Member News

Women’s Professional Leagues Limited (WPLL) can confirm that Will Garton has joined the WPLL Board as an Independent Non-Executive Director (INED), with Debra Nelson having been appointed as the Board’s Observer.Garton will join Maria Raga Frances, former CEO of Depop, and ex-professional footballer Malcolm Kpedekpo in the board’s non-executive positions, with the trio set to work alongside the league, offering guidance and sharing their experiences from within their various sectors.The primary ... read more

Fulham FC is delighted to announce Dupliq as the Club’s Official Managed Print Supplier. The agreement with London’s Original Football Club includes integration within the new world-class destination, Fulham Pier.The Club’s global reach will support in driving awareness of Dupliq’s services, as well as supporting the brand in building B2B relationships across London and beyond.With Dupliq’s printing solutions having a hyper focus on sustainability and innovation, there was a strong alignment ... read more

A new project that will restore and connect vital wildlife sites surrounding one of North Yorkshire’s most scenic roads is now underway along the southern edge of the North York Moors National Park.Linking Thirsk to Scarborough, the busy A170 winds its way through market towns and quaint villages and passes stunning woodland, pasture and farmland. Now, in a drive to connect these spaces, not just for people but for nature and wildlife too, new ‘insect super-highways’ will be created and cared ... read more

Cadbury has announced that two of the most high-profile names in women’s football, England legend Jill Scott and current Lioness Lauren James, are joining the Cadbury family as ambassadors. Both Scott and James bring exceptional passion, talent and dedication that align seamlessly with Cadbury’s values, and the brand is excited to work alongside them to drive generosity and create a positive and lasting impact in the community.In addition to welcoming Scott and James, Cadbury has confirmed the ... read more

HBS and the Rugby Players Association (RPA) have joined forces to provide training courses in digital content production for their women’s members in this pivotal year for the game.Culminating in Rugby World Cup 2025 in England and building on the work HBS has already undertaken with the Loughborough Lightning squad, the programme aims to upskill players throughout Premiership Women’s Rugby (PWR) and give them the tools to be more effective communicators in the rapidly evolving creator economy ... read more

Manchester City has today announced a new multi-year partnership with Veritran, a leading global technology company dedicated to transforming the digital experiences of millions of people around the world.As the Club’s Official Fan Identity Partner, Veritran’s technology will integrate with the Club’s existing infrastructure, enhancing processes and transactions for fans across key areas such as registration, memberships, and ticketing, ensuring a smoother fan experience.Over 50 million people ... read more

Understanding fandom the key to sponsorship success for rightsholders and brandThe Irish sponsorship market, valued at €225 million in 2024, is projected to grow by 5% to €236 million in 2025, according to the 19th annual ONSIDE Irish Sponsorship Industry Survey. This growth, while positive, represents a slight cooling compared to previous years and is attributed to a levelling off of demand and reduced macroeconomic inflation. The report, titled "Fanflare," examines the evolving landscape of ... read more

Bright Partnerships, the pioneering sport and entertainment agency, has expanded its operations into Australia, with the launch of a third international office in Melbourne, following the successful launch of the agency’s first office outside of London in New York in 2023.Bright Partnerships has been delivering activations in Australia and the APAC region since 2014. The establishment of an office in Melbourne will further support the agency’s global sponsorship clients in the region and will ... read more

Nyetimber, the leading English sparkling wine producer today announces its exclusive sparkling wine partnership with the Royal Thames Yacht Club. Coinciding with the Royal Thames Yacht Club’s 250th anniversary, Nyetimber will be the Official Celebration Partner for all 250th Anniversary events, including the Anniversary Regatta in Cowes, the Pageant along the Thames, and the Anniversary Ball in Battersea Park.The partnership between Nyetimber and the Royal Thames Yacht Club was brokered by ... read more

Manchester City Women has today announced a new global partnership with leading financial technology company, Revolut.It marks Revolut’s first investment in women’s football and adds to Manchester City Women’s growing network of commercial partners. Revolut’s global presence will provide new opportunities to elevate the visibility of Manchester City Women both in the UK and internationally. As part of the agreement, the Revolut brand will be visible on the training kit sleeve of Manchester City ... read more

