Member News

Award-winning manufacturer Limar have today been unveiled as the Official Helmet Partner of the OVO Energy Tour Series, which returns for its 11th edition in May. Launched in Italy in 1986, Limar are famed for creating the Ultralight+, the lightest bike helmet in the world. This partnership extends Limar’s links to the 2019 series, during which the men’s UCI Continental-ranked teams Ribble Pro Cycling and SwiftCarbon Pro Cycling, and the women’s Brother UK–Tifosi p/b OnForm squad will wear ... read more

Global entertainment and sports agency Creative Artists Agency (CAA) today announced that it has appointed Andy Sutherden to serve as Head of International for CAA Brand Consulting, the sports, entertainment, and purpose-driven marketing arm of the agency. Sutherden, who joins CAA from H+K Strategies, where he was Global Head of Sport & Partnership Marketing, is the latest move by the agency to accelerate its international growth, following the hire of Rachel Conlan from Havas last ... read more

Marriott Bonvoy members receive incredible access to the team’s drivers – including five-time FIA Formula One World Champion Lewis Hamilton – and races throughout the world For the upcoming F1 season, beginning today, Marriott International (www.Marriott.com) is revving up and expanding its marketing partnership with Mercedes-AMG Petronas Motorsport. The big winners will be the members of Marriott International’s newly renamed travel program Marriott Bonvoy (MarriottBonvoy.com), which ... read more

The Football Association of Ireland has announced a new partnership with SportPesa, the global technology and entertainment company. The two-year-deal will see SportPesa, licensed in Ireland, become the FAI’s latest commercial partner. The announcement was made at a joint press conference at Aviva Stadium, which was addressed by Republic of Ireland manager Mick McCarthy and SportPesa’s Head of Marketing Shaun Simmonds. The deal sees the FAI join the SportPesa sponsorship stable that ... read more

OVO Energy, the award-winning independent energy supplier, will back an equal prize fund for the Women’s Tour and Tour of Britain for the second year running. Having first made this significant pledge on the path towards gender equality in cycling in 2018, Britain’s most prestigious women’s and men’s cycle races will again offer the same prize money structure thanks to the innovative Bristol-based company.   With the Women’s Tour increasing to six days for the first time in its ... read more

With just 500 days to go until the Tokyo 2020 Olympics, GB Rowing Team Chief Coach for Olympic Programme, Jürgen Gröbler OBE, has emphasised the fundamental role that data analytics is playing in the Team’s preparations for the Games. British Rowing has also been working with analytics leader SAS to improve its talent identification and pathway programme. Aside from Los Angeles 1984, Gröbler has coached crews to medals at every Olympic Games since 1972, and it’s no surprise that the ... read more

Scotland will host two rounds of the OVO Energy Tour Series this May as Motherwell and Aberdeen once again welcome Britain’s leading televised cycle race series and the country’s top male and female cyclists. Motherwell will host the series for a fourth successive year on Tuesday 14 May while Aberdeen makes its third appearance on the OVO Energy Tour Series calendar two days later (Thursday 16 May).  Both events will feature elite men and women’s races, giving Scottish fans the chance ... read more

This year’s OVO Energy Women’s Tour Grand Depart in Suffolk will take place between Beccles and Stowmarket, marking the first time that both market towns will host Britain’s leading women’s procycling race. Ninety-six of the world’s best female riders will line up in Beccles on Monday 10 June to tackle a 157.6-kilometre (98-mile) route that will take in the northern and central parts of the county before finishing in Stowmarket. Fans watching the action unfold at the finish on Ipswich Street ... read more

International Wine & Spirit Competition announces distillery design and build firm Forsyths as official sponsor of IWSC Distiller of the Year award ●      Award-winning Forsyths provides equipment and solutions to domestic and international markets for beer, wine and spirit producers ●      Distiller of the Year is the IWSC’s top spirits award Forsyths, famous for the manufacture of beautiful stills, has been announced as an official sponsor ... read more

• Award for the innovative sponsorship campaign "Where Winners Feel At Home” in the European Sponsorship Association (ESA) Awards 2019 category "Best Use of Hospitality”• Creation of a functioning hotel room in Allianz Arena a central creative element of the campaign• As lead agency, brands and emotions is responsible for the innovative idea, conception and implementation of the activation Courtyard by Marriott, together with brands and emotions, has been awarded the ESA Awards for the ... read more

Integrated creative agency wins ESA Agency of the Year (Single Nation) against strong competition WeAreFearless, an integrated creative agency specialising in sports, music and entertainment that creates bold ideas which challenge convention, has claimed ESA Agency of the Year (Single Nation) for their overall innovation, execution and results across multiple clients. Having been part of the winning team on ESA Best Newcomer to Sponsorship last year with Bridgestone, this is the first ... read more

