Member News

Scottish Gas, part of Centrica, the largest home energy supplier in the UK, has partnered with Scottish Rugby to help the rugby community across Scotland reduce their energy bills and carbon footprint. The deal will involve more than 130 active clubs in all five playing regions of Scotland and could reduce energy consumption by over 50%. The partnership is set to act as a catalyst for all communities to start transforming their buildings into healthier, more comfortable, more resilient ... read more

The British Olympic Association (BOA) has today announced charity partnerships with StreetGames and YoungMinds, two of the country’s leading young people’s charities, focusing on physical activity in under-served communities and mental health and wellbeing respectively. As part of the partnerships, and in line with the BOA’s and the British Olympic Foundation’s social impact strategies, the charities will be able to leverage the power of the Team GB brand and its athletes to support their ... read more

As American Express presents BST Hyde Park celebrates its 10th year, AEG Global Partnerships, the team behind the naming rights and partnership activations at the festival, is looking back at some of the highlights and how these activations continue to enhance the experience of millions of festivalgoers. Since the festival’s inception a decade ago, the team has brokered partnerships with more than 100 companies – from American Express to Ray-Ban, lululemon to Barclaycard – with activations ... read more

The British Olympic Association is delighted to announce Kuehne+Nagel, a leading global provider of logistics solutions, as the Official Freight Forwarding and Logistics Supporter for Team GB until the end of 2026. The partnership encompasses a wide range of logistics services, including warehousing, the coordination of domestic and international shipments, event project management, customs clearance and on-time delivery of equipment and supplies. Tim Ellerton, Commercial Director ... read more

With the Tour de France once again shining a light on both the beauty and benefits of cycling, combined with the impact of Netflix documentaries bringing new fans to the sport, excitement is building ahead of this year’s Tour of Britain. Crowds line the route during the 2022 Tour of Britain (SWpix.com) Famous cities, unmistakable British landmarks and some of the UK’s most loved climbs will all feature along the route of this year’s race (Sunday 3 - Sunday 10 September), which starts in ... read more

The Football Association [The FA] has today launched a new five-year sustainability strategy, setting out its plan to make a positive impact on the environment and the communities in which it serves. The new strategy, titled ‘Playing for the Future’, will drive forward The FA’s environmental ambitions until 2028, and will ensure that it continues to be a role model in shaping a positive football future for all. The strategy has been created through extensive consultation with a wide ... read more

CSM Live, the branding and live experience division of CSM Sport & Entertainment, has been announced as the Official Branding Provider for the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland this August. Working with organisers, CSM Live will deliver all event wayfinding, look and feel branding needs for the venues of all 13 UCI World Championships, which for the first time have been combined to create the biggest cycling event ever. CSM Live is an ... read more

Havas Play UK – part of Havas’ new global network connecting brands to consumer passions –  will see UK agency Cake and Havas’ content and partnerships division JUMP come together under the leadership of new president Rosie Holden  Havas has today launched Havas Play – its global network dedicated to building meaningful experiences that place brands at the heart of people’s passions – into the UK market. The move will see UK creative agency Cake, which specialises in sport and culture, ... read more

This year’s Tour of Britain classification leaders will be easily recognisable in the peloton thanks to returning jersey partners Le Col and their world-class jerseys. The UK’s leading men’s cycle race has today appointed the London-based clothing experts as its official jersey partner for the 2023 edition (Sunday 3-10 September). Mathieu van der Poel and riders on start line in Le Col jerseys in 2019 (SWpix.com) Today’s announcement marks the revival of a partnership that saw Le Col ... read more

Sport Science Agency has today confirmed the appointment of Rob Meaden as its new Head of Communications and Content. The unique Nottingham-based outfit works closely with brands, broadcasters and rights holders, helping them to create and leverage their performance stories. Rob brings significant experience across multiple sports to the marketing agency having worked for several high profile events, leagues and national governing bodies over the past 15 years. His most recent role was ... read more

Manchester City has today announced Asahi Super Dry 0.0%, the new non-alcoholic version of Asahi iconic brand as the Club’s Official Training Kit Partner. An expansion of Asahi Super Dry’s current partnership with the club that began in 2022, the new agreement will see the brand feature on the front of all men’s and women’s first team training kits for the 2023/24 season. Since the start of the partnership, the Asahi Super Dry brand has been integrated across a number of different ... read more

Eurostar Group has today announced it will be the official travel partner of Team GB, providing their travel to Paris for the Olympic Games next year. Image credit: Getty Images With the Games due to take place in the French Capital between Friday 26 July 2024-Sunday 11 August 2024, Eurostar will carry athletes to and from the Games on a daily basis. Andy Anson OBE, CEO of Team GB, said: “The British Olympic Association (BOA) is delighted to officially welcome ... read more

