossert also had to deal with swirling winds and tricky conditions on the Duke’s Course, but the Swiss overcame every obstacle to produce the lowest round of the day – a three under par 69 – to claim a four-shot win over Woosnam and former French Open Champion Phillip Golding and ... read more

Categories: Member News, Press Releases

Honda Racing appoints Slingshot Sponsorship to boost commercial revenue

6 September 2016

Honda Racing, the only factory team on the MCE Insurance British Superbike Championship grid, well known for shaking up the traditional world of racing, has appointed Slingshot Sponsorship to manage its commercial rights into the 2017 season. Slingshot Sponsorship, an award-winning commercialised marketing agency, will handle all commercial rights and partner opportunities, ahead of the 2017 British Superbike season. The Louth-based Honda Racing BSB team is progressive in the world of ... read more

Categories: Member News, Press Releases

Ryder Cup Europe extends agreement with Club Car to 2018

6 September 2016

500-strong fleet of golf cars, utility vehicles and transporters to be supplied for global sporting event Ryder Cup Europe has extended its long-term agreement with Club Car, which will see the world’s largest manufacturer of small-wheel electric vehicles providing a fleet of more than 500 vehicles for The 2018 Ryder Cup at Le Golf National, on the outskirts of Versailles near Paris. Club Car, as the Official Supplier of the European Tour will provide a fleet of vehicles that includes golf ... read more

Categories: Member News, Press Releases

Royal Bank of Canada V Series gears up for return to Canary Wharf

2 September 2016

All welcome track side to support as teams battle it out around Canary Wharf street circuit Royal Bank of Canada V Series is set to return to Canary Wharf in London on Thursday, 15 September. This annual team cycling race, now in its second year, will once again bring the atmosphere and tension of the velodrome to Canary Wharf. For those missing out on the Olympics and success of our track cyclists, the event is free to spectators and gets underway at 18.30. Bringing together twenty ... read more

Categories: Member News, Press Releases

Malja supports international brand’s marketing implementation in the Baltic and Nordic

31 August 2016

More and more businesses have marketing organisations, which cover larger areas in the Northern Europe. Malja supports this need and produces marketing services for the entire area. To cater for the Nordic countries Malja established Rooftop – the Nordic event hub (http://www.rooftopnordic.com/) in 2015 together with three leading marketing communications agencies. Recently established SIA Malja Baltic, in turn, produces event marketing and sponsorship activations, which meet consumers face to ... read more

Categories: Member News, Press Releases

CSM and USA Rugby join forces

31 August 2016

CSM Sport & Entertainment, a global leader in the business of sport and entertainment, announced today a new partnership with USA Rugby to help accelerate the growth of rugby in the USA.   Under the landmark partnership, CSM has become a minority shareholder and the exclusive commercial sales agent for USA Rugby’s commercial entity, Rugby International Marketing (RIM). CSM will bring its widely recognized international rugby experience and expertise to the USA Rugby business at a time ... read more

Categories: Member News, Press Releases

Canterbury unveil new England Rugby alternate kit

31 August 2016

NAVY SHIRT REVEAL REINTRODUCES POPULAR COLOURS OF ENGLISH RUGBY England Rugby players Maro Itoje, Jack Nowell and George Kruis, plus England Women’s Rochelle Clark, Lydia Thompson and Vicky Fleetwood, today unveiled the new England Rugby 2016/2017 alternate kit from Canterbury. The kit sees a reintroduction of navy blue, a popular colour used in England kits over the last 25 years, alongside red and white. The front of the shirt sees a unique graphic of the St George’s cross feature ... read more

Categories: Member News, Press Releases

First intake complete Limelight Academy programme

26 August 2016

Six members of the Limelight Sports team have just completed the agency’s new Academy programme.  The Limelight Sports Academy programme was set up in 2015 to give employees the opportunity to learn more about the business and develop a greater overall understanding of all aspects of the agency’s work. It is an ongoing programme which enables people to join at different times of the year.  The Academy programme is now being rolled out globally and Limelight Sports’ Middle East and Australian ... read more

