News

The AfrAsia Bank Mauritius Open was today launched at the C Beach Club at Heritage Resorts on Domaine de Bel Ombre, becoming the first tri-sanctioned golf tournament endorsed by the Sunshine, European and Asian Tours, all of whom are founding members of the International Federation of PGA Tours The tournament, which is expected to draw top performing golfers from each of the three Tours, will be played at the Heritage Golf Club from 7–10 May, 2015. The golf club, recently ranked among the top ... read more

Organisers of the brand new Vitality North London Half Marathon are pleased to announce that Wembley Stadium connected by EE, the iconic home of English football, is the second sporting venue to be added to the much anticipated half marathon race route. Runners of the event, taking place on Sunday 15th March 2015, will not only start and finish at Allianz Park, home of the mighty Saracens Rugby Club, but also run through Wembley Stadium on route, promising a unique “stadium to stadium” sporting ... read more

Havas Sports & Entertainment (Havas SE), the brand engagement network of the Havas Group, is pleased to announce the appointment of Aleksandra Marciniak as the new Managing Director of Havas Sports & Entertainment Poland. An experienced sports marketing and sponsorship professional, Aleksandra will be responsible for overseeing daily business operations, client relations, as well as strategic and new business development for Havas SE Poland. She will lead a team of ten who work with ... read more

Today marks one year until the start of the EuroHockey Championships London 2015. The event promises entertainment on and off the pitch, featuring the top eight men’s and top eight women’s teams in Europe, including both England teams. Tickets went on sale last month at www.eurohockey2015.co.uk and are selling very quickly as they offer the perfect opportunity to watch world-class sport in a family friendly and iconic setting, on London’s Queen Elizabeth Olympic Park where the London 2012 ... read more

Chris Boardman, the Olympic gold medal winning cyclist, has been named as the ambassador for the Friends Life Tour of Britain. Chris, who became a household name after winning gold at the 1992 Olympics in Barcelona, will represent Friends Life in the build up to the Tour of Britain offering insight and expert analysis ahead of the race. He will also continue to represent the Life and Pensions specialist next year ahead of the Friends Life Women's Tour and the Tour of Britain 2015. "For a ... read more

Premiership Rugby today announced Citizen Watch UK as its Official Timekeeper, marking the start of a new two-year partnership. Working closely the two brands will raise awareness of Citizen's new global brand statement: 'Better Starts Now' within the rugby community nationwide, supporting the company's on-going strategy to grow awareness amongst consumers aged 35-55yrs. As part of the partnership, Citizen will receive branding on Premiership Rugby stadium perimeter boards and stadium ... read more

Two Circles, the data-driven sports agency recently named Agency of the Year at the 2014 BT Sport Industry Awards, has announced some significant new appointments and promotions, as part of a new 3 year strategic plan – Two Circles 2.0. The company has grown quickly since inception in 2011 and now has just under 50 employees. The agency has created a new management structure, with three current team members reporting into Co-Founder Gareth Balch, who assumes the title of Managing Director. ... read more

Generate Sponsorship produced a spectacular open-air classical proms concert at Chatsworth as part of a weekend of entertainment at the stunning Derbyshire stately home. The concerts were held in the historic gardens at Chatsworth, attracting thousands of concert-goers. The Proms Spectacular – held on Friday, August 1, featured a programme of music including popular classics, film themes and music associated with the “Last Night Of The Proms”. The concert also featured selected music ... read more

Following Bernhard Langer’s record-breaking 13 shot victory in The Senior Open Championship Presented by Rolex at Royal Porthcawl on Sunday, tickets today went on sale for the 2015 Championship, which returns to Sunningdale Golf Club for the second time. Significant discounts are available via www.senioropengolf.com as part of a special pre-Christmas offer, giving golf fans the chance to see some of golf’s most iconic names in action at Sunningdale from July 23-26, 2015. The Berkshire ... read more

To celebrate the launch of the highly anticipated new Marc Jacobs fragrance ‘Daisy Dream’, Fuse Sport + Entertainment (a division of Omnicom Media Group) has brought to life the online ‘Dream Capsule’ through experiential by creating a ‘Dream Room’ at Westfield London, White City. The ‘Dream Room’ is an immersive and escapist experience, in which Marc Jacobs invites consumers to discover the world of Daisy Dream. Shoppers can use iPads to upload their own dream to the online Daisy Dream ... read more

The ARCHIE Foundation, the Official Charity of the Aberdeen Asset Management Scottish Open, will benefit to the tune of £73,255 following the huge success ofthis month's event, played at Royal Aberdeen Golf Club. A variety of fundraising initiatives across the sun-drenched week on the Balgownie links underlined the generosity of a number of benefactors and also the skills of the world’s leading golfers through the birdies and eagles made during the 2014 championship. The ARCHIE Foundation, ... read more

