D-BOX, a world leader in haptic and immersive entertainment, has appointed UK-based agency SQN to provide PR and communications support on a global basis, following a competitive pitch.The Montreal-headquartered technology company, long known for its innovative work in motion-coding for movie ... read more
News
EDGA European Tour confirmed for 2021 season
EDGA European Tour 2021 season confirmed with five tournaments in five different countriesFour new events for Golfers with Disability in Wales, Northern Ireland, Scotland and England as part of the European Tour’s UK Swing20 EDGA golfers eligible for weekend 36-hole tournaments, under European ... read more
Cisco inspires the next generation of City Football Group coaches with “Prep Talk”
Cisco has partnered with multiple City Football Group clubs to develop a content series that sees young fans ask the big questions of players via Cisco Webex. The wit, charm and out-of-the-box ideas of the young hosts allow for playful interactions with the City players, and showcase a side of their ... read more
Team GB Announces Men’s Artistic Gymnastics Team for Tokyo 2020 Olympic Games
The British Olympic Association has named the men’s artistic team set to represent Team GB at the Tokyo 2020 Olympic Games in 2021. Double Olympic champion, Max Whitlock MBE, will lead the British challenge in the Japanese capital, and will be joined by current world parallel bars champion Joe ... read more
Surrey FA launch walking football sessions for current and former cancer patients
Cancer patients who are undergoing or who have completed treatment from Royal Surrey County Hospital and other treating hospitals are being invited to give Walking Football a try, after funding was secured from Sport England. The initiative, which is a partnership between Surrey Heartlands CCG, ... read more
Marcus Mepstead named as Team GB fencer for Tokyo 2020 Olympic Games
The British Olympic Association (BOA) has today confirmed Marcus Mepstead as the sole fencer who will represent Team GB at the Tokyo 2020 Olympic Games this summer. Mepstead will take to the piste in the men’s foil Individual event, joins Team GB in Tokyo for his second Olympic Games, having been ... read more
England Football launches ‘Football Your Way’ campaign to support disabled footballers to return to football
England Football, The Football Association’s new home for participation and the grassroots game, has today launched Football Your Way, a new campaign to help disabled footballers’ return to the sport and reclaim the moments they have missed, as Covid-19 restrictions are lifted across the country. ... read more
DreamHack Reveals Trailer, Graphics and Gameplay Footage For Free Hybrid Festival and Online Multiplayer Game, “DreamHack Beyond”
“DreamHack Beyond” to be All-Digital, Interactive Experience July 24–31, 2021 Week to Include Tournaments, LAN Party, Streaming Studio, Cosplay Championship, Livestreamed Music and Film Screenings, Expo, Panels, Game Demos and More DreamHack, the immersive, gaming lifestyle experience where ... read more
World Championship Air Race appoints CSM to support global partnership strategy
World Championship Air Race (WCAR) has appointed CSM Sport & Entertainment to develop WCAR’s commercial proposition and global go-to-market strategy. The appointment will see CSM, the global integrated marketing agency, use its international industry expertise to support the team at WCAR with ... read more
The Belgian Sponsorship Awards return with a new President and a new format
SAVE THE DATE! The Belgian Sponsorship Awards will be held on 8th October 2021 at the Docks Dome in Brussels. Immediately following SponsorLive: European Sponsorship Association Summit, the awards will showcase and reward the best Belgian sponsorships of 2020 and 2021. For the 7th edition of the ... read more
Hill+Knowlton Strategies wins sports brief with MANA Group
Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has won a brief with MANA Group, the entertainment company launched by former triathlete Chris McCormack. H+K’s scope focuses on the brand’s Pho3nix Foundation, a non-profit organisation that leverages sports to ... read more
Celebrity Esports Power Up with Boost Gaming Partnership
Celebrity Esports, the leader in celebrity gaming, today announces Boost Gaming as its official partner for the inaugural Celebrity Esports Superstar League, commencing on May 28th 2021. This exclusive partnership will enable gamers to access a single platform to purchase any gift card or digital ... read more
DataPOWA acquired by ASX tech firm IXUP
IXUP Limited (IXUP) to purchase 100% of DataPOWA Limited (DataPOWA) for cash and IXUP shares, valuing DataPOWA up to £9.8 million (based on the share price at date of signing definitive agreements)DataPOWA’s sponsorship analytics platform and IXUP’s Secure Data Engine creates a world first product ... read more
Monster Energy and Dorna Sports extend sponsorship agreement
A multi-year contract extension confirms the future of a longstanding partnership for MotoGP™ Dorna Sports is delighted to announce an extension to its partnership with Monster Energy, with a new multi-year agreement confirming the future of the longstanding collaboration. Monster will therefore ... read more
The NOW Ninjas complete the Celebrity Esports Superstar League 2021 team roster
NOW has signed an exclusive team naming rights agreement with the first of its kind gaming series, the Celebrity Esports Superstar League. With a mission to bring Esports to a mainstream audience, Celebrity Esports will see celebrity teams compete against each other across a collection of the ... read more
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