Categories: Member News, Press Releases

CSM at the heart of the Rio 2016 Olympic Games

24 August 2016

CSM Sport & Entertainment today wraps up its Rio 2016 Olympic programme after 22 days of spectacular sporting achievement and carnival atmosphere in Rio, and years of planning and preparation. CSM, a global leader in the business of sport and entertainment, which specialises in major quadrennial events, deployed more than 800 international and local staff across the Games. Since 2012 our teams have planned, created, built and delivered for more than 40 different clients at the ... read more

Categories: Member News, Press Releases

GlobalSportsJobs strikes deal with Chinese sports internet company Alisports

23 August 2016

GlobalSportsJobs, the leading specialist digital media and talent acquisition platform for the international sports industry, has entered into a partnership with Alisports to support the Chinese online sports marketing firm’s domestic and international expansion plans. Under the terms of the agreement, GlobalSportsJobs will provide Alisports, owned by Chinese e-commerce giant Alibaba, with a range of digital talent acquisition solutions including the rights to advertise career opportunities ... read more

Categories: Member News, Press Releases

Cooper Tire Europe new official partner of 1. FSV Mainz 05

22 August 2016

Cooper Tire Europe announced today it is now the official tyre partner of German Bundesliga team 1. FSV Mainz 05. The three-year partnership starts with Mainz’s first home game of the 2016/2017 season, against TSG 1899 Hoffenheim, on Sunday 11 September. The Cooper logo will be visible to both local fans and the wider television audience in Germany via extensive broadcast coverage. Cooper branding will appear on the football club’s LED advertising boards at their home ground, the OPEL ARENA – ... read more

Categories: Member News, Press Releases

The London Olympic legacy dream was real – but four years on, is it still alive?

18 August 2016

As we find ourselves enjoying both the carnival-style spectacle of Rio 2016 and the success of the British athletes at the Games, the build-up felt somewhat tainted by the media frenzy surrounding the clear health risks faced by the athletes and visitors (and the wider global community), the Russian doping scandal and the ongoing protesting on the streets of Rio. There is no doubt that the Rio 2016 will prove to be a celebration of world sport, but questions will be raised about its long term ... read more

Categories: Member News, Press Releases

Heritage meets innovation as Canterbury unveil the new England Rugby shirt

8 August 2016

Shirt reveal launches Canterbury’s ‘Only the Committed’ campaign England Rugby women’s kit unveiled for the first time England Captain Dylan Hartley, alongside fellow internationals today unveiled the new England Rugby 2016/2017 home kit from Canterbury at Twickenham Stadium. As part of the launch England players Maro Itoje, Mike Brown and George Kruis were on hand to unveil the new shirt.  The new kit identifies the heritage of the game, with the neckline feature taking inspiration ... read more

Categories: Member News, Press Releases

GlobalSportsJobs and Couchmans launch sports law partnership

8 August 2016

GlobalSportsJobs is pleased to announce a strategic partnership with specialist sports law firm Couchmans LLP. Recognised as the Who's Who Legal Law Firm of the Year (Sports) 2016, Couchmans LLP is widely regarded as the specialist sports law firm, providing legal and commercial advice to many of the biggest names in the sports industry and representing over 150 clients worldwide in the last 12 months alone. The new agreement sees GlobalSportsJobs and Couchmans bring legal insights to a ... read more

Categories: Member News, Press Releases

Olympics is a ‘sponsorship marathon’ with more brands in the running for gold at Rio

3 August 2016

Coca-Cola, Nike and McDonald’s again have one foot on the podium as the potential big winners ahead of the 2016 Rio Olympics—but the competition for hearts and minds has intensified, ONSIDE’s latest leg of long-running sponsorship effectiveness intelligence shows. The same level of admiration among the Irish public for 2016 Olympics sponsorship pre-games has been uncovered by sponsorship consultants ONSIDE as found pre London 2012, with 3 in 10 showing positive recognition of what sponsors ... read more

