News

GMR Marketing announces appointment of David O’Connor to front GMR’s football offering. GMR Marketing, the global, award-winning engagement marketing agency, has appointed David O’Connor to help grow and lead its developing international football business. Based out of the agency’s EMEA HQ in London, David joins on April 1st 2015 after 6 years at FIFA HQ in Zurich where he headed up the Marketing Communications and Research Team for FIFA Marketing. During his time at FIFA, David was ... read more

Enables marketers to better engage casual fans of country’s second biggest spectator sport Deal heralds new era of making digital a viable part of traditional sponsorship activation The Jockey Club, the largest commercial group in British horseracing, has entered into a technology partnership with programmatic media specialists RadiumOne to improve the effectiveness of its marketing activity and provide increased sponsorship value to its commercial partners. RadiumOne will take audience ... read more

Science in Sport (SiS) the leaders in sports nutrition, has become the latest major brand to join the new and exciting corporate team cycling challenge, Royal Bank of Canada V Series. Based on the Italian Team Pursuit format, teams made up of eight riders will compete against the clock on a 1km closed-road circuit in the heart of Canary Wharf in London. Those taking part will have the opportunity to network with other companies, as well as strengthen relationships within their own team made up ... read more

International sponsorship agency PHAR has been appointed by Pure Gym – the UK’s largest and fastest-growing gym group – to develop and deliver the opportunity for national commercial partners across the group. Pure Gym, opened in 2009, is now the UK’s largest gym group expecting to surpass 500,000 members and 100 clubs in the next 12 months. In 2014 it enjoyed over 20 million visits to its sites and now, with continued growth planned over the next two years, Pure Gym is looking to work with ... read more

Fuse Sport + Entertainment, part of the Omnicom Media Group, have brokered a new brand to brand partnership between automotive client Nissan and Salomon, the leading mountain sports brand. The partnership, focussed on the Nissan Navara - a high performance pick up vehicle - will see Nissan produce a Limited Edition Navara Salomon. The partnership will run for two years, with just 500 limited edition vehicles to be produced and sold across the UK. The Limited Edition Navara Salomon vehicle is ... read more

ICON is pleased to announce the acquisition of SPS Event Tech Ltd (“SPS”), which further strengthens and complements its ability to bring brands to life. A world leading provider of branded environments and live events, ICON is part of CSM and the wider Chime group of companies. SPS provides considerable capability in delivering branded solutions for retail environments, events and exhibitions, from creative development and visualization through to 3D construction. Having worked closely ... read more

The campaign launches on the 24th March with a 30-second spot. England Rugby and Disney UK have joined forces to create a national advertising campaign to promote this year’s galactic-themed Marriott London Sevens taking place at Twickenham on the 16th and 17th May. The campaign includes a television ad featuring Star Wars characters facing up to the England Sevens team, print and social media, digital and PR to promote the galactic themed weekend of exciting sevens rugby. The campaign ... read more

Following a competitive pitch, PHAR has been appointed by the British Triathlon Federation – the national governing body for the sports of Triathlon, Duathlon and Multisport in Great Britain – as its exclusive sponsorship sales agency. PHAR will develop and deliver innovative and exciting opportunities for commercial partners with British Triathlon in the run up to Rio 2016 and beyond. Triathlon is currently one of the fastest growing sports in the UK, with over 196,000 race starts across ... read more

Fredda Hurwitz to Global Chief Strategy Officer and Thiago Bersou to Global Creative Planning Director. Appointments focused on strengthening the strategic and creative capabilities of the network Havas Sports & Entertainment (Havas SE), the global brand engagement network of Havas, and part of Havas Media Group, has today announced two senior management appointments to its global team: Fredda Hurwitz, currently Global VP of Strategic Planning, Marketing & Communications for Havas ... read more

Introducing the Cross British Sports Book Awards, brokered by brandmeetsbrand brandmeetsbrand is delighted to announce that we have secured Cross, the major manufacturer of fine writing instruments and personal accessories, as the headline partner of the British Sports Book Awards. The British Sports Book Awards is the major annual promotion for Sports Writing & Publishing; the awards exist to highlight the most outstanding sports books of the previous calendar year, to showcase their ... read more

The European Tour is delighted to announce that Dubai Duty Free will be the title sponsor of the 2015 Irish Open Hosted by The Rory Foundation. Taking place at Royal County Down Golf Club from May 28 – 31, the Dubai Duty Free Irish Open Hosted by the Rory Foundation will see World Number One Rory McIlroy play the role of tournament host on behalf of his charitable foundation. McIlroy is set to be joined by many of world golf’s most exciting names, with Rickie Fowler, Ernie Els, Sergio ... read more

MediaCom has today announced the appointment of Toby Jenner, currently Global Business Development and Marketing Officer, as Worldwide Chief Operating Officer. Toby has been successfully leading MediaCom’s best-in-class global business development and marketing capability within the organisation since 2013. In that time, MediaCom has won close to $6bn in new business including Fonterra, Danone, Sony Mobile and Electronics, eBay, the global planning task for Mars, as well as expanding its ... read more

ICON provided the Look and Feel for the AFC Asian Cup Australia 2015, enjoyed by fans at all five venues and the record breaking global television audience. Over the past five months, the ICON team, who successfully delivered the 2014 FIFA World Cup, has been working with the organisers plus national and local partners, to deliver the branding, functional signage and wayfinding for all 32 matches, across the 23 days of the tournament. Appointed specifically because of their unrivalled ... read more

