LONDON: Covid-19 will see UK sports attendances[1] reach 15.7m in 2020, a decline of around 80% on a record 75.1m attendances in 2019 according to analysis by ESA member Two Circles. The vast majority of 2020 attendances (15.5m) came between January 1 and March 15, before government restrictions ... read more
News
DotModus appointed Official Data and Digital Partner of SweetSpot events
ESA member SweetSpot Group, organiser of the Tour of Britain, Women’s Tour and Tour Series, have today partnered with data analytics provider DotModus to enhance its supporter and stakeholder activation in 2021. In becoming the events’ Official Data and Digital Partner, DotModus will help ... read more
TECNO appoints Right Formula
World leading mobile brand has appointed ESA member Right Formula to lead their partnership with City Football Group Right Formula is delighted to announce a strategic marketing partnership with global premier mobile handset and technology leader TECNO following a competitive pitch ... read more
EMD UK and Sport England appoint Sport Collective for This Girl Can Classes
EMD UK, the national governing body for group exercise, together with Sport England, has appointed Sport Collective to develop its business plan and implementation strategy for This Girl Can Classes. This Girl Can celebrates active women who are doing their thing no matter how they do it, how ... read more
European Sponsorship Association reveals 2021 ESA Awards shortlist and announces virtual ceremony
The European Sponsorship Association is thrilled to reveal the nominees for the 2021 ESA Awards, the most coveted prizes in sponsorship. After a record number of entries, a judging panel full of industry leaders has selected a record number of shortlisted entries for the 21 ESA Awards ... read more
Hogan Lovells renews support and launches 2021 Para Athlete Bursary
Still going strong: Hogan Lovells renews support for British Paralympic Association and launches 2021 Nicholas Cheffings Para Athlete Bursary. Hogan Lovells announced today it will continue as a Gold Partner and the Official Legal Services Provider to the British Paralympic Association (BPA) ... read more
Performance Communications celebrates new Women’s Sport division with offer of £20,000 consultancy Boost
£20,000 consultancy support up for grabs for one UK female athlete, team or organisationNicola McKelvey to head up new Women’s Sport division Sports, Automotive and Technology communications consultancy, Performance Communications, is celebrating the launch of its new Women’s Sport division by ... read more
ParalympicsGB confirms Dreams as new partner in boost to Tokyo 2020 preparation
ESA member ParalympicsGB and Dreams have announced an exciting new partnership as the team prepares for the rescheduled Paralympic Games next summer in Tokyo. The agreement will see the UK’s leading bed retailer partner with ParalympicsGB in the build-up to and throughout the Tokyo 2020 ... read more
Old El Paso makes some noise for Super Bowl LV as Official Partner of NFL UK
General Mills brand Old El Paso and ESA member NFL UK will be bringing the party to the Super Bowl as they announce a season-long partnership. The new deal sees the brand become to an Official Partner of NFL and Super Bowl LV in the UK and Ireland. Old El Paso, which is the category-leading ... read more
Confidence hits new heights as European sponsorship industry sees light at the end of the tunnel
The European sponsorship industry has demonstrated the clearest signs yet of an imminent recovery, according to a continent-wide survey of senior industry leaders conducted by the European Sponsorship Association. Wave six of the ESA Sponsorship Sentiment Tracker, conducted throughout November, ... read more
Duracell to sign as first FIFA 21 shirt sponsor for Gareth Bale’s Ellevens Esports team
Duracell is to become the first shirt sponsor of footballer Gareth Bale’s Ellevens Esports team within video game FIFA 21. The deal is part of a new campaign that will see the brand promoted to gamers through a series of exciting in-game and digital initiatives that launches this month. The ... read more
CSM expands digital offering in partnership with Greenroom Digital
Wednesday 2 December – ESA member CSM Sport & Entertainment, the global integrated marketing and brand experience agency, has expanded its digital offering in partnership with Greenroom Digital through the launch of a performance marketing platform that enables exponential commercial growth from ... read more
NFL appoints Brett Gosper Head Of Europe and UK
CEO of World Rugby to take up new post in 2021 Brett Gosper, who has served as Chief Executive of World Rugby since 2012, is to join ESA member the National Football League as Head of Europe and UK, it was announced today. Gosper’s role will see him drive the next stage of the league’s ... read more
SQN extends partnership with Greenpower Education Trust for 2021
Marketing communications, content, campaigns and sponsorship agency SQN will continue as the official Communications Partner of Greenpower Educational Trust for 2021. The renewed partnership sees ESA member SQN continue as a Main Partner of the charity for a second year, further solidifying the ... read more
AEG Global Partnerships to secure all naming rights and sponsorship deals for Olympia London and AEG Presents’ new music venue on site
The state-of-the art live music venue will move into the £1.3bn regeneration scheme from 2023 The £1.3 billion Olympia redevelopment project, on a 14 acre site, will create a new cultural and innovation hub in west London. AEG’s award winning Global Partnerships team is to oversee all of ... read more
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