PHAR has launched a station naming rights programme with Prasarana, the Malaysian Government-owned public transport provider in Kuala Lumpur. Following the successful launches of similar initiatives such as the New York Metro, Metro Madrid, Dubai Metro and Mumbai Metro, this is the first time a naming rights project will be implemented in South East Asia. The programme will enable brands to bid for the right to transform Kuala Lumpur’s Light Rail Transit (LRT) or monorail stations to ... read more

John Lewis has worked with sport and entertainment agency Fuse Sport + Entertainment to create and build a bespoke customer hospitality garden lounge at this year’s John Lewis Kew the Music festival at the Royal Botanic Gardens in Kew. Kew the Music - which started yesterday and runs for five nights - is a series of outdoor music concerts sponsored by John Lewis for the third consecutive year. Artists include Elvis Costello, Björn Again, Jools Holland and His Rhythm & Blues Orchestra, Simple ... read more

Following a sell out year in 2014, Deloitte Ride Across Britain opens registrations for 2015 today. Title Sponsor Deloitte supports the 2015 Deloitte Ride Across Britain as entries open for the 2015 challenge. Taking place between 5-13th September 2015, the iconic event travels through some of the most picturesque and challenging landscapes on its 9 day, 969 mile tour. The sixth edition of the event will once again follow the traditional direction of South to North. Deloitte has supported ... read more

London - As the world’s top golfers prepare for the 143rd Open Championship, MasterCard, an Official Patron of The Open Championship, today announced a series of Priceless golf experiences for fans to enjoy during The Open Championship which is taking place from 13th – 20th July. To reward MasterCard cardholders heading to the iconic Royal Liverpool Golf Club at Hoylake to watch the players go head-to-head this week, MasterCard is offering fans the chance to get ‘inside the game’ by putting ... read more

European Tour Properties, the network of world class golf venues under the umbrella of The European Tour, has entered into a unique real estate marketing partnership with the multi-award winning estate agency, Fine & Country. The partnership will see the launch of a new web-based golf division that will boast an exclusive portfolio of elite developments around the globe as part of Fine & Country Golf. Troon Golf, one of the world’s premier luxury golf course management companies, will ... read more

The European Tour has announced the opening of its new Beijing Office with the aim of further developing its global brand in China. It will be led by Simon Leach (Li Sai Wen), who previously helped grow the game of snooker in China through his work with World Snooker’s governing body, World Snooker Limited. In addition to seeking new opportunities in China, Leach and his team will help manage and oversee the existing European Tour events played in the country, working alongside the China ... read more

brandrapport has today launched a fresh new ‘look and feel’ to reflect a number of key developments at the agency, which includes a change in ownership. In seeking to deliver a more rounded brand experience offering to its clients, brandrapport has developed a new innovative Brand Planning & Insight model, widened its Digital & Social Media offering, expanded both its Communications & Events teams and set up a ‘Social Sponsorship’ division. The Senior Management of the agency have ... read more

French media, sports and entertainment firm Télégramme Group has acquired a majority shareholding in OC Sport, the global sports marketing company specialising in professional sailing and outdoor events. Operating globally from bases in the UK, Switzerland, France and Singapore, OC Sport manages competitive teams and athletes and provides consultancy to global brands, host venues and other event organisers. OC Sport was originally created by Mark Turner in 1993, who then joined forces with ... read more

PruHealth and PruProtect, the innovative health and life insurers, have agreed a deal to become sole sponsors of this year’s Tour de France coverage on Eurosport. From 5th of July onwards Eurosport, celebrating its 25th consecutive year of reporting on the Tour de France, will have ten broadcasts in full, including the opening weekend in Yorkshire, the third stage in London, the fourth in Lille, the fifth in Arenberg featuring the dangerous cobblestone section, the tenth in the Vosges, “La ... read more

Ross Fisher awards Irish Open art competition winners at Fota Island Resor Five-time European Tour winner, Ross Fisher, today met with and awarded prizes to the young winners of the inaugural Irish Open 2014 Schools’ Art Competition. The three, all of whom are from Cork, submitted entries to the art competition under the theme, My Ireland, My Irish Open. The winners are; Aidan Jenkins (6), St John the Baptist national school, Midleton; David Oskwarek (7) St Patricks, Mallow and Cillian ... read more