JTA, one of the world’s leading independent sports consultancies, which specialises in strategic communications and international relations in the Olympic Movement and wider world of sport, celebrates a successful first year as an Employee Ownership Trust (EOT). JTA became part of an EOT on 21 March 2022 when 100% of the shareholding of parent company Jon Tibbs Associates (Holdings) Limited was sold to JTA Trustees Limited, as trustee of the JTA Employee Ownership Trust. This put the future ... read more

Sponsorship and brand partnership agency Reg&Co have brokered a ground-breaking partnership between Macmillan Cancer Support and Portsmouth City Council that will benefit communities in the south coast city. The cancer charity is set to become the new presenting partner for Portsmouth’s iconic Spinnaker Tower, which is owned by Portsmouth city council. The partnership will raise awareness of the help available to people affected by cancer, particularly the services Macmillan provides ... read more

OKX announced as Manchester City's Official Sleeve Partner for men’s and women’s first teams in new multi-year agreement at exclusive panel at Etihad Stadium Manchester City and OKX, one of the leading crypto exchanges by trading volume and a leading Web3 technology company, today announced OKX as the Club’s Official Sleeve Partner in a new multi-year agreement.As part of the expanded deal, the OKX brand will feature on the left sleeve of both the men’s and women’s first team playing kits ... read more

Virgin Media O2 is opening the doors to Virgin Media Gamepad, a brand new, free-to-use space for gamers to play without limits, housed in the world’s most popular live entertainment, leisure and retail destination, The O2. Offering a seamless gaming experience, Virgin Media O2 customers and members of the public can enjoy gameplay powered by Virgin Media’s gigabit broadband, with state-of-the-art technology including 16 of the latest consoles, exclusive areas for live streaming, and local ... read more

GoPuff Delivers Wireless Festival and Amazon Music today announce a new collaboration which welcomes Amazon Music and their playlist brand +44 as the official digital music streaming partner as well as the stage partner for the sold-out festival’s second stage. Wireless, the UK’s biggest and most famous contemporary Hip-Hop, Rap and RnB festival, will take place from 7-9 July in London’s Finsbury Park. +44 is a space to celebrate and amplify Black music genres, the artists that make the ... read more

Fulham Football Club can confirm a record sponsorship deal with global betting brand SBOTOP as Front of Shirt and Principal Partner for the 2023/24 season. The SBOTOP logo will be featured on the Men’s First Team kit and training kit sleeve. The team will first don the new kit during pre-season, including when they take to the pitch in America as part of the Premier League Summer Series this July, following the Club’s official kit launch on Friday 30th June. The prominent front of ... read more

Wasserman, a global leader in sports, music, entertainment and culture, has appointed DECATHLON partnership director Wim Mathues as SVP of Brands and Properties in Belgium and the Netherlands. The appointment is the latest move in the agency’s growth strategy in Europe, and follows the acquisition of Squadra Sports Management - now rebranded as ‘Wasserman Cycling’. Mathues will report into Broderick Hicks, managing director, brands & properties, Wasserman EMEA. His remit includes growing ... read more

Wessex Grove and Underbelly, in association with Shakespeare Theatre Company, Washington, D.C. are delighted to announce that Tony and BAFTA Award-winning Ralph Fiennes will star as Macbeth and Olivier Award-winning Indira Varma will star as Lady Macbeth in an intimate new production of William Shakespeare’s MACBETH which will open in Liverpool this November. Directed by Simon Godwin with set design by Frankie Bradshaw and an adaptation by Emily Burns, this new ... read more

The UK’s leading provider of holiday cottages and luxury homes, cottages.com, have today been unveiled as the points jersey partner of the Tour of Britain. This partnership extends the relationship between cottages.com and the UK’s leading cycle race, which returns for its nineteenth edition in 2023 (Sunday 3 – Sunday 10 September). Worn by the most consistent finisher in the race, the Tour’s points jersey features an impressive roll of honour, with British sporting hero Mark Cavendish ... read more

AIG Insurance has launched a new digital and social campaign The Essence of Dublin GAA in support of their sponsorship of Dublin GAA, and the brand's overarching ‘Celebrating Support’ summer campaign, which reflects on the brands decade of support for the team. Created by Legacy Communications, the creative is based on, and features, real fans and their insights, covering what makes Dublin GAA ‘unique’, including talent, work ethic, the ‘craic’ & fun, and of course the supporters and ... read more

Underbelly and Soho Estates are delighted to announce today that Soho Estates have agreed to lease the Boulevard Theatre to Underbelly, which will become Underbelly’s first ever permanent venue, UNDERBELLY BOULEVARD. In the heart of Soho, formerly known as the Boulevard Theatre and renovated by Soho Estates, the venue will open in September 2023. Operated by Underbelly, producers of the seven-time Olivier award-winning Cabaret and iconic live entertainment events, UNDERBELLY ... read more

