News

* DDF unveils new three year deal as title sponsor * Rory Foundation extends involvement for the same period * The K Club to host the 2016 Irish Open * Prize money for the 2016 championship increased by 60 per cent to €4million * Tickets available to buy now A new three year agreement with title sponsors Dubai Duty Free headlines a number of important announcements unveiled by The European Tour today in relation to the 2016 Irish Open. Following the huge success of the championship at ... read more

Worldwide Partner encourages fans to fly their nation’s flag to win its #BringingRugbyHome competition Emirates, Official Worldwide Partner of Rugby World Cup 2015, kicked off its campaign by recruiting over 100 Flag Bearers who lead out the international teams before every match. The Flag Bearers, aged 14-16 years old, won the once-in-a-lifetime experience by finding the Emirates flags located in the 11 host cities, using clues posted on Emirates Instagram. With the world now descending ... read more

Rugby Europe (formally FIRA-AER), the governing body responsible for the promotion, development, organisation and administration of Rugby in Europe, has appointed leading sport and entertainment agency Generate to develop and implement a long term commercial and marketing strategy. This is part of their ongoing strategy and vision to shape the success of competitive rugby on a pan European level. The commercial strategy will look to develop understanding and increase visibility of Rugby ... read more

JOOLS DRINKS are delighted to announce their first sponsorship deal with the British Fashion Council to be named ‘The Official Soft Drinks Supplier of London Fashion Week 2015’, a title previously held by Coca-Cola® Glacéau Vitaminwater. The brand will have presence within the BFC show space, as well on Golden Square and will be available to drink backstage at various shows. This marks the start of the soft drink’s relationship with the fashion industry, with more exciting news expected this ... read more

Two Circles, the data-driven sports agency, has spent a second successive year working with Goodwood. The partnership has helped Goodwood gain a greater understanding of their customers across all key events as well as the Goodwood hotel. This has played a valuable role in improving customer experience and driving the commercial growth experienced in 2015. With today marking the start of this weekend’s sell-out Goodwood Revival, the Estate has had a fantastic year across each of its four ... read more

Scotland’s first ever Commonwealth Games gymnastics gold medallist Steve Frew, joined young athlete Rhys McClenaghan at The SSE Hydro to announce a partnership between the SSE Next Generation programme and the 2015 World Gymnastics Championships, which was brokered by sponsorship agency brandmeetsbrand. The news comes as ticket sales for the Championships passed the 40,000 mark, with just 50 days until competition gets underway on 23 October. The SSE Next Generation programme, a partnership ... read more

Dove Men+Care’s Twitter account, @DoveMen, will host a Rugby World Cup 2015 ticket giveaway every Thursday throughout tournament, starting today (10th September) Ticket giveaway is part of the brand’s Rugby World Cup 2015 #SCRUMTOGETHER campaign which celebrates the rugby values of teamwork, camaraderie and family, as well as the essence of the brand’s key message, ‘Care Makes a  Man Stronger’ Dove Men+Care are exclusively providing product to over 600 of the world’s best rugby players ... read more

MediaCom have been named Global Agency of the Year at the 2015 M&M Global Awards, picking up six wins, with two further campaigns highly commended. The title was awarded at a ceremony at the Grosvenor House Hotel in London last night where the agency picked up awards for its work on Bose, Dell, P&G, Shell and Sony. Campaigns for Bose and VW were also highly commended. MediaCom client, Shell, were also named International Advertiser of the Year. The M&M Global Awards ... read more

Volopa, a Foreign Exchange Solutions and international payment provider, has joined forces with the European Challenge Tour as the title sponsor for the recently-announced Irish Challenge hosted by Mount Wolseley Hotel, Spa and Golf Resort. The Republic of Ireland’s first Challenge Tour event in six years, which takes place at the stunning County Carlow venue from October 8-11, will now be named the Volopa Irish Challenge hosted by Mount Wolseley Hotel, Spa and Golf Resort. The ... read more

Fuse Sport + Entertainment, part of the Omnicom Media Group, has announced two new senior appointments. Shervin Behzadi and Anja Friedrich have both been appointed as Account Directors by the fast-growing agency which recently won the Agency of the Year title for the second year running at the UK Sponsorship Awards. Shervin Behzadi has been appointed Account Director for the Carlsberg football account managed by Fuse. This will involve running the ongoing work for Carlsberg with the brand's ... read more

