Member News

Manchester City has today announced a renewal of its global partnership with Unilever brand, Rexona. An Official Partner of the men’s team since 2018, Rexona, also known as Sure, Degree, Shield and Rexena in markets around the world, expanded their initial agreement in 2020 to also sponsor Manchester City Women. The new multi-year agreement will see the brand continue as a partner of both men’s and women’s teams. Throughout the partnership to date, Manchester City and Unilever have ... read more

Ahead of the 2023 United States Grand Prix in Austin, Williams Racing is proud to announce a ground-breaking multi-year partnership with THG, the global proprietary technology platform specialising in taking brands direct to consumers.  The multi-dimensional agreement sees THG come onboard with Williams Racing as an Official Partner across Nutrition, Technology & Ecommerce and Sustainability.  The partnership embodies the shared DNA of two dynamic British organisations, ... read more

The Royal Institution (Ri) has today announced a significant three-year partnership with CGI as the title partner to the CHRISTMAS LECTURES. The partnership combines the pioneering spirit of science with cutting-edge technology and innovation, and provides valuable support for the Ri in delivering the CHRISTMAS LECTURES and its wider charitable activities. The partnership was secured by sponsorship agency Reg&Co. The Ri is an independent charity dedicated to bringing the public and ... read more

Johnny Sexton has overtaken Katie Taylor to top Ireland’s most admired Irish sports stars list, a position the Bray boxer has held since 2016, while Ryan Tubridy retains his number 1 standing as Ireland’s most admired TV / Radio personality, according to sponsorship advisors ONSIDE. Sexton’s newly crowned status as Ireland’s Most Admired Sports Personality sees the Ireland and Leinster rugby superstar selected by 22% of Irish adults as their favourite, a level of prominence last achieved by ... read more

London’s Original Football Club has extended its partnership with Fitzdares, giving the premium bookmaker a new home in South West London through to 2024. Following a highly successful partnership in 2022/23 which was marked by memorable matchday activations, the Club and its Official UK Betting Partner maintain a shared focus on sporting values, unforgettable moments, and traditions. On Matchdays, Fitzdares have brought the elegance, design and service-ethos from their Mayfair venue to ... read more

Origins: An NFL Collection highlights design talent in NFL event host cities and celebrates local stories and communities The collection will be exclusively available at London’s Dukes Cupboard in Soho, from Friday, 13 October to Saturday, 14 October The National Football League (NFL) today revealed the latest instalment of Origins: An NFL Collection, celebrating the 2023 NFL London Games. This Origins programme highlights London designers and the communities they support, with the latest ... read more

Launched in 2022 with support from the EU’s Erasmus+ Sport programme, the GAMES project has introduced a comprehensive report titled ‘Guidelines on Decarbonisation Practices for Athletics, Biathlon, and Floorball.’ Led by the Institute of Management at Sant’Anna School of Advanced Studies in collaboration with World Athletics, the International Biathlon Union (IBU), the International Floorball Federation (IFF), the Swedish Floorball ... read more

Watch Crouch educating members of Burton Albion’s men’s first team squad here (contentalso available for download here). Iconic Unilever brand Bovril, a hot beefy drink or spread, have partnered with legendary Englandfootballer Peter Crouch to launch a new sponsorship between the brand and Sky Bet League Oneside Burton Albion. The collaboration sees Bovril become Official Hydration Partner to ‘TheBrewers’, the team local to Unilever’s Burton-upon-Trent factory where Bovril is ... read more

Wasserman, a leading talent representation and marketing company, is pleased to announce the completion of its acquisition of CSM Sport & Entertainment. The deal will expand Wasserman’s service capabilities and geographic footprint in the sports, music, entertainment and culture industries. As integrations are ongoing, CSM will continue to operate as currently constituted and will formally become Wasserman in 2024. The deal gives Wasserman the geographic reach to provide tailored ... read more

Pop superstar, Kylie Minogue, performed to an intimate crowd at O2 Shepherd’s Bush Empire on Wednesday night (27 September), with fans treated to tracks from her new album and some of her most iconic songs. The global icon performed to a crowd of 2,000 fans made up exclusively of O2 and Virgin Media broadband customers after more than 100,000 people applied for tickets via a ballot courtesy of Priority from O2. Kylie delighted the crowd with fan-favourites including Spinning Around, ... read more