SPORTBIZ EUROPE, the European Sports Business Congress, is consolidating its presence in Europe with its fourth edition in the city of Barcelona from 17-20 October. The event's agenda includes issues that challenge the industry to raise the bar in creativity, management, and content. These include the success of the Kings League, the upcoming Olympic Games in Paris, the battle for fan attention on different platforms, the role of gaming as an interpreter of Generation Z, and the America’s ... read more

Manchester City has been named the most valuable football club brand in the world. The Club has topped the Brand Finance Football 50 2023 Report for the first time. The report details a 34% positive growth in City’s brand value since the COVID-19 pandemic, with the Premier League champions overtaking Real Madrid for the top position. This is the first time an English club has held the number one spot in six years. A decade of dominance on the pitch and the highest revenue of any of club ... read more

London-based sponsorship agency Reg&Co have renewed the world’s leading radio jingle, station imaging and media branding company, ReelWorld, as an official partner to The Radio Academy, the UK radio and audio industry charity. The three-year renewal sees ReelWorld continue to partner with The Radio Academy’s 30 Under 30 - the charity’s list of "the ones to watch" within the UK radio and audio industry.   Partnership benefits include exclusive naming rights to ‘The ReelWorld ... read more

The International Cricket Council (ICC) today announced a new long-term partnership with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, as the ICC’s Official Global Logistics Partner. The partnership starts from the highly anticipated ICC World Test Championship Final in London on Wednesday and includes all major ICC events in men’s and women’s cricket, including the Cricket World Cup, T20 World Cup and Champions Trophy. The tie-up was unveiled at the ... read more

BELTER, the revolutionary oral performance pouch that combines flavour and caffeine, is set to change the game for athletes seeking a mental and physical boost during critical moments. Whether it's stepping up to take a penalty in front of a sold-out stadium, pushing for a personal best at the gym, or delivering a pivotal presentation at work, the performance pouches provide a new way to combat fatigue and enhance peak performance. Athletes today are constantly pushing the boundaries of ... read more

The Royal Institution have appointed partnership agency Reg&Co to help develop a sponsorship partnership search strategy for 2023. The Royal Institution (Ri) is an independent charity dedicated to bringing the public and scientists together to share their interest and passion for science. The Ri's vision that science is for everyone is based on a belief that there should be equitable access to science and scientists. Partnership opportunities are available around the Ri’s ... read more

Shaw to lead Octagon’s creative, planning, strategy, and production teams across the region Octagon, the leading global creative agency in sport and entertainment, has announced the elevation of Ryan Shaw to Executive Creative Director. In the role, Shaw will oversee the creative, planning, strategy, and production output in the UK, as well as provide support to the agency’s key European clients. Shaw will report directly to Joel Seymour-Hyde, Managing Director, Octagon UK. Shaw will ... read more

The Football Association has today announced ‘The Greater Game’, a programme focused on inspiring 12-16-year-olds, and their families, to improve their health and wellbeing by making at least one extra healthier action per week. These actions will centre on four key pillars: moving well; eating well; sleeping well; and thinking well. The Greater Game launches at a time when less than half of 10-16-year-olds in the UK regularly exercise for an hour a day1. A fundamental part of The ... read more

Global sport and entertainment agency, CSM, has bolstered its digital and data offering with new hires, a formalised product team and an expansion of services to deliver solutions that combat some of the core challenges rights holders and brands are facing today. Since CSM acquired Greenroom Digital in 2021, the digital and data team has doubled its revenue and number of employees across Europe, the Middle East and APAC. Joining the existing team of 30+ people, recent new hires will support ... read more

Underdog Sports Marketing has been appointed by the Mary Rose Trust to lead their sponsorship strategy. The Portsmouth-based museum is home to the remains of the historic battleship the Mary Rose, as well as the largest collection of Tudor artefacts in the world. In addition to the museum, the Mary Rose Trust recently launched a 4D cinematic experience, narrated by Ross Kemp. Dive The Mary Rose 4D gives visitors the chance to witness the finding, excavating, and raising of the world’s ... read more

Back by popular demand, The Home Nations and EE are proud to once again join forces for The Connected Club Cup 2023 with the introduction of the first women’s tournament. The Esports FIFA competition will see grassroots gamers go head-to-head with Home Nations footballers and Esports pros at a live final held at Wembley Stadium, and connected by EE Full Fibre. Open to anyone over the age of 16[1] from 17 May, gamers will battle it out to be crowned the winner and play against Home ... read more