Two major events, Race the World and London Duathlon both owned and run by Limelight Sports, the leading global mass participation sport engagement agency, are to be sponsored by Wiggle, the UK’s leading online cycling store. The world's largest duathlon has secured headline partnership ahead of 2015 event and Race the World will be receiving full support from dhb, Wiggle’s own brand, as Official Bike Wear Supplier as well as Wiggle Nutrition as Official Nutrition Supplier to take riders ... read more

The European Tour and the Asian Tour have today announced an innovative joint vision for the future of professional golf. The vision will see the business element and the Membership portfolios of both Tours combine, reinforcing the current strengths of the two Tours by maximising global opportunities, as well as increasing playing opportunities and prize funds for the respective Memberships. Both organisations will now enter into an exclusive discussion period, working through the key ... read more

Two Circles, the data-driven sports agency, has expanded its role with Southampton FC in a multi-year partnership to assist the club enhance fan engagement and increase commercial performance across all match-day revenue streams, including season tickets, hospitality and online retail. The announcement follows a strong season both on and off the pitch for Saints, resulting in the highest season ticket sales at St Mary’s for almost a decade – increasing 19% from 2014 – driven via the club’s ... read more

Crystal Palace FC have today announced a two year stadium partnership with leading sports fashion retailer JD ahead of the first home game of the season. Wilf Zaha, Yannick Bolasie, Jason Puncheon and Alex McCarthy were at Selhurst Park to launch the relationship as the Eagles get set to host Arsenal in their first home match of the 2015/16 Barclays Premier League season live on TV (August 16th Kick Off - 13.30 GMT Sky Sports 1). The partnership represents another milestone in a memorable ... read more

Laing O’Rourke has been announced as the ‘Schools Partner’ for the upcoming World Taekwondo Grand Prix with the agreement brokered by Slingshot Sponsorship. The event will see the Olympic, World and European gold medal winning GB Taekwondo in action within their home city of Manchester. Following involvement in the 2014 World Taekwondo Grand Prix, Laing O’Rourke have committed to a wider involvement for the 2015 event. The partnership will see Laing O’Rourke integrate throughout the events ... read more

George Ford, Joe Launchbury and Jonathan Joseph sign with Samsung and are set to feature in the brand’s first multi-platform rugby campaign Samsung Electronics UK, Official Partner of the Rugby Football Union (RFU), today revealed it has signed England Rugby stars George Ford, Joe Launchbury and Jonathan Joseph as brand ambassadors. Samsung was announced as the Official Consumer Electronics & Smartphone Partner as well as Official Home Technology Partner to the RFU and England Rugby ... read more

New Official Fuels and Lubricants Partner announced A further boost for Britain’s round of the FIA World Rally Championship Wales Rally GB is delighted to announce that Shell will be the Official Fuels and Lubricants Partner to the British round of the 2015 FIA World Rally Championship (12-15 November). This sponsorship deal was brokered by award-winning international sponsorship agency Slingshot Sponsorship. Shell has a long and successful history competing at the highest level of ... read more

Leading European sports nutrition company Multipower has today announced a partnership with Dennis Publishing to become the title sponsor of Fit Brit 2015, Mens Fitness challenge to find the fittest athletes in the UK in Fitness First gyms. The challenge, which saw over 4,000 entrants in 2014, is a test of strength, agility and endurance over a series of nine gruelling exercises. Entry, at all Fitness First gyms nationwide, runs between August and October with the final taking place on the ... read more

• 100,000 Your Race to Dubai challenge rounds played by golf fans around the world • More than 4,000 golf courses played on Your Race to Dubai across 25 countries • European Tour professionals have won 60% of Your Race to Dubai challenges, halved just 9% and lost 31% In just 80 days, golf fans around the globe have notched up 100,000 rounds, challenging the world’s best golfers, on The European Tour’s first-of-its-kind fan game, Your Race to Dubai. Launched on May 18, 2015, during the ... read more

Clear Channel UK, one of the UK’s leading out of home media owners, has extended its relationship with The European Tour by becoming the Official Media Partner of the British Masters supported by Sky Sports. Through its digital platform, Storm, Clear Channel will help deliver visibility and brand awareness of the £3million tournament through its extensive network of advertising sites, with the main focus on the key arterial routes to the north and west of London. Clear Channel has been the ... read more

A new era in golf unfolds today – Monday August 3 – when Keith Pelley officially begins his tenure as Chief Executive of The European Tour. The 51 year old Canadian will bring not only his extensive business pedigree across the Atlantic, but also his in-depth knowledge of professional sport and media, having worked across both industries for the past 30 years. Latterly President of the Rogers Media conglomerate in Canada, Pelley was also President of Canada’s Olympic Broadcast Media ... read more

