Member News

Chilean wine brand, Anakena, of the Accolade Wines portfolio, has announced a partnership with Davis Cup winner and ATP world number one doubles player, Jamie Murray OBE. This further endorses Anakena’s support of British Tennis and their existing sponsorship of the Lawn Tennis Association. Murray has signed a two-year partnership with Anakena, to become their brand ambassador. Jamie Murray, Anakena Wines Ambassador, said: “I’m delighted to be aligned with Anakena wines, and to be supporting ... read more

Title sponsor Aberdeen Asset Management and official sponsor Ballantine’s Scotch whisky have bolstered the charitable fundraising at the 2016 Scottish Open by signing up for the Birdies for Good initiative. CLIC Sargent, the Official Charity of the Aberdeen Asset Management Scottish Open, will significantly benefit from the Birdies for Good scheme, with 100 per cent of the money raised being donated to the UK’s leading cancer charity for children and young people. Every birdie, eagle, ... read more

Strava, the social network for cyclists and runners, has released a Women’s UK Cycling Research Report, based on survey analysis of over 5,000 active female cyclists in the UK.  The survey illustrates the motivations, influences, buying attitudes and barriers to entry. Globally, Strava members currently upload 6 million activities per week, on average 5.3 activities every second. The average speed per ride is 19.8 km/h (12.3 mph) with an average distance of 34 km (21.1 miles) per ride, ... read more

Extreme Tech Challenge, the global search for the world’s best start-ups and entrepreneurs, is partnering with specialist global sponsorship experts Slingshot Sponsorship to further enhance their platform. The Extreme Tech Challenge (XTC), now in its third year, sees thousands of top tier companies compete to earn a shot as finalists presenting to a panel of the most iconic entrepreneurs and accomplished pioneers in the business including Richard Branson, on his private island home, Necker ... read more

Bastion Connect is pleased to announce RSM, a leading mid-tier provider of accountancy and business services, as an Official Sponsor of SohoCreate 2016. Celebrating its third year, SohoCreate is the biggest collective conversation about creativity in the country. From 6th- 10th June, they will run a week-long festival of talks, debates, workshops and open houses all set in Soho, a place of freethinkers and rule breakers with the highest concentration of creative professionals on the planet ... read more

A ground-breaking campaign will lift the lid on UEFA EURO 2016 in a unique behind-the-scenes look at how a major tournament is put together. In a collaboration between specialist digital media and talent platform GlobalSportsJobs and European football’s governing body UEFA, professionals wanting to work on some of the world’s biggest sporting events can now get an insight into the numerous roles needed to stage an event like UEFA EURO 2016. Entitled UEFA People, the new digital campaign will ... read more

Community project launched to deliver football for children of Cañada Real FedEx Express (FedEx) and the UEFA Foundation for Children have today both participated in the opening of a new community football pitch in the Cañada Real district of Madrid, giving local children and young people a safe place to play sport. The area is one of Spain’s most economically disadvantaged and as a result lacks facilities for children and young people. The new pitch will provide a fully functional and ... read more

A.T. Cross, major manufacturer of fine writing instruments and personal accessories have been confirmed as the official sponsor of Father’s Day, 2016, on Jazz FM, in a deal brokered by sponsorship agency, Bastion Connect. As part of the promotion, Cross are giving Jazz FM listeners the chance to win the heroic and collectible Century II Marvel collection, commemorating three classic Super Heroes from the Marvel Universe: Captain America, Spider-Man, and Iron Man and to share messages for ... read more

Rugby league fans attending the Magic Weekend will be able to get a new view on the game thanks to Specsavers and Fuse Sport + Entertainment (part of the Omnicom Media Group) who are bringing a Virtual Reality Referee Challenge to the fan zone at this weekend’s festival of rugby league at St James’ Park, Newcastle. As the Official Partner of the Rugby Football League and sponsor of the referees, Specsavers are inviting fans to put themselves in the shoes of the ref, step into the match action ... read more

Brut Sport Style will also have a presence at International Cricket this summer as an partner of the Test Match Grounds Brut Sport Style is the new range from iconic male grooming brand, Brut Anderson follows in the footsteps of Henry Cooper & Kevin Keegan as a Brut Ambassador Brut Sport Style, the sport range from iconic men’s grooming brand, Brut, is delighted to announce England’s all-time leading Test wicket-taker, Jimmy Anderson, as its new Ambassador. Anderson visited ... read more

Synergy, the award-winning international sports and entertainment marketing agency, has promoted Lisa Parfitt to Managing Director. In her new role Parfitt will be responsible for key operations including people & culture, skills and resourcing. She will continue to lead several key Synergy accounts and to oversee Synergy’s Experiential division. Lisa commented: “Every day I am extremely proud to work with an extraordinary team of people whose passion for our clients and innovation is ... read more

