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AWARDS
  • 2025 ESA Awards
    • Winners & Shortlist
    • ESA Best of Europe
    • Photos
    • Partners
    • Judges
    • FAQ & Dates
    • Rules of Entry
    • Ceremony
  • Previous Awards
    • Previous Winners
    • Case Studies
    • Videos

2019 Winners and Shortlist

Congratulations to all our 2019 #ESAawards winners!

 

Sector-focused awards

Arts and Culture Sponsorship
– WINNER: Warehouse x Barbican: ‘Inside Out’

B2B Sponsorship
– WINNER: Wickes & The EFL – Always Cheaper with Wickes TradePro

Best Music Sponsorship
– HIGHLY COMMENDED: Co-op in Partnership with Live Nation
– WINNER: Fortum Singalong Shuttle at Ruisrock Festival

Community Sponsorship
– HIGHLY COMMENDED: Aldi Ireland – Aldi Play Rugby
– WINNER: Electric Ireland Game Changers Campaign

CSR Partnership
– WINNER: Darkness Into Light supported by Electric Ireland

Mass Participation Sponsorship
– WINNER: Darkness Into Light supported by Electric Ireland

Media Sponsorship
(print, radio, cinema or online)

– WINNER: Kellogg’s & Love Island turn the nation into Cereal Daters

Sport Sponsorship of the Year: 3 sub-categories

Sport Sponsorship < €1M
– WINNER: Electric Ireland Game Changers Campaign

Sport Sponsorship between €1M and €2M
– WINNER: Opel & Feyenoord | The Great Feyenoord DNA Study

Sport Sponsorship > €2M sponsored by POWA index
– HIGHLY COMMENDED: Vodafone #TeamOfUs
– WINNER: PSV ENERGIE | PSV & energiedirect.nl

TV Sponsorship
– HIGHLY COMMENDED: SLI scored a hat-trick with their Lions and Sky Sports partnership
– WINNER: Wickes – sponsorship of Channel 4’s homes related programmes

Discipline-focused awards

Best Newcomer to Sponsorship
– WINNER: Indeed and Eintracht Frankfurt

Best Use of Branded Content in Sponsorship
– HIGHLY COMMENDED: The Telegraph presents Nigel Owens’ Rugby Referee Challenge sponsored by Specsavers
– HIGHLY COMMENDED: TITANS
– WINNER: AIB Backing Club & County #TheToughest

Best Use of Data, Insights or Analytics
– HIGHLY COMMENDED: Heineken When You Drive, Never Drink
– WINNER: Indeed and Eintracht Frankfurt

Best Use of Digital Channels in Sponsorship
– WINNER: Carlsberg in Partnership with Live Nation – Cold Cans Digital Campaign 2018

Best Use of Employee Engagement in Sponsorship
– HIGHLY COMMENDED: FedEx – Official Sponsor of the UEFA Europa League
– WINNER: Dixons Carphone Race to the Stones

Best Use of Hospitality in Sponsorship
– WINNER: Courtyard & Bayern Munich – Where Winners Feel at Home

Best Use of PR in Sponsorship
– WINNER: Fortum Singalong Shuttle and Ruisrock Festival

Best Use of Social Media in Sponsorship
– WINNER: SAP + Manchester City ‘Who’s The Blue?’

Best Use of Sponsorship across Multiple Markets
– WINNER: Mastercard – UEFA Champions League 2017/18

Best Use of Talent in Sponsorship
– WINNER: Vodafone #TeamOfUs

Game Changer
– WINNER: Samsung SmartSuit

Organisation-focused awards

Agency of the Year (Pan-Europe)
– WINNER: Octagon

Agency of the Year (Single Nation)
– WINNER: WeAreFearless.

Special Categories


ESA Best of Europe
sponsored by SPONSORIUM

– BRONZE WINNER: Denmark – SPOT:ON Awards
YouSee eSport League – Denmark’s eSport league

– SILVER WINNER: Ireland – All Ireland Marketing Awards (Marketing Institute of Ireland)
Bord Gáis Energy #HurlingToTheCore

– GOLD WINNER: Sweden – Gyllene Hjulet [Swedish Event & Sponsorship Awards] (SES Sponsrings och eventsverige)
Join Us Outdoors!

