Member News

ICON provided the Look and Feel for the AFC Asian Cup Australia 2015, enjoyed by fans at all five venues and the record breaking global television audience. Over the past five months, the ICON team, who successfully delivered the 2014 FIFA World Cup, has been working with the organisers plus national and local partners, to deliver the branding, functional signage and wayfinding for all 32 matches, across the 23 days of the tournament. Appointed specifically because of their unrivalled ... read more

Fuse Sport + Entertainment, part of the Omnicom Media Group, have been appointed by Carlsberg to handle the global guest hospitality programme for the brewer’s UEFA EURO 2016TM activation. The agency, who hold the UK Sponsorship Agency of the Year title, has worked with Carlsberg for the past four years, advising on global sponsorship strategy as well as handling the brand’s Premier League ticketing & hospitality programme across the UK. Carlsberg has been an official sponsor of the European ... read more

Rob Mitchell, the former Head of Sponsorship at the Leo Burnett Group, has been appointed Vice President, Sales & Partnerships, EMEA at Sponsorium, the leading sponsorship and community investment management software provider. Mitchell's appointment follows the news that Mark Cornish has moved to the new position of Vice President, Alliances & Educational Services at Sponsorium. The two appointments signify the continued investment by Sponsorium as the business grows. Sponsorium ... read more

PHAR Insight has been appointed by the Foundation of Light – the registered charity of Sunderland Football Club – to analyse the opportunity for sponsorship for the proposed new Beacon of Light facility. PHAR Insight has been appointed by the Foundation of Light – the registered charity of Sunderland Football Club – to analyse the opportunity for sponsorship for the proposed new Beacon of Light facility. The Beacon of Light will be vibrant and exciting education and sports facility and ... read more

After the success of Irish entries in two of the most prestigious categories at last year’s ESA Excellence Awards, it was the turn of the Dutch to dominate proceedings at last night’s ceremony for the 2014 ESA Excellence Awards in London. In the evening’s grand finale, which saw trophies awarded to the top three Best of Europe nominees for outstanding national campaigns in their respective countries, the Dutch SponsorRingen Awards’ winner, KPN, claimed the prestigious top prize for its ... read more

Previously licensed directly to brands, PerforMind™ the leading Cloud solution for sponsorships, events and community investments will now be available to AGENCIES to service or monitor their customers’ activities. The purpose of which is to help AGENCIES deliver more strategic value to brands and improve their own administrative efficiency. Hundreds of brands worldwide have used PerforMind™ to streamline proposals, centralise current projects, evaluate against specific criteria and simplify ... read more

PWR Events are pleased to announce the FT Weekend as an official partner of Hampton Court Palace Festival 2015. Hampton Court Palace Festival takes place during June in the stunning Tudor Base Court of the Palace with world-class acts, spectacular fireworks and sumptuous dining experiences. Artists confirmed for this year so far, include: Paloma Faith, Alfie Boe and John Wilson & The John Wilson Orchestra, Jools Holland & His Rhythm & Blues Orchestra as well as Fanfare & ... read more

Bath Rugby and Two Circles have joined forces in a three-year partnership. The Premiership Rugby club has devised an exciting vision for the future which includes high performance on and off the field of play. Celebrating its 150th anniversary at the commencement of next season, Bath Rugby has a significant history in rugby union in England, and wants to put the club’s supporters at the heart of its vision. To help make this happen, Bath Rugby has appointed the 2014 BT Sport Industry Awards ... read more

Royal Bank of Canada has become the title partner for an exciting and unique new inter-company team cycling challenge, V Series. Based on Team Pursuit format, corporate teams made up of eight riders will compete against the clock on a 1km closed-road circuit in the heart of Canary Wharf. Royal Bank of Canada, which is the largest financial institution in Canada with over 18 million clients worldwide, has signed a partnership agreement with event owners, Limelight Sports, global leading mass ... read more

Fuse Sport + Entertainment, Omnicom Media Group’s leading sports and entertainment agency has appointed Will Prosser as a Director. Prosser joined the agency just before Christmas and his initial role will be to lead a department of 15 as maternity cover, working with some of Fuse Sport + Entertainment’s top clients including HTC UK, Vodafone, Google, Ray-Ban, Royal London, McDonald’s, Luxottica and Disney. Prosser joins Fuse Sport + Entertainment from the specialist entertainment agency, ... read more

Edgbaston, home of Warwickshire County Cricket Club, the Birmingham Bears, T20 Finals Day and an Ashes Test in 2015 has extended its partnership with Two Circles, the data-driven sports agency. Having helped the club deliver its highest ever average attendance and record levels of customer retention, the 2014 BT Sport Industry Awards Agency of the Year will continue to provide customer insight and strategic support on commercial strategy. This will ensure that the venue’s customers enjoy a ... read more