England Netball is proud to announce Vitality as its new principal sponsor. Vitality, the health and life insurer that rewards healthy living, will be the long term principal sponsor of the England Netball Team. Vitality branding will feature on the England Team kit as they compete at the Netball World Cup alongside the other top 15 international netball nations from 7th – 16th August. Tracey Neville, England Netball Head Coach comments: "It is absolutely fantastic that a well-recognised ... read more

Wales Rally GB is delighted to announce that Hyundai Motor UK is extending its partnership with Britain’s concluding round of the FIA World Rally Championship, brokered by Slingshot Sponsorship. Building on last year’s successful affiliation, Hyundai Motor UK has been reappointed as the event’s ‘Official Car Partner’ – a move that reinforces the company’s growing presence at the forefront of the WRC. Hyundai Motorsport’s ambitious team last year secured its first WRC victory, alongside ... read more

A wide range of initiatives surrounding the 2015 Aberdeen Asset Management Scottish Open has ensured that official charity Mindroom will benefit to the tune of just over £50,000 from the event won impressively by American Rickie Fowler at Gullane. Thanks to the generosity and skill of the professional golfers taking part along with assistance from the amateurs and caddies involved in the Pro-Am, plus all the officials and spectators, a grand total of £51,065 will be handed over to Mindroom ... read more

The first of its kind in Southeast Asia, the Station Naming Rights Programme offers corporations or brands the opportunity to bid for the right to transform a station to reflect the brand’s corporate identity and name the station after themselves – i.e. AirAsia - Bukit Bintang, Bank Rakyat - Bangsar and KL Gateway – Universiti – in exchange for a fee and enhancing the overall experience for commuters using it. The stations original names are retained in order to denote location. Implemented ... read more

The Agency Tops Three Key RECMA reports in the region MediaCom has been recognised as the leading media agency network across EMEA by RECMA, the independent research organisation charged with assessing global media network performance, both qualitatively and quantitatively. MediaCom is the first agency to top all three of RECMA’s key reports simultaneously across EMEA; the Qualitative Network Diagnostics Report, which takes into account 19 key qualitative metrics including client loyalty, ... read more

2nd edition of Industry Awards announced for Belgium The Belgian Sponsorship Awards are back for their second year following the outstanding success of the first edition held in January this year. The ceremony on January 14th 2016 at Hotel Le Plaza in Brussels will once again be a unique platform to showcase the best arts, societal, music or sports sponsorships in Belgium. Last year’s Awards were won by AB Inbev, for their Jupiler case Road to Rio. The case then went on to represent ... read more

Snozone, the indoor Snowsports destination and unique training ground for skiing and snowboarding has announced the appointment of Slingshot Sponsorship as its commercial partner to recruit fresh, like-minded brand partners across events, sponsorship and hospitality. Slingshot Sponsorship will work with Snozone to evolve their commercial strategy reflecting Snozone’s brand values and vision. Elena Kale, Snozone’s Group Commercial manager said: ‘We are delighted to have Slingshot on ... read more

MANSION GROUP ANNOUNCED AS MAIN SPONSOR FOR TWO PREMIER LEAGUE SIDES Global online gaming business, Mansion Group will be the Main Sponsors of Crystal Palace F.C. and AFC Bournemouth this season. Both partnerships were negotiated by sports marketing agency SportQuake, who specialise in creating and delivering world-leading two-way partnerships for rights-owners and brands. Mansion Group’s sponsorship of Crystal Palace was announced today as the club unveiled their record signing France ... read more

Global online gaming business, Mansion Group, have been confirmed as the Official Main Sponsor of Crystal Palace FC in a move that will see them working closely with the Premier League team, across a broad spectrum of commercial activities. Sagi Lahav, CEO of Mansion Group, said: “As a global business with the utmost respect for the English Premier league, we are thrilled with this exciting partnership. At Mansion we are proud to be working with a team whose hard work and determination has ... read more

Virgin Money Giving (VMG) has become an official partner of the world’s biggest duathon, London Duathlon which this year takes place on Sunday 20th September. The event, organised by Limelight Sports, started in 2005 and is a run-bike-run race offering athletes of all abilities the chance to race through the stunning surroundings of London’s Richmond Park. London Duathlon continues to grow and has blossomed into an extremely popular event selling out in both 2014 and 2015 reaching a record high ... read more