Categories: Member News, Press Releases

Canterbury reveal new British & Irish Lions ‘Since 1888’ collection

29 July 2016

Leading rugby brand, Canterbury, has unveiled its new ‘Since 1888’ lifestyle and fashion collection for Autumn/Winter, following on from the inaugural Spring/Summer range released earlier in the year. The latest collection takes inspiration from the jerseys worn during a momentous period in Lions history, which saw Scotland and Ireland decline to be involved in the tour of 1908 before returning to the fold and marking the historic moment in 1924 that the cumbersome title of the British Isles ... read more

Categories: Member News, Press Releases

Avon Tyres becomes Derby County’s back of shirt and shorts sponsor

29 July 2016

Derby County announced today that Avon Tyres is the Rams’ back of shirt and shorts sponsor for the upcoming 2016/17 Sky Bet Championship season. The sponsorship agreement will see the Avon Tyres logo appear on the back of Derby’s first-team shirts and shorts for the entire campaign. Avon initially teamed up with the club in February of this year to become the Rams’ Official Tyre Partner, and due to the success of the partnership, they have opted to increase their involvement for the new ... read more

Categories: Member News, Press Releases

CSM Sport & Entertainment in new partnership with US Club Soccer

27 July 2016

CSM, a global leader in the business of sport and entertainment, today announced a new partnership with US Club Soccer, a National Association member of the U.S. Soccer Federation fostering the growth and development of clubs in the United States. Through the acquisition of US Club Soccer’s long-time marketing and management partner, CSM will develop and operate programming for the organization’s 500,000+ members that aims to create the best possible development environment for players of all ... read more

Categories: Member News, Press Releases

The Belgian Sponsorship Awards launches for 2016 entries

25 July 2016

The Belgian Sponsorship Awards (BSA), @BelSponsAwards, has begun the build up to its third edition with new categories, new judges and a return of the highly acclaimed SponsorLive conference which precedes the gala awards evening. The awards are a platform for the Belgian and international sponsorship community to exchange knowledge and to network before, during and after the event. The European Sponsorship Association (ESA) has a close involvement with BSA and last year’s ESA Best of ... read more

Categories: Member News, Press Releases

Rio Olympic Act: a last minute hurdle for ambush marketers

25 July 2016

Ahead of the London 2012 Games, the UK government enacted legislation six years in advance to prevent ambush at the Games, similar legislation in Brazil, the “Rio Olympic Act” only took effect in May 2016, to little or no fanfare. There was no official press release and no guidelines issued. At the date of writing, the most readily available official guide to brand protection at the 2016 Games is dated January 2014 and doesn’t reflect the new legislation. This article seeks to give ... read more

Categories: Member News, Press Releases

Land Rover supports new Pony Club initiative

25 July 2016

Land Rover sponsors new Pony Club initiative aimed at grassroots riders The Land Rover Pony Club Regional Championships will take place in August and September The new partnership further cements Land Rover’s long term commitment to equestrian sport Land Rover is delighted to announce it is to become title sponsor of a brand new Pony Club competition aimed at grassroots riders. The Land Rover Pony Club Regional Championships 2016, which are open to all Pony Club members between the ... read more

Categories: Member News, Press Releases

Win an unforgettable job experience at the UEFA Super Cup Final 2016

22 July 2016

UEFA Euro 2016 might be over but our UEFA People campaign is still very much alive. GlobalSportsJobs is offering a once-in-a-lifetime chance for you to spend two nights in Trondheim, where you will get to shadow UEFA staff in a unique work experience opportunity and watch the 2016 UEFA Super Cup clash between Real Madrid and Sevilla. This exclusive prize is part of GlobalSportsJobs’ ground-breaking UEFA People campaign which is aimed at inspiring professionals from inside and outside the ... read more