Study launched by Havas Sports & Entertainment in partnership with USC Annenberg Innovation Lab Just a few days into the FIFA World CupTM, this new research looks into the ways fans around the world engage in their passion for sport and entertainment, with a specific focus on football fans, defining a unique new framework to understand and interpret fan attitudes and behaviors. At the core of this global research lies a survey conducted in 15 countries decrypting the passions of 21,000 ... read more

Synergy Sponsorship is creating a pop-up 'Ideas Office' in Rio de Janeiro for the World Cup, led by Synergy's Deputy Head of Communications Reema Babakhan. The office will be in action throughout the tournament, with a PR and social media team creating proactive and reactive content and ideas for brands live from the heart of the World Cup. Last year Synergy became the world's first sponsorship agency to launch a real-time social media offer, Synergy Live, which already works across the ... read more

Fuse Sport + Entertainment, part of the Omnicom Media Group, has been appointed by Nissan to work on the global car manufacturer’s exciting new sponsorship of the UEFA Champions League and UEFA Super Cup. The agency, which earlier this year won the Sponsorship Agency of the Year title at the UK Sponsorship Awards, has been working on the programme with Nissan for three years and was involved in developing the business case and global strategy for Nissan as well as leading the tender process and ... read more

PHAR has partnered with Indonesian tech firm Domikado to deliver the 2014 Football Legends Tour in Indonesia, which will culminate with the World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta. Domikado are the 2014 FIFA World Cup’s Official Digital Content Partner for Mobile and Broadband Internet in Indonesia. PHAR has lined up sixteen international football stars including Luis Figo, Patrick Vieira, Fabio Cannavaro and Rivaldo who will play in the ... read more

London, 2 June 2014: Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from HEINEKEN, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer. Desperados is broadening associations with music and establishing itself as the ultimate party brand via festivals in Essex and Manchester through a presence in custom-built branded areas at each event. Space has created a unique ... read more

The European Tour is delighted to announce today that the Mercy Hospital Foundation in Cork has been named as Official Charity to the 2014 Irish Open to be played at Fota Island Resort in Co. Cork from June 19-22. The Foundation was selected from a shortlist of local charities by the Trustees of the Tour Players Foundation (TPF), The European Tour’s charitable arm, who look to support charities in regions which host European Tour events, with a specific focus on children and young people. A ... read more

Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, is pleased to announce the appointment of Carmen Fernández de Alarcón as the new CEO of Havas Sports & Entertainment Iberia. A highly-experienced marketing professional with over 20 years in the industry, Carmen will be responsible for overseeing daily business operations, client and new business development, as well as strategy for HS&E offices in Madrid, Barcelona and Lisbon, who work with a ... read more

Sussex and England all-rounder Chris Jordan was today officially unveiled as brand ambassador for Octopus Investments, proud sponsor of the Birmingham Bears and Surrey T20 sides. The partnership with Octopus Investments begins immediately and runs for the duration of the 2014 season. The appointment aims to help to drive awareness of the company’s support for T20 and its sponsorships of Birmingham and Surrey over a busy year of domestic and international T20 cricket. Chris’ role as brand ... read more

AVIVA PREMIERSHIP Rugby has achieved a massive 40% rise in television audiences, it was confirmed today. The top flight of English club rugby - in its first season on BT Sport - recorded an average live weekend TV audience of 358,000 across the Aviva Premiership Rugby regular season, rounds 1-22. The biggest match audience was recorded in October when 276,000 people tuned in to watch Leicester Tigers win at London Wasps. A combined season audience of 7.88 million watched Aviva Premiership ... read more

Fuse Sport + Entertainment, part of the Omnicom Media Group, has appointed Naomi Hall as Senior Account Director. The agency, which last month won the Sponsorship Agency of the Year title at the UK Sponsorship Awards, is the fastest growing agency of its kind in the country and now has over 65 employees at its London HQ. Hall has a wide range of experience within the marketing and media sectors. From 2005 to 2011 she was based in London as a key member of the organisational team for Benchmark ... read more

At a recent meeting The European Tour Board confirmed a decision to carry out a full review of their strategy. The Strategic Planning Programme is being led by a steering committee comprising European Tour Chief Executive George O’Grady, Chief Operating Officer Keith Waters and Financial Director Jonathan Orr along with two designated board directors and the recently appointed Chairman, David Williams. The team are working with OC&C, a specialist international consultancy that helps ... read more

BMW and The European Tour today announced a four-year extension to their current partnership through to the end of the 2018 season. The agreement not only covers the German car manufacturer’s sponsorship of three tournaments on The European Tour – the flagship BMW PGA Championship at Wentworth Club, the long-standing BMW International Open in Germany and the BMW Masters in China – but also its position as Official Car to The European Tour and as a Partner of The Ryder Cup. The extension was ... read more