Member News

By changing to the .sport domain name, the International Floorball Federation (IFF)  becomes one of the pioneers of the Global Association of International Sports Federation's (GAISF) .sport initiative: The .Sport Initiative – A community-based Internet Extension. In the crowded and complex world of the internet, the use of .sport gives a greater degree of distinctiveness, visibility and searchability and, because of the criteria applied by GAISF, confers approval and membership of, and ... read more

USA Wrestling is proud to announce that OPRO, the world’s largest manufacturer of the most technically advanced mouth guard, will be an official sponsor through the 2021 season. The sponsorship designates OPRO as the Official Mouthguard of USA Wrestling. Along with their current partnerships with the Ultimate Fighting Championship (UFC), Wrestling Canada Lutte, USA Taekwondo, and many other international combat sport organizations, OPRO’s partnership with USA Wrestling firmly positions the ... read more

Sponsor Consulting, Russian ESA member, invites you to a Panel Discussion on the modern rehabilitation of people with disabilities, being held at the Russian-British Business Forum 2018. On 26th and 27th November, Motorica, the company which develops and produces assistive devices and offers a complex rehabilitation program, will participate in the 4th Russian-British Business Forum which will be held at the Queen Elizabeth II Conference Centre in London. Its representatives will present ... read more

InCrowd are proud to announce that our ground-breaking digital LED display software, InCrowd Cast, is now operational at 11 rugby stadiums around the UK thanks to an exciting new relationship with Maymask, suppliers, installers and operators of LED Screens. Cast allows Maymask to place live content directly in front of rugby fans, providing new methods of communication and unique sponsor activation opportunities. Cast also runs with zero downtime and zero lag time on hot key enabled, ... read more

Comprehensive study by SMG Insight and CSM Sport & Entertainment shows the staging of international tournaments, a strengthening domestic game, and high profile Arabic players are among the factors helping to contribute to a widening of fan demographics and greater value on offer for commercial partners Annual survey of 1006 football fans across the UAE. Jointly undertaken by independent sports, sponsorship & entertainment research agency SMG Insight, and international sports ... read more

Talk on Thursday 18th October (09:00-11:30am) at M Restaurant in Victoria, London THE LANDSCAPE: Over the last 10 years cycling has gripped the nation. Hoy, Wiggins, Pendleton, Thomas are now superstars. In London, there are now around 700,000 cycle journeys per day, with the bike representing the most popular means of transport for commuters in the City. Nowadays, cycling is a mixed-gender pursuit, with half of Europe’s cyclists being women. THE CHALLENGE: The Question for marketers ... read more

MANCHESTER UNITED LEAD THE WAY FOR SPONSORSHIP IN EUROPE CSM Sport and Entertainment has today launched a report that analyses the five most football-loving countries in Europe: Spain, England, Italy, Germany and France, to better understand their respective sponsorship landscapes. The research has uncovered 2,289 sponsorship deals, involving 1,606 companies in 55 different sectors, which results in an investment of approximately €4,043 million euros across these five ... read more

Core launches Ireland’s first ever National Sponsorship Index which ranks Top 50 sponsorships in Ireland and brings total transparency to the sponsorship market  Electric Ireland is most impactful sponsor in Ireland for the ‘Darkness into Light’ campaign in partnership with Pieta House Index shows uplift of 70% on commercial metrics for sponsors who get it right Pioneering National Sponsorship Index represents three years of research and testing, and combines academic rigor ... read more

Streak of 22 correct predictions from OurLeague predictor player. Only 5 players out of 30,000 have a streak of 20 correct predictions or above. Already a winner of 4 hospitality tickets to Super League Grand Final. Three more correct predictions for player to win £20,000. The UK rugby league season is reaching fever pitch for fans with the Betfred Super League semi-finals, Grand Final, Million Pound Game, League 1 semi-finals/finals, the Steve Prescott Man of Steel awards all ... read more

Following a competitive pitch process, FleishmanHillard and Tie Break Tens will partner on an integrated approach to raise the brand and social profile of the quick-fire tennis format in the UK and globally. FHF will immediately begin support of Tie Break Tens across all social channels and digital outputs and assist with future global events currently in the pipeline as they are confirmed. The account is overseen by Head of Sports & Entertainment, Chris Gratton. Since its first ... read more