The free-to-download whitepaper presents exclusive insights into a nominated sponsorship case, GIANTX's top asset, key sponsorship metrics, real campaign data, and actionable advice for esports organizations, brands and agencies.GIANTX, a leading esports organization, and sponsorship analytics company Shikenso Analytics have teamed up to publish "Winning with Data: How GIANTX and Shikenso Built a Sponsor Value Engine".Introduction A common challenge for esports organizations is an over-reliance ... read more

Global logistics brand expands partnerships with both AEG and War Child, supporting children affected by conflictToday, DHL has announced its sponsorship of BRITs Week 25 for War Child, as the iconic line-up for this year’s series of gigs is revealed. Last year DHL became an official partner to War Child UK and has also been a partner with AEG Europe for 7.5 years through its corporate programme. The sponsorship of BRITs Week 25 for War Child, delivered by DHL, is an expansion of both ... read more

Turnstile has launched its Munich office, marking a significant step in its global expansion strategy. This new location joins existing offices in the United Kingdom, Australia, and the United States, reflecting Turnstile's continued growth and the rising demand from European rights holders and brands for independent, data-driven sponsorship valuations.Rob Mills, CEO of Turnstile’s parent company, Tenka, commented: “Establishing an office in Germany represents a significant milestone in our ... read more

The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners - led by Managing Director and founder of Reg&Co Karen Morris.Chris Kemp, Founder and CEO of The Ingenuity Group, comments: “The Ingenuity Group acquired Reg&Co to supercharge our brand partnerships and sponsorships offering. After ... read more

The Havas Media Network will integrate its existing entertainment publicity specialist agency Organic, social media agency Wilderness, brand-to-brand agency Simbiotik and Havas Play into the Havas Play Network UK to create an expanded offering. Patrick Affleck, CEO, Havas Media Network UK, said: “In integrating these capabilities and agencies under the Havas Play Network, we can create and deliver 360 ideas and experiences that help connect brands to fans through their ... read more

The Havas Media Network will integrate its existing entertainment publicity specialist agency Organic, social media agency Wilderness, brand-to-brand agency Simbiotik and Havas Play into the Havas Play Network UK to create an expanded offering. Patrick Affleck, CEO, Havas Media Network UK, said: “In integrating these capabilities and agencies under the Havas Play Network, we can create and deliver 360 ideas and experiences that help connect brands to fans through their ... read more

BetterHelp, the world’s largest online therapy service, has partnered with Alcohol Change UK as the headline sponsor for the 2025 Dry January® Challenge. This marks the first time the campaign, now in its 13th year, has welcomed a headline sponsor and highlights BetterHelp’s ongoing commitment to promoting mental health and wellbeing. The partnership was introduced and brokered by Orchard Media and Events Group.The Dry January® Challenge, Alcohol Change UK’s flagship initiative, supports ... read more

Season two of employee cricket program records 85% increase in participation and closes with thrilling finalThe second season of the NEOM and Rajasthan Royals’ cricket program for NEOM employees and contractors drew to a successful close over the weekend (December 13) with a thrilling men’s final. The spectacular finish, hosted by Alfanar Global Development in one of the largest cricket grounds in NEOM, capped a triumphant season, with an 85% increase in participation recorded over the first ... read more

The newly ignited League builds on best-in-class AI-analytics for sponsor performance measurement The Icon League, a trailblazing football project spearheaded by Toni Kroos and content creator Elias Nerlich, is announcing an exciting partnership with Shikenso Analytics, a leader in sponsorship data solutions. This collaboration is set to enhance the league's ability to deliver unparalleled value to its sponsors and fans alike.By combining professional footballers, athletes, and celebrities from ... read more