Global Partnership Marketing Agency Creates Campaign Aimed at Educating Football Fans on the Risks Posed by Water Complacency Lagardère Plus, the global partnership marketing agency of Lagardère Sports and Entertainment, has today helped launch a new marketing campaign called Closer Than You Think that will see water technology company Xylem and Manchester City FC educate football fans on the risks posed by water complacency. Through creative, multimedia ... read more

Royal Windsor Horse Show (8 – 12 May) is set to become the UK’s richest show for competitors by offering a record-breaking prize fund at the Country’s largest horse show. Showcasing a star-studded line-up in its spectacular setting, the increased prize fund and new additions to the event reaffirm its prominence in the global equestrian calendar and popularity amongst fans. The annual Show, which has witnessed some truly special moments over the years, combines the highest level of sporting ... read more

Team GB has today confirmed a partnership with leading UK holiday park operator, Haven, becoming an official partner to support the team in the build up to the Tokyo 2020 Olympic Games. It will give families a chance to experience a slice of Tokyo 2020 at Haven’s holiday parks, through fun and activities with Team GB Olympians appearing in parks around the UK. The partnership will also see Haven building on its commitment to celebrate the Great British coast. Team GB’s planning for Tokyo ... read more

Lagardère Sports and Entertainment and Hyundai Motor France have won the SPORSORA 2019 Trophy in the Activation category for the Accélérateur by Hyundai tool.For 13 years, the SPORSORA trophies have been awarded to the most innovative and effective sports marketing strategies. ESA member Lagardère Sports and Entertainment is mobilising the teams of Lagardère Sports – the exclusive marketing agency of Olympique Lyonnais – and Lagardère Plus – an agency dedicated to brand consulting and ... read more

1xBet bookmaker company officially announces its partnership with some of the most prestigious African football competitions.  The partnership will see 1xBet sponsor CAF’s main events across Africa through the Clubs tournaments (Total CAF Champions League, Total CAF Confederation Cup, Total CAF Super Cup) and CAF’s flagship tournament the Total Africa Cup of Nations. 1xBet bookmaker company will activate its sponsorship on CAF’s official digital platforms as well as official stadiums of the ... read more

We are delighted to announce a new partnership with BetConstruct, who are joining as our Official Gaming Software Partner. BetConstruct, an award-winning developer and provider of gaming technology, was founded in 2011 and has development, sales and service centres around the world. The company provides an extensive range of products, software and technical solutions for the ever-growing gaming industry. Through the partnership, BetConstruct will look to grow brand awareness of their ... read more

Global cryptocurrency, FuturoCoin (FTO), has signed a two-year deal to partner the Aston Martin Red Bull Racing (RBR) Formula One team. The partnership, co-brokered by WH Sports Group and CAA Sports, represents the first time a cryptocurrency has sponsored a team in the pinnacle of international motorsport, Formula One and marks another exciting step in the development of the industry. FuturoCoin’s branding will be featured on the Aston Martin Red Bull Racing RB15 F1 cars of drivers Max ... read more

Data-driven sports marketing agency Two Circles today officially opened its second office in North America, adding to its East Coast (New York) operation with a new permanent presence in Los Angeles. Two Circles is WPP’s sports rights-holder-facing agency globally, and sits within WPP subsidiary GroupM, the world's largest media investment group. The agency helps the biggest rights-holders in sport use data to improve customer experience, increase revenue and enhance their partner proposition ... read more

QPR offers fans in-app mobile ticketing in partnership with Ticketmaster Sport. First UK football club to integrate new mobile ticketing technology that allows tickets to be transferred between operating systems. New technology features a host of anti-tout mechanisms. Improves stadium security by giving the club the ability to identify anonymous fans. In partnership with Ticketmaster Sport, Queens Park Rangers have become the first UK football club to integrate the only in-app ... read more

In the face of economic uncertainty, 1 in 2 sponsors in Ireland are planning to increase their spend on sponsorship in 2019, fuelling an Irish Sponsorship market that is set to grow by 11% to €226m in 2019, according to the annual ONSIDE Irish Sponsorship Industry Survey from sponsorship experts ONSIDE. Contributing to an overall 70% increase in spend on sponsorship in Ireland over the past decade, 2018 saw the sponsorship market grow by 14% to an estimated €204 million.  2 in 3 sponsors ... read more