Categories: Member News, Press Releases

Santander announced as new title sponsor of LaLiga

21 July 2016

Santander was today announced as the new title sponsor of LaLiga, forming a long-term strategic partnership between two Spanish success stories. The partnership, which runs until at least 2019 - with the option of an additional season, was announced at a news conference at Santander’s Madrid headquarters. It will see the league branded LaLiga Santander, while the Segunda Division will be now known as LaLiga 1l2l3, in a reference to Santander's current account of the same name. With the new ... read more

Categories: Member News, Press Releases

Two Circles Client Conference 2016

18 July 2016

Two Circles, the data driven sports agency, staged its 4th Client Conference last week at the spectacular Sea Containers building overlooking the Thames from London’s South Bank. The Two Circles Client Conference has now become a major event on the sports marketing calendar. Over 50 sports governing bodies and rights holders, all Clients of Two Circles, heard in depth presentations and analysis looking in particular at the changing media landscape and the impact that data can have on driving ... read more

Categories: Member News, Press Releases

TAG Heuer announced as the new Official Timekeeper and sponsor of LaLiga

14 July 2016

Swiss watchmaker TAG Heuer was today announced as the new Official Timekeeper and sponsor of LaLiga. LaLiga legends Raúl González and Fernando Sanz joined the President of LaLiga, Javier Tebas, and TAG Heuer Spain General Manager, Blanca Panzano at a special event to celebrate the new deal, held at the iconic Teatro Real in Madrid. The agreement means Tag Heuer is now the Official Timekeeper of the three most important football leagues in the world: LaLiga, the Premier League and the ... read more

Categories: Member News, Press Releases

CSM appoints Jeff Shifrin as CEO, North America

11 July 2016

Global sport and entertainment agency makes senior executive appointment to fuel U.S. growth strategy Respected industry leader’s addition further sign of CSM’s continued commitment to North American market CSM, the global sport and entertainment agency, announced today it has appointed senior industry leader Jeff Shifrin as CEO of its North America business, in a major signal to the market of its long-term commitment to the region. The U.S. in particular is a strategic priority for CSM’s ... read more

Categories: Member News, Press Releases

Nathan Homer appointed Chief Commercial & Marketing Officer at the European Tour

11 July 2016

The European Tour is delighted to announce that Nathan Homer, Head of Global Sponsorship & Partnerships at Barclays Plc and formerly a senior leader at Procter & Gamble, will take up the post of Chief Commercial & Marketing Officer effective Thursday September 1, 2016. He will utilise his extensive experience of working with global brands to identify and maximise the European Tour’s commercial opportunities around the world, overseeing the Tour’s continued growth in new and ... read more

Categories: Member News, Press Releases

LaLiga presents the official ball for the 2016/2017 season

5 July 2016

Nike renews partnership for the new season Today, Tuesday July 5th, the presentation of the partnership renovation between LaLiga and Nike, as its global sponsor, took place at the headquarters of LaLiga. At the same time, the official ball for the 2016/2017 season was presented. Javier Tebas, the President of LaLiga, along with Adolfo Bara, General Director of Sales and Marketing, and Albert Baronet, Nike´s Marketing Director for the South of Europe, were in charge of presenting the ... read more

Categories: Member News, Press Releases

WaterAid appoints PHAR to identify marketing value of non-profit partnerships for brands

30 June 2016

International development charity WaterAid has appointed sponsorship specialists PHAR to undertake an analysis of the marketing value that non-profit partnerships can deliver for brands. PHAR’s work involves a comprehensive review of partnership value from a number of angles – including consumer research into the values associated with WaterAid and other international and national non-profit organisations, analysis of the impact of non-profit partnership on brand image and the evaluation of ... read more

Categories: Member News, Press Releases

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