Education, Mentorship and Training Opportunities for AthletesThe Olympic Federation of Ireland has launched the Team Ireland Athlete Support Initiative, sponsored by Flogas. The scheme will see athletes benefit from additional support in education, mentorship opportunities and specific training access, in conjunction with key expert providers. Flogas has committed an initial amount of €60,000 to the initiative. Applications are being sought from Olympians and pathway athletes for the available ... read more

Airwallex, a leading global payments and financial platform for modern businesses, today announced the impact of its first year of partnership with the McLaren Racing Formula 1 team, to demonstrate that winning off-track is a prerequisite for winning on-track.Since announcing the multi-year partnership in February, Airwallex has worked to promote its brand via the inclusion of the Airwallex logo prominently displayed on the halo of the McLaren MCL38, on the driver overalls of Lando Norris’ and ... read more

The international game developer and publisher behind Mobile Legends: Bang Bang taps into AI-powered sponsorship analytics for its flagship international tournament. MOONTON Games, international developer and publisher behind Mobile Legends: Bang Bang (MLBB), has joined forces with German tech leader, Shikenso Analytics, to enhance sponsorship insights for the M6 World Championship.The M Series tournaments represent the pinnacle of MLBB esports and stand amongst the world's most popular esports ... read more

Katie Taylor has bounced back to the top of Ireland’s most admired sports stars list according to an annual study undertaken by sponsorship advisors ONSIDE.Taylor’s return to the summit in 2024 coincides with her record-breaking bout against Amanda Serrano in Texas and means 2023 is the only year since 2017 that she has failed to top the chart. It’s a boxing one-two in the standings with Kellie Harrington claiming second place in the year she secured a second Olympic gold medal in Paris. The ... read more

Sponsorship sales intelligence company caytoo announces today the signing of Rich Wigley to the newly created position of Head of Business ​Development.In a change of formation, Wigley will report directly to Founder and CEO Jeremy Thompson. This crucial leadership role comes at an extremely significant time for the firm as it launches a news-based lead generation SaaS platform for partnership sales and insights teams at rights holders.Wigley joins from SponsorUnited where he led international ... read more

Irish Creative Communications agency Legacy Communications, has been named a winner at the International Communications Consultancy Organisation (ICCO) Global Awards, held in the iconic Waldorf Hotel in London last night.The ICCO Global Awards are among the most prestigious accolades in global PR, recognising exceptional agencies, campaigns, and individuals from across the world. Legacy Communications triumphed in the competitive shortlist for Small/ Medium Agency of the ... read more

Leading sport and entertainment marketing and brand experience agency CSM, now part of Wasserman after its acquisition in 2023, has appointed Ian Mathie as its new Managing Director for Saudi Arabia. Announced today by Wasserman President – EMEA & APAC, Matt Vandrau, the appointment reaffirms CSM’s commitment to the Kingdom as it continues its remarkable journey to becoming one of the world’s leading destinations for sport and entertainment.Mathie, who relocated to CSM’s Riyadh office in ... read more

Experience the ultimate sports collecting destination at the Fanatics Collectibles shop this December; featuring rare trading cards, must-have merch, interactive experiences & more!Fanatics Collectibles is excited to announce the launch of its first-ever UK retail pop-up store at Westfield White City, opening to the public on Monday December 2nd. The experiential store arrives just in time for the festive season and provides sports fans and collectors with a one-of-a-kind shopping experience ... read more

Mediahuis has announced Energia as the exclusive Rugby sponsor of The Indo Sport with Joe Molloy, the Irish Independent's new sports podcast. Offering a daily rundown of the biggest sports stories from Monday to Friday, The Indo Sport has been dominating the podcast charts since its launch in September. Molloy, a seven-time winner of Sports Broadcaster of the Year, had been the host of Off the Ball since 2013. This summer, he made waves in the sports media world with a high-profile move to ... read more

West Ham United Football Club is proud to announce a new partnership with Ohana Development, a pioneering real estate developer from the United Arab Emirates, as its Official Global Partner.This multi-year global partnership will see Ohana Development prominently featured at all men’s domestic fixtures at London Stadium, with visibility across the pitchside LED advertising boards and the two large screens within the stadium. Additionally, the agreement will involve the developer engaging with ... read more

