Discovery Communications has agreed with France's TF1 Group to raise its stake in pan-European sports network Eurosport International from 20% to 51%, in a deal that values the international sports networks business at about $1.2 billion. Discovery secured its initial stake for $222 million in December 2012, with an option to take a controlling stake in Eurosport in late 2014, however the companies have now accelerated the agreement. Under the terms of the new deal, TF1 - which was the ... read more
Member News
Geoff Cousins Joins Performance Communications
Sports & automotive specialist adds non-exec director Role to support sports and international growth Former Jaguar Global Sponsorships & Brand Partners Director, Jaguar UK Managing Director and CFO for Premier Automotive Group North America, Geoff Cousins, has joined sports and automotive specialist, Performance Communications as a Non-Executive Director. Cousins’ industry experience is uniquely aligned to the agency’s two areas of specialism, having overseen the development of ... read more
Slingshot Sponsorship signs Carphone Warehouse as Headline Partner of Award-Winning Spring Online Campaign
After the success of last year’s partnership, Digital Unite has announced that Carphone Warehouse will again act as Headline Partner for Spring Online, one of the UK’s leading digital inclusion campaigns which will run from 31st March – 4th April 2014. Around 7 million people across the UK have never used the internet, of which just over 6 million are aged over 55 years. Many more can’t do basic online tasks such as send an email or browse the web. Since 2002, Digital Unite’s Spring Online ... read more
Limelight Sports unveils Project V
Over 100 businesses attended the launch of a brand new corporate cycling challenge, Project V in Canary Wharf, London yesterday. Hosted by Sky Sports Formula 1 presenter, Natalie Pinkham along with the Head Coach of the British Cycling track programme, Shane Sutton OBE, the event took place at Level 39, One Canada Square. Developed by engagement agency, Limelight Sports, Project V is a corporate team cycling challenge with the inaugural event staged in London with up to 40 teams ... read more
brandmeetsbrand adds to client roster & gears up for a busy 2014
brandmeetsbrand are thrilled to announce a new roster of clients for 2014. They include the The Royal Society of Portrait Painters, Hampstead Theatre, International Wine and Spirits Competition and the Doggett’s Coat and Badge race. In addition to new clients for the New Year, brandmeetsbrand have also been shortlisted for two ESA Excellence Awards. Karen Morris, Managing Director of brandmeetsbrand said: “We are delighted to have secured a variety of new business for the company ranging from ... read more
Stenson voted winner of The 2013 European Tour Shot of the Year
Henrik Stenson’s stunning approach to the final hole of the DP World Tour Championship, Dubai has been voted by fans as The European Tour Shot of the Year for 2013. The Swede’s majestic three wood to the 18th green on the final day of the 2013 season at the Earth course at Jumeirah Golf Estates was the runaway winner in the 2013 Shot of the Year competition, polling a massive 62.63 per cent of the votes cast through europeantour.com, with Justin Rose’s magnificent approach to the 72nd hole of ... read more
Space celebrates gold success at 2013 MAAW Globes Awards
Space is celebrating after winning gold at the MAAW Globes Awards – the scheme that recognises the ‘best of the best’ in marketing campaigns – with winners for 2013 announced today. The agency was awarded gold in the Alcoholic Beverages category for its ‘The Bulmers Way’ campaign for HEINEKEN UK. ‘The Bulmers Way’ was an integrated national campaign implemented across 10,000 on-trade outlets and major grocers through POS kits, digital and sampling. It featured an innovative augmented reality ... read more
brandRapport announces two key appointments
brandRapport Sport and Entertainment has made two new senior appointments effective from the beginning of the year, with Alex Hennessy and Peter Watkins both joining the agency as Account Directors. Hennessy will be responsible for leading the Samsung/Chelsea FC Global Hospitality & Events programme and Watkins will oversee the LV= sponsorship portfolio which includes the LV= Cup, Harlequins RFC and the ECB County Cricket partnership. Prior to joining brandRapport, Hennessy was at the ... read more
King Louis reigns again at Volvo Golf Champions
South African Louis Oosthuizen came out on top in his battle with compatriot Branden Grace to successfully defend his title in the Volvo Golf Champions at Durban Country Club. Oosthuizen trailed by one shot going into the final two holes but birdied them both to finish one shot clear of 2012 winner Grace, as he once again started the new year by winning the European Tour’s ‘tournament of champions’, following his victory by the same margin 12 months ago. Grace had carded a closing 68 in the ... read more
PAPA JOHN’S and SKY BET launch Sign For Your Club campaign
Papa John’s and Sky Bet are giving football fans across the country the chance to make their dreams come true with the launch of Sign For Your Club. Supporters have the opportunity to become an official squad member – complete with club press conference to sign their contract and a Matchday presentation where they will be unveiled to the fans. Sports Marketing Agency SportQuake have created and delivered the promotion with Papa John’s and Sky Bet. To be in with a chance of joining their heroes ... read more
brandRapport Sport & Entertainment Appoints Head of Digital
brandRapport Sport and Entertainment has today announced the appointment of Alex Goddard to lead the agency’s new digital and social media division, having taken the decision to move its digital offering in-house. Goddard joins brandRapport from Clash Music and has a breadth of experience across digital planning and strategy, content creation and brand partnerships. Whilst at Clash Music he led the development of the publication’s overall digital content strategy, including the launch of their ... read more
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