Fuse Sport + Entertainment, part of the Omnicom Media Group, has been appointed by Nissan to work on the global car manufacturer’s exciting new sponsorship of the UEFA Champions League and UEFA Super ... read more
News
PHAR partners with Domikado to present the 2014 Football Legends Tour to millions of fans in Indonesia
PHAR has partnered with Indonesian tech firm Domikado to deliver the 2014 Football Legends Tour in Indonesia, which will culminate with the World Cup Legends vs Indonesia All Star game at the Gelora ... read more
ESA announces new Board Directors
Four new directors have been appointed to the Board of the European Sponsorship Association (ESA), at the Association’s Annual General Meeting which was held in London yesterday, 3rd June. Nick ... read more
Space leads ‘detonating’ activation at festivals for Desperados
London, 2 June 2014: Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from HEINEKEN, targeting a media-savvy, 18-30, ... read more
The Mercy Hospital Foundation in Cork named Official Charity of the 2014 Irish Open
The European Tour is delighted to announce today that the Mercy Hospital Foundation in Cork has been named as Official Charity to the 2014 Irish Open to be played at Fota Island Resort in Co. Cork ... read more
Havas Sports & Entertainment appoints new CEO in Iberia
Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, is pleased to announce the appointment of Carmen Fernández de Alarcón as the new CEO of Havas Sports & ... read more
Octopus Investments appoints Chris Jordan as T20 ambassador
Sussex and England all-rounder Chris Jordan was today officially unveiled as brand ambassador for Octopus Investments, proud sponsor of the Birmingham Bears and Surrey T20 sides. The partnership with ... read more
Huge increase in TV figures for Aviva Premiership Rugby
AVIVA PREMIERSHIP Rugby has achieved a massive 40% rise in television audiences, it was confirmed today. The top flight of English club rugby - in its first season on BT Sport - recorded an average ... read more
Hall appointed to senior role at Fuse Sport + Entertainment
Fuse Sport + Entertainment, part of the Omnicom Media Group, has appointed Naomi Hall as Senior Account Director. The agency, which last month won the Sponsorship Agency of the Year title at the UK ... read more
Creating a Strategic Framework for The European Tour’s future development
At a recent meeting The European Tour Board confirmed a decision to carry out a full review of their strategy. The Strategic Planning Programme is being led by a steering committee comprising ... read more
BMW and The European Tour extend partnership until 2018
BMW and The European Tour today announced a four-year extension to their current partnership through to the end of the 2018 season. The agreement not only covers the German car manufacturer’s ... read more
Corbis Entertainment Extends its Global Reach with Acquisition of Leading U.K. Sports Marketing Agency WSM Communications
The acquisition brings leading brands, world class events and access to elite talent in all sports to all of Corbis Entertainment’s Global Clients, including its just launched Branded Entertainment ... read more
IMG Study shows social media value
A study released by IMG Consulting has revealed the increasing importance that social media plays in the daily life of football fans, highlighted this week by the England World Cup team announcement, ... read more
ESA Skills Workshop – 22 May: Connected Audience, Commercial Return
ESA’s Knowledge event entitled ‘Connected Audience, Commercial Return' being held in London next week (Thurs 22nd)May will look at how digital audiences can maximise commercial return. The ESA Skills ... read more
Two Circles triumphs at BT Sport Industry Awards
Two Circles, the data-driven sports agency that specialises in driving commercial growth for sports rights holders, has won the highly coveted Agency of the Year title, sponsored by Colouration, at ... read more
Home Run launches with Fitness First
Engagement agency, Limelight Sports, is set to re-launch Home Run this summer with Fitness First signing as the title partner of the innovative commuter running experience. Fitness First Home Run, ... read more
PHAR Partnerships Expands Insight Division
PHAR Partnerships is pleased to announce the expansion of its Insight division with two new appointments. Marcus Treacy has joined as an Account Director, following spells as an Operations Consulting ... read more
Royal London Appoints Fuse Sport + Entertainment for Cricket Activation
Fuse Sport + Entertainment, part of the Omnicom Media Group, has been appointed by Royal London, the UK’s largest mutual life and pensions company, to handle the activation of Royal London’s one-day ... read more
Challenge Tour breaks new ground in Azerbaijan
The European Challenge Tour will once again be growing golf around the world when the inaugural Azerbaijan Open Challenge marks the first professional golf tournament held in the country, which lies ... read more
Slingshot Sponsorship Appoints New Account Director to Launch Sport Division
Slingshot Sponsorship announces that Alex Howells will be joining its London office as an Account Director to head up the agency’s new sport division, as it seeks to drive its ‘creative ... read more
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