Multiyear agreement will drive targeted visibility for Los Angeles, showcasing the City of Angels as the ultimate travel destination for leisure travel and professional meetings & events  AEG, the world's leading sports and live entertainment company, and Los Angeles Tourism & Convention Board (LA Tourism), the official, non-profit tourism promotion organization for the City of Los Angeles, have launched a strategic global partnership. As part of the multiyear deal, facilitated by ... read more

Aggreko’s temporary energy solutions are set to power the 44th Ryder Cup. Major sporting events are inherently energy intensive, but Aggreko is delivering the latest sustainable technologies, as well as scaling existing ones, to make this Ryder Cup as energy efficient as possible. Aggreko will introduce energy provided by five solar arrays and the use of battery energy storage – the first time that both have been used at a Ryder Cup event. The Aggreko technology will ‘Set The Stage’ for ... read more

Global sports marketing agency Right Formula has bolstered its North American team by appointing former CSM SVP Rick Cuellar as its Commercial Vice President for the US.    He joins Right Formula with 20 years of agency-side sports marketing experience, where he has led and developed sports propositions for clients activating in NASCAR, INDYCAR and Formula 1, including SUBWAY, DIAGEO, NTT Data, and Verizon.    Cuellar’s relationships and experience in the industry, from crafting ... read more

Fulham Football Club has announced Britvic as the Official Soft Drink and Tonic Supplier of Fulham Pier and Craven Cottage in a three-year partnership agreement. Left - Henry Birch - Head of Sponsorship, UK, Fulham FC & Jacksonville Jaguars; Right - Adam Russell - Director of Foodservice and Licensed at Britvic Soft Drinks Founded in England in the 1930s, Britvic is rich in history and heritage. Today, Britvic Soft Drinks manufactures, markets, and sells 38 much-loved brands ... read more

Istanbul mayor Ekrem İmamoğlu has praised the 150 Olympians from all over the world who came to Istanbul for two days of discussion, debate and learnings. Over 100 countries were represented at the third World Olympians Forum, whose aim was to spread best practices, hear from world experts and workshop how Olympians can more effectively spread the values of the Olympic Movement, the benefits of sport and physical activity and give back to their communities. “I was so impressed with the ... read more

Battersea Power Station hosts NFL Experience London fan event on Saturday, 7 October NFL Experience London is non-ticketed, free to attend and open to all ages The National Football League will touch down at London’s iconic Battersea Power Station this October for a one-day fan event to celebrate the NFL 2023 London Games. The ‘NFL Experience London,’ an immersive American football takeover to bring fans closer to the game on and off the field, will take place on Saturday, 7 October, ... read more

Sponsorship and partnership agency Reg&Co are working with the International Association for Human Values (IAHV) to find match funding to help displaced Ukrainian refugees across Europe. The IAHV is specialised in supporting mental health and psychological wellbeing of refugees and displaced people. The IAHV are currently running programmes in Germany, Poland, Lithuania, and online for over 13,500 displaced people from Ukraine including 4,000 children aged between 7-18 years ... read more

Chart-toppers Joel Corry and Ella Henderson gave Sky customers a VIP experience to remember with exclusive performances to launch Sky’s brand-new Sky VIP lounge at OVO Arena Wembley, with the Sky VIP Official Big Top 40 from Global.   Guests were treated to sets from the Sky VIP Official Big Top 40 from Global host, Will Manning and DJ Kamilla Rose, before Joel and Ella performed their biggest hits, including their #1 collaboration single, 0800 HEAVEN.   Plus, one pair of lucky Sky ... read more

Laya healthcare is thrilled to have unveilled its latest endeavour, 'Driven,' a multi-platform campaign featuring a five-part video series in conversation with brand ambassador, Johnny Sexton, that delves into the profound self-belief of some of Ireland's greatest sports stars.  Created in collaboration with Legacy Communications, and produced by Motherland, 'Driven' is set to inspire and captivate audiences as Ireland rugby captain Johnny Sexton engages in heartfelt and unique ... read more