Lagardère Sports, a leading sports marketing agency, announced today that they have signed a multi-year partnership with the League of Legends European Championship (LEC). The strategic partnership is centred around the commercialisation of the newly established LEC, the official governing body for the League of Legends competition in Europe. The long-term agreement will see the League of Legends European Championship and Lagardère Sports collaborate in multiple areas to further develop ... read more

Steve Dews has been appointed Innovation Director at Limelight Sports, the agency of the Active World. Dews, who has been at the agency for 9 years, will be responsible for the creation of innovative technology solutions for clients, as well as further developing the businesses’ digital capacity and innovation culture. Katherine Daly has been promoted to Head of Campaign Technology, managing the delivery of all digital solutions for Limelight Sports’ clients. Dews joins a newly created senior ... read more

The third RUSSIAN SPONSORSHIP FORUM was held in Moscow at the end of November 2018, and also attended by ESA Chairman, Andy WESTLAKE. The Russian Sponsorship Awards 2018 was held at the end of the Forum. BeelineUP was chosen as the best Sponsorship Project of the Year and will represent Russia at the main European Sponsorship Awards, the 2019 ESA AWARDS, in London. More than 500 representatives of the sponsorship industry in Russia and other countries took part in the RUSSIAN SPONSORSHIP ... read more

The 12th Men’s World Floorball Championship took place 1st-9th December 2018 in Prague. The bi-annual event was loaded with high expectations as the local organizing committee (LOC) had announced its ambitious targets to beat all previous attendance records. To the delight of the International Floorball Federation (IFF) the LOC delivered and beyond. The new overall attendance record now stands at a respectable 181,518 (up from the previous record of 104,445 in 2014). The Czech ... read more

Award-winning sports agency to support NLL in new data-driven approach The National Lacrosse League (NLL) has entered a new partnership with Two Circles that will see the data-driven sports marketing agency help the League drive growth across its business, with a specific focus on game day and digital media. The NLL is North America’s premier professional indoor lacrosse league and is the third most-attended professional indoor sports competition in the world. The League comprises 13 teams ... read more

Brabham Automotive, the Australian high-performance car manufacturer, has partnered with CSM Sport & Entertainment (CSM) to manage its global PR and Communications for its pioneering BT62 supercar. CSM will be responsible for all proactive and reactive PR outreach, with a focus on generating interest and awareness around Brabham Automotive’s unique story, in key automotive, motorsport and lifestyle media. In addition, they will support Brabham Automotive on their event and partnership ... read more

Buoyed by an historic 2018 for Irish Rugby, Vodafone has topped the league of Ireland’s most appealing sports sponsors overall among Irish adults for Q4 2018, while Autumn Series sponsors Guinness achieved its strongest performance since Q1 2016, according to new research by sponsorship consultants ONSIDE. In sports sponsorship, the other Q4 winners in terms of raising their public appeal ranking in the ONSIDE quarterly sponsorship monitor were Aviva, sponsors of the home of Irish Rugby and ... read more

RedPeg based in Washington DC launches in Dubai The Washington DC based Brand Experience agency RedPeg has launched in the Middle East as part of their expansion plans. Under a new partnership, RedPeg Middle East will join the stable of marketing and media businesses that belong to W Ventures. This includes out-of-home media specialist Hypermedia LLC, digital content and integrated solutions Digitall LLC and digital printing, installation and maintenance experts Printlink LLC. W ventures ... read more

Organisers CSM have today announced Grenade, the leading Active Nutrition and protein brand as an official partner of the 2019 adidas City Runs series. Grenade join adidas, Fitbit and Continental as official partners of London’s premier closed road running series. The 2019 adidas City Runs series consists of three closed road running events in the Capital – 1 Hour (April 7), Shoreditch 10K (July 14) and the Fulham 10K (November 17). Grenade will activate at each adidas City Run and will help ... read more

Reg&Co, the sponsorship and fundraising consultancy set up with a mission to ensure they deliver more than purely commercial value, have finished the year off with an office move and the appointment of Dee Noble as Senior Account Manager. Karen Morris, Founder says, "Dee comes to us with extensive experience in above and below the line marketing and whilst at Visit London was responsible for the digital marketing campaign for Tutankhamun. She has also worked for Tourism Ireland and ... read more

MARU Swimwear, a British performance swimwear brand and part of ESA member OPRO Group, have today announced their partnership with the SEA LIFE Trust, a global charity dedicated to protecting the world’s oceans and the marine life that lives within them. Plastic pollution is a global issue. Every piece of plastic that has ever been made still exists in some form, with 8 million tonnes of plastic ending up in the ocean every year. If that wasn’t enough, much of the ocean plastic that breaks ... read more