The home of match-worn & signed sporting memorabilia, MatchWornShirt, have secured Wolverhampton Wanderers as their latest Premier League partner  MatchWornShirt, the world’s largest match-worn memorabilia auction platform, have announced Wolverhampton Wanderers FC as their latest new Premier League partner. Wolves fans and collectors in the UK and beyond now have the chance to own authentic match-worn and signed shirts from their favourite players, transforming iconic footballing ... read more

WEMBLEY STADIUM, SATURDAY 8th MARCH 2025Today at 9am, tickets went on sale for The Sidemen's Charity Match at Wembley Stadium, with all 90,000 tickets selling out in just 3 hours.The match on Saturday 8th March 2025 will see the group taking over the iconic stadium for an unmissable charity football match between the biggest names in the world. Wembley is the biggest stadium in the UK with a capacity of 90,000 people.The seven members of the pioneering British YouTube sensation the ... read more

Video narrated by legendary basketball commentator Timmy McCarthy Watch the video hereAIG has formally launched its ‘Club and Community’ partnership with Basketball Ireland through it’s ‘What makes Irish basketball?’ video, which is narrated by legendary basketball commentator Timmy McCarthy.With over 250 clubs across Ireland, the Club and Community partnership will see AIG support grassroots basketball, helping it expand in local communities.John Gillick, Head of Consumer Marketing and ... read more

Three of London’s iconic stations will have a Barclays Women’s Super League (WSL) takeover to mark a historic weekend for the top two tiers of women’s football later this week.Across the weekend of November 16 and 17, for the first time ever, all eleven games across the Barclays WSL and Barclays Women’s Championship will be played in each home side’s respective main stadia.This includes a North London derby between Spurs and Arsenal at the Tottenham Hotspur Stadium, and a top-of-the-table ... read more

Paris 2024 Olympic Medallists among stars recognised at the special reception Last night, over 700 guests gathered for the special Team Ireland Centenary Olympic Ball, at the Clayton Hotel, Burlington Road, Dublin. In 1924 the first team competed for Ireland at the Olympic Games in Paris, and throughout the evening athletes and performances spanning the one hundred years were celebrated.The unique event was attended by almost 300 Olympians from various sports and years, along with other ... read more

West Ham United was proud to announce the successful launch of the Hammers Business Network powered by Intuit QuickBooks, the Club’s Official Accounting Software and Sleeve partner, at an exclusive brunch at The Stratford Hotel on Thursday 17 October, hosted by former Hammer Scott Minto.The Hammers Business Network has been specially engineered to provide a platform for its members to connect, innovate and grow their businesses. The network is a space that encourages the sharing of ideas ... read more

Scottish Brewer Innis & Gunn will be the Headline Partner for Celtic Connections for the next five years, starting with the 2025 festival.             The premier winter festival and international celebration of Celtic music will illuminate stages across Glasgow from Thursday 16 January to Sunday 2 February in partnership with Innis & Gunn.Innis & Gunn announced the partnership at their Ashton Lane Taproom, supported by Donald ... read more

In an unprecedented achievement, four Belgian professionals – Delphine Baise (Spring Yellow), Wim Mathues (Wasserman Benelux), Neal Van Loock (UCLL) and Filip Waegemans (Skaut) – have been selected to serve as jury members for the 2025 ESA Awards. This landmark moment showcases Belgium’s growing expertise in sponsorship while shining a light on key challenges the market must address to reach its full potential.Belgian Sponsorship Market: Untapped Potential and Emerging OpportunitiesThis ... read more

It’s time to shine the spotlight on London’s business heroes who have made significant and invaluable contributions to the grassroots sport and physical activity sector as nominations are now open for the London Sport Awards 2025. London Sport is a charity helping all Londoners live longer, healthier, and happier lives through being active, with a focus on children and adults in the most deprived communities who face the greatest challenges of inequality.  London Sport’s annual Awards ... read more

