Mr Price Sport today announced their sponsorship of Team South Africa as the Official Technical partner in a deal brokered by JHB-based consultancy, Flash Sponsorship. Ant Garstang, MD of Flash Sponsorship confirmed that the 4-year deal would include the 2021 Tokyo Olympics, 2022 Commonwealth ... read more
Member News
Celebrity Esports partners with the UK’s leading brand in the logistics industry, Yodel, to deliver the “kit behind the game”
UK independent parcel carrier Yodel has been announced as the new official delivery partner for the Celebrity Esports gaming tournament. With a mission to bring esports to a mainstream audience, Celebrity Esports will see celebrity teams compete against each other across a collection of the world’s ... read more
GoDaddy appointed official domain name, website builder and web hosting partner Team GB ahead of Tokyo 2020
The British Olympic Association announces today that GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, has been appointed as official domain name, website builder and web hosting partner ahead of Tokyo 2020 Olympic Games. The move comes as a first phase of GoDaddy’s new ... read more
Dorna partners with Animoca Brands to bring MotoGP™ Ignition to Flow blockchain
Dorna Sports is delighted to announce an agreement with Animoca Brands, the developer and publisher of the successful blockchain games F1® DeltaTime and The Sandbox, to bring MotoGP™ Ignition to Flow blockchain. Further expanding Animoca Brands’ push to bring mainstream consumers to blockchain, ... read more
Introducing SponsorSim: your sponsorship configurator in augmented reality
In this day and age technological progress and customized solutions are increasingly central to the world of marketing and communication. This is why Visiva Adv and RTR Sports have joined forces to create an innovative live sponsorship pitching platform: SponsorSim. Originally designed for ... read more
AxisStars partners with OpenSponsorship to offer brand collaborations direct to pro-athletes and entertainers
ESA member AxisStars, the community for pro-athletes and entertainers founded by ex-Manchester United and France footballer, Louis Saha, has entered into an exclusive partnership with New York-based athlete influencer marketplace OpenSponsorship. The deal will deliver a wide range of paid brand ... read more
Reg&Co welcomes new member to the team
Reg&Co, the sponsorship and fundraising consultancy set up with a mission to unlock commercial value and to help rights holders achieve their objectives, have welcomed a new member to the team, Andy Westlake as a non-exec Director. Andy has worked in the sponsorship industry for over 25 ... read more
YoungMinds join forces with Celebrity Esports Superstar League to promote positive gaming online
The UK’s leading mental health charity for children and young people, YoungMinds have agreed a partnership with Celebrity Esports and its inaugural celebrity esports league. The first of its kind celebrity series will take place across 7 digital episodes, aired monthly from April – November ... read more
MotoGP™ and Milestone extend partnership until at least 2026
The world leader in development will continue as MotoGP™ videogame partner for at least another five years, in addition to title sponsorship at a Grand Prix each season ESA member MotoGP™ and Milestone will remain partners until at least 2026, with the world-leading Italian company set to ... read more
Former Barclays Director Sandhu joins Two Circles as CFO
ESA member Two Circles has made a number of key leadership changes, including the appointment of Lakhbir Sandhu as Group Chief Financial Officer. Sandhu will be responsible for driving Two Circles’ overall financial strategy as the business expands its sales, service and technology offering in ... read more
Red Bull to title partner 2021 Australian Grand Prix
Energy drink icon to support one of the most spectacular events on the calendar in 2021 ESA member Dorna Sports is delighted to announce an agreement with Red Bull that will see the energy drink giant title the Australian Grand Prix in 2021. The event is set to take place at the stunning ... read more
Cisco Webex named Official Collaboration Partner of McLaren Formula 1 team
McLaren Racing today announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team. The Cisco Webex platform will be integrated into McLaren Racing day-to-day activities to drive collaboration across all areas of the team from any ... read more
PayPal celebrates ongoing commitment to grassroots football with Football Beyond Borders
PayPal celebrates ongoing commitment to grassroots football, funding graduate programme led by charity partner, Football Beyond Borders Following on from the hugely successful ‘Give the Gift of Football’ campaign with Nike in 2019 - which saw PayPal raise £100,000 for Football Beyond Borders ... read more
Verve Live Agency delivers the first ever Virtual GUINNESS Six Nations Media Launch
Last week, the 2021 GUINNESS Six Nations Media Launch took place for the first time in a virtual setting. Verve, as the lead sponsorship agency for title partner GUINNESS, produced and executed a fully online media launch for the 2021 Championship to ensure that all the international media that ... read more
OPRO signs three-year deal with Welsh Rugby Union
The Welsh Rugby Union has signed a new partnership with ESA member and world leading mouthguard brand, OPRO, to fit and supply all of its elite teams until 2024.Starting with the 2021 Guinness Six Nations opener for Wayne Pivac’s senior men’s side against Ireland, on Sunday 7th February, all elite ... read more
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