The French Federation of Basketball secures its history and sets itself up for future innovation  with a swift move to Newsbridge’s Cloud Media Hub and mobile app. Simon Guionnet manages the archive department at FFBB under long-time Heritage and Archives department head Daniel Champsaur. They sought out a new digital asset management (DAM) system to archive and host the photo, video and PDF files that tracked the whole history of basketball in France. Over its lifetime, the FFBB had ... read more

SweetSpot, the organisers and promoters of the men’s Tour of Britain, Women’s Tour and the Tour Series, have appointed full-service, brand focused international sports marketing agency Orsen to be principal commercial agency to The Tour events. Orsen will be charged with leading the new business sales process across The Tours, including securing a title sponsor and generating new and innovative partnerships to enhance the UK’s leading cycling events. Initial focus will be on securing ... read more

World-leading hospitality group strengthens partnership with SailGP, offering clean energy transition solutions Accor, a world leading hospitality group with more than 5,400 properties and 10,000 food and beverage venues throughout 110 countries, has today expanded its partnership with SailGP, the world’s most exciting racing on water, demonstrating innovative solutions towards clean energy solutions. Building on its global partnership with Quentin Delapierre’s France SailGP Team, Accor ... read more

Global sports marketing agency Right Formula delivered a successful summer of sport with newest golf client NTT DATA, after winning a competitive tender earlier this year to activate the brand’s sponsorship with The Open Championship. Throughout the year Right Formula delivered a variety of event activations for NTT DATA, culminating in on-site VIP hospitality management at the 151st Open Championship held at Royal Liverpool Golf Club, where the leading Japanese technology company was the ... read more

eif.co.uk SELECTION OF 2023 FESTIVAL IMAGES – see here FESTIVAL SUMMARY VIDEO – see here Photo: Jess Shurte The 2023 Edinburgh International Festival has ended on a high, after 24 packed days of events from 2,500 remarkable and diverse artists representing 50 nations. The programme was characterised by a high quality of art, presenting work from 130 Grammy nominated artists, 33 Grammy Award-winners, 14 Brit Award-winners, 6 Olivier Award-winners and 3 Venice Golden Lions awards. ... read more

The final design features local elements of the host city combined with iconic aspects of the competition The brand identity for the 2024 UEFA Champions League final in London was officially unveiled today at this season's group stage draw at the Grimaldi Forum in Monaco. Credit: @UEFA While the design changes every year to show distinctive elements of each host city, the trophy remains at the centre of the visual identity, ensuring a consistency between finals and recognisability ... read more

Pinarello, the world-famous bike manufacturer, have today been unveiled as the Tour of Britain’s king of the mountains partner for 2023. Steeped in history but with modern performance at their core, Pinarello’s race-winning bikes make them a natural fit for the king of the mountains competition, where every advantage counts. This year’s race, which begins in Greater Manchester on Sunday 3 September, features 16 categorised climbs, including the Ramsbottom Rake, Rhigos, and Caerphilly ... read more

Nyetimber, the pioneer of English sparkling wine, is delighted to announce a new partnership with the Tour of Britain, the UK's biggest professional cycle race. Nyetimber champions the best of British sport, and like the world-class riders competing in the race, constantly strives for perfection. Stage winners and the overall race winner will be presented with a magnum of Nyetimber Classic Cuvee Multi-Vintage. Hugh Roberts, Tour of Britain executive chairman, said: “We are thrilled to be ... read more

Midea, one of the world’s leading and largest home appliances producer, has today announced Manchester City striker Erling Haaland as its Official Global Brand Ambassador. Today’s announcement is the latest extension of Midea and Manchester City’s successful partnership that began in January 2020 and recently renewed in May this year. To date, the partnership has engaged millions of global fans with award-winning activations. To celebrate Erling becoming an Official Brand Ambassador, ... read more

Kingdom of Winter, London’s Biggest Indoor Festive Experience to Launch at ExCeL London, this December Running 8 December 2023 – 7 January 2024, Tickets on Sale 22 August  Sponsorship and partnership agency Reg&Co have been appointed by Kingdom of Winter as their dedicated sales agency ahead of their inaugural event in London, December 2023. The Kingdom of Winter will open at ExCeL London, promising a one-of-a-kind festive experience perfect for families, groups, seasonal ... read more