Slingshot Sponsorship, a strategic sponsorship agency, has today been named 2018’s most innovative sponsorship agency by SME News as part of their Business Elite Programme. SME News (a brand of AI Global Media) is a quarterly publication which draws on a UK wide network of industry insiders to provide CEO’s, leaders and decision makers with cutting edge features, the latest news and industry deals. The awards programme, strives to showcase the talent, hard work and commitment of SME firms ... read more

Order books open at the three-day Evoque Experience in London to celebrate luxury design The next-generation Range Rover Evoque revealed in London’s creative hub Activist and model Adwoa Aboah wore a specially commissioned dress by Ashley Williams, made from responsibly-sourced materials used in the new Range Rover Evoque The luxury compact SUV has a modernist design, new electrified engines and world-first technologies, with interior materials crafted from responsibly-sourced ... read more

Sponsorship Coach, Toby Hester, has today announced the launch of a much needed one-day industry summit called Sponsorship ROI Exposed set to take place in London on February 26th, 2019. The event comes at a pivotal time for the sponsorship industry as brands and stakeholders look for more effective ROI measurement tools to justify their sponsorship and brand partnership investments. The summit is the first event to focus on fixing the issue around sponsorship measurement within the industry. ... read more

RedPeg Further Positions for Innovation and New Business Growth, Appointing Former Etihad Airways Executive as VP of Client Services Harry Poole Hired to Continue Bolstering Agency’s Growing Rolodex of Clients in the Sports Industry and Beyond RedPeg, the D.C.-based independent brand engagement agency behind GEICO, Amazon and Accenture, today announced the appointment of Harry Poole, former Regional Head of Sponsorship for Etihad Airways, as the company’s new VP of Client Services. Poole ... read more

Global technology company Ricoh today launches a new series in its successful The Business of Rugby campaign, delivered in partnership with Premiership Rugby. This year The Business of Rugby will focus on what it really takes for Premiership Rugby clubs to generate lasting success, on and off the pitch, with exclusive behind-the-scenes access to the 12 Clubs.  The concept was created and executed in conjunction with ESA member PHAR Partnerships who are Ricoh’s sponsorship activation agency in ... read more

Several international experts have been already lined up for one of the first-ever sports sponsorship conferences to be taking place in Scotland. The Via Sponsorship conference will hold its inaugural event in Glasgow on the 5th and 6th of March 2019. Being held at the University of Strathclyde, the event will welcome renowned sponsorship experts – including Ardi Kolah, a leading author on the subject; Toby Hester, a director of the European Sponsorship Association; and Catherine Hawkins, ... read more

Entries are now open for the Belgian Sponsorship Awards which celebrate their 5th edition with a new format… and a new jury line up. It is our pleasure to announce Stéphan Salberter as our new jury President. Stéphan, who has more than 20 years experience in communication, currently leads the Kersel consultancy, specializing in brand reputation and strategy, and manages the innovative “19” coding school. For this year’s edition Stéphan Salberter has formed a group of skilled experts around ... read more

Organisers of the UK’s largest indoor equestrian Show Olympia, The London International Horse Show, announce Turkish Airlines has extended its sponsorship of the annual event, becoming title sponsor of two Show Jumping classes at the event, which take place from 17-23 December 2018. Turkish Airlines, which has an established association with leading equestrian shows, has renewed its sponsorship of The Turkish Airlines Olympia Grand Prix, while also becoming lead sponsor of The Turkish ... read more

Communications specialist Sine Qua Non (SQN) has appointed Daniel McLaren in the newly established role of Head of Digital, as the agency accelerates its digital and social media capability to meet growing demand. Founded in 2001, SQN has expanded its offering and presence over the past twelve months with a renewed focus on the automotive, sport and technology sectors from offices in Henley-on-Thames and Derby. With a proven track record of delivering innovative, content-led campaigns, that ... read more

OPRO, the world’s largest manufacturer of the most technically advanced mouthguard, today announced the renewal of their long-term partnership with New Zealand Rugby (NZR), the national governing body for rugby in New Zealand from grassroots to elite level. OPRO, like NZR, have continued to push boundaries and for more than 20 years have been a world leading manufacturer of mouthguards. As part of their partnership, OPRO will continue to supply New Zealand’s elite players with the very best ... read more

84,000 members, 32 live match streams and over 13,000 prizes won to date. Successful integration of ticketing, rewards, live streaming, predictor games and polls. Live broadcast integration with Sky Sports for Man Of The Match voting. Community-wide match centre and player stats dashboards. Big prize winners of signed merchandise, finals tickets and trips to Australia. Just over a year ago, The Rugby Football League (RFL) launched their membership platform Our League in ... read more