A contract extension secures the future of MotoGP™ coverage in the UK and Ireland for a further three years ESA member Dorna Sports is delighted to announce a contract extension with BT Sport, confirming the broadcaster as the exclusive home of live MotoGP™ in the UK and Ireland until at least ... read more
News
Sport England launch their bold new 10-year strategy Uniting The Movement with a new multi-agency team
Sport England’s radical 10-year vision for change across the sport and physical activity sector is a rallying cry to unite partners around the critical role movement can play in tackling some big issues within society. For launch, it needed a brand language just as bold and emotive. ‘Uniting the ... read more
Sponsorship industry confidence takes a winter hit, ESA Sponsorship Sentiment Tracker finds
Tuesday 2 February, 2021 Confidence about the overall health of the European sponsorship industry has taken a dip in the latest ESA Sponsorship Sentiment Tracker, as a third COVID-19 wave continues to take its toll across the continent. According to the seventh edition of ESA’s regular survey, ... read more
Loch Lomond Whiskies kicks off Pro14 Rugby’s Coach of the Month
This month, The Spirit of PRO14 Rugby launches the inaugural Coach of the Month award presented by Loch Lomond Whiskies. The accolade celebrates the excellence achieved by the winner and their team’s successes over the previous month which mirror the spirit of Loch Lomond Whiskies. Beginning in ... read more
Surrey FA launches first-ever e-County Cup
The e-County Cup provides an opportunity for members of Surrey’s football community to compete off the pitch during the national lockdown. ESA member Surrey FA are set to launch the first-ever e-County Cup, embracing the growing demand for e-Sports participation across the country. This bold step ... read more
Ear to the Ground announces two senior hires
ESA member Ear to the Ground has announced the appointment of two senior hires, adding former OMD Global Digital Director, Carl Lawrence, and former JD Sports Social Lead, Dan Coultas. Lawrence joins the independent creative agency as Digital and Social Director, having previously led ... read more
McLaren extends CNBC partnership; announces Garena deal
ESA member McLaren Racing and the world-leading business news network, CNBC, today announced a multi-year partnership extension which will see CNBC continue as an official partner of the McLaren Formula 1 team. The partnership, which started in 2018, combines two brands through a shared passion ... read more
Orchard Connects in strategic partnership with BDS
Boutique sponsorship and brand partnership agency Orchard Connects, which launched in 2019 as an arm of the Orchard Media and Events Group, has announced a strategic partnership with long established sponsorship and commercialisation consultancy BDS. Under the commercial expertise of Managing ... read more
Former ESL Global Brand Partnerships Director Charlie Allen launches Road House, a commercial esports & gaming agency
Road House, a brand new commercial esports agency, has been launched by former global ESL executive, Charlie Allen. The new company focuses on working with its clients to help them navigate the esports and gaming landscape and understand the mass potential of brand partnerships in a booming ... read more
Hisense creates bold new campaign with partner club Paris Saint-Germain
Hisense, one of the world’s leading consumer electronics and home appliances brand, today launched its ‘Live Bold’ digital and retail campaign with a bit of a difference featuring partner club Paris Saint-Germain. Paris Saint-Germain players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera ... read more
Mongoose bolsters team and offering
Catherine Lucas, former Managing Partner at GreenRoom Design is to join ESA member Mongoose Sports & Entertainment in the newly created role of Director of Brand Experience. Lucas shall complement both the Communications and Commercial divisions of Mongoose by leading the formation of a third ... read more
New sports and entertainment marketing agency The Space Between launches
New sports and entertainment marketing agency The Space Between launches The Space Between is a collaboration between former ENGINE Sport leaders Tom Gladstone and Lisa Parfitt and former Managing Director of Pitch Marketing Group Adam Raincock. The sports and entertainment marketing agency ... read more
Irish sponsorship market set for 7% rebound in 2021: ONSIDE
Coming back from an unprecedented 24% decline in sponsorship investment by businesses in Ireland in 2020, the Irish Sponsorship market is set for a return to growth of 7% in 2021 to reach €182m, according to a new report by industry experts and ESA member ONSIDE. The 15th annual ONSIDE Irish ... read more
Two Circles strengthens ticketing and hospitality proposition with Sports Ink acquisition
Two Circleshas acquired Sports Ink Ltd to further bolster its industry-leading sports ticket and hospitality marketing capabilities. Following the deal Two Circles is now working on ticketing and hospitality briefs for the next editions of the world’s five most-attended major sports events, ... read more
Surrey FA and Beder join forces to raise awareness around mental health on Blue Monday
Surrey FA and Beder announce new partnership to help raise awareness around mental health and suicide prevention within the County Blue Monday is recognised by many as the most depressing day of the year and amid the COVID-19 pandemic, understanding of mental health is a real priority. Today, ... read more
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