Fuse Sport + Entertainment has been appointed by Dacia, the UK’s top value car brand, to activate the brand’s new partnership with the Rugby Football League (RFL). The agency, part of Omnicom Media Group, played a key role in developing and negotiating the landmark partnership deal. The  2016 season marked the start of a three-year partnership with the RFL which sees Dacia become the Official Car Partner of the Super League and the Challenge Cup, Title Partner of the World Club Series and ... read more

Royal Bank of Canada V Series has signed four new partners for the 2016 event, all leading names in the world of cycling:  Cyclist Magazine, Etixx Sports Nutrition, Wilier Triestina Bikes and Wilier Performance Progress Labs. The Award winning magazine, Cyclist launched in 2012 and is the first UK based magazine dedicated to road cycling A trusted name in sports nutrition, Etixx is used by top athletes across the world and is the title sponsor of Etixx-Quickstep Professional Cycling ... read more

Winning tradesman will receive a one month trial at a Football League club with the opportunity of realising their dream of becoming a professional football player Former tradesman turned professional footballers in The Football League: Stuart Pearce (electrician), Dean Windass (hod carrier) & Geoff Horsfield (builder) kick start campaign by taking part in the Fiat Professional Tradesman Challenge Fiat Professional, official partner of The Football League, has today launched the ... read more

With our sponsor AEG Europe, London Business School proudly invites you to its annual Sports Business Conference on May 13 at one of London's iconic venues, The O2. The conference will tackle the biggest challenges and trends in the industry today, with the opportunity to hear from senior leaders including Alejandro Agag (CEO, Formula E), Chris Marking (VP Sport and Sponsorship Strategy, AEG), Will Lloyd (CEO, GlobalSportsJobs), Daniel Marion (Head of ICT, UEFA), and Joel Seymour-Hyde (SVP ... read more

Messi, Suárez, Piqué, Turan and Ter Stegen feature in new film Time to Play is part of Beko’s Official partner of play campaign Global superstars interact with playful animations of themselves on screen A stellar group of FC Barcelona stars have revealed what it means to play the Barça way, why playing football is so important to them and why having fun every day is an essential part of life in Beko’s new ‘Time to Play’ short film. As part of Beko’s Official partner of play campaign, ... read more

The UK’s leader in the design and creation of innovative, curriculum linked play environments for children, has teamed up with Sports for Schools, providers of inspiring events hosted by GB athletes at primary schools across the UK. Sports for Schools run GB & Olympic athlete-led physical activity events to inspire children to do more physical activity, raise money for PE equipment in schools (almost £2m to date), and support GB and Olympic athletes financially. Sports for Schools ... read more

Mongoose Sports & Entertainment, part of the Mission Marketing Group plc (the missiontm) has acquired Generate Sponsorship to form one fully integrated sponsorship agency. The agency will combine Mongoose’s existing brand activation approach with Generate’s consulting, activation and sponsorship sales capabilities. This new combined offering will allow Mongoose to deliver creatively led and commercially focused sponsorship services for both brands and rights holders. Mongoose is a ... read more

20,000  FREE tickets available as part of ‘Sky Sports Thursday’ Sky Sports has partnered with grassroots initiative 'Get into Golf' New and existing golf fans will once again be able to watch some of the world’s leading golfers for FREE at the British Masters supported by Sky Sports with the return of ‘Sky Sports Thursday’. Following the huge success of the initiative at Woburn Golf Club last year, when all 15,000 free tickets for the opening round were snapped up in less than 48 hours, ... read more

International sports and entertainment marketing specialist Synergy has been appointed by Beko to activate its sponsorship of FC Barcelona following a competitive pitch. Since the appointment, Synergy have developed and created an integrated PR, digital and experiential campaign that will be co-ordinated across key Beko markets around the world from Synergy’s London office. The ‘Official Partner of Play’ campaign – launched earlier this month – celebrates FC Barcelona as the most playful ... read more

Alibaba Sports Group, Alisports, and global sports and entertainment group CSM have entered into a partnership to develop and run a range of global sport properties and develop mass participation events across China. With the goal of China’s President Xi Jinping to turn the country into a “great sports nation”, creating an industry worth Rmb5tn ($760bn) by 2025, up from Rmb400bn last year,the two organizations are working together to develop a number of sports programmes and properties for ... read more

England star and Hardys brand ambassador, Stuart Broad, went back to his first club to launch Hardys’ grassroots initiative for 2016 This summer sees Hardys championing local cricket’s Heartbeat of the Club - those who go above and beyond for their local side Broad calls on clubs to nominate their heartbeat at thecricketer.com/nationalvillagecup/hardysheartbeat Hardys, the Official Wine of England Cricket, took England star Stuart Broad back to his roots as he helped the wine brand kick ... read more