ESA Sponsorship of the Year*
– WINNER: Electric Ireland Game Changers Campaign

*The ESA Sponsorship of the Year award brings together winners to be judged again by the expert panel of judges and one campaign that is regarded as the very best among these winners is crowned ‘ESA Sponsorship of the Year’.

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2019 ESA Awards Shortlist

Sector-focused awards

Arts and Culture Sponsorship
– Charles Russell Speechlys Terrace Room Series a Major Partnership with Somerset House
– DHL & Fashion – Red and Yellow will never go out of Fashion
– Seachtain na Gaelige le Energia
– Vodafone Ireland Ireland’s Funniest Fecker
– Warehouse x Barbican: ‘Inside Out’

B2B Sponsorship
– CA Technologies “Who’s Behind You?” iTutorGroup sponsors Extreme Tech Challenge
– FedEx – Official Sponsor of the UEFA Europa League
– Guardian Business Made Simple
– Ricoh – The Business of Rugby
– Wickes & The EFL – Always Cheaper with Wickes TradePro

Best Music Sponsorship
– BeelineUP for Beeline
– Co-op in Partnership with Live Nation
– Fortum Singalong Shuttle at Ruisrock Festival
– OBOS 24 by OBOS

Community Sponsorship
– Aldi Ireland – Aldi Play Rugby
– Electric Ireland Game Changers Campaign
– Energia Get Ireland Growing
– Royal Bank RugbyForce
– The Great British High Street Awards 2018 (Visa)
– Wickes – Kits for Clubs

CSR Partnership
– Darkness Into Light supported by Electric Ireland
– Goals Beyond the Game presented by Rakuten and FC Barcelona
– NFL Flag Programme Presented by Subway
– npower’s Power of Support at The Superhero Tri
– VOXI Beach Cleans with Boardmasters

Mass Participation Sponsorship
– Darkness Into Light supported by Electric Ireland
– Royal Bank of Canada’s sponsorship of the Royal Parks Half Marathon

Media Sponsorship
(print, radio, cinema or online)

– Guardian Business Made Simple
– Heineken Rugby Club. Where Rugby Meets the World
– Kellogg’s & Love Island turn the nation into Cereal Daters

Sport Sponsorship of the Year: 3 sub-categories

Sport Sponsorship < €1M
– Courtyard and Bayern Munich – Where winners feel at home
– Electric Ireland Game Changers Campaign
– Official Sponsor & Male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand
– Royal Bank of Scotland Real Rugby Heroes
– Rubicon Urban Crictionary
– Samsung SmartSuit

Sport Sponsorship between €1M and €2M
– Aldi Ireland – Aldi Play Rugby
– evian Live Young at Wimbledon 2018
– Norway wins – you win, by Telenor
– Opel & Feyenoord | The Great Feyenoord DNA Study
– Zurich Insurance Germany – Top Partner of the German Olympic Team

Sport Sponsorship > €2M sponsored by POWA index
– Budweiser – Light Up The FIFA World Cup™
– Cadbury & the Premier League
– Mars Wrigley ‘The Sweetstake’ Campaign 2018
– NatWest Cricket has no boundaries – We think that’s worth protecting
– NFL London Games Presented by Subway
– PSV ENERGIE | PSV & energiedirect.nl
– Vodafone #TeamOfUs

TV Sponsorship
– Budweiser lights up the FIFA World Cup™ with ITV
– Dr Oetker and Tate & Lyle’s sponsorship of the Great British Bake Off
– SLI scored a hat-trick with their Lions and Sky Sports partnership
– Wickes – sponsorship of Channel 4’s homes related programmes