Limelight Sports, the agency of the active world, is taking over the running of three major participation events – the London Triathlon, Blenheim Palace Triathlon and Etape Caledonia cycling event from 2019. The events are being licensed by owner IMG, a leading sports, events, fashion and media company. The move further enhances Limelight Sports’ growing event portfolio, which includes the world’s largest duathlon London Duathlon, Swimathon and the Royal Parks Half Marathon, as well as a roster ... read more

Barclays has today been named the official banking partner of the Rugby Players’ Association (RPA), signing a three-year partnership. The multi-year deal will provide all RPA members with a dedicated banking service assisting with their retail banking needs. In addition, new members arriving from overseas will benefit from expert support and guidance to ensure their relocation to the UK is as smooth as possible. Players will also have access to Financial Wellbeing and LifeSkills programs, ... read more

             The European Tour and Sky Sports extend their partnership until at least 2022 The agreement will see the biggest and best events from the European Tour broadcast exclusively live across Sky Sports’ platforms, including The Ryder Cup in 2020 and 2022 Sky Sports and the European Tour have extended their partnership until at least the end of 2022. The agreement ensures that Sky Sports remains the home of European Tour golf for another four years, including the next two ... read more

Actor Matt Lucas and journalist Reverend Richard Coles join an illustrious panel of agency and brand speakers at EffWeek 2018. Former Little Britain star, Lucas, will discuss how to create and develop characters while Radio 4’s Reverend Coles will explore his cultural journey from musician to priest. They join a line-up of inspirational speakers, which also includes Unanimous AI’s Dr Louis Rosenberg, each setting the stage for a new piece of effectiveness learning and development being ... read more

Training means something different to everyone, but lays the foundation for excellent performance no matter the sport or fitness goal. Under Armour’s DNA is rooted in training and this new global Train campaign, “Will Makes Us Family,” is Under Armour’s modern expression of training and its commitment to empower athletes at all levels to be the best in their game. The “Will Makes Us Family” films juxtapose premier athletes from different sports with everyday athletes to showcase their common ... read more

OPRO, the world’s largest manufacturer of the most technically advanced mouthguard, announced an official partnership with Wrestling Canada Lutte, the national governing body for Olympic style wrestling in Canada. The long-term deal will see OPRO provide mouthguards to all national teams, in line with Wrestling Canada Lutte’s vision to become a leading wrestling nation, fostering the development and growth of the sport to achieve consistent international podium success. The deal will also see ... read more

Jackie Fast was announced yesterday alongside a new batch of ambitious entrepreneurs for the hit BBC realty TV show The Apprentice. Last year the popular show saw an average of 6.5m people tune into the final and is one of the highest rated reality TV shows in Britain. This is the first time in 14 seasons that someone working in the sponsorship industry will be a candidate, providing significant exposure for an industry which is relatively unknown to the wider talent pool. Jackie Fast ... read more

Entrepreneur Jackie Fast announces the launch of her new drinks brand REBEL Pi, introducing rare Canadian ice wine to Britain After taking a year off following the sale of her successful sponsorship agency Slingshot Sponsorship to The Marketing Group and publishing her bestselling business book PINPOINT, Jackie Fast has invested into launching a Canadian ice wine brand exclusively available in the United Kingdom – REBEL Pi. The brand aims to reintroduce ice wine to a discerning audience, one ... read more

The 2019 OVO Energy Women’s Tour will feature six stages for the first time in the event’s history, giving cycling fans in Britain an extra chance to see the world’s best riders racing on UK roads. The prestigious event, launched by SweetSpot Group in 2014, will grow from its present five days and once again forms part of the UCI Women’s WorldTour, which comprises the world’s top races. Dates of the 2019 event, alongside details of the six stages, will be revealed in due course. Today’s ... read more

Agency Reimagines Sports Practice to Help Clients Drive Value for Investments, Responds to the Realities of Today’s High Stakes Reputation Environment Building on its long heritage of delivering impactful sports communications programs for brands, teams, leagues and governing bodies, FleishmanHillard announces a series of global leadership appointments to drive the relaunch of its sports practice, as well as new offerings to meet the needs of the moment. Dianna Kraus, senior vice president and ... read more

Following a competitive tender process Mongoose Sports and Entertainment has been appointed as the exclusive agency to help drive commercial success for The Boat Race through to 2021. The iconic London rowing event between Oxford and Cambridge is the second largest spectator event in British Sport, attracting over 250,000 spectators to the banks of the river each year. Mongoose will work with The Boat Race and its stakeholders to secure new sponsors to support year-round activation of the ... read more