The Danish Football Association (DBU) has appointed Two Circles, the data-driven sports agency, to help it develop a better overall understanding of Danish football fans and grassroots players. The relationship will help DBU place insight at the heart of its fan- and player engagement strategy through innovative use of data. Ultimately this will enable DBU not only to create new products and experiences but also help stimulate and grow participation in football throughout Denmark. Greater and ... read more

British Canoeing has launched a new partnership with Mercedes-Benz of Nottingham, which includes its members being offered a fantastic VIP deal – up to £10,000 off the cost of a new car! The partnership, which launched on April 1st, sees the dealership extend its VIP Programme to all British Canoeing members. In addition to these amazing discounts, the partnership will see Mercedes-Benz of Nottingham support high profile events throughout the year by supplying a range of vehicles. The VIP ... read more

Grassroots initiative will see Will Greenwood and Lewis Moody offer advice and support to grassroots clubs as honorary board members England legends Will Greenwood and Lewis Moody have joined Wales’ Tom Shanklin and Scotland’s Alastair Kellock in offering grassroots clubs across Britain genuine support and advice as they become honorary board members through the NatWest RugbyForce initiative. Now in its fourth year, the grassroots partnership between NatWest and the RFU aims to help clubs ... read more

Beko announces new Official partner of play campaign with FC Barcelona Lionel Messi, Luis Suárez, Neymar Jr, Andrés Iniesta, Gerard Piqué and more star in campaign Thursday 31st March – Leading home appliance brand Beko unveils playful animations of superstar footballers Lionel Messi and his FC Barcelona teammates came face-to-face with unique, playful animations of themselves for the first time as Beko unveiled its new Official partner of play campaign worldwide. Global stars ... read more

Former England internationals Robbie Fowler, Paul Scholes and John Terry are among the famous faces who will be swapping the football field for the fairways on Wednesday May 25, 2016, when the BMW PGA Championship Celebrity Pro-Am takes place at Wentworth Club, in England. Terry, who made 78 appearances for England and captained Chelsea to Champions League glory in 2012, and Liverpool legend Fowler, the sixth highest goalscorer in Premier League history, will both be making their debuts in ... read more

CSM, a global leader in the business of sport and entertainment, today announces a significant new partnership with LaLiga, Spain’s premier football league. With this appointment, CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support LaLiga’s global strategic marketing activities. LaLiga is one of the world’s leading football leagues and the home to some of the most successful clubs such as Real Madrid CF and FC ... read more

Two Circles, the data-driven sports marketing agency which is part of ESP Properties, has announced an extended partnership with TennisTV, the direct-to-consumer streaming media service managed by ATP Media, the broadcast arm of the ATP World Tour. The extension of their relationship with the sports marketing agency, which began in January 2015, has enabled ATP Media to conduct a rigorous analysis and understanding of what influences tennis fans’ behaviour across the world. This has helped ... read more

Foster’s, the most popular classic lager in the UK, is to be the Official Lager of England Cricket having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s return to sports sponsorship for the first time in a decade. The major new sponsorship deal will be supported by a nationwide campaign appealing to cricket fans across the country throughout the summer.   The two year deal includes all international T20 matches, One Day Internationals and ... read more

Carlsberg has agreed a three year extension to their long standing partnership with Liverpool Football Club. The deal secures Carlsberg’s role as the club’s Official Beer until the end of the 2018/19 season and deepens the relationship with one of the most legendary football clubs in the world. The 2016/17 season will mark a 25 year association between Carlsberg and Liverpool Football Club which was the leading beer brand’s first move into English football. Since the first deal was signed in ... read more

Limelight Sports’ CEO, Craig Dews, received an Outstanding Contribution to the Sponsorship Industry Award at the 2016 UK Sponsorship Awards in London. Craig has been a pioneer in participation sports events for almost 20 years and as CEO of Limelight Sports has been involved in and led some of the world's biggest and most iconic participation sport experiences, including Nike Run London, British Gas Swim Britain, Sainsbury's Sport Relief Games, Swimathon, SkyRide and the Royal Parks ... read more

ICON, a global leader in creating and delivering brand and live experiences in the retail, sport, business and public sectors, is proud and honoured to have picked up the inaugural Innovation Award at this year’s Retail Design Expo, announced on Thursday 10 March at Olympia. From an initial field of 85 entries, ICON pipped 18 short-listed finalists to win the award for meshh, our hyper-local wifi technology. Developed in partnership with CURB Media, this technology creates a local network ... read more

The Football League is set to give fans of Liverpool and Manchester City an instant digital personalised club shirt in return for them backing their team ahead of this weekend’s Capital One Cup Final at Wembley. The campaign is part of a range of innovative social media activity that will also see fans able to receive instant pictures via Twitter of the two club’s dugouts during the game, and marks the first time sports fans in this country will have received instant personalised responses on ... read more