Fulham Football Club is pleased to announce Ebury as the Club’s Official FX Transfer Partner for the following four seasons. Ebury will become the preferred service for all Fulham FC and Jacksonville Jaguars UK FX transfers. Ebury offers solutions and services to enable businesses to trade and grow internationally quickly, easily, and securely by removing global barriers. By combining expertise with state-of-the-art technology, Ebury delivers high-impact and diversified solutions across ... read more

Global sports marketing agency Right Formula has won a competitive tender to be Qatar Airways’ retained agency for its Formula 1 activation programme.  Qatar Airways, recognised as 2022 “Airline of the Year” by Skytrax, has embarked on a multi-year journey as the official Global Airline Partner of Formula 1 until 2027. Its branding features around the track at every Grand Prix weekend, with increased involvement as title sponsor for three events, including the highly anticipated return of ... read more

UOB signs as naming rights partner for new Bangkok venue: UOB LIVE  AEG Global Partnerships, the sponsorship division of the world-leading sports and live entertainment company AEG, has completed its first naming rights deal since expanding into Asia-Pacific in October 2022, and brokered the agreement with international bank UOB as the inaugural naming rights partner for its new entertainment venue UOB LIVE in Bangkok.  Scheduled to open in February 2024, UOB LIVE is a new, world-class ... read more

Leading cycling travel and experiences brand Sportive Breaks will partner with the Tour of Britain’s new best young rider jersey this September. With the race now a proven showcase for emerging talent, the white jersey is being introduced to the Tour for 2023. It will sit alongside the leader’s jersey, cottages.com points jersey, and king of the mountains jersey, and will be presented to the leading under-23 rider in September’s event. Previous leading under-23 riders in Britain’s ... read more

Encirc has appointed Richard Lloyd to the position of Managing Director of its ‘Encirc Beverages’ business unit, as the glass container manufacturer and filler continues to integrate ‘The Park’ bottling and warehousing facility in Bristol into its overall business. Adrian Curry and Richard Lloyd Encirc acquired ‘The Park’ in early 2023 from Accolade Wines, it is a highly advanced, sustainable and award-winning manufacturing facility capable of producing the equivalent of more than 30 ... read more

The capital’s biggest conference for the grassroots sport & physical activity sector returns with a focus on ‘Active Solutions to London’s Challenges’   On 17 October 2023, London Sport will be hosting Active LDN, the capital’s largest conference dedicated to helping Londoners live more active lives, in partnership with Decathlon at its flagship store in Surrey Quays. The event will bring together more than 300 guests to focus on ‘Active Solutions to London’s ... read more

Tour of Britain hospitality partners Sportsbreaks.com will bring fans at this September’s race closer to the action, as spectators will have the chance to vote for the winner of the Sportsbreaks.com combativity award on every stage. Presented each day to the rider who most illuminates the racing, the award celebrates the unsung heroes of the Tour. This new-for-2023 twist puts the decision in the hands of the race’s knowledgeable fanbase. The race’s jury will put forward four names who ... read more

Women’s National League side Chesham United LFC have today announced family run Chesham business 3WayDisplays as their new front of shirt sponsor for an initial 2-year term. The business will proudly display their new corporate identity on the front of the 1st team and the Reserve team shirts this season. They will also sponsor the player of the match and the home game at The Meadow against QPR FC Women. The 3WayDisplays team (Mark Stroud, Teresa Stroud and Olivia Stroud) meet Chesham ... read more

The Industrials sector has overtaken Consumer Services as the most common sponsor of the front of shirts across professional football, cricket and rugby teams in England. Most common sponsors Industrials accounts for 14.5% of front of shirt (FoS) sponsors (1 in every 7 deals) across the 225 teams – a 10% increase over the last year and a 60% one over the last four years – according to the latest annual study by sponsorship intelligence firm caytoo.  Industrials has ... read more

The partnership combines Prevent’s market leading Head Impact Monitoring Technology with OPRO’s globally renowned mouthguard manufacturing capabilities. Prevent Biometrics, provider of the world’s most independently validated head Impact Monitoring Mouthguard Technology (IMM), and OPRO, a Double Queen’s Award winner for Enterprise: Innovation and the global leader in manufacturing technically advanced mouthguards, today announced a strategic partnership to combine Prevent’s ... read more

