The European Tour today announced a multi-year partnership from the 2022 season onwards with Fortinet, a global leader in broad, integrated and automated cybersecurity solutions. As an Official Tour Partner and Official Cybersecurity Partner, Fortinet will provide its expertise and innovative ... read more
Member News
Consorzio Prosecco DOC confirmed as MotoGP™ supplier until 2024
A new era for the FIM MotoGP™ World Championship podium began in 2019 as Consorzio Prosecco DOC took on a starring role in every post-race celebration, becoming an official supplier to MotoGP™. Dorna Sports can now announce an extension to that partnership, with the Italian wine consortium confirmed ... read more
European Tour to mark UNICEF’s 75th anniversary with fundraising drive at DP World Tour Championship
The European Tour’s ‘Every Birdie Counts’ campaign, which has throughout the 2021 season raised crucial funds for UNICEF and supported its aim to deliver three billion vaccines globally as part of the COVAX Facility, will this week provide a major donation boost when every birdie made at the DP ... read more
Kore Software continues market expansion with new offerings for sponsorship sellers and corporate sponsors
KORE Software is known as the leader in sponsorship and business management solutions for the sports and entertainment world. The global company helps 850+ of the largest professional sports leagues, brands, and entertainment venues manage sponsorships, track activations, improve fan ... read more
AJ Bell Tour of Britain grows TV audience in 2021
The 2021 AJ Bell Tour of Britain, the first edition of the UK’s most prestigious cycle race in two years owing to the COVID-19 pandemic, enjoyed significant TV growth during September’s comeback event that was won by Wout van Aert. In addition to the roadside crowd of over one million spectators ... read more
Tissot to continue as Official Timekeeper of MotoGP™
Dorna Sports and Tissot are delighted to announce the renewal of their contract that sees the Swiss watchmaker remain Official Timekeeper of the FIM MotoGP™ World Championship for several years to come. This extends the long-standing partnership and also includes an expanded commercial presence ... read more
McLaren Racing and Smartsheet announce new partnership with the McLaren Formula 1 team
McLaren Racing and Smartsheet, the enterprise platform for dynamic work, today announced a new partnership that will see Smartsheet become an official technology partner of the McLaren Formula 1 team at the 2021 Brazilian Grand Prix. Smartsheet is a leading platform for dynamic work that aligns ... read more
Game on: Primark launches bold new collection with NFL
Primark grows its sports licence offering with an exciting National Football League collaboration Primark, the international fashion retailer, is excited to announce a brand-new partnership with the iconic NFL, kicking off in selected stores this week with a stylish athleisure menswear ... read more
NFL teams up with UK music artists for new content series
The National Football League’s UK collaboration with Universal Music UK’s brand partnership division, Globe and UK music platform, Mixtape Madness, launches with a new podcast series. The content endeavours to bridge the gap between music and sport and forms an important pillar of NFL UK’s youth ... read more
McLaren Racing announce Emma Gilmour as team’s first-ever female driver during COP26
McLaren Racing today announced Emma Gilmour as the team’s first-ever female driver, who will compete for the McLaren Extreme E team in 2022. Emma’s announcement follows a media engagement today during the COP26 UN Climate Change Conference in Glasgow with His Royal Highness The Prince of Wales. ... read more
Brembo to title sponsor Algarve GP
Dorna Sports is thrilled to announce Brembo as the title sponsor for the upcoming Algarve GP. The event, set to take place at the stunning Autodromo Internacional do Algarve from 5-7 November, will be officially named the Grande Prémio Brembo do Algarve. Brembo has become a byword for ... read more
SQN drives multi-year partnership between the Algorand Foundation and Envision Virgin Racing
Sponsorship specialists Sine Qua Non (SQN) have helped to realise a brand-new multi-year partnership between the Algorand Foundation and the Envision Virgin Racing Formula E team, which has been announced today. SQN has played an instrumental role in envisaging this exciting new ... read more
Verve win ISO Sustainability Accreditation across GB and Ireland
Verve GB are delighted to announce that they have been assessed and awarded the ISO 20121 Sustainability Certification for the first time, following in the footsteps of Verve Ireland who have retained the ISO for the eighth consecutive year, the only Irish agency to hold the ... read more
The International Wine & Spirit Competition Ltd celebrate the world of whisky at The Balmoral Hotel, Edinburgh
The International Wine & Spirit Competition Ltd celebrated the world of whisky on Thursday 21 October The 2021 IWSC Awards Ceremony took place at The Balmoral Hotel, Edinburgh The whisky industry came together last night to celebrate their love of all things distilled at The 2021 IWSC ... read more
ROIG announced as Official Hire Car of Rolex Challenge Tour Grand Final
ROIG, the leading passenger road transport company in the Balearic Islands, will be the Official Hire Car of the 2021 Rolex Challenge Tour Grand Final supported by The R&A.The Rolex Challenge Tour Grand Final will see the top 45 players on the Road to Mallorca Rankings compete at T Golf & ... read more
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