Fuse Sport + Entertainment, part of the Omnicom Media Group, have been appointed by Carlsberg to handle the global guest hospitality programme for the brewer’s UEFA EURO 2016TM activation. The agency, who hold the UK Sponsorship Agency of the Year title, has worked with Carlsberg for the past four years, advising on global sponsorship strategy as well as handling the brand’s Premier League ticketing & hospitality programme across the UK. Carlsberg has been an official sponsor of the European ... read more

Rob Mitchell, the former Head of Sponsorship at the Leo Burnett Group, has been appointed Vice President, Sales & Partnerships, EMEA at Sponsorium, the leading sponsorship and community investment management software provider. Mitchell's appointment follows the news that Mark Cornish has moved to the new position of Vice President, Alliances & Educational Services at Sponsorium. The two appointments signify the continued investment by Sponsorium as the business grows. Sponsorium ... read more

PHAR Insight has been appointed by the Foundation of Light – the registered charity of Sunderland Football Club – to analyse the opportunity for sponsorship for the proposed new Beacon of Light facility. PHAR Insight has been appointed by the Foundation of Light – the registered charity of Sunderland Football Club – to analyse the opportunity for sponsorship for the proposed new Beacon of Light facility. The Beacon of Light will be vibrant and exciting education and sports facility and ... read more

After the success of Irish entries in two of the most prestigious categories at last year’s ESA Excellence Awards, it was the turn of the Dutch to dominate proceedings at last night’s ceremony for the 2014 ESA Excellence Awards in London. In the evening’s grand finale, which saw trophies awarded to the top three Best of Europe nominees for outstanding national campaigns in their respective countries, the Dutch SponsorRingen Awards’ winner, KPN, claimed the prestigious top prize for its ... read more

Previously licensed directly to brands, PerforMind™ the leading Cloud solution for sponsorships, events and community investments will now be available to AGENCIES to service or monitor their customers’ activities. The purpose of which is to help AGENCIES deliver more strategic value to brands and improve their own administrative efficiency. Hundreds of brands worldwide have used PerforMind™ to streamline proposals, centralise current projects, evaluate against specific criteria and simplify ... read more

PWR Events are pleased to announce the FT Weekend as an official partner of Hampton Court Palace Festival 2015. Hampton Court Palace Festival takes place during June in the stunning Tudor Base Court of the Palace with world-class acts, spectacular fireworks and sumptuous dining experiences. Artists confirmed for this year so far, include: Paloma Faith, Alfie Boe and John Wilson & The John Wilson Orchestra, Jools Holland & His Rhythm & Blues Orchestra as well as Fanfare & ... read more

Bath Rugby and Two Circles have joined forces in a three-year partnership. The Premiership Rugby club has devised an exciting vision for the future which includes high performance on and off the field of play. Celebrating its 150th anniversary at the commencement of next season, Bath Rugby has a significant history in rugby union in England, and wants to put the club’s supporters at the heart of its vision. To help make this happen, Bath Rugby has appointed the 2014 BT Sport Industry Awards ... read more

Royal Bank of Canada has become the title partner for an exciting and unique new inter-company team cycling challenge, V Series. Based on Team Pursuit format, corporate teams made up of eight riders will compete against the clock on a 1km closed-road circuit in the heart of Canary Wharf. Royal Bank of Canada, which is the largest financial institution in Canada with over 18 million clients worldwide, has signed a partnership agreement with event owners, Limelight Sports, global leading mass ... read more

Fuse Sport + Entertainment, Omnicom Media Group’s leading sports and entertainment agency has appointed Will Prosser as a Director. Prosser joined the agency just before Christmas and his initial role will be to lead a department of 15 as maternity cover, working with some of Fuse Sport + Entertainment’s top clients including HTC UK, Vodafone, Google, Ray-Ban, Royal London, McDonald’s, Luxottica and Disney. Prosser joins Fuse Sport + Entertainment from the specialist entertainment agency, ... read more

Edgbaston, home of Warwickshire County Cricket Club, the Birmingham Bears, T20 Finals Day and an Ashes Test in 2015 has extended its partnership with Two Circles, the data-driven sports agency. Having helped the club deliver its highest ever average attendance and record levels of customer retention, the 2014 BT Sport Industry Awards Agency of the Year will continue to provide customer insight and strategic support on commercial strategy. This will ensure that the venue’s customers enjoy a ... read more

Founder Gary Reynolds Steps into Chairman Role Gary Reynolds, founder of global experiential marketing agency GMR, is stepping into the role of Chairman. Cameron Parsons, the agency’s COO, will be replacing him as global CEO. Reynolds founded GMR in Milwaukee, Wisconsin in 1979. He is widely recognized as the industry pioneer who invented experiential marketing, a now multi-billion dollar industry. Today, GMR has 17 offices across nine countries. The agency engineers experiences for ... read more

GMR Marketing announces appointment of Crispin Bolt as Client Services Director for Motorsport GMR Marketing, the global sponsorship and brand experience agency, has appointed Crispin Bolt as its new Client Services Director for Motorsport. Based out of the agencies EMEA HQ in London, Bolt joins in January after nearly 6 years at the McLaren Formula One Team where he was a Senior Partner Manager. Prior to joining McLaren, Bolt spent over 5 years as an Account Director at Mindshare. Bolt ... read more