Founder Gary Reynolds Steps into Chairman Role Gary Reynolds, founder of global experiential marketing agency GMR, is stepping into the role of Chairman. Cameron Parsons, the agency’s COO, will be replacing him as global CEO. Reynolds founded GMR in Milwaukee, Wisconsin in 1979. He is widely recognized as the industry pioneer who invented experiential marketing, a now multi-billion dollar industry. Today, GMR has 17 offices across nine countries. The agency engineers experiences for ... read more

GMR Marketing announces appointment of Crispin Bolt as Client Services Director for Motorsport GMR Marketing, the global sponsorship and brand experience agency, has appointed Crispin Bolt as its new Client Services Director for Motorsport. Based out of the agencies EMEA HQ in London, Bolt joins in January after nearly 6 years at the McLaren Formula One Team where he was a Senior Partner Manager. Prior to joining McLaren, Bolt spent over 5 years as an Account Director at Mindshare. Bolt ... read more

The eleventh edition of the leading regional event on the field of marketing and sponsorship in sport in South Eastern Europe – the SPORTO Conference – once again brought together all the key people from the industry. Interesting presentations and sparkling debates with guest speakers from all over Europe added to the appeal of the two day conference. More than 400 people from Slovenia, Croatia, Serbia, Czech Republic, Slovakia, Bosnia and Herzegovina, Germany and UK were present. ... read more

brandmeetsbrand is delighted to announce that Seven Investment Management (7IM) have signed for a second year as Official Sponsors of the Royal Society of Portrait Painters in 2015. 7IM are the Royal Society of Portrait Painters first ever corporate sponsor, supporting their charitable activities and partner to the Society’s Annual Exhibition at the Mall Galleries next May - an important event in the annual art calendar. The Society’s 2015 Exhibition will also showcase the first win of the ... read more

Limelight Sports, the UK’s leading mass participation sports engagement agency, has just launched  Race the World, a global cycling race which gives both male and female amateur athletes the opportunity to take part in aonce in a lifetime challenge by becoming members of teams that will compete over 5 legs in 4 continents over a 4 month period. Limelight, who created and own the rights to Race the World has secured renowned bike manufacturer Wilier Triestina, as its official bike supplier. ... read more

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Digital activity challenge announces new partners and goal of encouraging 100,000 people to be more active in the New Year Jantastic, the New Year fitness challenge that in 2014 saw over 21,000 people log 356,000 runs and cover in excess of one million miles, is about to launch for 2015 with a number of new partners.  Macmillan Cancer Support, Strava, Virgin Money Giving, England Athletics, Triathlon England and Tribesports have all signed up to help Jantastic reach its ambitious goals for ... read more

Liverpool Ladies Football Club last night (Monday 10 November) hosted their annual Player of the Year awards dinner at Anfield as the Reds celebrated winning back to back Women’s Super League titles. Vitality, the Official Wellness Partner of Liverpool FC hosted the night’s proceedings in the prestigious Trophy Room at Anfield. Lucy Bronze was voted as the winner of the first ever Vitality Player of the Season 2014, which takes into consideration an individual’s high fitness levels, ... read more

Following a successful relationship which goes back over five years with the Sport Business Summit at Chelsea, Leaders have reached an agreement with ICON to be their Official Branding and Signage Supplier for the forthcoming Sport Business Performance Summit. The Sport Performance Summit takes place at the Emirates Stadium, London on Wednesday 12th and Thursday 13th November, and gathers 600 of sport’s most elite coaches, managers, sporting directors, technical directors and performance ... read more

SPORTO 2014: Only 10 days left, still time to sign up On November 20-21, (S)Portorož will once again host the most prominent representatives of sports marketing from the Adriatic region, as well as some amazing renowned world-class experts. The main purpose of SPORTO Conference, this year held for the 11th year in a row, is to enhance cooperation in the development of sports business industry, acquiring new expertise and exchanging experience. The two-day event also offers an excellent ... read more

The Aberdeen Asset Management Scottish Open was given a significant boost today with news that its future has been secured until 2020, thanks to extended commitments from both the title sponsor and the Scottish Government. Scotland’s First Minister, the Rt Hon Alex Salmond MSP, Aberdeen Asset Management Head of Global Equities, Stephen Docherty – representing CEO Martin Gilbert – and European Tour Chief Executive, George O’Grady, confirmed the agreement in the historic setting of Bute House ... read more

In celebration of its ongoing partnerships with the home unions, as well an exciting year ahead for the sport, Dove Men+Care have produced a video based on an adaptation of Rudyard Kipling’s inspiring poem ‘If’.  Leaning on the likes of Cian Healy, Sam Warburton, Greg Laidlaw and Owen Farrell, the video takes us behind the scenes and unpacks everything that we love about the game of rugby and its values.  It throws us right into the heart of the pre-match changing room and shows us what it means ... read more

