ESA member Ear to the Ground has announced the appointment of two senior hires, adding former OMD Global Digital Director, Carl Lawrence, and former JD Sports Social Lead, Dan Coultas. Lawrence joins the independent creative agency as Digital and Social Director, having previously led ... read more
News
McLaren extends CNBC partnership; announces Garena deal
ESA member McLaren Racing and the world-leading business news network, CNBC, today announced a multi-year partnership extension which will see CNBC continue as an official partner of the McLaren Formula 1 team. The partnership, which started in 2018, combines two brands through a shared passion ... read more
Orchard Connects in strategic partnership with BDS
Boutique sponsorship and brand partnership agency Orchard Connects, which launched in 2019 as an arm of the Orchard Media and Events Group, has announced a strategic partnership with long established sponsorship and commercialisation consultancy BDS. Under the commercial expertise of Managing ... read more
Former ESL Global Brand Partnerships Director Charlie Allen launches Road House, a commercial esports & gaming agency
Road House, a brand new commercial esports agency, has been launched by former global ESL executive, Charlie Allen. The new company focuses on working with its clients to help them navigate the esports and gaming landscape and understand the mass potential of brand partnerships in a booming ... read more
Hisense creates bold new campaign with partner club Paris Saint-Germain
Hisense, one of the world’s leading consumer electronics and home appliances brand, today launched its ‘Live Bold’ digital and retail campaign with a bit of a difference featuring partner club Paris Saint-Germain. Paris Saint-Germain players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera ... read more
Mongoose bolsters team and offering
Catherine Lucas, former Managing Partner at GreenRoom Design is to join ESA member Mongoose Sports & Entertainment in the newly created role of Director of Brand Experience. Lucas shall complement both the Communications and Commercial divisions of Mongoose by leading the formation of a third ... read more
New sports and entertainment marketing agency The Space Between launches
New sports and entertainment marketing agency The Space Between launches The Space Between is a collaboration between former ENGINE Sport leaders Tom Gladstone and Lisa Parfitt and former Managing Director of Pitch Marketing Group Adam Raincock. The sports and entertainment marketing agency ... read more
Irish sponsorship market set for 7% rebound in 2021: ONSIDE
Coming back from an unprecedented 24% decline in sponsorship investment by businesses in Ireland in 2020, the Irish Sponsorship market is set for a return to growth of 7% in 2021 to reach €182m, according to a new report by industry experts and ESA member ONSIDE. The 15th annual ONSIDE Irish ... read more
Two Circles strengthens ticketing and hospitality proposition with Sports Ink acquisition
Two Circleshas acquired Sports Ink Ltd to further bolster its industry-leading sports ticket and hospitality marketing capabilities. Following the deal Two Circles is now working on ticketing and hospitality briefs for the next editions of the world’s five most-attended major sports events, ... read more
Surrey FA and Beder join forces to raise awareness around mental health on Blue Monday
Surrey FA and Beder announce new partnership to help raise awareness around mental health and suicide prevention within the County Blue Monday is recognised by many as the most depressing day of the year and amid the COVID-19 pandemic, understanding of mental health is a real priority. Today, ... read more
OPRO announce partnership with Argentine Rugby Union
OPRO, the world’s largest manufacturer of the most technically advanced mouthguard, today announced their long-term partnership with the Argentine Rugby Union (UAR), the governing body for rugby in Argentina. As part of the partnership, OPRO will fit Argentina’s elite players with the very best ... read more
ECB and LV= General Insurance launch multi-year partnership
LV= General Insurance to become the title partner for England Men’s and Women’s domestic Test Series’ – including the 2023 Ashes Series – and the County Championship for the next three yearsToday’s announcement follows last November’s launch of #Funds4Runs, a £1million joint investment between the ... read more
Loch Lomond Whiskies converts new PRO14 Rugby sponsorship deal
Award-winning Scotch Whisky distiller, Loch Lomond Whiskies, has agreed an exciting new global partnership and sponsorship agreement with PRO14 Rugby including the inaugural “Rainbow Cup” featuring teams from Scotland, Ireland, Wales, Italy and now South Africa. The distiller based in Alexandria, on ... read more
Team GB celebrates 125 years of British athletes at Olympic Games
As well as the re-arranged Tokyo 2020 Olympic Games in July and August, throughout 2021 the BOA will be honouring its athletes from the inaugural Games at Athens 1896 and re-telling the stories of some of the country’s finest athletes and sporting moments of the last century and a quarter. The ... read more
ESA is recruiting – Marcomms & Events Manager
ESA is recruiting a Marketing Communications & Events Manager to help us to continue to deliver our strategic vision of uniting, inspiring and growing the sponsorship industry in Europe. The successful candidate will have a good understanding of the sponsorship industry and related marketing ... read more
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