Discipline-focused awards

Best Newcomer to Sponsorship
– Everton Football Club and Blackwell Global
– Indeed and Eintracht Frankfurt
– Littlewoods Ireland #StyleOfPlay
– Rubicon Urban Crictionary
– Team AkzoNobel in the Volvo Ocean Race

Best Use of Branded Content in Sponsorship
– AIB Backing Club & County #TheToughest
– Bridgestone Chase Your Dream, No Matter What campaign
– Ricoh – The Business of Rugby
– The Telegraph presents Nigel Owens’ Rugby Referee Challenge sponsored by Specsavers
– TITANS

Best Use of Data, Insights or Analytics
– ECB Partner Evaluation Consultancy
– Heineken When You Drive, Never Drink
– Indeed and Eintracht Frankfurt
– Volvo Sets Pulses Racing With Sky Atlantic

Best Use of Digital Channels in Sponsorship
– BeelineUP for Beeline
– Carlsberg in Partnership with Live Nation – Cold Cans Digital Campaign 2018
– DHL x ESL – Moments that Deliver
– Lidl Ireland & The Ladies Gaelic Football Association
– Wix + Manchester City: The Great Takeover

Best Use of Employee Engagement in Sponsorship
– beST – be Stronger Together
– Cadbury & the Premier League
– Dixons Carphone Race to the Stones
– FedEx – Official Sponsor of the UEFA Europa League
– M&S and Macmillan World’s Biggest Coffee Morning Partnership 2017

Best Use of Hospitality in Sponsorship
– AB InBev 2018 FIFA World Cup™ Hospitality Program
– Courtyard & Bayern Munich – Where Winners Feel at Home
– FedEx – Official Sponsor of the UEFA Europa League
– Infosys ATP Hospitality & Technology Experience
– Vodafone #TeamOfUs

Best Use of PR in Sponsorship
– Bridgestone’s Olympic partnership campaign Chase Your Dream, No Matter What: Daley Thompson’s pop-up gym
– Electric Ireland’s sponsorship of the GAA All-Ireland Minor Championships – #GAAThisIsMajor
– Fortum Singalong Shuttle and Ruisrock Festival
– PSV & energiedirect.nl | Hero of the pitch
– Opel & Feyenoord | The Great Feyenoord DNA Study

Best Use of Social Media in Sponsorship
– AIG & New Zealand Rugby | Effort Is Effort
– Co-op in Partnership with Live Nation – Social Media Campaign 2018
– OBOS 24 by OBOS
– SAP + Manchester City ‘Who’s The Blue?’
– Zurich Insurance Germany – Top Partner of the German Olympic Team

Best Use of Sponsorship across Multiple Markets
– AB InBev Core Brands – 2018 FIFA World Cup™
– DHL & Fashion – Red and Yellow will never go out of Fashion
– DHL UNITED. DELIVERED.
– Mastercard – UEFA Champions League 2017/18
– Standard Chartered + Liverpool FC: The Power of Numbers

Best Use of Talent in Sponsorship
– Angry Birds Evolution: Everton Integration
– Cadbury & the Premier League
– Darkness Into Light supported by Electric Ireland
– npower Official Partner – Commonwealth Games Team England
– Vodafone #TeamOfUs

Game Changer
– AIB Backing Club & County #TheToughest
– DHL & Fashion – Red and Yellow will never go out of Fashion
– DHL x ESL – Moments that Deliver
– Samsung SmartSuit
– Umbro 18/19 Away Kit Launch

Organisation-focused awards

Agency of the Year (Pan-Europe)
– Nielsen Sports
– Octagon

Agency of the Year (Single Nation)
– Bright Partnerships
– Core
– MKTG UK
– Teneo Ireland
– WeAreFearless.

Special Categories

Announced at the ceremony:
ESA Best of Europe sponsored by SPONSORIUM
See the 11 ESA Best of Europe nominees here

ESA Sponsorship of the Year*

*The ESA Sponsorship of the Year award brings together winners to be judged again by the expert panel of judges and one campaign that is regarded as the very best among these winners is crowned ‘ESA Sponsorship of the Year’.

See previous years’ winners here

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