Global industry leader renowned for innovation and entrepreneurial mindset to lead the company in key growth regions Marketing and business transformation company Engine today announced the appointment of Jim Moffatt as CEO of the company’s Europe and Asia Pacific operations. Jim will join Engine on October 15 to oversee Engine’s eight offices in London, Manchester, Dusseldorf, Hong Kong, Singapore, Shanghai, Sydney and Melbourne. This will be enabled by building on Engine’s collaborative ... read more

In 2017, growth in player registration in African nations (excluding South Africa) was 66%, against an overall global increase of 27% Rugby is developing at an unprecedented pace in Africa. The popularity of the sport is booming all over the continent, and APO Group (www.apo-opa.com), the leading media relations consultancy for Africa and the Middle East and main Official Partner of World Rugby' African association, Rugby Africa (www.RugbyAfrique.com), today released a new guide to the sport ... read more

         UPS, the world's largest package delivery company, has been named the “Worldwide Supplier of the Ryder Cup.” The partnership agreement begins with the 2018 Ryder Cup, which will be contested at Le Golf National in France from September 28-30, and extends through the 2020 Ryder Cup at Whistling Straits in Kohler, Wisconsin. UPS – which shipped 5.1 billion packages and documents last year – will host an onsite shipping center for merchandise purchased at the 2018 and 2020 Ryder ... read more

CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), announced today that veteran marketing executive Rachel Conlan has joined the agency.  Based in London, Conlan will work closely with colleagues in CAA Sports’ industry-leading Property Sales, Brand Consulting, and Athlete Representation groups, helping to create brand and business-building opportunities for the agency’s world-class clients. “As part of CAA Sports’ accelerated growth strategy, ... read more

InCrowd’s introduction of video polls, powered by FanScore, has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan. Polls have been a popular part of the OurLeague platform since March 2018, with the effective and widely participated Man Of The Match vote now broadcast, updated and announced live for various fixtures throughout ... read more

James Hogben has been promoted to Creative Director at Limelight Sports, the agency of the Active World. Hogben, who has been with the agency for 11 years, will assume his new role with immediate effect. He had previously been Account Director leading several of Limelight’s accounts including Nike, The FA and The Eden Project. Hogben will retain his role as client lead for Nike but will now work across new clients, as well as Limelight’s existing client portfolio which includes The Royal Parks, ... read more

The 2018 OVO Energy Tour of Britain, the fifteenth edition of the modern race, will feature its strongest ever field – including three of the top five-ranked riders in the world. Britain’s most successful Grand Tour rider Chris Froome (reigning world number two) and his Team Sky team-mate Geraint Thomas (world number five) headline the startlist, having claimed overall victory in this year’s Giro d’Italia and Tour de France respectively. “As soon as I’d finished the Tour I knew I wanted to ... read more

‘People Just do Nothing’ star Chabuddy G (Asim Chaudhry) has been getting a flavour of cricket from some of the sport’s most passionate individuals ahead of the highly-anticipated ICC Cricket World Cup 2019, which takes place across England and Wales next summer. The campaign created by Ogilvy London, sees the comedian, taking on the cricket-inspired name ‘Chabuddy CWC’, enlisted as the Official Guide to the ICC Cricket World Cup 2019, and tasked to learn more about the game he claims he ... read more

Reigning Premiership Rugby champions Saracens have appointed data-driven sports marketing agency Two Circles to help them strengthen engagement with their fans and drive commercial growth across a range of revenue streams. After several successful seasons on the pitch for both the men’s and the women’s sides, Saracens are focusing heavily on growing the club’s fanbase and reach. The three-year partnership will see two-time BT Sport Industry Agency of the Year Two Circles help Saracens grow ... read more

rEvolution, the integrated global sports marketing agency, has acquired London-based sports marketing agency, Revolution Sports Marketing Group. Founded in 2003, Revolution works with a variety of clients across golf, equestrian, tennis, motorsports and rugby, and counts SAS, Land Rover and the FEI World Equestrian Games™ Tryon 2018 among its current client partners. The acquisition bolsters rEvolution’s current roster of global clients, particularly those active in international sports, ... read more

Travel platform kicks off three-season agreement to sponsor the UEFA Champions League   UEFA has today announced that Expedia Group will become Official Travel Partner of the UEFA Champions League. Expedia Group’s Brand Expedia and Hotels.com will front its UEFA Champions League sponsorship in a three-season deal that also grants the brands sponsorship rights for the UEFA Super Cup, UEFA Youth League finals and the UEFA Futsal Champions League finals. Expedia Group is a leading global ... read more

