News

GMR Marketing announces appointment of David O’Connor to front GMR’s football offering. GMR Marketing, the global, award-winning engagement marketing agency, has appointed David O’Connor to help ... read more

Enables marketers to better engage casual fans of country’s second biggest spectator sport Deal heralds new era of making digital a viable part of traditional sponsorship activation The Jockey ... read more

Experiential Marketing Agency Opens Larger Office in Rio de Janeiro’s Tallest Building As the world looks forward to the 2016 Summer Olympic Games in Brazil, sports, entertainment and lifestyle ... read more

Science in Sport (SiS) the leaders in sports nutrition, has become the latest major brand to join the new and exciting corporate team cycling challenge, Royal Bank of Canada V Series. Based on the ... read more

International sponsorship agency PHAR has been appointed by Pure Gym – the UK’s largest and fastest-growing gym group – to develop and deliver the opportunity for national commercial partners across ... read more

Fuse Sport + Entertainment, part of the Omnicom Media Group, have brokered a new brand to brand partnership between automotive client Nissan and Salomon, the leading mountain sports brand. The ... read more

Global adspend is expected to grow 4.6% to $540bn this year, according to the latest forecast from media agency Carat, which also highlights that all markets are ring-fencing digital media ... read more

ICON is pleased to announce the acquisition of SPS Event Tech Ltd (“SPS”), which further strengthens and complements its ability to bring brands to life. A world leading provider of branded ... read more

Fuse Sport + Entertainment, part of the Omnicom Media Group, won four major honours at the prestigious UK Sponsorship Awards held in London last night. In one of the most sought after awards of the ... read more

Lord Dobbs of Wylye – author of House of Cards – applauds creativity and effectiveness of the industry IRN-BRU’s Born To Support was revealed as Sponsorship Of The Year at the 21st UK ... read more

The campaign launches on the 24th March with a 30-second spot. England Rugby and Disney UK have joined forces to create a national advertising campaign to promote this year’s galactic-themed ... read more

Following a competitive pitch, PHAR has been appointed by the British Triathlon Federation – the national governing body for the sports of Triathlon, Duathlon and Multisport in Great Britain – as its ... read more

Fredda Hurwitz to Global Chief Strategy Officer and Thiago Bersou to Global Creative Planning Director. Appointments focused on strengthening the strategic and creative capabilities of the ... read more

RT Marketing has been re-appointed by The Coca-Cola Company to work at three upcoming major global sporting events. Following successful Olympic activations in London and Sochi, and in both Sao ... read more

Lord Coe, Executive Chairman of CSM Sport & Entertainment (CSM), a global leader in sports marketing, today announced a senior management reorganisation.  Jim Glover will be taking on the new role ... read more

Introducing the Cross British Sports Book Awards, brokered by brandmeetsbrand brandmeetsbrand is delighted to announce that we have secured Cross, the major manufacturer of fine writing instruments ... read more

The European Tour is delighted to announce that Dubai Duty Free will be the title sponsor of the 2015 Irish Open Hosted by The Rory Foundation. Taking place at Royal County Down Golf Club from May ... read more