The coasts of the UK and Ireland are beautiful and wild – and there to be explored. Coastal walking is a very safe activity most of the time, but slips and falls from walking and running are the biggest cause of death on our coastlines, further information here. This Winter, XTRATUF will be sharing the RNLI’s vital safety messaging and promoting their advice to ensure everyone can enjoy the coast safely.In 2023, for RNLI lifeguards the second highest number of incidents were to people walking, ... read more

MatchWornShirt unites with Movember to support men’s health with a series of match used and signed ball auctionsMatchWornShirt, the world’s largest match-worn memorabilia auction platform, is proud to announce the launch of its brand-new ‘Balls for Balls’ campaign in partnership with global men’s health charity , Movember. Balls for Balls sees MatchWornShirt partner with football clubs around the world including Chelsea, Tottenham Hotspur, AC Milan, Paris Saint Germain and many more to ... read more

New division launched to bring fans unforgettable experiences in the USA.Wasserman Hospitality Sales, the market-leading hospitality and ticketing business, has launched a new division in North America announced today by Executive Vice President and Managing Director, Luke Robinson. This division will offer services that provide the US market with unparalleled access to the world’s most in-demand sports and entertainment experiences.Founded by Robinson in 2008, Wasserman Hospitality Sales ... read more

Back2Business Career Accelerator Programme, a free-to-attend six-day reorientation bootcamp for professionals who have taken 3 years + out of their careers for caring reasons, is now open for applications. Havas Media Network UK has been announced as headline partner for the 2025 programme.The programme is the only UK marketing, digital, PR and sports marketing focused returners programme that upskills, trains and supports the ‘return’ of top talent into the workplace after a family/caring ... read more

Two Circles, the data-driven sports and entertainment business, announced today an agreement to acquire KORE, a market-leading intelligence platform for fans and partnerships, which will enhance the company’s proprietary technologies and support its unique data-driven approach to growing the value of sports and entertainment for fans and rightsholders.Two Circles will serve more than 700 organizations active in sports and entertainment with the agreed acquisition bringing new clients including ... read more

West Ham United are pleased to announce the extension of their partnership with Skye Cloud as its Official Virtual Private Server Partner.Through the utilisation of its capabilities of bespoke Cloud and IT hosting solutions, Skye Cloud continues to enhance the Club’s IT infrastructure across multiple West Ham United sites since joining as a club partner in 2020, including London Stadium, Rush Green training ground and Chadwell Heath training ground. For the 2024-2025 season, Skye Cloud will ... read more

Manchester City has today announced the renewal of its regional partnership with, ABeamConsulting Ltd. – an integrated management consulting firm based in Tokyo, Japan, whichprovides global services across the sports industry and other sectors.ABeam Consulting became the Club’s Official Management Consulting Services Partner in Japan in August 2021 and after three years of successful collaboration, the multi-year agreement will see the consulting firm continue as an official partner of the ... read more

Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new partners for Canary Wharf Group (CWG) across their series of summer and winter events.Canary Wharf is a mixed-use destination offering a diverse mix of workspaces, retail and leisure for those who work, live and visit the Wharf. It is home to more than 320 retail units, over 80 cafes, bars and restaurants with more than 3,500 people now living on the estate. Canary Wharf is home to the UK’s largest ... read more

To mark World Mental Health month, Vhi has today launched a campaign as part of its award-winning More Than Running series, which this time focuses on the positive mental health benefits of participating in parkrun.Vhi’s recent parkrun survey of parkrunners found that parkrun not only offers physical benefits, but also has a significant positive impact on the mental health of its participants too. 55% of those surveyed say the main reason they participate in parkrun is to improve their ... read more

 Laya healthcare is thrilled to unveil its latest sponsorship campaign, 'We are one. Always.’, a captivating campaign linking to their Connacht, Leinster and Munster Rugby partnerships to help combat loneliness in Ireland, leveraging the social connection offered by the rugby community. Created in collaboration with Legacy Communications and produced by Roamer, 'We are one. Always.' showcases the power of the sporting and rugby community in Ireland, in the journey to combat loneliness.Through ... read more