Close to €60,000 (7,650,000 Kenyan Shillings) was raised for local charities by the European Tour’s Golf for Good initiative and Kenyan Bank Absa during the back-to-back events in the East African nation, the Magical Kenya Open presented by Johnnie Walker and the Kenya Savannah Classic supported by ... read more
News
British & Irish Lions partner with OPRO mouthguards
The British & Irish Lions has today announced a new licensing partnership with the world’s largest mouthguard manufacturer, OPRO. The agreement is one of a number of new license deals secured by brand licensing specialist The Point.1888, who have partnered with the Lions to create a ... read more
Hygiene brand Lifebuoy partners with England Cricket to support a safe return to the game
Lifebuoy becomes Official Hygiene Partner of England Cricket, incorporating men’s, women’s, and disability teams at an elite levelECB and Lifebuoy to provide all recreational cricket clubs with a free ECB Hygiene BundleThe world’s number one hygiene soap1 brand is also providing tens of thousands of ... read more
First seven members of athletics squad selected for Tokyo
The British Olympic Association has confirmed the first seven members of the athletics squad who have been selected to Team GB for the Tokyo 2020 Olympic Games. Chris Thompson, 39, and Stephanie Davis, 30, secured their spots in Tokyo after victories at the British Athletics Marathon and 20km ... read more
New platform launches to assist athletes in securing vital sponsorship funds
GRM Marketing, a Glasgow based Marketing and Sponsorship agency, are launching Sponsor Lead, Scotland’s first dedicated online platform for sport sponsorship. The website goes live on the 31st March and is designed to help connections grow between teams, individual athletes and ... read more
Team GB receives logistics support from DB Schenker ahead of Tokyo 2020
With under four months until the Tokyo 2020 Olympic Games, in 2021, Team GB has partnered with globally renowned logistics provider DB Schenker.DB Schenker, based in Middlesex, will have the task of delivering 27 containers-worth of sporting equipment, food items and home from home necessities to ... read more
VIY and Skateboard GB Partner up to deliver grassroots lecacy projects as part of broader Sport England campaign
A team of young volunteers and professional tradespeople are working together to refurbish and improve the LS-Ten skate park in Leeds as part of the Volunteer It Yourself (VIY) programme. The project is the first of a series of skate park grassroots ‘legacy’ projects to be ... read more
European Tour Qualifying School schedule revealed
Three new venues are added to Qualifying School First StageFormer Final Stage venue Empordà Golf returns as Second Stage hostSix-round Final Stage to again be held at Lumine Golf Club The European Tour Qualifying School has been bolstered by the addition of four new venues ahead of the ... read more
IWSC announces distillery design and build firm Forsyths to continue their relationship with them through to 2022
● Award-winning Forsyths provides equipment and solutions to domestic and international markets for beer, wine and spirit producers● Deal brokered by Reg&Co Scottish pot still, manufacturer, Forsyths are continuing their relationship with the IWSC through this year, the Year of ... read more
Sportsbreaks.com partner with Britain’s leading professional cycling events
Sports travel provider Sportsbreaks.com will act as the Official Hospitality Partner for Britain’s leading professional cycling events, the Tour of Britain, the Women’s Tour, and the Tour Series. The five-year partnership with event organisers SweetSpot sees Sportsbreaks.com awarded exclusive ... read more
Sport England appoints Cake to get the nation active
Sport England has appointed Cake to inspire people to get the nation active and playing sport, following a competitive pitch process The agency, which forms the culture, sport and entertainment hub within Havas in the UK, is responsible for creating a series of films which will encourage people ... read more
ESL Creates New Global Ecosystem for Competitive Mobile Gaming and Opens Up ESL Mobile for a Truly Worldwide Competition
ESL Mobile gives players of all skill levels an open and inclusive platform to compete in top mobile gaming titles including Asphalt 9: Legends, Brawl Stars, Clash of Clans, Clash Royale, PUBG Mobile and League of Legends: Wild Rift, and Legends of Runeterra.The all new Mobile esports ecosystem ... read more
European sponsorship market falls by 23% to lowest level since 2010, ESA Sponsorship Market Overview finds
The European sponsorship market shrunk for the first time in almost a decade as the negative effects of the COVID-19 pandemic were felt across the continent, new research from the European Sponsorship Association in cooperation with Nielsen Sports has revealed. The 2021 ESA Sponsorship Market ... read more
888 announced as Portuguese GP title sponsor
One of the world's leading online gaming and entertainment operators partners up with MotoGP™ in Portugal Dorna Sports is delighted to announce 888 as the title sponsor for the 2021 Portuguese Grand Prix. The event takes place at the stunning Autodromo Internacional do Algarve from the 16th to ... read more
Commonwealth Games England appoints Cake to deliver PR and social activity for Birmingham 2022
Following a competitive pitch process, Commonwealth Games England (CGE) has appointed Cake, Havas UK’s sport, culture and entertainment agency to create and implement a digital communications strategy, PR and content production for Team England, ahead of, during and post Birmingham 2022. The ... read more
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