Stu Wants to be a Millionaire! https://www.youtube.com/watch?v=Ozn7vLx8J1o Former England international and current Nottingham Forest Manager, Stuart Pearce was at Nottingham University to promote the WPT500 Final being held out of London for the first time in the UK. The 55 year old was given a poker master class by Simon Trumper from Nottingham’s Dusk Till Dawn Casino and then met students at the table for an interactive autograph signing session. The Nottingham Forest Manager ... read more

After an explosive start to the 2014/15 Aviva Premiership season, Aviva has teamed up with Premiership Rugby to give fans their say on the Aviva Premiership Player of the Month award. Currently decided by a judging panel made up of nine top rugby journalists from print, broadcast and online media, from this month fans will become the 10th judge, joining the esteemed panel of rugby experts to have their say on who deserves to win the coveted monthly award. With the Autumn Internationals ... read more

SportsPro presents The Brand Conference As the final countdown begins to SportsPro's The Brand Conference, Thomas van Schaik, Global Brand Director at Adidas, has become the latest major name from the sports industry to confirm their presence on 20th November. There are just 30 days to go until the world of sport, including brands, rights-holders and agencies, come together at Lord's Cricket Ground, in London, for a day dedicated to discussing the ways in which sport can be used as a tool ... read more

Valencia CF, in partnership with Two Circles, is delighted to announce the success of their season-ticket campaign for the 2014-15 season. The club has grown the number of season ticket holders by over 3,500 compared to 2013-14, exceeding ambitious sales targets in the process. Valencia CF has been working with Two Circles since January 2014, having appointed the agency to help the club improve the way it communicates with its customers. The season ticket campaign has represented an important ... read more

Organisers of the brand new Vitality North London Half Marathon are pleased to announce that double Olympic, World and six time European Champion Mo Farah will be the official ambassador and race starter for this year’s inaugural event taking place on Sunday 15th March 2015. The race promises a unique “stadium to stadium” sporting experience, with a route that takes runners through Wembley Stadium, the iconic home of English football, as well as finishing at Allianz Park, home of Saracens ... read more

Sky Sports coverage of Rugby Union will be sponsored by Vitality, the healthy living rewards programme from PruHealth and PruProtect for the 2014-15 season. Vitality will be part of Sky Sports’ biggest ever Rugby Union season, with sponsorship branding around Sky Sports coverage of European Rugby, Guinness PRO12, Top 14, Ireland, France and Italy Autumn Internationals and the IRB World Sevens Series. The sponsorship will also cover repeats, highlights and magazine programming such as The ... read more

England Rugby to benefit from the latest Samsung technology The Rugby Football Union (RFU) has today announced a long-term partnership with leading electronics provider Samsung.  The three year agreement will see Samsung become a key technology supplier as the Consumer Electronics & Smartphone Partner and Official Home Technology Partner to the RFU and England Rugby Team. As the UK’s leading manufacturer of large format displays, Samsung will install over 700 state-of-the-art digital ... read more

Sir Roger Bannister was awarded a Lifetime Achievement Award by Vitality ahead of today’s Oxford Half Marathon. Sir Roger Bannister started the Vitality Oxford Half Marathon for 6,000 runners with a large hooter at the Kassam Stadium today. Before he lifted the starting rope the 85 year old was presented with a Lifetime Achievement Award by former UK hurdler Jon Ridgeon on behalf of sponsors PruHealth and and PruProtect with Vitality. Sir Roger Bannister said “It was fantastic to be able ... read more

Being held in the UK at Lord’s - the world’s most famous cricket ground - on 20th November, SportsPro’s The Brand Conference will be an essential day of insight, knowledge-sharing and debate for rights-holders, brands and agencies on the use of sport as the ultimate communications tool. Featuring expert panels and case studies, The Brand Conference will build on the success of SportsPro Live, SportsPro’s acclaimed industry conference held in March 2014, and provide sponsors, brands and rights ... read more

Super League partner Foxy Bingo have partnered with Breast Cancer Campaign’s ‘Wear it Pink’ campaign this month and both Saturday’s teams have got in on the act at a boot signing session this week. Pictured are the two captains, Paul Wellens (St Helens ) and Sean O'Loughlin (Wigan), signing special edition Breast Cancer Campaign Pink X Blades rugby boots which the online gaming site have made specially ahead of Saturday’s Super League Grand Final at Old Trafford. Fans from both clubs have ... read more

RAF Valley FC are put through their paces by FA experts at St. George’s Park A squad of RAF personnel, who play together in their air base football team, won a money-can’t-buy ‘Train Like England’ experience, after winning a Facebook competition run by Samsung UK. Samsung UK is the Official Consumer Electronics & Smartphone Supplier to the England Team, and offered RAF Valley FC a revealing insight into how the England squad will spend their time at St. George’s Park preparing for the ... read more