Sponsorworks, a leading ticketing and hospitality software company, is excited to announce its new customer relationship with Xero, the global small business platform. Xero will use the Sponsorworks platform to manage its ticket and hospitality allocations for the FIFA Women’s World Cup 2023™ in New Zealand and Australia. “As big fans of Xero for many years, we’re thrilled to be providing a solution for managing their ticket and hospitality allocations for the FIFA Women’s World Cup ... read more

Radox, the UK’s number one shower and bathing brand[1], has announced its new official partnership with the England & Wales Cricket Board (ECB), incorporating the Men’s, Women’s, and Disability England teams. The partnership will see the iconic Radox brand appear at grounds across the country with a campaign that marks the recent relaunch of their shower gel range. The brand’s new suite of assets will present across several in-stadia media touchpoints with the pertinent call to action ... read more

British Airways announced as Official Partner for the iconic festival, bringing unique activations and experiences for festival-goers American Express presents BST Festival returns to London for three weekends of live music from 23 June-9 July British Airways announced today a partnership with American Express presents BST Festival, AEG Europe’s leading festival that brings the best of live music to London each summer.   British Airways’ sponsorship will see the airline take brand ... read more

Marmite, a Unilever brand, has today announced a partnership with England’s original cricket supporters club The Barmy Army to provide additional support from the terraces for this summer’s series. Through the partnership, Marmite will be working with The Barmy Army on composing a song for legendary England fast bowler Stuart Broad – inspired by Marmite – ahead of a momentous summer for English cricket. Marmite is leaving no stone unturned in their attempt to help Broad – the man ... read more

BT Sport and EE are teaming up to deliver a TV landmark; creating some of the most accessible programming yet seen of the Premier League and UEFA Champions League, with cutting-edge broadcasts presented in British Sign Language on BT Sport over the next month. ‘New Signing’ was launched by BT Sport and EE last October to provide an opportunity for British Sign Language (BSL) presenters to be involved in a range of BT Sport programming. Damaris Cooke and Rolf Choutan joined New Signing ... read more

Partnership with rEvolution designed to maximize the league’s exposure and drive U.S. fandom Ligue 1 Uber Eats, one of Europe's most prominent football leagues, featuring global stars such as Kylian Mbappe, Neymar and Timothy Weah, announced its plans to expand its presence in the United States, aiming to capture the attention of a rapidly growing soccer fan base. By partnering with rEvolution, a leading sports marketing agency, Ligue 1 Uber Eats seeks to increase exposure, establish ... read more

London Sport is collaborating with supermarket chain Aldi to deliver thousands of pounds worth of vouchers to schools taking part in the Opening Schools Facilities Programme, to provide healthy snacks and refreshments for children and young people. As part of its commitment to support children and families to eat more healthily every day, Aldi is enabling London Sport to distribute over £4,000 worth of gift vouchers to a number of schools being funded through the Opening School Facilities ... read more

One of the world’s biggest rugby union leagues is securing and making its 500+ annual matches and 400TB video archive easily accessible to clubs and sponsors, thanks to Newsbridge’s AI-powered cloud solutions. With its existing media asset manager (MAM) discontinued, LNR found itself in the difficult position of needing to find a new solution in the middle of the busy season. The organization had a video archive with matches from as far back as 1998 stored on cassettes and hard drives, and ... read more

Britain’s two UCI Continental teams - Saint Piran and TRINITY Racing – will return to the Tour of Britain in 2023, organisers SweetSpot have announced today. For the third year running, the race has issued early-season invites to Britain’s domestic teams in recognition of the commitment they continue to show towards the domestic racing scene, particularly in the current economic climate. The Great Britain Cycling Team – who have ridden 15 of the 18 modern Tours to date, including every ... read more

Global sport marketing agency Right Formula has expanded its global reach with the launch of Right Formula Caribbean, a brand and experiential focused team based in Barbados. The strategic partnership with Barbados-based brand consultancy Dakota Ross will result in their major shareholders Kodi Lewis and Alex Weetch heading up Right Formula Caribbean. The partnership was formed around a shared core passion for sports and its powerful role in driving growth in people and businesses alike. ... read more

Global integrated marketing agency CSM Sport & Entertainment (CSM) has been appointed by Rugby Australia and The British & Irish Lions as the exclusive sponsorship agency for the Lions Tour to Australia 2025. Having successfully secured 25 Partners during the COVID-19 pandemic for the Lions Tour to South Africa in 2021, CSM will once again manage the sale of all sponsorship rights under concurrent agreements with the two rightsholders, as the world’s most famous touring side heads ... read more

The global celebration of performing arts, Edinburgh International Festival, today unveils an expansive programme of world-class music, opera, dance and theatre to take place from 4-27 August 2023. This year marks the first Festival under the direction of new Festival Director, Nicola Benedetti, one of today's most influential classical music artists.   With a bold ambition to reimagine how we experience and interact with live performance, Benedetti has set out a vision for the Festival to ... read more