Gulf Oil has launched its new global creative campaign, in partnership with McLaren Automotive, building on their ‘Together, We’re Unstoppable’ positioning and McLaren Automotive’s recommendation of Gulf Oil for its supercars. Following a competitive pitch in December 2022, rEvolution and Threepipe Reply were jointly appointed to deliver an integrated global campaign, delivering strategic recommendations, a high-end hero production, and a global creative toolkit. The new film was developed ... read more

M&S Food and Wembley Stadium connected by EE have teamed up to open not one, but TWO, Foodhalls within the venue. The collaboration sees M&S Food become the first food retailer to operate inside the stadium. The two stores, which opened for the first time on Sunday 6th August, will offer football fans and concert goers healthier food options when attending events at Wembley. The opening of the stores is part of the national stadium’s drive to offer healthier food choices to fans. ... read more

SABIC, a global leader in diversified chemicals, formally highlighted the use of its materials in applications on the GENBETA car, the new holder of the GUINNESS WORLD RECORDS™ title for the fastest speed achieved by a vehicle indoors revealed and is now on display at the 2023 Hankook London E-Prix from today. The GENBETA car was pushed to the limit by ABB FIA Formula E World championship drivers Jake Hughes (NEOM McLaren Formula E Team) and Lucas di Grassi (Mahindra Racing) in the Duals ... read more

Sixteen of the world’s leading teams, including Tour de France champions Jumbo – Visma and home fan favourites INEOS Grenadiers, will compete in this year’s Tour of Britain. They are two of the five UCI WorldTeams who will take the start in the 19th edition of the UK’s most prestigious race, which begins in Greater Manchester on Sunday 3 September, and culminates with what promises to be a spectacular finale in South Wales eight stages later. BORA – hansgrohe, Movistar Team, and Team dsm – ... read more

The Home Nations and EE has announced the winners of the Connected Club Cup 2023 – Mariam Musa as the champion of the first women’s tournament and Louie Parker of the men’s group. Mariam and Louie each won the title of the esports FIFA competition after competing in the final against six of the nation’s best male and female grassroots FIFA 23 players at Wembley Stadium connected by EE. Each of the finalists also had the opportunity to test their skills against Home Nations football players ... read more

Industry likely to take stock on women's sport sponsorship after FIFA Women's World Cup A new survey undertaken by sponsorship consultancy ONSIDE and Sport for Business highlights the challenges facing the Irish sports sector in engaging younger audiences. Eight in 10 industry experts think sport needs to do more to engage teenagers, with seven in 10 recognising the fragmentation of media rights is making it difficult to reach younger audiences. The 15-17 age cohort is seen to be ... read more

Global sports marketing agency Right Formula has promoted its Managing Director of Commercial, Luke Organ to the new role of Managing Director for EMEA and APAC. Organ, who was previously the Chief Commercial Officer of English Premier League club Aston Villa, joined Right Formula in 2019 and has played a pivotal role in the expansion of the agency through new client wins and company acquisitions. Luke brings an invaluable strategic skillset to clients, helping to guide their overarching ... read more

The Space Between has been appointed by global small business platform Xero to create the first campaign for its sponsorship of the FIFA Women’s World Cup 2023 and the Lionesses in the UK. The integrated campaign, ‘Dream Bigger,’ will run across outdoor, radio, YouTube, social, DOOH, Talksport, Daily Telegraph and the ITV and STV broadcast of the tournament, from today. Xero is a partner of the FIFA Women's World Cup 2023, the England Senior Women’s team, England Football and Lewes FC. ... read more

The Tour of Britain, the UK's leading cycle race, have today unveiled Accurist as their official timekeeper for 2023 and the limited-edition Tour of Britain Origin watch. This partnership starts a union centred around Britishness, combining as it does the country's biggest annual free-to-watch sporting event and a generational watchmaker. Established in London in 1946, Accurist creates premium timepieces that remain true to its roots. To celebrate becoming the official timekeeper of the ... read more

Extreme E, the pioneering off-road racing series, has partnered with Siemens and GeoPura, who will provide consultancy expertise in the development of the series’ car as part of the championship’s transition towards hydrogen. Siemens and GeoPura will deliver industrial software and technical consultancy services to Extreme E and Extreme H, as part of a consortium alongside Extreme E and its existing partner network, as the series moves towards an exciting new venture with the future launch ... read more