ESA member AxisStars, the community for pro-athletes and entertainers founded by ex-Manchester United and France footballer, Louis Saha, has entered into an exclusive partnership with New York-based athlete influencer marketplace OpenSponsorship. The deal will deliver a wide range of paid brand ... read more
News
European sponsorship industry’s most memorable campaigns revealed at first-ever ESA Awards virtual ceremony
The European Sponsorship Association revealed the winners of the 2021 ESA Awards over two nights this week, marking the culmination of the most significant ESA Awards in the prize’s 14-year history. The 2021 ESA Awards ceremony was staged via YouTube Live on Wednesday 24 and Thursday 25 February, ... read more
Reg&Co welcomes new member to the team
Reg&Co, the sponsorship and fundraising consultancy set up with a mission to unlock commercial value and to help rights holders achieve their objectives, have welcomed a new member to the team, Andy Westlake as a non-exec Director. Andy has worked in the sponsorship industry for over 25 ... read more
YoungMinds join forces with Celebrity Esports Superstar League to promote positive gaming online
The UK’s leading mental health charity for children and young people, YoungMinds have agreed a partnership with Celebrity Esports and its inaugural celebrity esports league. The first of its kind celebrity series will take place across 7 digital episodes, aired monthly from April – November ... read more
MotoGP™ and Milestone extend partnership until at least 2026
The world leader in development will continue as MotoGP™ videogame partner for at least another five years, in addition to title sponsorship at a Grand Prix each season ESA member MotoGP™ and Milestone will remain partners until at least 2026, with the world-leading Italian company set to ... read more
Former Barclays Director Sandhu joins Two Circles as CFO
ESA member Two Circles has made a number of key leadership changes, including the appointment of Lakhbir Sandhu as Group Chief Financial Officer. Sandhu will be responsible for driving Two Circles’ overall financial strategy as the business expands its sales, service and technology offering in ... read more
Red Bull to title partner 2021 Australian Grand Prix
Energy drink icon to support one of the most spectacular events on the calendar in 2021 ESA member Dorna Sports is delighted to announce an agreement with Red Bull that will see the energy drink giant title the Australian Grand Prix in 2021. The event is set to take place at the stunning ... read more
Cisco Webex named Official Collaboration Partner of McLaren Formula 1 team
McLaren Racing today announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team. The Cisco Webex platform will be integrated into McLaren Racing day-to-day activities to drive collaboration across all areas of the team from any ... read more
PayPal celebrates ongoing commitment to grassroots football with Football Beyond Borders
PayPal celebrates ongoing commitment to grassroots football, funding graduate programme led by charity partner, Football Beyond Borders Following on from the hugely successful ‘Give the Gift of Football’ campaign with Nike in 2019 - which saw PayPal raise £100,000 for Football Beyond Borders ... read more
Verve Live Agency delivers the first ever Virtual GUINNESS Six Nations Media Launch
Last week, the 2021 GUINNESS Six Nations Media Launch took place for the first time in a virtual setting. Verve, as the lead sponsorship agency for title partner GUINNESS, produced and executed a fully online media launch for the 2021 Championship to ensure that all the international media that ... read more
OPRO signs three-year deal with Welsh Rugby Union
The Welsh Rugby Union has signed a new partnership with ESA member and world leading mouthguard brand, OPRO, to fit and supply all of its elite teams until 2024.Starting with the 2021 Guinness Six Nations opener for Wayne Pivac’s senior men’s side against Ireland, on Sunday 7th February, all elite ... read more
Manchester City players reveal how they reach their career goals
ESA members Hays and City Football Group have combined for a new content series exploring how elite football players have moved towards their career goals. Hays, the world’s leading recruiting experts in qualified, professional and skilled people, has launched a four-part video series ... read more
Sport Collective GV6 to deliver commercial sales and creative services focused on securing a new SPFL Title Partner
The Scottish Professional Football League (SPFL) is the second oldest league in the world, delivering 768 matches per season with over 85million live TV viewers across more than 150 countries. Sport Collective GV6 has been appointed to deliver creative services and support the development and ... read more
River Media appointed UK & Ireland broadcast agents by Sweetspot
ES member SweetSpot Group have appointed sports media company River Media Partners as their official broadcast agents for the UK & Ireland to continue to enhance the broadcast and distribution of the Tour of Britain, Women’s Tour and Tour Series. River Media will work with SweetSpot and ... read more
rEvolution appointed as Racing League’s PR and communications agency
ESA member rEvolution, the international, fully integrated sports marketing agency, has been appointed by the Racing League – the ground‐breaking new team‐based horseracing initiative – as its PR agency to deliver PR and communications services using its specialist horseracing, sports and lifestyle ... read more
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