Lewes FC’s men’s and women’s teams will take to the field for the new 2018/19 season proudly wearing the #WhatIf motif on their shirts. #WhatIf is a campaign, created by Women In Football and Synergy, in which businesses, celebrities and members of the public have been asked to identify one way they can take action to contribute to an improvement for women and girls within the football industry, however large or small. From journalists willing to mentor aspiring writers to national ... read more

Bridgestone, the world’s number one tyre and rubber company (1), and Worldwide Olympic Partner, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates his 60th birthday. The gym, which is open for one day only, will be located on London Southbank, Walkway (by Gabriel’s Wharf), 2A Southwark Bridge Rd, South Bank, London SE1 9LT on Tuesday ... read more

CSM Sport & Entertainment (CSM) today announced an enhanced digital offering with the launch of ‘CSM Engage’ in partnership with Melbourne-based agency Greenroom Digital. A truly unique proposition in the sports marketing landscape, CSM Engage is a fresh approach to sponsorship activation, focusing on the integration of numerous specialisms to drive (and attribute) positive ROI for brands and rights holders. Working in partnership with the specialists at Greenroom Digital, CSM Engage ... read more

Jordan Pickford and Nikita Parris join children from across the UK to announce McDonald’s renewed support of grassroots football for four more years McDonald’s has today announced its continued long-term commitment to improving the standard of grassroots football in the UK with the renewal of its partnership with the four home nations Football Associations for a further four years. Having worked closely with all four UK FAs over the past 16 years, McDonald’s is the longest-standing ... read more

The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership. The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best ... read more

Momentum Sports, one of China’s leading sports marketing, brand consulting, and athlete representation companies, focused on traditional sports, eSports, and crossover entertainment, has merged into CAA China, it was announced today.  Momentum Sports’ founder and CEO Mark Gao will work closely with CAA China CEO Mary Gu to help guide and grow CAA China’s efforts in sports.  As part of the agreement, Legend Capital, an investor in Momentum Sports, will become a shareholder in CAA China. “Mark ... read more

Helen Atkinson presented with award by the celebrity football mum-of-four during ceremony held at Wembley Stadium Helen Atkinson was named the 2018 McDonald’s UK Football Mum of the Year at a special ceremony at Wembley Stadium on Sunday, 5th August, held ahead of the Community Shield match between reigning Premier League champions Manchester City and current FA Cup holders Chelsea. Helen Atkinson was presented the well-deserved award by fellow football mum and advocate for grassroots ... read more

The latest sport business article from ESA member NF Sport features LeBron James, the opening of his school in Akron and the reasons behind this choice. Read the full article here. ... read more

Jos Buttler, Jonny Bairstow & Stuart Broad take part in ultra-high res photo-shoot of their eyes during Specsavers’ sponsorship launch Batting for England requires incredible hand-to-eye co-ordination – and Specsavers have revealed a detailed never-before-seen look into the eyes of England’s Test stars ahead of the upcoming Specsavers Test Series against India. Specsavers launched its role as Official Test Partner, which begins with the opening Test against India at Edgbaston on ... read more

Formula 1 sponsorship is moving away from traditional methods - so how is Slingshot's sponsors' podium capitalising on this? With its heady mix of speed, excitement, danger and competition set amongst the backdrop of a luxurious, globetrotting lifestyle, you’ll struggle to find a more glamorous sport than Formula 1. So it’s easy to understand why the incredibly popular jewel in motorsport’s crown attracts some of the biggest sponsorship deals on the planet. There are plenty of ... read more

Leading supplier becomes official mouthguard partner to US national teams Read more here   ... read more

Local Lidl stores across the UK are celebrating a number of England players who ‘dreamt big’ this Summer As the Official Supermarket of the England Football Team, Lidl today has announced that stores up and down the country will celebrate the squad’s achievements and has unveiled 'reserved' car parking spaces at their local stores to commemorate the team’s efforts in Russia 2018. Whether it is Jordan Pickford in his hometown of Washington, Gareth Southgate in Crawley or Harry Kane in ... read more

HONMA will be the title sponsor of the newly named Honma Hong Kong Open, when the US$ 2 million purse tournament returns to the Hong Kong Golf Club, Fanling from November 22-25. The Japanese golf equipment manufacturer takes on the sponsorship of one of Asia’s most prestigious golf tournaments as HONMA and the Hong Kong Open look to celebrate their respective 60th year anniversaries. Established in Sakata, Japan in 1959, HONMA is one of the world’s leading premium golf brands, synonymous ... read more